Articles
<![CDATA[Digital Public Relations of Partai Keadilan Sejahtera in Attracting Young Voters ]]>
<![CDATA[Teguh, Monika]]>;
<![CDATA[Kayana, Dheandra Mutiara]]>;
<![CDATA[Haryono, Cosmas Gatot]]>;
<![CDATA[Handi, Esther Freya Angelica]]>;
<![CDATA[Wongsodiredjo, Jacklyn]]>
<![CDATA[ Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 9, No 1 (2025): Jurnal Interaksi: Jurnal Ilmu Komunikasi ]]>
Publisher : <![CDATA[UMSU ]]>
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DOI: 10.30596/interaksi.v9i1.19493
<![CDATA[Indonesia has just held elections for both the legislative and executive in 2024. In this year's elections, young voters from generation z dominated the number of voters. Therefore, many parties participating in the 2024 election are starting to pay attention to these young voters. Partai Keadilan Sejahtera (PKS) is one of the parties that has succeeded in gaining an increase in votes in the 2024 elections. This cannot be separated from their efforts to carry out digital PR for generation z. Therefore, this research aims to describe the digital PR strategy carried out by PKS in an effort to attract young voters. This research uses qualitative methods, case studies, with interviews and document studies as data collection methods. The results of this research show that there are four digital PR strategies used, namely Attracting Visitors through Search, Engagement Dialogue, Building Campaign Buzz, and Defensive/Crisis. This entire strategy is implemented in an integrated, sustainable manner so as to attract young voters.]]>
<![CDATA[Unveiling the Synergy: Imc Strategies and Success of Catacomb Props Maker in Magetan for International Markets ]]>
<![CDATA[HERMANTO, Azalea Abril]]>;
<![CDATA[TEGUH, Monika]]>
<![CDATA[ International Journal of Environmental, Sustainability, and Social Science Vol. 5 No. 4 (2024): International Journal of Environmental, Sustainability, and Social Science (Jul ]]>
Publisher : <![CDATA[PT Keberlanjutan Strategis Indonesia ]]>
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DOI: 10.38142/ijesss.v5i4.979
<![CDATA[This quasi-qualitative research delves into the world of Catacomb Props, a unique Star Wars property maker in Indonesia's Magetan region. Despite being the sole business of its kind in the country, the owners recognize the need for effective marketing strategies due to fluctuating sales. The study aims to evaluate the implementation of Integrated Marketing Communication (IMC) strategies in enhancing Catacomb's sales. Conducted through in-depth interviews, and documentation, the research focuses on the Maron Hamlet, Banyu Putih, Buluharjo Village, Plaosan District, Magetan Regency. Analyzing the period from 2017 to 2023, the research sheds light on the efficacy of IMC for Catacomb Props. This abstract succinctly outlines the research's objectives, methodology, key findings, and offers a brief interpretation of the results and conclusions, adhering to a clear and concise format.]]>
<![CDATA[Social Media Marketing pada Etienne Space ]]>
<![CDATA[Wongsodiredjo, Jacklyn]]>;
<![CDATA[Teguh, Monika]]>
<![CDATA[ Journal of Management and Bussines (JOMB) Vol 6 No 6 (2024): Journal of Management and Bussines (JOMB) ]]>
Publisher : <![CDATA[IPM2KPE ]]>
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DOI: 10.31539/jomb.v6i6.13493
<![CDATA[This research aims to analyze the implementation of Etienne Space's social media marketing and its impact on increasing engagement on Instagram and TikTok social media accounts. The method used in this research uses a qualitative approach. The results showed that the implementation of marketing strategies with 4C digital business communication elements (Context, Communication, Collaboration, and Connection) through content marketing and influencer marketing strategies that implement by using narratives that focus on virality, collaboration with local influencers, and personal interaction through comment responses and direct messages had a significant impact in increasing audience engagement and interest. The implementation of this strategy also succeeded in creating an Electronic Word-of-Mouth (eWOM) effect, which supported the visibility of Etienne Space and encouraged the growth of new customers. Etienne Space's implementation of social media marketing strategies has been successful in increasing brand visibility and engagement, which has resulted in business growth. Keywords: Context, Communication, Collaboration, Social Media Marketing]]>
<![CDATA[Strategi Integrated Marketing Communication Pada Agensi Timor Creative People ]]>
<![CDATA[Maharani, Ni Ayu Laura]]>;
<![CDATA[Teguh, Monika]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 8, No 1 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v8i1.4469
<![CDATA[The entertainment industry has grown rapidly, including in small cities such as Kupang. This provides opportunities for the younger generation to channel their talents and abilities. Timor Creative People Agency plays a role in developing creativity and talent in the entertainment sector. Success in marketing an entertainment agency requires attention to its marketing communication strategies to ensure its services can be used to complete outstanding projects. This research aims to understand the implementation of integrated marketing communication strategies used by Timor Creative People Agency to attract interest in the entertainment world, particularly in modeling. This study uses a qualitative method with data collection techniques including semi-structured interviews and documentation. The data analysis used in this study follows three stages: data reduction, presentation, and verification. Data validation is carried out using source triangulation by comparing data from various informant categories. The results of this study indicate that Timor Creative People Agency has implemented integrated marketing communication strategies including advertising, direct marketing, public relations, word of mouth, events experiences, personal selling, and digital marketing. The key activities in boosting the marketing of Timor Creative People Agency are digital marketing and personal selling.]]>
<![CDATA[Pemanfaatan Customer Internal Meaning Dalam Proses Komunikasi Pemasaran Pada Padmaning Garden ]]>
<![CDATA[Bidhari, Kinanti Padma]]>;
<![CDATA[Teguh, Monika]]>
<![CDATA[ Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025 ]]>
Publisher : <![CDATA[LPPM Stikosa - AWS ]]>
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DOI: 10.37826/spektrum.v13i1.847
<![CDATA[As one of the largest ornamental plant-producing countries, Indonesia benefits from its fertile soil and tropical climate, making the cultivation of ornamental plants relatively easy. The agriculture industry in Indonesia, particularly the ornamental plant and nursery sector, has seen significant growth. One of the key players in this sector is Padmaning Garden, which has been operating since 2020 and handles both export and import sales. Over the course of four years, Padmaning Garden has successfully established and maintained its nursery business by implementing effective marketing communication strategies. This study examines the application of "Customer Internal Meaning" in marketing communications at Padmaning Garden, a company offering garden and landscape services. "Customer Internal Meaning" refers to a deep understanding of customers' perceptions, values, and motivations. The research aims to explore how customer perceptions influence the effectiveness of marketing communications and how their engagement can enhance customer satisfaction and loyalty. This study contributes to the marketing communication literature by focusing on the agricultural sector, specifically ornamental plant businesses. It also identifies how understanding customer internal meaning can improve marketing strategies and deepen customer relationships. A qualitative approach is employed in this research, utilizing in-depth interviews with the owner, marketing manager, and customers of Padmaning Garden. Data is further supplemented by content analysis of the company's marketing communication materials, such as social media posts and online marketplace content. This research is expected to offer insights into how customer internal meaning can be utilized to enhance marketing communications in the agricultural industry. ]]>
<![CDATA[Pemanfaatan Akun Instagram @kulinerdilombok dalam Memasarkan Wisata Kuliner di Lombok ]]>
<![CDATA[Harliana, Vivia Pauline]]>;
<![CDATA[Teguh, Monika]]>
<![CDATA[ Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 3 (2025): JULI-SEPTEMBER 2025 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) ]]>
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DOI: 10.35870/jtik.v9i3.3683
<![CDATA[This research analyzed how the Instagram account @kulinerdilombok is managed to market culinary businesses in Lombok. After the 2018 Lombok earthquake and the COVID-19 pandemic, the use of social media as a marketing medium is crucial to revive culinary businesses in Lombok. Social media has become an important tool for culinary entrepreneurs. This study aims to determine the activities carried out by the Instagram account @kulinerdilombok in promoting culinary tourism in Lombok. Effective messaging through social media is needed to reach a wider audience. Using interview and documentation methods, this study identified how communication elements are implemented in the use of Instagram as a marketing medium. The findings reveal that over the past six years, @kulinerdilombok has grown its audience to 62,000 followers by managing the account with a focus on context, communication, collaboration, and connection. The account has significantly impacted both business owners and the public seeking information about Lombok’s culinary scene. This study offers a reference framework for individuals and organizations aiming to build and strengthen public engagement in the digital era through effective communication on Instagram.]]>
<![CDATA[Financial Management and Business Communication Training for Micro Business Unit Owners ]]>
<![CDATA[Sitepu, Sri Nathasya Br]]>;
<![CDATA[Teguh, Monika]]>;
<![CDATA[Vidyanata, Deandra]]>;
<![CDATA[Sidharta, Helena]]>
<![CDATA[ Plakat : Jurnal Pelayanan Kepada Masyarakat Vol 7, No 1 (2025): Volume 7, Nomor 1, Juni Tahun 2025 ]]>
Publisher : <![CDATA[Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman ]]>
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DOI: 10.30872/plakat.v7i1.19241
<![CDATA[Abstract Pakal sub-district micro business owners experience limited knowledge to manage finances and business communication. This limitation hinders the growth of micro businesses to develop into small to medium businesses. The problem of micro business owners is overcome through community service activities in the form of financial management and business communication training. The objectives of the training include: 1) providing entrepreneurship knowledge, 2) providing knowledge of financial management concepts and practices, 3) improving communication science to the ability to practice business communication. The training motto was given to partners (housewives who own micro businesses) in the amount of 10 people. The training was carried out offline. Training activities consist of three stages, namely: observation, training and evaluation. The results of the training activities of participants/partners (housewives who own micro businesses) have increased their knowledge of entrepreneurship, financial management and knowledge of communication science. The training succeeded in improving participants' soft skills in the form of financial management practices and business communication with micro business partners. The implication is that the quality of partners (housewives) increases in the management of micro businesses. Pemilik usaha mikro kecamatan Pakal mengalami pengetahuan yang terbatas untuk mengelola keuangan dan komunikasi bisnis. Keterbatasan ini menghambat pertumbuhan usaha mikro untuk berkembang menjadi usaha kecil hingga menengah. Permasalahan pemilik usaha mikro diatasi melalui kegiatan pengabdian masyarakat berupa pelatihan manajemen keuangan dan komunikasi bisnis. Tujuan dari pelatihan meliputi: 1) memberikan pengetahuan kewirausahaan, 2) memberikan pengetahuan tentang konsep dan praktik manajemen keuangan, 3) meningkatkan ilmu komunikasi hingga kemampuan mempraktikkan komunikasi bisnis. Motto pelatihan diberikan kepada mitra (ibu rumah tangga yang memiliki usaha mikro) sebesar 10 orang. Pelatihan dilakukan secara luring. Kegiatan pelatihan terdiri dari tiga tahap, yaitu: observasi, pelatihan dan evaluasi. Hasil kegiatan pelatihan peserta/mitra (ibu rumah tangga yang memiliki usaha mikro) telah meningkatkan pengetahuan mereka tentang kewirausahaan, manajemen keuangan dan pengetahuan ilmu komunikasi. Pelatihan berhasil meningkatkan soft skill peserta berupa praktik pengelolaan keuangan dan komunikasi bisnis dengan mitra usaha mikro. Implikasinya kualitas mitra (ibu rumah tangga) meningkat dalam pengelolaan usaha mikro.]]>
<![CDATA[Integrated Marketing Communication Pada Usaha Industrial Internet of Things - Machine Vision ]]>
<![CDATA[Monika Teguh]]>;
<![CDATA[Aulialukita Niantiara]]>;
<![CDATA[Andrea Hartansa]]>
<![CDATA[ KOMUNIKATIF : Jurnal Ilmiah Komunikasi Vol. 9 No. 2 (2020) ]]>
Publisher : <![CDATA[Fakultas Ilmu Komunikasi UKWMS ]]>
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DOI: 10.33508/jk.v9i2.2689
<![CDATA[In this era, the Indonesian government is committed to increase Indonesia competitiveness position towards other countries. To achieve this goal, the Ministry of Industry spur domestic industries to innovate in the face of Industry 4.0. One company that answers this challenge is Machine Vision that focuses on Industrial Internet of Things. It optimizes modernizes, and digitizes the Indonesian industry to help companies grow, maximize productivity, and promote efficiency in business processes. This new and unique type of business has difficulties that must be overcome, where it must be able to penetrate an unusual market. Therefore, this study discussed the strategy of Integrated Marketing Communication (IMC) conducted by Machine Vision. This study uses qualitative descriptive research methods with structured interview data collection techniques. The results of this study are, IMC strategy has been contributed positively to Machine Vision with the division of two groups, namely primary and secondary. The positive impact was assessed from the existence of repeat customers and client interest in content on Machine Vision’s social media. But aside from those positive effects, also found several threats in the future.]]>
<![CDATA[Pendampingan Strategi Pengelolaan Keuangan UMKM Kecamatan Pakal Kota Surabaya ]]>
<![CDATA[Sri Nathasya Sitepu]]>;
<![CDATA[Monika Teguh]]>;
<![CDATA[Helena Sidharta]]>;
<![CDATA[Deandra Vidyanata]]>
<![CDATA[ Madaniya Vol. 6 No. 1 (2025) ]]>
Publisher : <![CDATA[Pusat Studi Bahasa dan Publikasi Ilmiah ]]>
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DOI: 10.53696/27214834.1121
<![CDATA[UMKM kesulitan menyusun strategi unit usaha dikarenakan ketersediaan data keuangan kurang up to date. UMKM yang dikelola oleh ibu rumah tangga masih kesulitan mengidentifikasi pendapatan yang bersumber dari unit usaha dengan pendapatan pribadi dari anggota keluarga. Ibu rumah tangga (pengelola UMKM) tidak mampu menyusun laporan keuangan untuk meningkatkan pertumbuhan unit usaha. Permasalah ini dialami oleh UMKM salah satunya UMKM Kecamatan Pakal Kota Surabaya. Kegiatan pengabdian masyarakat melalui program strategi pengelolaan keuangan UMKM Kecamatan Pakal Kota Surabaya. Metode yang diberikan adalah pendampingan secara intensif selama 7 bulan. Tujuan program pendampingan antara lain: 1) peningkatan pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) peningkatan kemampuan menyusun strategi pengelolaan keuangan, 3) peningkatan kemampuan menggunakan teknologi dalam implementasi pengelolaan keuangan. Hasil dari program pendampingan antara lain: 1) mitra berhasil meningkatkan pengetahun pengetahuan entrepreneurship dan konsep dasar penyusuanan laporan keuangan, 2) mitra berhasil menyusun minimal satu hingga tiga strategi pengelolaan keuangan, 3) berhasil memanfaatkan smart phone dan aplikasi keuangan untuk pengelolaan keuangan. Kesimpulan program pendampingan strategi keuangan berhasil meningkatkan pertumbuhan kualitas sumber daya manusia (pengolala UMKM) dan peningkatan kualitas unit bisnis.]]>
<![CDATA[Konstruksi Sosial Tokoh Lokal di Pilkada 2024: Peran Media, Simbol Budaya, Dan Dinamika Interaksi Sosial ]]>
<![CDATA[Burhan Bungin]]>;
<![CDATA[Monika Teguh]]>;
<![CDATA[Bernard Realino Danu Kristianto]]>;
<![CDATA[Ignasius Liliek Senaharjanta]]>;
<![CDATA[Andi Budi Sulistijanto]]>
<![CDATA[ COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 12 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/comserva.v4i12.3070
<![CDATA[Penelitian ini menganalisis konstruksi sosial tokoh lokal dalam Pilkada 2024, yang berperan penting dalam membentuk persepsi dan preferensi politik masyarakat. Permasalahan utama yang dihadapi adalah bagaimana media, baik tradisional maupun digital, membangun citra tokoh politik yang sering kali tidak sesuai dengan kenyataan. Penelitian ini bertujuan untuk menggali bagaimana media, simbol budaya, dan interaksi sosial mempengaruhi persepsi masyarakat terhadap tokoh politik lokal. Metode yang digunakan adalah pendekatan kualitatif dengan studi kasus, yang mencakup wawancara mendalam, analisis konten media, dan observasi lapangan. Hasil penelitian menunjukkan bahwa media, terutama media sosial, memainkan peran sentral dalam membentuk citra politik tokoh lokal, baik melalui framing positif maupun negatif. Penggunaan simbol budaya dan narasi religius juga ditemukan efektif dalam membangun hubungan emosional dengan pemilih, namun harus otentik untuk menghindari persepsi manipulatif. Implikasi temuan ini penting bagi praktisi politik dalam merancang kampanye yang lebih transparan dan autentik, serta bagi masyarakat untuk lebih kritis terhadap narasi politik yang dibangun. Penelitian ini memberikan wawasan tentang pentingnya media digital dalam strategi kampanye politik dan membuka peluang untuk studi lanjutan mengenai teknologi baru dalam komunikasi politik.]]>
