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All Journal Scriptura TEKMAPRO Journal of Industrial Engineering and Management JPM17: Jurnal Pengabdian Masyarakat Komunikator Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Representamen LUGAS Jurnal Komunikasi Journal on Education Adimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Komunikasi Profesional Communiverse Bricolage : Jurnal Magister Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal ABDINUS : Jurnal Pengabdian Nusantara Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Aspirasi : Jurnal Masalah-masalah Sosial Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Madaniya PLAKAT : Jurnal Pelayanan Kepada Masyarakat Journal of Management and Bussines (JOMB) International Journal of Computer and Information System (IJCIS) Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Indonesian Journal of Social Science Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ilmu Komunikasi Dan Media Scriptura: Jurnal Ilmiah Komunikasi BULETIN BISNIS & MANAJEMEN (BBM) Jurnal InterAct Journal International Dakwah and Communication Mediator: Jurnal Komunikasi Jurnal Spektrum Komunikasi RESLAJ: Religion Education Social Laa Roiba Journal CHANNEL: Jurnal Komunikasi Komunikatif : Jurnal Ilmiah Komunikasi
Monika Teguh
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Nursing Physics Social Sciences Other

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Social Media Marketing pada Etienne Space Wongsodiredjo, Jacklyn; Teguh, Monika
Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i6.13493

Abstract

This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth. Keywords: Context, Communication, Collaboration, Social Media Marketing
Strategi Integrated Marketing Communication Pada Agensi Timor Creative People Maharani, Ni Ayu Laura; Teguh, Monika
Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i1.4469

Abstract

The entertainment industry has grown rapidly, including in small cities such as Kupang. This provides opportunities for the younger generation to channel their talents and abilities. Timor Creative People Agency plays a role in developing creativity and talent in the entertainment sector. Success in marketing an entertainment agency requires attention to its marketing communication strategies to ensure its services can be used to complete outstanding projects. This research aims to understand the implementation of integrated marketing communication strategies used by Timor Creative People Agency to attract interest in the entertainment world, particularly in modeling. This study uses a qualitative method with data collection techniques including semi-structured interviews and documentation. The data analysis used in this study follows three stages: data reduction, presentation, and verification. Data validation is carried out using source triangulation by comparing data from various informant categories. The results of this study indicate that Timor Creative People Agency has implemented integrated marketing communication strategies including advertising, direct marketing, public relations, word of mouth, events experiences, personal selling, and digital marketing. The key activities in boosting the marketing of Timor Creative People Agency are digital marketing and personal selling.
Pemanfaatan Customer Internal Meaning Dalam Proses Komunikasi Pemasaran Pada Padmaning Garden Bidhari, Kinanti Padma; Teguh, Monika
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.847

Abstract

As one of the largest ornamental plant-producing countries, Indonesia benefits from its fertile soil and tropical climate, making the cultivation of ornamental plants relatively easy. The agriculture industry in Indonesia, particularly the ornamental plant and nursery sector, has seen significant growth. One of the key players in this sector is Padmaning Garden, which has been operating since 2020 and handles both export and import sales. Over the course of four years, Padmaning Garden has successfully established and maintained its nursery business by implementing effective marketing communication strategies. This study examines the application of "Customer Internal Meaning" in marketing communications at Padmaning Garden, a company offering garden and landscape services. "Customer Internal Meaning" refers to a deep understanding of customers' perceptions, values, and motivations. The research aims to explore how customer perceptions influence the effectiveness of marketing communications and how their engagement can enhance customer satisfaction and loyalty. This study contributes to the marketing communication literature by focusing on the agricultural sector, specifically ornamental plant businesses. It also identifies how understanding customer internal meaning can improve marketing strategies and deepen customer relationships. A qualitative approach is employed in this research, utilizing in-depth interviews with the owner, marketing manager, and customers of Padmaning Garden. Data is further supplemented by content analysis of the company's marketing communication materials, such as social media posts and online marketplace content. This research is expected to offer insights into how customer internal meaning can be utilized to enhance marketing communications in the agricultural industry.  
Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision Monika Teguh; Aulialukita Niantiara; Andrea Hartansa
KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020)
Publisher : Fakultas Ilmu Komunikasi UKWMS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/jk.v9i2.2689

Abstract

In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future.
Pendampingan Strategi Pengelolaan Keuangan UMKM Kecamatan Pakal Kota Surabaya Sri Nathasya Sitepu; Monika Teguh; Helena Sidharta; Deandra Vidyanata
Madaniya Vol. 6 No. 1 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1121

Abstract

UMKM kesulitan menyusun strategi unit usaha dikarenakan ketersediaan data keuangan kurang up to date. UMKM yang dikelola oleh ibu rumah tangga masih kesulitan mengidentifikasi pendapatan yang bersumber dari unit usaha dengan pendapatan pribadi dari anggota keluarga. Ibu rumah tangga (pengelola UMKM) tidak mampu menyusun laporan keuangan untuk meningkatkan pertumbuhan unit usaha. Permasalah ini dialami oleh UMKM salah satunya UMKM Kecamatan Pakal Kota Surabaya. Kegiatan pengabdian masyarakat melalui program strategi pengelolaan keuangan UMKM Kecamatan Pakal Kota Surabaya. Metode yang diberikan adalah pendampingan secara intensif selama 7 bulan. Tujuan program pendampingan antara lain: 1) peningkatan pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) peningkatan kemampuan menyusun strategi pengelolaan keuangan, 3) peningkatan kemampuan menggunakan teknologi dalam implementasi pengelolaan keuangan. Hasil dari program pendampingan antara lain: 1) mitra berhasil meningkatkan pengetahun pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) mitra berhasil menyusun minimal satu hingga tiga strategi pengelolaan keuangan, 3) berhasil memanfaatkan smart phone dan aplikasi keuangan untuk pengelolaan keuangan. Kesimpulan program pendampingan strategi keuangan berhasil meningkatkan pertumbuhan kualitas sumber daya manusia (pengolala UMKM) dan peningkatan kualitas unit bisnis.
Konstruksi Sosial Tokoh Lokal di Pilkada 2024: Peran Media, Simbol Budaya, Dan Dinamika Interaksi Sosial Burhan Bungin; Monika Teguh; Bernard Realino Danu Kristianto; Ignasius Liliek Senaharjanta; Andi Budi Sulistijanto
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 12 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v4i12.3070

Abstract

Penelitian ini menganalisis konstruksi sosial tokoh lokal dalam Pilkada 2024, yang berperan penting dalam membentuk persepsi dan preferensi politik masyarakat. Permasalahan utama yang dihadapi adalah bagaimana media, baik tradisional maupun digital, membangun citra tokoh politik yang sering kali tidak sesuai dengan kenyataan. Penelitian ini bertujuan untuk menggali bagaimana media, simbol budaya, dan interaksi sosial mempengaruhi persepsi masyarakat terhadap tokoh politik lokal. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang mencakup wawancara mendalam, analisis konten media, dan observasi lapangan. Hasil penelitian menunjukkan bahwa media, terutama media sosial, memainkan peran sentral dalam membentuk citra politik tokoh lokal, baik melalui framing positif maupun negatif. Penggunaan simbol budaya dan narasi religius juga ditemukan efektif dalam membangun hubungan emosional dengan pemilih, namun harus otentik untuk menghindari persepsi manipulatif. Implikasi temuan ini penting bagi praktisi politik dalam merancang kampanye yang lebih transparan dan autentik, serta bagi masyarakat untuk lebih kritis terhadap narasi politik yang dibangun. Penelitian ini memberikan wawasan tentang pentingnya media digital dalam strategi kampanye politik dan membuka peluang untuk studi lanjutan mengenai teknologi baru dalam komunikasi politik.
DIALEKTIKA RELASIONAL PASANGAN ANTAR NEGARA: STUDI KASUS PADA PASANGAN BELGIA - INDONESIA Teguh, Monika; Swastika, Gabriela Laras Dewi; Gozali, Citta Catherine
Jurnal Spektrum Komunikasi Vol 13 No 2 (2025): Jurnal Spektrum Komunikasi : June 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i3.723

Abstract

A relationship cannot be limited by territorial or cultural boundaries. However, it must be recognised that the challenges in establishing intercultural relationships are also great, especially in phenomena such as COVID-19. The initial tension in relational dialectics is mostly triggered by changes in situations that become "out of normal" or unusual, because society needs to adapt again. One of them was experienced by an interstate couple domiciled in Indonesia and Belgium. Based on this phenomenon, this research was aimed to discuss how the relational dialectic of interstate pairs occurred. The purpose of this study is to find out the strategies of inter-country couples with dialectics in their relationships to maintain intimacy, even in the midst of restrictions. The research method used is descriptive qualitative, with data collection methods in the form of interviews. The results of the study show that the interstate pair devised a strategy so that the three main tensions, autonomy-connection, openness-non-disclosure, and predictability-newness can still be passed smoothly. Relational dialectics have already led to the stage of co-creating. Co-creation needs to be done to redefine the kind of relationship they want, as well as to develop a joint mission for the future.
Implementasi Integrated Marketing Communication pada Bengkel Jepang Motor Andriati, Salsabila; Teguh, Monika
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 2 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/interaksi.v9i2.24392

Abstract

The automotive industry in Indonesia plays a crucial role in the national economy, making a significant contribution to gross domestic product (GDP), creating employment opportunities and attracting foreign investment. In 2022, the Indonesian automotive industry will experience rapid growth with car sales reaching 1.05 million units and car production increasing to 1.47 million units. However, this sector is facing environmental challenges due to a spike in exhaust emissions and a shift in consumer preferences who are increasingly dependent on digital platforms. Japan Motor Workshop in Sidoarjo, East Java, is a successful example with turnover growth of 20% in 2023, reaching IDR 5 billion. This success is driven by the effective implementation of Integrated Marketing Communication (IMC) strategies. This research uses a quasi-qualitative method to analyze the implementation of IMC at the Japan Motor Workshop. Data was collected through interviews with business owners, customers, and academic experts, as well as studying related documentation. This analysis aims to identify how IMC strategies are implemented and their impact on brand image and customer loyalty. The research results show that the implementation of IMC at the Japan Motor Workshop has succeeded in increasing message consistency and strengthening the brand image. Through the use of various communication channels, the workshop is able to reach a wider audience and increase customer engagement. The implementation of IMC elements such as advertising, sales promotions, and public relations has proven to be effective in building customer loyalty. The discussion of these findings highlights the importance of IMC strategies in facing challenges in the growing automotive industry. By adapting to digital technology and developing environmentally friendly vehicles, the workshop not only contributes to economic growth but also provides solutions to environmental challenges.
Promoting Boycotted Product: Audience’s Reception Analysis K-Pop Celebrities’ Soft Promotion for Starbucks Pascarina, Patrisia Amanda; Hartanto, Louisa Christine; Teguh, Monika; Elvina, Felicia Audrey; Hutasoit, Tiffanny Odelia
Mediator: Jurnal Komunikasi Vol. 18 No. 1 (2025): Mediator: Jurnal Komunikasi (Sinta 2)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v18i1.3527

Abstract

This research aims to unveil the audience’s reception of Starbucks's recent K-Pop celebrity endorsement. The movement of boycotting products that support Israel suddenly disappeared when certain K-Pop Idols showed their pictures holding Starbucks cups. Since war broke out in Gaza, social media influencers around the world have called for boycott action against Starbucks’ products. However, K-Pop celebrities were suspected of carrying out soft promotion by uploading photos of themselves holding Starbucks cups, like Jeannie from Blackpink and Super Junior’s Choi Siwon. Using Stuart Hall’s Audience Receptions analysis, this research used FGD to gain idol fans’ perspective on this phenomenon. According to fans, the factor that makes idols agree to promote Starbucks is the contractual relationship between the artist's agency and Starbucks, which requires artists under the agency to upload photos or other forms of soft selling. The impact of this soft promotion includes a decrease in the trust of fans and other brands who want to choose the artist to be their representative, as well as the loss of the opportunity to return to a career as a K-Pop artist. The South Korean government's position with the people of Gaza who are affected by Israeli army atrocities is also being questioned, which could have an impact on decreased interest in their entertainment industry.
Strategic Cyber Public Relations: A Case Study of PT PLN Nusantara Power’s Engagement on Instagram Teguh, Monika; Dafa, Muhammad; Aji, Imanuel Deny Krisna; Sistiawan, Ivana Clairine
CHANNEL: Jurnal Komunikasi Vol. 11 No. 2 (2023): CHANNEL: Jurnal Komunikasi 23rd Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v11i2.411

Abstract

In the wake of the COVID-19 pandemic, digital communication channels, particularly social media platforms, have become pivotal for organizations worldwide. This study presents a detailed analysis of PT PLN Nusantara Power’s (PT PLN NP) strategic Cyber Public Relations (PR) activities on Instagram. PT PLN NP, a leading energy company in Indonesia, adeptly navigated the digital landscape, earning recognition as the "Most Popular BUMN Subsidiary in Digital Media." Through a comprehensive exploration of PT PLN NP’s cyber PR strategies, encompassing planning, implementation, and evaluation stages, this research provides valuable insights into effective online engagement. The study delves into the contextualization of content, emphasizing its alignment with both internal company dynamics and public interests. It highlights the importance of communication strategies, focusing on the creation of valuable, engaging content tailored to audience needs. Collaborative initiatives, involving partnerships with external entities, are examined as essential components fostering brand affinity. Additionally, the study underscores the significance of real-time interaction and connection with the audience, ensuring the company’s responsiveness and fostering a sense of community. This research offers a robust framework for organizations aiming to enhance their cyber PR efforts, emphasizing the importance of Instagram as a strategic communication tool.
Co-Authors Ahmad, Mohd Khairie Anandari Priska Andi Budi Sulistijanto Andrea Hartansa Andrew Wijaya Andriati, Salsabila Aulialukita Niantiara Aviana Benita Bidhari, Kinanti Padma Bramantyo, Paskalis Dio Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Citta Catherine Gozali Cosmas Gatot Haryono Dafa, Muhammad Danu Kristianto, Bernard Realino Deandra Vidyanata Dheandra Mutiara Kayana Dumais, Mohamad Arvel Omar Elvina, Felicia Audrey Gabriela Laras Dewi Swastika Gabriela Swastika Gozali, Citta Catherine Grace Angelica Phieter Handi, Esther Freya Angelica Helena Sidharta Hilda Yunita Wono Hutasoit, Tiffanny Odelia Imanuel Deny Krisna Aji Irantha Hendrika Kenang Ivana Clairine Sistiawan Kayana, Dheandra Mutiara Kevin Joshua Humardani Krismi Budi Sienatra Kristianto, Bernard Realino Danu Kuncoro Dewi Rahmawati Kurniawan, Nadya Josephine Liliek Senaharjanta, Ignasius Louisa Christine Hartanto Maharani, Ni Ayu Laura Maria Satya Rani Marlinda Irwanti Mohd Khairi Ahmad Muhammad Dafa Ni Ketut Ayu Sari Utari Dewi Nirwan, Raslika Sharfina Njotoharsojo, Sasha Kurnia Nur Malika, Hadjar Chanissa Nurlaela Syarif Patrisia Amanda Pascarina Qotrunnada, Namira Al Rachmah Ida Rani, Maria Satya Ratih Puspa Ratih Puspa Santi Wulida Sahri Rahmadhani Santoso, Jeremy Santoso, Theodore Jason Sarah Marceline Selvy Tri Ciawati Senaharjanta, Ignasius Liliek Seraphine Amadea Pratama Sistiawan, Ivana Clairine Sri Nathasya Br Sitepu Sri Nathasya Sitepu Sri Nathasya Sitepu Susanto, Hendro Syafarani, Yavrina Tasya Devi Rossafine Theodore Jason Santoso Toetik Koesbardiati Tommy Christian Efrata Torsten, Pafgett Vera, Awada Viadi, Crista Vincentius Jose Augusto Vivia Pauline Harliana Wijaya, Claudia Theresia Wiwiek Wiwiek Wongsodiredjo, Jacklyn Yoseva Maria Pujirahayu Sumaji Zinggara Hidayat