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All Journal Scriptura TEKMAPRO Journal of Industrial Engineering and Management JPM17: Jurnal Pengabdian Masyarakat Komunikator Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Representamen LUGAS Jurnal Komunikasi Journal on Education Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Communiverse Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Aspirasi : Jurnal Masalah-masalah Sosial Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Management and Bussines (JOMB) International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Social Science Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi BULETIN BISNIS & MANAJEMEN (BBM) Jurnal InterAct Journal International Dakwah and Communication Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Monika Teguh
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Social Sciences Other

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PENDAMPINGAN WIRAUSAHA MUDA UNTUK MEMBANGUN USAHA MIKRO KECIL DAN MENEGAH (UMKM) DI PROVINSI BALI Br Sitepu, *Sri Nathasya; Teguh, Monika; Sienatra, Krismi Budi; Kenang, Irantha Hendrika
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v6i3.50220

Abstract

Pendampingan wirausaha muda diberikan kepada 25 orang generasi milenial dan 25 orang generasi Z yang tinggal di Provinsi Bali. Tujuan pendampingan mempersiapkan unit usaha bagi wirausaha muda dan menciptakan lapangan kerja baru bagi penduduk di Provinsi Bali. Klasifikasi unit usaha yang akan mendapatkan pendampingan adalah unit usaha mikro, kecil dan menegah (UMKM). Kegiatan pendampingan akan dilakukan dengan cara online dan offline. Pendampingan online berisi pemberian materi entrepreneurship dan manajemen usaha. Pendampingan offline dilakukan degan cara cross check dan mentoring unit usaha yang dijalankan wirausaha muda. Hasil kegiatan pendampingan wirausaha muda dengan sistem online memberikan manfaat non-ekonomi yaitu: 1) pemahaman entrepreneurship, 2) menumbuhkan motivasi, 3) peningkatan rasa percaya diri, 4) pemahaman konsep manajamen usaha, 5) saran praktis serta teknis untuk mengola unit usaha. Pendampingan offline berhasil memberikan manfaat ekonomi berupa: 1) menciptakan unit bisnis baru, 2) tambahan pendapatan dari profit usaha, 3) menciptakan lapangan kerja baru. Young entrepreneurial assistance is given to 25 millennials and 25 gen Z people living in Bali Province. The purpose of mentoring is to prepare business units for young entrepreneurs and create new jobs for residents in Bali Province. The classification of business units that will receive assistance is micro, small, and medium enterprises (MSMEs). Mentoring activities will be carried out online and offline. Online assistance contains entrepreneurship and business management materials. Offline assistance is carried out by cross-checking and mentoring business units run by young entrepreneurs. The results of mentoring young entrepreneurs with an online system provide non-economic benefits including: 1) understanding entrepreneurship, 2) fostering motivation, 3) increasing self-confidence, 4) understanding the concept of business management, and 5) practical and technical advice for managing business units. Offline assistance has succeeded in providing economic encouragement in the form of 1) creating new business units, 2) additional income from business profits, and 3) creating new jobs.
Pendampingan untuk Meningkatkan Penjualan Produk UMKM dengan Metode Project Based Learning (PjBL) Kecamatan Pakal, Kota Surabaya Sri Nathasya Br Sitepu; Krismi Budi Sienatra; Monika Teguh; Irantha Hendrika Kenang
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4682

Abstract

UMKM mengalami penurunan penjualan pada saat pandemi Covid-19 dan pasca pandemi hingga tahun 2023. Penurunan penjualan merupakan masalah UMKM dan membutuhkkan solusi untuk mengatasinya. Kegiatan ini merupakan program pendampingan untuk meningkatkan penjualan produk UMKM. Pendampingan ini diberikan kepada 20 pemilik UMKM Kecamatan Pakal, Kota Surabaya. Metode pendampingan UMKM menggunakan project based learning (PjBL) yang dilakukan selama enam bulan di tahun 2023. Hasil dari program pendampingan dibagi dalam dua aspek yaitu: manfaat bagi unit usaha UMKM dan manfaat bagi sumber daya manusia (pelaku UMKM). Manfaat pertama dari program pendampingan bagi unit usaha UMKM: 1) meningkatkan omset penjualan offline dan online, 2) pengelolaan unit usaha dengan standar operasional prosedur (SOP), 3) unit usaha UMKM melakukan promosi dengan media sosial. Manfaat kedua dari pendampingan bagi pelaku UMKM terdiri dari: 1) pengetahuan entrepreneurship, 2) peningkatan komunikasi dan kolaborasi, 3) peningkatan kemampuan menyusun analisis SWOT dan standar operasional produksi (SOP), dan 4) kemampuan pelaku UMKM menjalankan unit usaha secara efektif dari aspek waktu serta efisien dari aspek biaya.
Penguatan Komunikasi Pemasaran Digital Bagi Paguyuban UMKM Lakarsantri Monika Teguh; Aji, Imanuel Deny Krisna; Wono, Hilda Yunita; Viadi, Crista; Nirwan, Raslika Sharfina
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4712

Abstract

Paguyuban UMKM Lakarsantri berlokasi di Kecamatan Lakarsantri, Surabaya. Dengan berkembangnya saluran penjualan, maka Paguyuban UMKM Lakarsantri ingin mengembangkan kemampuan anggotanya dalam memasarkan produk melalui media baru, khususnya aplikasi TikTok dan Shopee yang sedang digemari masyarakat. Menjawab kebutuhan tersebut, tim dari Universitas Ciputra Surabaya menyelenggarakan kegiatan pengabdian kepada masyarakat yang bertujuan untuk mengembangkan kemampuan kelompok masyarakat dalam memasarkan produk secara digital melalui aplikasi TikTok dan Shopee, serta mengembangkan fasilitas kelompok masyarakat untuk kebutuhan komunikasi pemasaran digital. Metode yang digunakan dalam program ini adalah pelatihan, pemberian alat penunjang, dan pendampingan. Hasil dari program ini adalah peningkatan kemampuan pemilik UMKM untuk menggunakan aplikasi TikTok dan Shopee, serta menghasilkan konten-konten komunikasi pemasaran melalui aplikasi tersebut. Keseluruhan program ini bermanfaat bagi peserta untuk meningkatkan kemampuan pemasaran mereka, sehingga dapat memberikan dampak positif bagi usaha mereka. Diharapkan program ini dapat menjadi acuan bagi penyelenggara lain yang menghadapi tantangan yang serupa.
Dampak Budaya Adaptif dan Ideasional dalam Kasus Stunting di Indonesia Teguh, Monika; Koesbardiati, Toetik; Ida, Rachmah; Puspa, Ratih; Syafarani, Yavrina
Jurnal Aspirasi Vol 14, No 1 (2023)
Publisher : Pusat Analisis Keparlemenan Badan Keahlian Sekretariat Jenderal DPR RI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46807/aspirasi.v14i1.2896

Abstract

Stunting is a form of malnutrition that occurs as a result of improper child- rearing practices that cause a child to lack nutrition from the womb until the first thousand days of life. In 2021, 24.4% of Indonesian toddlers still experience stunting. One of the causes is a culture that is not in line with healthy living behaviors. This study will answer the question of what culture has an impact on the stunting cases in Indonesia? The research method used is descriptive qualitative with literature study as the basis for its data. The results of the research show various cultural roles both adaptive and ideational cultures that contribute to stunting. Adaptive cultures that play a role in stunting include hustle culture, working mothers, and education. Meanwhile, ideational cultures that still have an impact on stunting until now include beliefs, early marriage, incorrect feeding, and incorrect feeding methods. It is hoped that the results of this study can provide a contribution to the study of public health and more effective health promotion in the future. AbstrakStunting merupakan kasus kekerdilan yang terjadi akibat kesalahan pola asuh anak yang menyebabkan anak kekurangan gizi sejak dari dalam kandungan sampai seribu hari pertama kehidupan. Pada tahun 2021 masih terdapat 24,4 persen anak balita yang mengalami stunting di Indonesia. Salah satu penyebabnya adalah budaya masyarakat yang tidak sesuai dengan perilaku hidup sehat. Studi ini akan menjawab pertanyaan budaya apa yang berdampak terhadap kasus stunting di Indonesia? Metode penelitian yang digunakan adalah kualitatif deskriptif dengan studi literatur sebagai dasar datanya. Hasil dari penelitian menunjukkan berbagai peranan budaya baik budaya adaptif maupun budaya ideasional yang turut mendorong terjadinya stunting. Budaya adaptif yang berperan dalam terjadinya stunting antara lain hustle culture, ibu bekerja, dan pendidikan. Sementara itu, budaya ideasional yang juga masih berpengaruh terhadap terjadinya stunting sampai saat ini antara lain kepercayaan, pernikahan dini, kesalahan pemberian makanan, dan kesalahan cara pemberian makanan. Diharapkan hasil penelitian ini dapat memberikan sumbangsih bagi kajian kesehatan masyarakat dan promosi kesehatan yang lebih efektif ke depannya. 
PUSPENERBAL ENTREPRENEURSHIP PROGRAM MEMBANGUN MINDSET ENTREPRENEURSHIP UNTUK KEMANDIRIAN FINANSIAL PASCA PURNATUGAS Bramantyo, Paskalis Dio; Utami, Christina Whidya; Sumaji, Yoseva Maria Pujirahayu; Susanto, Hendro; Teguh, Monika
ADIMAS Jurnal Pengabdian Kepada Masyarakat Vol 6, No 2 (2022): September
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/adi.v6i2.4082

Abstract

Transformasi SDM pertahanan ditubuh TNI menuntut pengelolaan SDM secara professional baik dari awal karir hingga menjelang masa purna tugas. Dalam perspektif yang lebih khusus pendekatan human capital pada komponen utama sistem pertahanan dapat dilihat dari aspek adanya human capital capabilities (kapabilitas kemampuan prajurit) harus dimiliki oleh setiap personel dalam rangka mendukung tugas pokoknya sebagai sebuah kemampuan maksimal manusia dalam organisasi termasuk dalam kesatuan Puspenerbal (Pusat Penerbangan Angkatan Laut) Indonesia. Universitas Ciputra melalui program pembinaan bertajuk Puspenerbal entrepreneurship program telah berhasil memberikan jawaban atas tantangan tersebut dengan memberikan pelatihan pada para prajurit TNI AL yang mempersiapkan masa purna tugas. Tujuan program tersebut adalah untuk meningkatkan kompetensi berwirausaha purnawirawan TNI AL yang mendekati masa pensiun dan mengembangkan ide bisnis untuk membangun kemandirian finansial pada masa purna tugas.
Utilizing Instagram for Digital Government Public Relations by Diskominfo Jatim Teguh, Monika; Qotrunnada, Namira Al; Calysta, Keisya; Bungin, Burhan; Ahmad, Mohd Khairie
Komunikator Vol. 16 No. 2 (2024)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.24338

Abstract

In addressing the challenges of the PR 4.0 era, the East Java Communication and Information Office (Diskominfo) utilizes the Instagram account @jatimpemprov to carry out Digital PR activities. The account serves as a communication platform to present essential information and is expected to be a solution, particularly for the people of East Java. These activities have proven successful in conveying information, aspirations, and programs that reach the public. Therefore, this research aims to understand how Digital PR activities are carried out by Diskominfo Jatim through the Instagram account @jatimpemprov. The theoretical framework used to examine the phenomena in this study is the principles of the 7-Cs PR communication model, which includes credibility, context, content, clarity, continuity & consistency, channel, and the capability of the audience. This research employs a descriptive qualitative method. Data collection was carried out through structured interviews and document studies. The results show that the digital PR activities of @jatimpemprov apply the principles of the 7-Cs PR Communications model by utilizing Instagram features. These activities provide informative, educational, and entertaining content to the public. The main functions of disseminating information and fostering cooperation between other organizations within the East Java Provincial Government are carried out effectively.
Digital Public Relations of Partai Keadilan Sejahtera in Attracting Young Voters Teguh, Monika; Kayana, Dheandra Mutiara; Haryono, Cosmas Gatot; Handi, Esther Freya Angelica; Wongsodiredjo, Jacklyn
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i1.19493

Abstract

Indonesia has just held elections for both the legislative and executive in 2024. In this year's elections, young voters from generation z dominated the number of voters. Therefore, many parties participating in the 2024 election are starting to pay attention to these young voters. Partai Keadilan Sejahtera (PKS) is one of the parties that has succeeded in gaining an increase in votes in the 2024 elections. This cannot be separated from their efforts to carry out digital PR for generation z. Therefore, this research aims to describe the digital PR strategy carried out by PKS in an effort to attract young voters. This research uses qualitative methods, case studies, with interviews and document studies as data collection methods. The results of this research show that there are four digital PR strategies used, namely Attracting Visitors through Search, Engagement Dialogue, Building Campaign Buzz, and Defensive/Crisis. This entire strategy is implemented in an integrated, sustainable manner so as to attract young voters.
Social Media Marketing pada Etienne Space Wongsodiredjo, Jacklyn; Teguh, Monika
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13493

Abstract

This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth. Keywords: Context, Communication, Collaboration, Social Media Marketing
Strategi Integrated Marketing Communication Pada Agensi Timor Creative People Maharani, Ni Ayu Laura; Teguh, Monika
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4469

Abstract

The entertainment industry has grown rapidly, including in small cities such as Kupang. This provides opportunities for the younger generation to channel their talents and abilities. Timor Creative People Agency plays a role in developing creativity and talent in the entertainment sector. Success in marketing an entertainment agency requires attention to its marketing communication strategies to ensure its services can be used to complete outstanding projects. This research aims to understand the implementation of integrated marketing communication strategies used by Timor Creative People Agency to attract interest in the entertainment world, particularly in modeling. This study uses a qualitative method with data collection techniques including semi-structured interviews and documentation. The data analysis used in this study follows three stages: data reduction, presentation, and verification. Data validation is carried out using source triangulation by comparing data from various informant categories. The results of this study indicate that Timor Creative People Agency has implemented integrated marketing communication strategies including advertising, direct marketing, public relations, word of mouth, events experiences, personal selling, and digital marketing. The key activities in boosting the marketing of Timor Creative People Agency are digital marketing and personal selling.
Pemanfaatan Customer Internal Meaning Dalam Proses Komunikasi Pemasaran Pada Padmaning Garden Bidhari, Kinanti Padma; Teguh, Monika
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.847

Abstract

As one of the largest ornamental plant-producing countries, Indonesia benefits from its fertile soil and tropical climate, making the cultivation of ornamental plants relatively easy. The agriculture industry in Indonesia, particularly the ornamental plant and nursery sector, has seen significant growth. One of the key players in this sector is Padmaning Garden, which has been operating since 2020 and handles both export and import sales. Over the course of four years, Padmaning Garden has successfully established and maintained its nursery business by implementing effective marketing communication strategies. This study examines the application of "Customer Internal Meaning" in marketing communications at Padmaning Garden, a company offering garden and landscape services. "Customer Internal Meaning" refers to a deep understanding of customers' perceptions, values, and motivations. The research aims to explore how customer perceptions influence the effectiveness of marketing communications and how their engagement can enhance customer satisfaction and loyalty. This study contributes to the marketing communication literature by focusing on the agricultural sector, specifically ornamental plant businesses. It also identifies how understanding customer internal meaning can improve marketing strategies and deepen customer relationships. A qualitative approach is employed in this research, utilizing in-depth interviews with the owner, marketing manager, and customers of Padmaning Garden. Data is further supplemented by content analysis of the company's marketing communication materials, such as social media posts and online marketplace content. This research is expected to offer insights into how customer internal meaning can be utilized to enhance marketing communications in the agricultural industry.  
Co-Authors Ahmad, Mohd Khairie Anandari Priska Andi Budi Sulistijanto Andrea Hartansa Andrew Wijaya Andriati, Salsabila Aulialukita Niantiara Aviana Benita Azalea Abril HERMANTO Bidhari, Kinanti Padma Bramantyo, Paskalis Dio Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Citta Catherine Gozali Cosmas Gatot Haryono Dafa, Muhammad Deandra Vidyanata Dheandra Mutiara Kayana Dumais, Mohamad Arvel Omar Elvina, Felicia Audrey Gabriela Laras Dewi Swastika Gabriela Swastika Gozali, Citta Catherine Grace Angelica Phieter Handi, Esther Freya Angelica Helena Sidharta Hilda Yunita Wono Hutasoit, Tiffanny Odelia Imanuel Deny Krisna Aji Irantha Hendrika Kenang Ivana Clairine Sistiawan Jacklyn Wongsodiredjo Kayana, Dheandra Mutiara Kevin Joshua Humardani Krismi Budi Sienatra Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kurniawan, Nadya Josephine Liliek Senaharjanta, Ignasius Louisa Christine Hartanto Maharani, Ni Ayu Laura Maria Satya Rani Marlinda Irwanti Mohd Khairi Ahmad Muhammad Dafa Nathasya, Sri Ni Ketut Ayu Sari Utari Dewi Nirwan, Raslika Sharfina Njotoharsojo, Sasha Kurnia Nur Malika, Hadjar Chanissa Nurlaela Syarif Patrisia Amanda Pascarina Qotrunnada, Namira Al Rachmah Ida Rani, Maria Satya Ratih Puspa Ratih Puspa Santi Wulida Sahri Rahmadhani Santoso, Jeremy Sarah Marceline Selvy Tri Ciawati Senaharjanta, Ignasius Liliek Seraphine Amadea Pratama Sistiawan, Ivana Clairine Susanto, Hendro Syafarani, Yavrina Tasya Devi Rossafine Theodore Jason Santoso Toetik Koesbardiati Tommy C. Efrata Torsten, Pafgett Vera, Awada Viadi, Crista Vincentius Jose Augusto Vivia Pauline Harliana Wijaya, Claudia Theresia Wiwiek Wiwiek Wongsodiredjo, Jacklyn Yoseva Maria Pujirahayu Sumaji Zinggara hidayat