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Pendampingan Pembuatan Google Maps sebagai Media Promosi UMKM Omah Bunga Tiwul di Weru, Sukoharjo Ambarwati, Retnoning; Muftiyanto, R. Taufiq Nur; Triatmono, Agus
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 2 (2024): Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i2.121

Abstract

UMKM Omah Bunga Tiwul merupakan salah satu usaha mikro yang bergerak di bidang kuliner khas daerah di Weru, Sukoharjo. Meski memiliki potensi produk yang unggul, pemasaran usaha ini masih terbatas karena minimnya pemanfaatan teknologi digital. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pendampingan kepada UMKM Omah Bunga Tiwul dalam pembuatan dan pengoptimalan Google Maps sebagai media promosi. Metode yang digunakan meliputi observasi, pelatihan, dan praktik langsung bersama pelaku usaha. Hasil dari kegiatan ini adalah terciptanya akun Google Maps aktif untuk UMKM Omah Bunga Tiwul yang dilengkapi dengan informasi lengkap seperti lokasi, jam operasional, ulasan pelanggan, dan foto produk. Selain itu, pelaku usaha diberikan panduan strategis untuk meningkatkan visibilitas dan interaksi pelanggan melalui fitur-fitur Google Maps. Pendampingan ini diharapkan mampu meningkatkan daya saing UMKM dalam menjangkau pasar yang lebih luas serta mendukung pertumbuhan ekonomi lokal.
Faktor Determinan Performa Kerja Karyawan di Industri Garmen Nasional Cakranegara, Pandu Adi; Qosim, Nanang; Wibowo, Rendi; Ambarwati, Retnoning; Setyawan, Antonius Ary; Widjayanti, Carolina Ety; Nuzulia, Siti; Damanik, Darwin
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.784 KB) | DOI: 10.31316/jk.v6i3.3776

Abstract

AbstrakBanyaknya jumlah karyawan produksi disuatu industry menjadi suatu tantangan bagi karyawan pekerja kantoran dalam mengontrol dan menjaga kualitas dan kuantitas hasil produksi dan juga harus menjaga kinerja kerjanya supaya tetap mendapatkan hasil yang maksimal. Tujuan utama dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh kepemimpinan, motivasi kerja, dan stress kerja terhadap kinerja karyawan Perusahaan di KBN Cakung. Dengan menggunakan pendekatan kuantitatif dengan 100 responden yang merupakan sampel jenuh yaitu seluruh pekerja karyawan pekerja kantoran di Perusahaan. Penulis juga menggunakan nonprobability sampling dengan purposive sampling. Peneliti menggunakan teknik analisis Metode pre test yang dilakukan kepada 30 responden, dan Metode Main test meliputi uji validitas, uji reliabilitas, uji normalitas, uji multikolinieritas, uji heteroskedastisitas, uji regresi linear berganda, dan uji hipotesi. Hasil penelitian menunjukkan bahwa kepemimpinan dan motivasi kerja tidak berpengaruh signifikan terhadap kinerja karyawan, dan stress kerja berpengaruh signifikan terhadap kinerja karyawanKata Kunci: Kepemimpinan, Motivasi Kerja, Stres Kerja, Kinerja Karyawan AbstractThe large number of production employees in an industry becomes a challenge for office workers in controlling and maintaining the quality and quantity of production, and also maintain their work performance in order to keep getting maximum results. The main purpose of this study was to determine and analyze the effect of leadership, work motivation, and job stress to performance of employees at Perusahaan at KBN Cakung. By using a quantitative approach with 100 respondents who are saturated samples, namely all office workers at Perusahaan. The author also uses nonprobability sampling with purposive sampling. The researcher used analysis technique. The pre-test method was conducted on 30 respondents, and the Main test method included validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, and hypothesis testing. The results show that leadership and work motivation have no significant effect on performance of employees, and work stress has a significant effect on performance of employees.Keyword: Leadership, Work Motivation, Job Stress, Performance Of Employees
Peran Literasi Keuangan dan Karakteristik Kepribadian Terhadap Keputusan Investasi Gen-Z di Provinsi DKI Jakarta dengan Persespi Risiko Sebagai Variabel Intervening Tannady, Hendy; Damanik, Darwin; Sy, Arniwita; Wiarta, Iqra; Nurdiani, Tanti Widia; Ambarwati, Retnoning; Renwarin, Joseph M.J.; Suyoto, Yohanes Totok
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (390.263 KB) | DOI: 10.31316/jk.v6i3.3832

Abstract

AbstrakPenelitian ini menjelaskan mengenai pengaruh literasi keuangan dan karakteristik kepribadian terhadap persepsi risiko dan dampaknya pada keputusan investasi generasi Z di Jakarta. Penelitian ini merupakan penelitian kuantitatif dan menggunakan metode survei dengan menggunakan kuesioner kepada responden. Kuesioner disebarkan melalui google form kepada 188 responden yang kemudian dianalisis dengan menggunakan SPSS versi 22.0. Teknik sampling yang digunakan adalah purposive sampling. Kesimpulan dari hasil uji hipotesis (uji t) bahwa literasi keuangan, conscientiousness, dan neuroticism berpengaruh terhadap persepsi risiko Gen- Z di Jakarta. Openness, agreeableness, dan extraversion tidak berpenagruh terhadap persepsi risiko. Selanjutnya, literasi keuangan, openness to new experience, extraversion, dan persepsi risiko berpengaruh terhadap keputusan investasi Gen-Z di Jakarta. Sedangkan conscientiousness, agreeableness, dan neuroticism tidak berpengaruh terhadap keputusan investasi.Kata Kunci: Literasi Keuangan, Kepribadian, Persepsi Risiko, Keputusan Investasi AbstractThis study aims to determine the effect of financial literacy and personality traits on risk perception and its effect on investment decisions of Generation Z in Jakarta. This study is a quantitative research and used survey method to gain the data. The data was obtained by using questionnaires. Questionnaire was distributed by Google form to 188 respondents and analyzed by using SPSS 22.0 version. Purposive sampling was implemented as sampling technique. The result from the t-test (hypothesis testing) shows that financial literacy, conscientiousness and neuroticism affect on risk perception of Gen-Z in Jakarta. Openness, agreeablenss and extraversion do not affect risk perception. While, financial literacy, openness to new experience, extraversion, and risk perception effect the investment decisions of Gen-Z in Jakarta. Moreover, conscientiousness, agreeableness, and neuroticism do not affect investment decision.Keywords: Financial Literacy, Personality Traits, Risk Perception, Investment Decision
PENGARUH KUALITAS PELAYANAN, PENANGANAN KOMPLAIN DAN CITRA PERUSAHAAN TERHADAP KEPERCAYAAN PELANGGAN PADA PT. RINA JAYA GARMENT KOTA SUKOHARJO Bunga Maharani Utami; MG. Sukamdiani; Retnoning Ambarwati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 2 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i2.16811

Abstract

The purpose of this study is to determine the effect of service quality, complaint handling and company image on customer trust in PT. Rina Jaya Garment, Sukoharjo City. The scope of this study concerns the marketing management course. This research is a type of quantitative research. The population of this study is consumers of PT. Rina Jaya Garment Sukoharjo. The sample in this study is consumers of PT. Rina Jaya Garment Sukoharjo, using non-probability sampling or also called non-chance, is a purposive sampling and is subjective (Indrawan & Yaniawati, 2017). The sample in this study was 100 people. The collection technique used in this study was the distribution of questionnaires. Data analysis techniques were carried out using SPSS. Keywords : he influence of service quality, complaint handling and company image, customer trust
The Influence of Behavioral Biases on Individual Taxpayer Compliance Decisions in Indonesia Judijanto, Loso; Mooduto, William Indra S.; Ambarwati, Retnoning; Herlambang, Albert
The Es Accounting And Finance Vol. 3 No. 03 (2025): The Es Accounting And Finance (ESAF)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esaf.v3i03.667

Abstract

This study investigates the influence of behavioral bias and financial literacy on tax compliance decisions among individual taxpayers in Indonesia. Using a quantitative approach, data were collected from 250 respondents through a structured questionnaire using a Likert scale (1–5). The analysis was conducted using SPSS version 25, with validity, reliability, and classical assumption tests confirming the robustness of the data. Multiple linear regression analysis revealed that behavioral bias has a negative and significant effect on tax compliance, indicating that cognitive distortions—such as overconfidence, loss aversion, and mental accounting—reduce the likelihood of compliance. Conversely, financial literacy has a positive and significant influence, suggesting that financially literate individuals are more likely to understand tax obligations and comply voluntarily. The regression model explains 43.2% of the variance in tax compliance decisions. These findings underscore the importance of addressing psychological barriers and enhancing taxpayer education to improve voluntary compliance in Indonesia.
Pengaruh Ekonomi Kreator Digital terhadap Pendapatan Generasi Z di Perkotaan: Studi di TikTok dan YouTube Indonesia Retnoning Ambarwati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.17999

Abstract

Pertumbuhan ekonomi digital mendorong munculnya ekonomi kreator sebagai fenomena baru yang signifikan di kalangan Generasi Z, terutama di wilayah perkotaan. TikTok dan YouTube menjadi dua platform utama yang memberikan peluang besar bagi anak muda untuk memperoleh pendapatan melalui konten digital. Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas kreator digital terhadap pendapatan Generasi Z di perkotaan Indonesia dengan fokus pada dua platform utama, TikTok dan YouTube. Penelitian menggunakan pendekatan kuantitatif dengan desain deskriptif korelasional. Data diperoleh melalui kuesioner daring dari 60 responden kreator digital aktif yang telah melakukan monetisasi konten minimal enam bulan. Wawancara semi-terstruktur juga dilakukan untuk memperkaya data kuantitatif dengan perspektif kualitatif. Hasil menunjukkan adanya hubungan positif antara intensitas produksi konten, jumlah pengikut, dan diversifikasi sumber monetisasi dengan tingkat pendapatan bulanan. Kreator yang aktif lebih dari satu tahun dan konsisten dalam mengunggah konten memiliki pendapatan lebih tinggi. Studi kasus memperkuat temuan ini dengan contoh konkret dari kreator sukses. Ekonomi kreator digital terbukti menjadi jalur penghidupan baru yang potensial bagi Generasi Z. Konsistensi, strategi konten, dan adaptasi terhadap platform menjadi faktor utama keberhasilan. Penelitian ini menegaskan pentingnya dukungan ekosistem digital yang inklusif dan berkelanjutan. Kata Kunci: Ekonomi kreator, Generasi Z, Pendapatan digital
PENDAMPINGAN SUMBER DAYA MANUSIA USAHA KULINER DALAM REBRANDING DAN PENYUSUNAN MENU DAN HARGA UNTUK OPTIMALISASI DAYA TARIK KONSUMEN Alfansa, Adimas Bara; Widodo, Zandra Dwanita; Assidiq, Muhammad Tio Wilian; Hasan, Rayana Muhammad; Ikhsan, Muhammad; Ambarwati, Retnoning; Hardiansyah, Muhammad Faiz; Sultan, Muhammad; Ramadhan , Dwinanda Ripta; Primantari, FA Luky
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2025): Volume 6 No 4 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i4.49487

Abstract

Usaha mikro di bidang kuliner tradisional sering menghadapi tantangan dalam menarik minat konsumen karena kurangnya perhatian terhadap visual branding dan penyajian informasi. Kegiatan pengabdian masyarakat ini dilakukan untuk membantu pemilik warung soto dan sayur meningkatkan daya tarik usahanya melalui strategi rebranding dan penyusunan daftar menu dan harga yang informatif dan menarik. Metode yang digunakan adalah pendekatan partisipatif dan edukatif, yang mencakup observasi, diskusi perancangan, implementasi rebranding, serta pelatihan singkat kepada pemilik usaha. Hasil kegiatan menu dan harga menunjukkan peningkatan signifikan dalam daya tarik visual warung melalui pemasangan banner baru dan penyediaan daftar menu dan harga yang terstruktur. Respon positif dari pemilik usaha dan pelanggan mengindikasikan adanya peningkatan kesadaran terhadap pentingnya branding serta pertumbuhan dalam jumlah pelanggan dan pendapatan harian. Kesimpulannya, pendekatan visual dan informasional yang tepat terbukti efektif dalam mendorong peningkatan performa usaha kecil, serta memberikan pembelajaran praktis dalam penerapan ilmu kewirausahaan di masyarakat.
Digitalisasi dan Penguatan Kelembagaan IKM SriKayu Kota Surakarta: Strategi Kolaboratif Peningkatan Daya Saing Global Choerudin, Achmad; Ambarwati, Retnoning; Ramadhan, Dwinanda Ripta
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 3 (2025): Batara Wisnu | September - Desember 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i3.439

Abstract

This community service program aims to strengthen institutional capacity and enhance the competitiveness of wood-based Small and Medium Industries (SMIs) in Surakarta through a digitalization approach and multi-stakeholder synergy. The program involved industry associations, local government, academics, and local wood entrepreneurs. The methods applied included digital marketing workshops, cooperative institutional assistance, and focus group discussions. The results indicate an increase in participants’ digital literacy, the emergence of multi-stakeholder collaboration commitments, and the formulation of digitalization strategies for wood product marketing and innovation. This article emphasizes the importance of integrating digital technology with cooperative institutions to build the competitiveness of local SMIs in the global market.  
ANALISIS PENGARUH KECEPATAN PROSES PENERIMAAN BARANG, AKURASI PROSES PENERIMAAN BARANG, KUALITAS PENERIMAAN BARANG TERHADAP EFISIENSI OPERASIONAL DI HOTEL INFINITY 8 BALI Pratikto, Aryo; Purwanto, Edi; Ambarwati, Retnoning
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18004

Abstract

The research problem in this study is whether the speed of the goods receiving process (X1), the accuracy of the goods receiving process (X2), and the quality of the goods received (X3) have partial and simultaneous effects on operational efficiency at Hotel Infinity 8 Bali. This study aims to analyze the influence of the speed, accuracy, and quality of the goods receiving process on operational efficiency at Hotel Infinity 8 Bali. The method used is quantitative with a multiple linear regression approach. The t-test results show that all three independent variables have a partial effect on operational efficiency, with each calculated t-value being greater than the critical t-value (speed: 6.990; accuracy: 5.212; quality: 2.915 > 1.66). Simultaneously, the F-test results indicate a significant influence of the three variables on operational efficiency, with a significance value of 0.000 < 0.05 and an F value of 132.714 > the critical F value of 3.114. The linear regression test also shows that all variables have positive coefficients, indicating that any increase in the speed, accuracy, and quality of the goods receiving process will enhance the operational efficiency of Hotel Infinity 8 Bali.
The Effect of Working Capital Management, Leverage Policy, and Liquidity on Financial Performance in Construction Companies in Indonesia Judijanto, Loso; Ambarwati, Retnoning
West Science Journal Economic and Entrepreneurship Vol. 2 No. 04 (2024): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v2i04.1404

Abstract

This study examines the impact of capital management, leverage policy, and liquidity on the financial performance of construction companies in Indonesia. A quantitative research approach was utilized, involving 130 construction firms. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to assess the relationships between variables. Results indicate that effective capital management and prudent leverage policy significantly enhance financial performance, while liquidity demonstrates the strongest positive effect. This highlights the critical role of an integrated financial strategy, particularly in managing liquidity, to navigate cash flow uncertainties and improve profitability. The findings provide practical insights for construction firms in optimizing financial strategies to achieve resilience and sustainable growth.