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All Journal Tunas Geografi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Journal Of Human And Education (JAHE) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL)
Jonson Rajagukguk
Universitas HKBP Nommensen
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan Sihombing, Erika Juliana; Sianturi, Charles M.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4425

Abstract

The purpose of this research is to measure the influence of price, quality and brand of thrifting products on purchasing decisions by students at Sambu Market, Medan City. This research uses quantitative methods with non-probability sampling techniques and a purposive sampling approach with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires to students with thrifting purchases no later than the last year. Data were analyzed using multiple regression analysis which began with tests of validity, reliability, classical assumptions, coefficient of determination, F test and t test which were carried out using SPSS version 25. Based on the partial t test and simultaneous F test, it is known that the three independent variables Price, Quality and Brand have a positive and significant effect on thrifting purchasing decisions by students at Sambu Market, Medan City. Based on the coefficient of determination R2, it is known that the three independent variables explain data variability of 0.761% in purchasing decisions for thrifting products.
Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan Tambunan, Debora; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4442

Abstract

This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.
Pengaruh Modal Dan Sikap Kewirausahaan Terhadap Pendapatan Pedagang Di Pasar MMTC Medan Lumban Gaol, Dody Harianto; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4480

Abstract

This study aims to determine how Capital and Entrepreneurial Attitude Influence Traders' Income in MMTC Market Medan. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires. Hypothesis testing in the partial test section (t test) obtained a calculated t value on the capital variable of 3,252 where the value is> 1.66 and the significant value of the capital variable is 0.000 <0.05 and the calculated t on the entrepreneurial attitude variable is 1,235 where the value is> from the t table which is 1.66 and the significant value of the entrepreneurial attitude variable is 0.000 <0.05. Then H0 is rejected H1 is accepted so based on these results it can be concluded that capital and entrepreneurial attitudes have a significant effect on income variables. And in the simultaneous test (F test) the calculated F value is 173,395 where> from the F table of 3.10 it can be concluded that the Capital and Entrepreneurial Attitude variables together have a significant effect on Income.
Paradigma Program Car Free Day Dalam Upaya Menjaga Kelestarian Lingkungan Hidup Di Kota Medan Gulo, Ika Dearni Putri; Tobing, Artha Lumban; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4495

Abstract

Car Free Day (CFD) is a program that aims to reduce air pollution and increase public awareness of the importance of preserving the environment. This research aims to analyze the paradigm of the people of Medan City towards the Car Free Day program in an effort to preserve the environment. This research uses a qualitative method with a descriptive approach, where data is collected through observation and interviews with people who participate in Car Free Day. The research results show that the majority of people have a positive understanding of the Car Free Day program as a strategic step in reducing air pollution and supporting a healthy lifestyle. However, there are still challenges in implementing this program, such as a lack of active community participation, especially in protecting the environment, as well as a lack of outreach regarding the long-term benefits of Car Free Day. With this research, it is hoped that the government and other stakeholders can increase the effectiveness of the Car Free Day program through better communication strategies and the provision of more adequate facilities and infrastructure. Active community participation is also an important factor in the success of this program to preserve the environment in Medan City.
Implementasi Kebijakan Pengelolaan Sampah Pada Bank Sampah Mela Meleket Kelurahan Gundaling 1 Ginting, Hami Br.; Tobing, Artha Lumban; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4496

Abstract

This research aims to determine the implementation of Minister of Environment and Forestry Policy Number 14 of 2021 concerning Waste Management at the Mela Melket Waste Bank, Gundaling District 1. The research meth od used in this research is descriptive qualitative, using implementation theory according to Ripley and Franklin. The results of the research show that the implementation of waste management policies at the Mela Melket waste bank is still not optimal based on the level of compliance and smooth routine, while the performance results of the Mela Melket waste bank have decreased every year, such as an increase in the number of customers, an increase in the amount of waste managed and an increase in the amount of income. The presence of a waste bank can increase public awareness about the importance of managing waste well so that it can have a positive impact on the Gundaling 1 sub-district, such as reducing flooding which is currently a major problem, earning additional income, and keeping the environment safe and healthy.
Paradigma Kepemimpinan Camat Dalam Meningkatkan Pelayanan Publik Pane, Jadi; Rajagukguk, Jonson; Lumban Tobing, Artha
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 1 (2025): Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i1.2850

Abstract

Salah satu fungsi utama dalam kepemimpinan adalah menjemput masa depan lebih awal bagi masyarakat. Kecamatan sebagai salah satu struktur organisasi dalam pemerintahan punya fungsi khusus dalam mengelola pemerintahan dan salah satu ujung tombak dalam memberikan pelayanan publik yang prima kepada semua warga di Kecamatan wilayah kerjanya. Dalam hal inilah paradigma baru kepemimpinan itu sangat penting agar pelayanan publik bisa terwujud dengan baik dan optimal. Penelitian ini mengungkap dan menganalisis bagaimana kepemimpinan dengan paradigma baru di era otonomi daerah bisa berjalan dengan baik dan optimal sehingga benar-benar hadir untuk melayani masyarakat.
The Influence of Social Media on University Students' Choice 0f Presidential Candidates in 2024 Laurencia Primawati Degodona; Rajagukguk, Jonson; Sarumaha, Zeni Oktavianis
Tunas Geografi Vol. 14 No. 1 (2025): JURNAL TUNAS GEOGRAFI
Publisher : Department of Geography Education, Faculty of Social Sciences, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tgeo.v14i1.64662

Abstract

Social media has become a primary tool in influencing voter decisions, especially among young generations, in the 2024 Election. With a creative and interactive approach, platforms such as TikTok dominate in delivering political messages to university students, who are part of the millennial and Gen Z generations. This research employs a quantitative descriptive method using questionnaires on 120 students from HKBP Nommensen University to measure the influence of social media on the decision to vote for presidential and vice-presidential candidates. The hypothesis test results indicate a significant influence of social media on students' voting decisions. 70.9% of respondents consider social media as the main factor influencing their choice, with TikTok being the most influential platform (74.2%). Additionally, entertaining and creative political slogans such as "Ok Gas 02 Tabrak-Tabrak Masuk" influenced 57.5% of respondents. These findings support the hypothesis that social media significantly affects voting decisions. The significance value in the ANOVA test is 0.001 (< 0.05), indicating that the regression model is significant. Therefore, the alternative hypothesis (Hₐ) is accepted, meaning there is an essential influence between the use of social media and voting decisions, with a contribution of 78.1%. This reinforces the importance of political communication strategies based on social media with engaging and informative content. Indonesia's 2024 election demonstrates how social media, especially TikTok, shapes young voters' preferences by transcending regional boundaries and creating new spaces for political engagement.
Analisis Tingkat Kepuasan Mahasiswa Terhadap Program Merdeka Belajar Kampus Merdeka (MBKM) Dalam Program PMM (Pertukaran Mahasiswa Merdeka) (Studi Kasus Universitas HKBP Nommensen Medan) Sihombing, Novela; Manalu, Dimpos; Rajagukguk, Jonson; Lumban Tobing, Artha
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 1 (2025): Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i1.2852

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan mahasiswa Universitas HKBP Nommensen Medan terhadap pelaksanaan Program Pertukaran Mahasiswa Merdeka (PMM) di Perguruan Tinggi Penerima, serta mengidentifikasi faktor-faktor yang memengaruhi minat mahasiswa dalam mengikuti program tersebut. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui wawancara mendalam dengan informan kunci dan utama. Hasil penelitian menunjukkan bahwa sebagian besar mahasiswa merasa puas terhadap pengalaman akademik, sosial, dan budaya selama mengikuti PMM, terutama dalam hal pengenalan keberagaman budaya, peningkatan soft skills, serta manfaat terhadap pengembangan karir. Namun demikian, beberapa ketidakpuasan juga ditemukan, antara lain terkait keterlambatan pencairan bantuan biaya hidup (BBH), kesulitan konversi mata kuliah, dan belum optimalnya koordinasi antar kampus pada awal pelaksanaan program. Penelitian ini merekomendasikan peningkatan kualitas layanan, sinkronisasi kalender akademik antar kampus, serta evaluasi menyeluruh terhadap implementasi program secara berkelanjutan.
Analisis Kepuasan Masyarakat Terhadap Kualitas Pelayanan Air Bersih Oleh Perumda Tirtauli Kota Pematangsiantar Manurung, Priani; Pasaribu, Vera; Pasaribu, Johnson; Rajagukguk, Jonson
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 1 (2025): Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i1.2853

Abstract

Penelitian ini bertujuan untuk menganalisis tingkat kepuasan masyarakat terhadap kualitas pelayanan air bersih yang diberikan oleh Perumda Tirtauli Kota Pematangsiantar serta mengidentifikasi strategi yang dapat diterapkan untuk meningkatkan kepuasan tersebut. Penelitian menggunakan pendekatan kualitatif dengan metode analisis interaktif Miles dan Huberman, yang meliputi pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Data diperoleh melalui wawancara, observasi, dan dokumentasi terhadap pelanggan Perumda Tirtauli serta pihak terkait lainnya. Hasil penelitian menunjukkan bahwa meskipun Perumda Tirtauli telah berupaya menyediakan air bersih dengan pelayanan prima, masih terdapat sejumlah masyarakat yang belum sepenuhnya puas, terutama terkait keandalan layanan, kualitas air, dan aksesibilitas pelayanan. Faktor-faktor seperti keterbatasan infrastruktur, responsivitas petugas, dan komunikasi menjadi kendala utama dalam pencapaian kepuasan pelanggan. Penelitian ini merekomendasikan peningkatan kualitas sumber daya manusia, perbaikan sistem pelayanan, serta koordinasi yang lebih intensif antara pihak-pihak terkait sebagai strategi utama untuk meningkatkan kepuasan masyarakat terhadap pelayanan air bersih oleh Perumda Tirtauli Kota Pematangsiantar.
Analisis Persepsi Mahasiswa Terhadap Program Beasiswa Bank Indonesia (Studi Kasus: Mahasiswa Generasi Baru Indonesia di Universitas HKBP Nommensen Medan) Gulo, Wika Lestari; Pasaribu, Jhonson; Rajagukguk, Jonson
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 1 (2025): Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i1.2874

Abstract

Beasiswa merupakan salah satu bentuk dukungan bagi mahasiswa dalam menunjang keberlangsungan pendidikan mereka. Beasiswa Bank Indonesia (BI) tidak hanya memberikan bantuan finansial, tetapi juga menyediakan berbagai program pengembangan diri bagi mahasiswa penerimanya. Penelitian ini bertujuan untuk menganalisis persepsi mahasiswa terhadap Beasiswa BI, faktor-faktor yang memengaruhi motivasi mereka dalam mendaftar, serta manfaat yang diperoleh dari program ini. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data dikumpulkan melalui wawancara, studi dokumentasi, serta sumber sekunder dari situs resmi BI. Hasil penelitian menunjukkan bahwa mahasiswa memiliki pandangan positif terhadap Beasiswa BI karena selain memberikan bantuan finansial, program ini juga menawarkan berbagai pelatihan dan kegiatan yang menunjang keterampilan kepemimpinan, komunikasi, serta pengelolaan waktu. Faktor utama yang memotivasi mahasiswa dalam mendaftar adalah kondisi ekonomi, kesempatan untuk mengembangkan diri, dan status bergengsi dari beasiswa ini. Selain itu, transparansi dalam proses seleksi juga menjadi faktor yang meningkatkan kepercayaan mahasiswa terhadap kredibilitas Beasiswa BI. Namun, penelitian ini juga menemukan beberapa tantangan yang dihadapi mahasiswa penerima beasiswa, seperti jadwal kegiatan GenBI yang cukup padat dan terkadang berbenturan dengan perkuliahan. Oleh karena itu, diperlukan kebijakan yang lebih fleksibel dalam pelaksanaan program agar mahasiswa tetap dapat menyeimbangkan antara akademik dan aktivitas pengembangan diri.
Co-Authors Ambarita, Amsal Angela Novenita Lumbantobing Aritonang, Tiurmaida H. Artha Lumban Tobing Artha Lumbantobing Berkat, Karunia Br Sihaloho, Juli Tiarma Br. Hutagalung, Hizkia Dara Yein Butar Butar, Rosmainda Charles M. Sianturi Chetrin Ruth Caroline Panjaitan Dachi, Yahya Liok Debora Tambunan Degodona, L. Primawati Degodona, Laurencia Primawati Dian Sri Rezeki Lumban Gaol Dimpos Manalu Elfrida Aruan Gea, Silvia Ginting, Hami Br. Grace Y Damanik Gulo , Mutiara Wisda Gulo, Ardelia Gulo, Ika Dearni Putri Gulo, Wika Lestari Gurning, Relamhot Halawa, Ria Liana Harefa, Novitasari Hasibuan, Leo Jabonor Johnson Pasaribu Kepler Sinaga L Primawati Degodona Lamtio Dame Lorita Br Naibaho Lase, Yesi Maria Laurencia Primawati Degodona Lumban Gaol, Dody Harianto Lumbantobing, Artha Manalu , Dimpos Manalu, Darma Manurung, Priani Maringan Panjaitan Marlan Hutahaean Naibaho, Lamtio Dame Lorita Br Nduru, Sri Selvia Julita Pane, Jadi Panjaitan, Chetrin Ruth Caroline Pasaribu, Jhonson Pasaribu, Vera A. Primawati, L. Degodona Purba, Gress Sanita Dewi H Rahmat Syukur Gulo Rajagukguk, Anggun N Rajagukguk, Melani Tionida Rosmainda Butar Butar Sarumaha, Zeni Oktavianis siagian, lasma Siagian, Nalom Sianturi, Charles M. Sianturi, Cyndia Audria Sianturi, Faldo Junayles Sibarani, Ella Sihombing, Erika Juliana Sihombing, Natalia E. Sihombing, Natalia ET Sihombing, Novela Sihotang, Rewinda P.L Sihura, Risky Roi Putra Silvia Decmerry Natalia Gea Silvia Decmerry Natalia Gea Simamora, Anna Maria Simangunsong, Ridhon M B Simaremare, Donni Sinaga, Gracy Insani Sinaga, Sutinar Sitepu, Masta Manita Br Sitorus, Christina Mhirena Tafonao, Kamurnian Tarigan, Dodi Evrata Theresia Gulo Tobing, Angela Novenita L Tobing, Artha Tobing, Artha L Tobing, Artha L. Vera A.R. Pasaribu Zai, Jaya Zebua, Jul Forman