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The Nexus of Governance, Branding, and Tourist Behavior in Shaping Solo City's Halal Tourism Kurniawati Darmaningrum; Rini Adiyani; Sri Wijiastuti; Supartini Supartini; Istinganah Eni Maryanti; Syahriar Abdullah; Retnoning Ambarwati; Dhea Sashinta Ashari
Journal of Economics Education and Entrepreneurship Vol 7, No 1 (2026): JEE, APRIL 2026
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v7i1.18264

Abstract

Halal tourism is a rapidly growing segment of the global travel industry, presenting both opportunities and challenges for destinations targeting Muslim travelers. Solo City holds strong potential to become one of Indonesia’s leading halal tourism destinations due to its rich Islamic heritage and multicultural environment. This study integrates collaborative governance, destination branding, and tourist behavior theories, considering the moderating role of sociocultural context and the facilitating effect of policy support. Using data from 463 respondents, including tourists, MSMEs, policymakers, and community leaders, analysis was conducted through Structural Equation Modeling (SEM) with AMOS. Findings reveal that visitor behavior, destination branding, and cooperative governance significantly influence the growth of halal tourism in Solo City, with visitor behavior emerging as the strongest predictor, emphasizing service experience, satisfaction, and loyalty. Sociocultural context negatively moderates the impact of branding but positively moderates governance effects, reflecting tensions between local identity and top-down branding. Policy support enhances the influence of both branding and governance through incentives, certification, and regulation. The study concludes that Solo City’s halal tourism development should emphasize stakeholder collaboration, authentic branding, tourist-centered services, culturally sensitive strategies, and supportive policies. Theoretically, this research integrates multiple perspectives in halal tourism studies and provides practical insights for policymakers and tourism stakeholders to strengthen Solo City’s competitiveness in the halal tourism market.
DAMPAK DARI SISTEM KERJA HYBRID DAN WORK FROM HOME (WFH) TERHADAP KEPUASAN DAN MOTIVASI KERJA APARATUR SIPIL NEGARA DI SEKRETARIAT DAERAH KABUPATEN WONOGIRI Okthavilia Rizky Amanda Putri; Achmad Choerudin; Retnoning Ambarwati
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 6 (2026): Jurnal Riset Multidisiplin Edukasi (Juni 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i6.2325

Abstract

This study aims to analyze the impact of hybrid work systems and Work From Home (WFH) on the job satisfaction and work motivation of Civil Servants (ASN) at the Regional Secretariat of Wonogiri Regency. The background of this research stems from the transformation of the government bureaucratic work system, which is increasingly moving toward flexible work patterns in line with the development of information technology and digitalization of public services. This study employs a quantitative approach with multiple linear regression analysis. The research population consists of all ASN at the Regional Secretariat of Wonogiri Regency, with a sample of 65 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results show that: (1) the hybrid work system has a positive and significant effect on ASN job satisfaction with a t-count of 5.481 and significance of 0.000; (2) Work From Home (WFH) does not significantly affect ASN work motivation with a t-count of 1.123 and significance of 0.266; (3) simultaneously, the hybrid work system and WFH significantly affect job satisfaction (F-count 70.395, sig. 0.000) and ASN work motivation (F-count 18.063, sig. 0.000). The coefficient of determination shows that the hybrid work system and WFH can explain the variation in job satisfaction by 69.4% and work motivation by 36.8%. These findings indicate that a structured hybrid work system is more effective in increasing ASN job satisfaction and work motivation compared to WFH implemented in isolation. This research provides practical implications that the implementation of flexible work systems needs to be integrated with broader HR management policies to achieve optimal results.