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All Journal Scriptura TEKMAPRO Journal of Industrial Engineering and Management JPM17: Jurnal Pengabdian Masyarakat Komunikator Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Representamen LUGAS Jurnal Komunikasi Journal on Education Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Communiverse Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Aspirasi : Jurnal Masalah-masalah Sosial Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Management and Bussines (JOMB) International Journal of Computer and Information System (IJCIS) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Social Science Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi BULETIN BISNIS & MANAJEMEN (BBM) Jurnal InterAct Journal International Dakwah and Communication Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Monika Teguh
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Social Sciences Other

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Penguatan Branding Produk Matcha Kaze melalui Strategi Integrated Marketing Communication Wongsodiredjo, Jacklyn; Teguh, Monika
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 6 No. 1 (2026): Januari-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i1.3716

Abstract

Matcha has become one of the most popular culinary products among consumers. With the increasing trend of matcha consumption, the number of matcha-based culinary businesses has also continued to grow. This has led to competition that must be faced, one of which is by strengthening branding and marketing communication efforts. Kaze Matcha, as one of the matcha-based culinary entrepreneurs, has successfully built a strong brand identity and awareness through the implementation of an integrated marketing communication strategy. Based on this phenomenon, this study aims to describe the role of integrated marketing communication in strengthening Kaze Matcha's product branding. The research method used is descriptive qualitative, with interviews, observations, and document studies as data collection methods. The results of the study show that the application of IMC combined with digital marketing strategies, such as the use of Meta Ads and participation in various offline events, has proven to be effective in expanding brand reach while building direct engagement with consumers. Collaboration with communities and F&B MSMEs has also strengthened the brand's creative, authentic, and adaptive character to market trends. This study also shows that the implementation of IMC strategies, digital marketing, and collaboration has been proven to increase brand awareness to the point of brand recall. Therefore, this study can also be used by Kaze Matcha and other matcha-based culinary entrepreneurs to develop more specific strategies to increase engagement and brand awareness in the future.
Pemanfaatan Akun Instagram @kulinerdilombok dalam Memasarkan Wisata Kuliner di Lombok Vivia Pauline Harliana; Monika Teguh
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i3.3683

Abstract

This research analyzed how the Instagram account @kulinerdilombok is managed to market culinary businesses in Lombok. After the 2018 Lombok earthquake and the COVID-19 pandemic, the use of social media as a marketing medium is crucial to revive culinary businesses in Lombok. Social media has become an important tool for culinary entrepreneurs. This study aims to determine the activities carried out by the Instagram account @kulinerdilombok in promoting culinary tourism in Lombok. Effective messaging through social media is needed to reach a wider audience. Using interview and documentation methods, this study identified how communication elements are implemented in the use of Instagram as a marketing medium. The findings reveal that over the past six years, @kulinerdilombok has grown its audience to 62,000 followers by managing the account with a focus on context, communication, collaboration, and connection. The account has significantly impacted both business owners and the public seeking information about Lombok’s culinary scene. This study offers a reference framework for individuals and organizations aiming to build and strengthen public engagement in the digital era through effective communication on Instagram.
Pelatihan Komunikasi Efektif sebagai Upaya Menunjang Employability Pemuda Putus Sekolah Aji, Imanuel Deny Krisna; Teguh, Monika; Rahmawati, Kuncoro Dewi; Hartanto, Louisa Christine; Pascarina, Patrisia Amanda
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.23229

Abstract

Tingginya angka pemuda putus sekolah di Indonesia masih menjadi permasalahan sosial yang berdampak langsung pada rendahnya tingkat employability. Pemuda putus sekolah menghadapi berbagai tantangan, khususnya dalam memasuki dunia kerja formal, baik dari segi keterampilan teknis maupun kemampuan komunikasi. Lembaga internasional Life Project for Youth (LP4Y) berupaya menjawab permasalahan tersebut melalui penyediaan pelatihan non-formal berbasis keterampilan kerja. Namun demikian, meskipun telah memperoleh pelatihan vokasional, para pemuda masih mengalami kesulitan dalam menghadapi proses rekrutmen kerja. Menanggapi kondisi tersebut, Universitas Ciputra bekerja sama dengan LP4Y menyelenggarakan program pengabdian kepada masyarakat berupa pelatihan komunikasi efektif untuk meningkatkan employability pemuda putus sekolah. Program pelatihan ini dirancang dalam tiga sesi utama, yaitu penyusunan Curriculum Vitae kreatif, pengenalan dan simulasi psikotes, serta penguatan komunikasi interpersonal dalam konteks wawancara kerja. Metode pengabdian yang digunakan adalah service-learning yang meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan peserta terkait proses rekrutmen, peningkatan soft skills khususnya dalam komunikasi, serta meningkatnya motivasi dan kepercayaan diri dalam mencari pekerjaan. Program ini diharapkan dapat memberikan kontribusi signifikan dalam meningkatkan kesiapan kerja dan peluang penerimaan kerja bagi pemuda putus sekolah.
The Role of Interpersonal Communication in Supporting Student Development through School Counseling Handi, Esther Freya Angelica; Teguh, Monika
Indonesian Journal of Social Science Research Vol. 6 No. 2 (2025): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.06.02.29

Abstract

This study aims to deepen the understanding of effective interpersonal communication practices in school counseling settings and to contribute to the advancement of educational communication theory and practice in Indonesia. Employing a descriptive qualitative method, data were collected through in-depth interviews and document analysis involving guidance counselors at Karangturi High School, Semarang. The findings indicate that interpersonal communication between guidance counselors and students serves as a key determinant of counseling service effectiveness. Communication founded on trust, openness, and appreciation enables the development of supportive relationships that enhance students’ motivation and academic achievement. The application of core communication components—sender, message, channel, receiver, and feedback—was effectively adapted across both face-to-face and online interactions, particularly through platforms such as WhatsApp. Moreover, principles of interpersonal communication, including active listening, empathy, and positive reinforcement, were evident in counselors’ approaches, fostering students’ sense of value and belonging. The study also reveals that personal factors (counselors’ experience and personality) and situational factors (class size, stigma, time constraints, and Generation Z’s digital preferences) significantly influence communication effectiveness. Counselors’ adaptive use of digital communication and proactive engagement strategies demonstrate their responsiveness to the evolving dynamics of student interaction in the modern era. Overall, the study underscores that interpersonal communication is not merely a technical competency but a pedagogical and emotional strategy that underpins effective counseling, holistic student development, and the creation of a more inclusive and responsive educational environment.
Financial Management and Business Communication Training for Micro Business Unit Owners Sri Nathasya Br Sitepu; Monika Teguh; Deandra Vidyanata; Helena Sidharta
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19241

Abstract

Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.
Paving the Way for Out-of-School Youth by Strengthening Digital Content Creation Skills Monika Teguh; Imanuel Deny Krisna Aji; Kuncoro Dewi Rahmawati; Ignasius Liliek Senaharjanta; Cosmas Gatot Haryono
Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Plakat: Jurnal Pelayanan Kepada Masyarakat
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/plakat.v7i1.19246

Abstract

Education is the right of every citizen. Unfortunately, various social and economic problems cause unfortunate youths to drop out of school. Without the provision of education, these young people are threatened with difficulties in getting a job and a decent life in the future. In response to this problem, a French NGO called Life Project For Youth (LP4Y) provides assistance by providing certified informal education and training for out-of-school youth in various regions of the world, one of which is in Indonesia, in the city of Surabaya. In carrying out its mission LP4Y realizes that they do not always have experts to teach the knowledge or skills needed by the youth, so they collaborate with Ciputra University Surabaya as a partner in developing fostered youth. Specifically in this activity, the purpose of the service carried out is to strengthen the skills of young people in the field of content creation, and encourage their confidence to use these skills. The methods used include training, technology application, and mentoring. Then evaluated through surveys to participants and implementing partners. Participants who took part in the activity consisted of 15 young people. From this activity, participants have succeeded in making photo and video works that become portfolios for them to find jobs in fields that require these skills. Participants also stated that they are more confident to seek employment in fields other than administration due to the new skills they learned. Pendidikan merupakan hak setiap warga negara. Namun sayangnya berbagai permasalahan sosial dan ekonomi menyebabkan pemuda-pemuda yang tidak beruntung harus mengalami putus sekolah. Tanpa adanya bekal pendidikan, maka pemuda ini terancam akan kesulitan mendapatkan pekerjaan dan hidup yang layak ke depannya. Menanggapi permasalahan ini, sebuah LSM dari Perancis bernama Life Project For Youth (LP4Y) memberikan bantuan dengan memberikan pendidikan dan pelatihan informal bersertifikat bagi para pemuda putus sekolah di berbagai wilayah di dunia, salah satunya adalah di Indonesia, di kota Surabaya. LP4Y menyadari bahwa mereka tidak selalu memiliki tenaga ahli untuk mengajarkan ilmu atau skill yang dibutuhkan oleh para pemuda, sehingga mereka menggandeng Universitas Ciputra Surabaya sebagai mitra dalam mengembangkan para pemuda binaan. Secara khusus dalam kegiatan ini, tujuan pengabdian yang dilaksanakan adalah untuk memperkuat skill para pemuda di bidang content creating, serta mendorong kepercayaan diri mereka untuk menggunakan skill tersebut. Metode yang digunakan antara lain pelatihan, penerapan teknologi, dan pendampingan. Kemudian di evaluasi melalui survei kepada peserta maupun mitra pelaksana. Peserta yang mengikuti kegiatan terdiri dari 15 orang pemuda. Dari kegiatan ini, peserta telah berhasil membuat karya foto dan video yang menjadi portofolio bagi mereka untuk mencari pekerjaan di bidang yang membutuhkan skill tersebut. Peserta juga menyatakan mereka lebih percaya diri untuk mencari pekerjaan di bidang lain selain bidang administratif berkat skill bari yang mereka pelajari. Implikasi dari kegiatan pengabdian kepada masyarakat ini adalah para pemuda putus sekolah yang memiliki keterampilan baru di bidang digital content creating.
Peran Lansia Sebagai Pemegang Otoritas Dalam Komunikasi Kesehatan Pencegahan Stunting Monika Teguh; Rachmah Ida; Ratih Puspa; Burhan Bungin; Cosmas Gatot Haryono
Jurnal Penelitian Pendidikan IPA Vol 9 No 8 (2023): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i8.4133

Abstract

This research aims to know the roles of the elders as authority holders in the means of health communication for stunting prevention implemented in Trenggalek Regency, East Java. Stunting is the failure of growth and development caused by malnutrition at the first 1000 days of a child’s life. This problem can be prevented by providing nutrition needed by pregnant women and toddlers, but for preventing this the efforts of health communication are needed so that the mindset and behaviors of the society can change according to the health standards. Therefore, at Trenggalek Regency Kenek Beraksi program was implemented involving elders who may have authority to distribute knowledge and intervene behaviors which cause stunting to children. This research is qualitative research using case study method, by data gathering using in depth interview and document study. The result of this research shows that elders have significant roles in health communication for stunting prevention at Trenggalek Regency. Elders hold authorities because of the culture in society giving them privilege as respected and trusted figures. Furthermore, their knowledge and experience give them expert power and referent power making their family follow their guidance. In health communication, their health acts as a communicator delivering health messages. The effects felt from the elders’ involvement in this health communication program include the decrease of pregnant women having anemia, the increase of the toddlers’ nutritional adequacy achievement, and the increasing weights of toddlers, which altogether reduce the number of stunting at Trenggalek Regency
Strategi Experiential Event Marketing Dalam Membangun Brand Awareness Pet Clinic Monika Teguh; Ivana Clairine Sistiawan; Louisa Christine Hartanto; Imanuel Deny Krisna Aji; Zinggara Hidayat
Jurnal InterAct Vol. 15 No. 1 (2026): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v15i1.7355

Abstract

Penelitian ini membahas strategi komunikasi pemasaran Klinik Hewan Mitra Pet melalui pendekatan experiential event marketing guna meningkatkan brand awareness dan loyalitas pelanggan. Klinik Mitra Pet yang berlokasi di Surabaya Timur menyediakan berbagai layanan medis dan non-medis bagi hewan peliharaan. Dalam upaya memperkuat citra dan menjangkau calon pelanggan baru, klinik melaksanakan program Mipetrip berupa konsultasi hewan gratis secara keliling di wilayah sekitar, serta kegiatan daring seperti Mipetdia Live dan Photo Contest “Pawtrait of A Hero.” Pendekatan ini didasarkan pada teori Experiential Pillars yang menekankan pentingnya koneksi, pengalaman, dan interaksi personal antara merek dan pelanggan. Hasil implementasi menunjukkan peningkatan signifikan terhadap jumlah pelanggan, dari 407 menjadi 632 pelanggan dalam periode enam bulan (peningkatan 55%), serta munculnya pelanggan baru sekitar 10% dari partisipan event. Penelitian ini menyimpulkan bahwa penerapan experiential event marketing efektif dalam membangun kesadaran merek, memperkuat citra positif klinik, serta meningkatkan kepercayaan dan loyalitas pelanggan terhadap Klinik Mitra Pet.
Strategic Planning of Instagram Social Media for the Promotion of Mahakam Seafood Kurniawan, Nadya Josephine; Teguh, Monika
Indonesian Journal of Social Science Research Vol. 7 No. 1 (2026): Indonesian Journal of Social Science Research (IJSSR) - In press
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.07.01.38

Abstract

The rapid expansion of the food and beverage (F&B) industry, particularly in the seafood segment, has intensified competition and heightened the importance of effective digital marketing strategies. This study employs a case study approach to investigate the decline in revenue experienced by Mahakam Seafood, attributed to suboptimal digital marketing implementation and limited human resource capacity. The research aims to develop a structured Instagram marketing strategy to enhance promotional effectiveness and improve sales performance. The strategy design is grounded in the Hierarchy of Effects and Lovemarks frameworks, supported by the application of SMART Goals and the Segmentation, Targeting, and Positioning (STP) model to ensure strategic alignment and measurable outcomes. The research process includes situational analysis, development of content pillars and content planning, creation of visual and communication guidelines, preparation of content mock-ups, and formulation of an implementation and budget plan. The findings provide a systematic and practical social media strategy framework that can improve the consistency and effectiveness of Instagram marketing activities, offering managerial implications for small and medium-sized enterprises in the F&B sector.
Co-Authors Ahmad, Mohd Khairie Anandari Priska Andi Budi Sulistijanto Andrea Hartansa Andrew Wijaya Andriati, Salsabila Aulialukita Niantiara Aviana Benita Bidhari, Kinanti Padma Bramantyo, Paskalis Dio Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Citta Catherine Gozali Cosmas Gatot Haryono Dafa, Muhammad Danu Kristianto, Bernard Realino Deandra Vidyanata Dheandra Mutiara Kayana Dumais, Mohamad Arvel Omar Elvina, Felicia Audrey Gabriela Laras Dewi Swastika Gabriela Swastika Gozali, Citta Catherine Grace Angelica Phieter Handi, Esther Freya Angelica Helena Sidharta Hilda Yunita Wono Hutasoit, Tiffanny Odelia Imanuel Deny Krisna Aji Irantha Hendrika Kenang Ivana Clairine Sistiawan Kayana, Dheandra Mutiara Kevin Joshua Humardani Krismi Budi Sienatra Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kurniawan, Nadya Josephine Liliek Senaharjanta, Ignasius Louisa Christine Hartanto Maharani, Ni Ayu Laura Maria Satya Rani Marlinda Irwanti Mohd Khairi Ahmad Muhammad Dafa Ni Ketut Ayu Sari Utari Dewi Nirwan, Raslika Sharfina Njotoharsojo, Sasha Kurnia Nur Malika, Hadjar Chanissa Nurlaela Syarif Patrisia Amanda Pascarina Qotrunnada, Namira Al Rachmah Ida Rani, Maria Satya Ratih Puspa Ratih Puspa Santi Wulida Sahri Rahmadhani Santoso, Jeremy Santoso, Theodore Jason Sarah Marceline Selvy Tri Ciawati Senaharjanta, Ignasius Liliek Seraphine Amadea Pratama Sistiawan, Ivana Clairine Sri Nathasya Br Sitepu Sri Nathasya Sitepu Sri Nathasya Sitepu Susanto, Hendro Syafarani, Yavrina Tasya Devi Rossafine Theodore Jason Santoso Toetik Koesbardiati Tommy Christian Efrata Torsten, Pafgett Vera, Awada Viadi, Crista Vincentius Jose Augusto Vivia Pauline Harliana Wijaya, Claudia Theresia Wiwiek Wiwiek Wongsodiredjo, Jacklyn Yoseva Maria Pujirahayu Sumaji Zinggara Hidayat