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All Journal Scriptura TEKMAPRO Journal of Industrial Engineering and Management JPM17: Jurnal Pengabdian Masyarakat Komunikator Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Representamen LUGAS Jurnal Komunikasi Journal on Education Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Communiverse Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Aspirasi : Jurnal Masalah-masalah Sosial Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Management and Bussines (JOMB) International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Social Science Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi BULETIN BISNIS & MANAJEMEN (BBM) Jurnal InterAct Journal International Dakwah and Communication Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Monika Teguh
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Social Sciences Other

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Unveiling the Synergy: Imc Strategies and Success of Catacomb Props Maker in Magetan for International Markets Azalea Abril HERMANTO; Monika TEGUH
International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i4.979

Abstract

This quasi-qualitative research delves into the world of Catacomb Props, a unique Star Wars property maker in Indonesia's Magetan region. Despite being the sole business of its kind in the country, the owners recognize the need for effective marketing strategies due to fluctuating sales. The study aims to evaluate the implementation of Integrated Marketing Communication (IMC) strategies in enhancing Catacomb's sales. Conducted through in-depth interviews, and documentation, the research focuses on the Maron Hamlet, Banyu Putih, Buluharjo Village, Plaosan District, Magetan Regency. Analyzing the period from 2017 to 2023, the research sheds light on the efficacy of IMC for Catacomb Props. This abstract succinctly outlines the research's objectives, methodology, key findings, and offers a brief interpretation of the results and conclusions, adhering to a clear and concise format.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Monika Teguh; Rachmah Ida; Ratih Puspa; Burhan Bungin; Cosmas Gatot Haryono
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Strategi Experiential Event Marketing Dalam Membangun Brand Awareness Pet Clinic Monika Teguh; Ivana Clairine Sistiawan; Louisa Christine Hartanto; Imanuel Deny Krisna Aji; Zinggara Hidayat
Jurnal InterAct Vol. 15 No. 1 (2026): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v15i1.7355

Abstract

Penelitian ini membahas strategi komunikasi pemasaran Klinik Hewan Mitra Pet melalui pendekatan experiential event marketing guna meningkatkan brand awareness dan loyalitas pelanggan. Klinik Mitra Pet yang berlokasi di Surabaya Timur menyediakan berbagai layanan medis dan non-medis bagi hewan peliharaan. Dalam upaya memperkuat citra dan menjangkau calon pelanggan baru, klinik melaksanakan program Mipetrip berupa konsultasi hewan gratis secara keliling di wilayah sekitar, serta kegiatan daring seperti Mipetdia Live dan Photo Contest “Pawtrait of A Hero.” Pendekatan ini didasarkan pada teori Experiential Pillars yang menekankan pentingnya koneksi, pengalaman, dan interaksi personal antara merek dan pelanggan. Hasil implementasi menunjukkan peningkatan signifikan terhadap jumlah pelanggan, dari 407 menjadi 632 pelanggan dalam periode enam bulan (peningkatan 55%), serta munculnya pelanggan baru sekitar 10% dari partisipan event. Penelitian ini menyimpulkan bahwa penerapan experiential event marketing efektif dalam membangun kesadaran merek, memperkuat citra positif klinik, serta meningkatkan kepercayaan dan loyalitas pelanggan terhadap Klinik Mitra Pet.
Strategic Planning of Instagram Social Media for the Promotion of Mahakam Seafood Kurniawan, Nadya Josephine; Teguh, Monika
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.38

Abstract

The rapid expansion of the food and beverage (F&B) industry, particularly in the seafood segment, has intensified competition and heightened the importance of effective digital marketing strategies. This study employs a case study approach to investigate the decline in revenue experienced by Mahakam Seafood, attributed to suboptimal digital marketing implementation and limited human resource capacity. The research aims to develop a structured Instagram marketing strategy to enhance promotional effectiveness and improve sales performance. The strategy design is grounded in the Hierarchy of Effects and Lovemarks frameworks, supported by the application of SMART Goals and the Segmentation, Targeting, and Positioning (STP) model to ensure strategic alignment and measurable outcomes. The research process includes situational analysis, development of content pillars and content planning, creation of visual and communication guidelines, preparation of content mock-ups, and formulation of an implementation and budget plan. The findings provide a systematic and practical social media strategy framework that can improve the consistency and effectiveness of Instagram marketing activities, offering managerial implications for small and medium-sized enterprises in the F&B sector.
Study of Dual Brand in Indonesia Tourism Communication Monika Teguh; Burhan Bungin; Hilda Yunita Wono; Theodore Jason Santoso
Jurnal Komunikasi Vol. 14 No. 1 (2022): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v14i1.11388

Abstract

One of the main parts of a country's tourism communication is the tourism destination brand. The Indonesian tourism destination brand itself has changed several times since 2008. At that time, the brand used was Visit Indonesia 2008, then the following year it changed to Visit Indonesia 2009. Then in 2010 until 2021, Indonesia uses two brands at once, namely Wonderful Indonesia and Pesona Indonesia, even though the Indonesian tourism destination in question is one, namely Indonesia's destination. In fact, the use of these two brands has not been able to show a positive performance in bringing in tourists or making Indonesian tourism destinations famous and remembered by potential tourists. Therefore, we need a study on the existence of this dual brand, which is the purpose of this scientific article The subject of this study is the Indonesian tourism brand, Wonderful Indonesia, while the object studied is the duality in the use of the brand. This study was made using qualitative methods, specifically by using literature review. The method of data collection is documentation. This study uses a narrative method in its discussion. From this study, it can be explained that the brand personality of the Indonesian tourism destination brand is still weak. This is mainly due to the dual brands Wonderful Indonesia and Pesona Indonesia which have two different meanings and have not been able to represent tourist destination areas in Indonesia. In the end, this makes brand awareness, brand equity and brand loyalty are not formed. Therefore, it would be better if only one tourism destination brand can be formulated. The brand should represent various tourist destination areas and can be used consistently for a long time.
PERANAN KOMUNIKASI PADA PROSES SUKSESI DI PERUSAHAAN KELUARGA STUDI PADA PT. CATUR PUTRA HARMONIS Monika Teguh; Andrew Wijaya
Communiverse : Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2020): Juni
Publisher : LPPM Abdurrab Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/cmv.v5i2.1145

Abstract

Indonesia is one of the countries whose economies are influenced by family businesses. A study states that 25% of Indonesia's Gross Domestic Product (GDP) is affected by family businesses. The high influence and role of family business in Indonesia makes the sustainability and growth of family business very important to be considered carefully. But the family company has a unique problem, that is company succession. Often the family business can only survive until the second or third generation, then can not develop further or even closed. Therefore a succession process is needed so that the family company does not have a bad ending. In this succession process, communication has a crucial role. One of the family companies that has managed in making succession by maximizing communication is PT Catur Putra Harmonis. The Makassar-based family company has not only succeeded in maintaining its business across generations, but has also been able to expand the business more broadly. Communication has a role in various stages of succession including the provision of knowledge about the company, training, work trials, meetings with stakeholders, and performance accountability. Cross-generation communication becomes the main key so that the succession process can run well and smoothly.
Pelatihan Komunikasi Efektif sebagai Upaya Menunjang Employability Pemuda Putus Sekolah Imanuel Deny Krisna Aji; Monika Teguh; Kuncoro Dewi Rahmawati; Louisa Christine Hartanto; Patrisia Amanda Pascarina
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.23229

Abstract

Tingginya angka pemuda putus sekolah di Indonesia masih menjadi permasalahan sosial yang berdampak langsung pada rendahnya tingkat employability. Pemuda putus sekolah menghadapi berbagai tantangan, khususnya dalam memasuki dunia kerja formal, baik dari segi keterampilan teknis maupun kemampuan komunikasi. Lembaga internasional Life Project for Youth (LP4Y) berupaya menjawab permasalahan tersebut melalui penyediaan pelatihan non-formal berbasis keterampilan kerja. Namun demikian, meskipun telah memperoleh pelatihan vokasional, para pemuda masih mengalami kesulitan dalam menghadapi proses rekrutmen kerja. Menanggapi kondisi tersebut, Universitas Ciputra bekerja sama dengan LP4Y menyelenggarakan program pengabdian kepada masyarakat berupa pelatihan komunikasi efektif untuk meningkatkan employability pemuda putus sekolah. Program pelatihan ini dirancang dalam tiga sesi utama, yaitu penyusunan Curriculum Vitae kreatif, pengenalan dan simulasi psikotes, serta penguatan komunikasi interpersonal dalam konteks wawancara kerja. Metode pengabdian yang digunakan adalah service-learning yang meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta terkait proses rekrutmen, peningkatan soft skills khususnya dalam komunikasi, serta meningkatnya motivasi dan kepercayaan diri dalam mencari pekerjaan. Program ini diharapkan dapat memberikan kontribusi signifikan dalam meningkatkan kesiapan kerja dan peluang penerimaan kerja bagi pemuda putus sekolah.
Penguatan Branding Produk Matcha Kaze melalui Strategi Integrated Marketing Communication Jacklyn Wongsodiredjo; Monika Teguh
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.3716

Abstract

Matcha has become one of the most popular culinary products among consumers. With the increasing trend of matcha consumption, the number of matcha-based culinary businesses has also continued to grow. This has led to competition that must be faced, one of which is by strengthening branding and marketing communication efforts. Kaze Matcha, as one of the matcha-based culinary entrepreneurs, has successfully built a strong brand identity and awareness through the implementation of an integrated marketing communication strategy. Based on this phenomenon, this study aims to describe the role of integrated marketing communication in strengthening Kaze Matcha's product branding. The research method used is descriptive qualitative, with interviews, observations, and document studies as data collection methods. The results of the study show that the application of IMC combined with digital marketing strategies, such as the use of Meta Ads and participation in various offline events, has proven to be effective in expanding brand reach while building direct engagement with consumers. Collaboration with communities and F&B MSMEs has also strengthened the brand's creative, authentic, and adaptive character to market trends. This study also shows that the implementation of IMC strategies, digital marketing, and collaboration has been proven to increase brand awareness to the point of brand recall. Therefore, this study can also be used by Kaze Matcha and other matcha-based culinary entrepreneurs to develop more specific strategies to increase engagement and brand awareness in the future.
Entrepreneurship-Based Household Waste Management Assistance for Housewives: Pendampingan Pengelolaan Sampah Rumah Tangga Berbasis Entrepreneurship kepada Ibu Rumah Tangga Sri Nathasya Br Sitepu; Monika Teguh; Helena Sidharta
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 10 No. 4 (2026): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v10i4.33102

Abstract

Household waste is the largest contributor to national waste. Household waste is not managed properly causing environmental damage and a decrease in the health of family members. The problem of household waste requires special handling from internal parties (housewives) as family managers. The solution to this problem is in the form of entrepreneurship-based household waste management assistance given to housewives. This program was given to 10 partners (housewives) of Gelagaharum Village. The ABCD (Asset Base Community Development) method was used in online and offline mentoring for 6 months. The results of the mentoring program include: 1) housewives succeed in having knowledge of waste management and entrepreneurship, 2) there are organic (compost) and inorganic (recyclable) processed waste products, 3) obtaining new sources of income for housewives from the sale of processed waste products, 4) assistance successfully supports SDGs point 6 (clean water and proper sanitation) and SDGs point 4 (quality education).
Co-Authors Ahmad, Mohd Khairie Anandari Priska Andi Budi Sulistijanto Andrea Hartansa Andrew Wijaya Andriati, Salsabila Aulialukita Niantiara Aviana Benita Azalea Abril HERMANTO Bidhari, Kinanti Padma Bramantyo, Paskalis Dio Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Citta Catherine Gozali Cosmas Gatot Haryono Dafa, Muhammad Deandra Vidyanata Dheandra Mutiara Kayana Dumais, Mohamad Arvel Omar Elvina, Felicia Audrey Gabriela Laras Dewi Swastika Gabriela Swastika Gozali, Citta Catherine Grace Angelica Phieter Handi, Esther Freya Angelica Helena Sidharta Hilda Yunita Wono Hutasoit, Tiffanny Odelia Imanuel Deny Krisna Aji Irantha Hendrika Kenang Ivana Clairine Sistiawan Jacklyn Wongsodiredjo Kayana, Dheandra Mutiara Kevin Joshua Humardani Krismi Budi Sienatra Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kurniawan, Nadya Josephine Liliek Senaharjanta, Ignasius Louisa Christine Hartanto Maharani, Ni Ayu Laura Maria Satya Rani Marlinda Irwanti Mohd Khairi Ahmad Muhammad Dafa Nathasya, Sri Ni Ketut Ayu Sari Utari Dewi Nirwan, Raslika Sharfina Njotoharsojo, Sasha Kurnia Nur Malika, Hadjar Chanissa Nurlaela Syarif Patrisia Amanda Pascarina Qotrunnada, Namira Al Rachmah Ida Rani, Maria Satya Ratih Puspa Ratih Puspa Santi Wulida Sahri Rahmadhani Santoso, Jeremy Sarah Marceline Selvy Tri Ciawati Senaharjanta, Ignasius Liliek Seraphine Amadea Pratama Sistiawan, Ivana Clairine Susanto, Hendro Syafarani, Yavrina Tasya Devi Rossafine Theodore Jason Santoso Toetik Koesbardiati Tommy C. Efrata Torsten, Pafgett Vera, Awada Viadi, Crista Vincentius Jose Augusto Vivia Pauline Harliana Wijaya, Claudia Theresia Wiwiek Wiwiek Wongsodiredjo, Jacklyn Yoseva Maria Pujirahayu Sumaji Zinggara hidayat