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Ambarwati, Retnoning
Sekolah Tinggi Ilmu Ekonomi Wijaya Mulya Surakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

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The Nexus of Governance, Branding, and Tourist Behavior in Shaping Solo City's Halal Tourism Kurniawati Darmaningrum; Rini Adiyani; Sri Wijiastuti; Supartini Supartini; Istinganah Eni Maryanti; Syahriar Abdullah; Retnoning Ambarwati; Dhea Sashinta Ashari
Journal of Economics Education and Entrepreneurship Vol 7, No 1 (2026): JEE, APRIL 2026
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v7i1.18264

Abstract

Halal tourism is a rapidly growing segment of the global travel industry, presenting both opportunities and challenges for destinations targeting Muslim travelers. Solo City holds strong potential to become one of Indonesia’s leading halal tourism destinations due to its rich Islamic heritage and multicultural environment. This study integrates collaborative governance, destination branding, and tourist behavior theories, considering the moderating role of sociocultural context and the facilitating effect of policy support. Using data from 463 respondents, including tourists, MSMEs, policymakers, and community leaders, analysis was conducted through Structural Equation Modeling (SEM) with AMOS. Findings reveal that visitor behavior, destination branding, and cooperative governance significantly influence the growth of halal tourism in Solo City, with visitor behavior emerging as the strongest predictor, emphasizing service experience, satisfaction, and loyalty. Sociocultural context negatively moderates the impact of branding but positively moderates governance effects, reflecting tensions between local identity and top-down branding. Policy support enhances the influence of both branding and governance through incentives, certification, and regulation. The study concludes that Solo City’s halal tourism development should emphasize stakeholder collaboration, authentic branding, tourist-centered services, culturally sensitive strategies, and supportive policies. Theoretically, this research integrates multiple perspectives in halal tourism studies and provides practical insights for policymakers and tourism stakeholders to strengthen Solo City’s competitiveness in the halal tourism market.
Co-Authors Achmad Choerudin Agus Setyo Utomo Agus Triatmono Agus Triatmono Ahmad Husin Ajeng Widyaningrum Putri Andriya Risdwiyanto Anggun Cantika Dewi Antonius Ary Setyawan Arniwita, Arniwita Ashari, Dhea Sashinta Bunga Maharani Utami Cakranegara, Pandu Adi Cakranegara, Pandu Adi Carolina Ety Widjayanti Damanik, Darwin DARSONO Darsono Darsono Dhea Sashinta Ashari Edi Purwanto Elida Zia'ul Huda Feri Dwi Hastuti Firdaus Yuni Dharta Hendrianto Hendrianto Hendy Tannady Herlambang, Albert Herlandi Putra, Irsan Ika Yoga Imam Jayanto Iqra Wiarta Istinganah Eni Maryanti Joseph M.J. Renwarin Judijanto, Loso Kurniawati Darmaningrum Loso Judijanto MG Sukamdiani MG. Sukamdiani Muftiyanto, R. Taufiq Nur Muhammad Sultan, Muhammad Nanang Qosim Nanang Qosim Nandu Saprudin Nova Sugeng Riyadi Nurdiani, Tanti Widia Pratikto, Aryo Priscilla Uning Ramadhan, Dwinanda Ripta Rendi Wibowo Renwarin, Joseph M.J. RINI ADIYANI Santosa Tri Prabawa Setiawan, Fajar Budi Setyawan, Antonius Ary Siti Nuzulia Siti Nuzulia, Siti Sri Isfantin Puji Lestari Sri Isfantin Puji Lestari Sri Wijiastuti Supartini Supartini Susi Arijanti Susilaningtyas Budiana Kurniawati Syahriar Abdullah Tanti Widia Nurdiani Triatmono, Agus Utami, Eva Yuniarti Wahyu Wismawati Wiarta, Iqra Wibowo, Rendi William Indra S. Mooduto Yety Anggraini Yohanes Totok Suyoto