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PENGARUH HARGA, PENGATURAN TEMPAT, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PASAR RAYA MEDAN MEGA TRADE CENTER Hasibuan, Leo Jabonor; Manalu, Darma; Sinaga, Kepler; Rajagukguk, Jonson
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 1 (2025): 2025 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i1.536

Abstract

The purpose of this study was to determine and analyze how much influence price, place setting and product quality have on purchasing decisions at market Raya Medan Mega Trade Center, this research was conducted at market Raya Medan Mega Trade Center, this research was conducted by researchers in March 2025. This study uses a quantitative approach and uses data collection techniques by distributing questionnaires and analyzed using instrument tests, classical assumption tests, multiple linear analysis, hypothesis testing. The population in this study were prospective buyers and consumers who bought at market Raya Medan Mega Trade Center, the sample in this study was 96 samples, while the results of the study were Price has a significant effect on purchasing decisions because, Sig value. = 0.000 <0.05, then H₀ is rejected and H₁ is accepted. This means that price has a significant effect on purchasing decisions, place settings have a significant effect on purchasing decisions because, Sig value. = 0.026 <0.05, then H₀ is rejected and H₁ is accepted. This means that there is a significant influence between place settings and purchasing decisions, Product Quality has a significant effect on purchasing decisions because, Sig value. = 0.000 <0.05, so H₀ is rejected and H₁ is accepted. So, product quality has a significant effect on purchasing decisions, Price, Place Settings and Product Quality simultaneously or together have an effect on purchasing decisions, because the calculated F value is 85.403 with a significance value (Sig.) of 0.001. Because the value of Sig. <0.05, then H₀ is rejected and H₁ is accepted. This means that there is a significant simultaneous influence between Price, Place Settings, and Product Quality on Purchasing Decisions. These results indicate that together the three independent variables are able to explain the variations that occur in consumer purchasing decisions at market Raya Medan Mega Trade Center convincingly and significantly, The results of the coefficient of determination (R²) can be seen that the coefficient of determination obtained an R value of 0.858 and R² of 0.736. This means that 73.6% of the variation in purchasing decisions can be explained by the price, place setting, and product quality variables in the regression model used. While the rest, which is around 26.4%, is influenced by other factors that are not explained in this research model.
OPTIMALISASI PERAN KEPEMIMPINAN CAMAT UNTUK MENINGKATKAN KINERJA PEGAWAI DALAM MENINGKATKAN PELAYANAN PUBLIK DI KECAMATAN (STUDI KASUS KANTOR KECAMATAN GEBANG KABUPATEN LANGKAT SUMATERA UTARA) Sianturi, Faldo Junayles; Rajagukguk, Jonson; Panjaitan, Maringan
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 1 (2025): 2025 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i1.540

Abstract

This study aims to examine and analyze the role of sub-district leadership (Camat) in improving employee performance and optimizing public service delivery at the Gebang Sub-district Office, Langkat Regency. In the context of regional governance, the Camat plays a strategic role as the extension of the regency/city government, tasked with coordinating administration, community empowerment, and public services at the sub-district level. This research employs a qualitative approach, utilizing interviews, observations, and documentation as data collection techniques. The results of the study indicate that the Camat of Gebang applies a participative and transformational leadership style through open communication strategies, task delegation based on employee competence, and a humanistic and exemplary supervisory approach. These strategies effectively enhance employee discipline, motivation, and work quality, which directly contribute to improved public service performance. Nevertheless, several challenges remain, such as limited human resources, underutilization of technology, and a lack of innovation in service delivery. Therefore, adaptive, responsive, and collaborative leadership is essential to achieving effective and sustainable public service governance at the sub-district level.
PERANAN KEPEMIMPINAN KEPALA DESA UNTUK MENINGKATKAN PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN DESA (Studi Kasus Desa Sukandebi Kecamatan Naman Teran Kabupaten Karo) Sitepu, Masta Manita Br; Degodona, L. Primawati; Rajagukguk, Jonson
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 1 (2025): 2025 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i1.541

Abstract

This study examines how the Role of Village Head Leadership to Increase Community Participation in Sukandebi Village Development, Naman Teran District, Karo Regency. This research method uses descriptive qualitative research, data collection is obtained through interviews and documentation then processed into narrative form. Key informants in this study are the Head of Sukandebi Village and the Secretary of Sukandebi Village, the main informant is the Village Consultative Body (BPD) of Sukandebi Village and additional informants are the people of Sukandebi Village. The results of this study concluded that the role of the village head to increase community participation in the development of Sukandebi Village, Naman Teran District, Karo Regency, has very good leadership in carrying out his function as the head of Sukandebi village. The village head not only carries out development deliberations, the village head also invites and motivates the community to always work together to carry out mutual cooperation in the development of Sukandebi Village. The low level of human resources, education, and awareness as well as the economic conditions of the community in Sukandebi Village affect their level of participation in village development. Highly educated people can help facilitate the efforts of the village head in conveying information about development programs. It is hoped that the role of the village head in driving community participation efforts in village development activities needs to be maintained and improved.
ANALISIS PERAN DAN FUNGSI MUSYAWARAH DESA BERDASARKAN UU DESA NO 3 TAHUN 2024 DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DALAM PEMBANGUNAN DESA (STUDI KASUS: DESA SUKANDEBI KECAMATAN NAMAN TERAN KABUPATEN KARO) Lase, Yesi Maria; Rajagukguk, Jonson; Tobing, Artha L
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 12 No. 1 (2025): 2025 September
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v12i1.553

Abstract

This study is entitled "Analysis of the Role and Function of Village Deliberations Based on Village Law No. 3 of 2024 in Increasing Community Participation in Village Development (Study in Sukandebi Village, Naman Teran District). The purpose of this study is to analyze the implementation of Village Deliberations (Musdes) in Sukandebi Village, examine their roles and functions as mandated by Village Law No. 3 of 2024, and assess the level of community participation in village development. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and documentation. The research informants consisted of village officials and village residents. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing. The research results indicate that the Village Deliberation (Musyawarah Desa) in Sukandebi Village has been held routinely, as mandated by Village Law No. 3 of 2024. The Musdes serves as a forum for community participation, joint decision-making, and a means of developing the Village Work Plan (RKPDes). Musdes decisions influence the priority use of Village Funds, particularly for infrastructure development and community empowerment. However, community participation in the planning and monitoring stages remains limited due to the dominance of village elites, a lack of outreach, and low public legal awareness. Higher participation is seen in the implementation phase, such as mutual cooperation activities. The conclusion of this study is that the Village Deliberation (Musyawarah Desa) in Sukandebi Village has been implemented according to regulations, but is not yet fully inclusive and participatory. Therefore, increased outreach, transparency, and active involvement of various community elements (youth, women, and vulnerable groups) are needed to ensure the Musdes truly becomes a democratic village forum capable of realizing community-driven development.
Penguatan Karakter Bangsa Bagi Kelompok Tani Kelurahan Besar Kecamatan Medan Labuhan Rajagukguk, Jonson; Berkat, Karunia; Zai, Jaya; Ambarita, Amsal
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1908

Abstract

Kekuatan sebuah bangs adan kehebatan sebuah bangsa sangat terlentak dan tergantung di karakter warganya. Semakin berkarakter sebuah bangsa, maka bangsa itu adalah bangsa yang kuat dan punya adab yang sangat bagus. Wajar saja dalam institusi pendidikan formal, karakter selalu ditekankan dan diutamakan untuk di bangun dan dididik. Penguatan karakter sebuah bangsa adalah tugas bersama untuk mendorong percepatan dan misi pembangunan nasional. Tanpa karakter yang bagus tidak mungkin peradaban sebuah bangsa bisa terbangun dengan baik. Semakin bagus karakter abngsa, maka capaian –capaian pembangunan akan semkain bagus dan semkain baik. Untuk penguatan karakter bangsa bagi masyarakat Kelompok Tani Martubung Kecamatan Medan Labuhan sangatlah penting karena ini adalah salah satu upaya mendorong komunitas masyarakat di tingkat kelurahan bisa berjalan dengan bagus dan baik.
Sosialisasi Pentingnya Kesadaran Warga Negara Mewujudkan Pemilu Damai Dan Jujur Tahun 2024 Di Kelurahan Sei Agul Panjaitan, Maringan; Pasaribu, Vera A.; Rajagukguk, Jonson; Manalu, Dimpos; Gea, Silvia; Simangunsong, Ridhon M B; Siagian, Lasma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 1 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i1.2826

Abstract

Pemilu yang damai dan jujur adalah tujuan utama yang harus kita pahami dan sepakati bersama agar bisa menjadi sarana untuk menegakkan kedaulatan negara yang baik dan benar. Dalam pemilu warga negara diberikan kebebasan sebebas-beasnya dan dijamin oleh konstitusi untuk menyalurkan aspirasi politiknya. Melalui pemilu warga negara akan datang ke tempat pemungutan suara dan sudah di atur oleh negara melalui regulasi khusus tentang pemilihan umum. Warga negara akan memberikan hak politiknya agar kedepan tercipta struktur pemerintahan yang akan menyelenggerakan tata kelola negara untuk pelayanan publik dan percepatan pembangunan. Masalahnya, bagaimana mewujudkan pemilu yang damai dan jujur dengan berbagai indikatornya adalah tujuan yang kita inginkan bersama. Untuk itulah penting kesadaran semua warga negara bagaimana agar pemilu yang damai dan jujur bisa terwujud dengan baik pada tahun 2024 bagi masyarakat Jalan Sekata Kelurahan Sei Agul Medan sebagai warga negara yang sudah mempunyai hak pilih dengan baik.
The Effect of Digitalization of Banking Services on Consumer Satisfaction Panjaitan, Chetrin Ruth Caroline; Sianturi, Charles M.; Rajagukguk, Jonson
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.526

Abstract

Digitalization services are a banking innovation in providing fast services that can be accessed anytime and anywhere to consumers. Bank BRI Sisimangaraja is one of the banks developing this digitalization service innovation. Consumer satisfaction is the main factor that must be considered by a service provider company, especially banking, to maintain the company's survival. Therefore, in order to achieve consumer satisfaction, digitalization services are carried out well and correctly. The aim of this research is to find out whether the digitalization of banking services has an effect on bank consumer satisfaction. In accordance with research, there are four elements of measuring banking digitalization services that influence consumer satisfaction, namely speed, accuracy, comfort and security. This research uses quantitative research methods with multiple linear regression analysis. The respondents in this research were 120 people who were active customers of Bank BRI Sisimangaraja. The research results obtained from this research show that speed has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.221, meaning that speed influences consumer satisfaction by 0.221 units. Accuracy has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.267, meaning that accuracy influences consumer satisfaction by 0.267 units. Convenience has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.452, meaning that comfort influences consumer satisfaction by 0.452 units. Security has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.710, meaning that security influences consumer satisfaction by 0.710 units. In this way, speed, accuracy, comfort and security have a significant effect simultaneously (together) on the consumer satisfaction variable. Based on the results of the table analysis, the adjusted R square value is 0.479. This means that the influence of service and product quality contributes a joint influence of 47.9% to the consumer satisfaction variable, while the remaining 52.1% is influenced by other variables.
The Influence of Social Media Promotion on Online Purchase Decisions for Beauty Products Naibaho, Lamtio Dame Lorita Br; Sianturi, Charles M.; Rajagukguk, Jonson
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.546

Abstract

In the contemporary digital age, the internet has emerged as a powerful medium for product promotion, significantly influencing how people access information and fulfill their daily needs. This ease of access extends to business transactions, where entrepreneurs leverage the internet as a platform for online product sales. Social media, a relatively new mode of communication enabled by the internet, plays a pivotal role in this process. This research seeks to examine the impact of social media promotion on online purchasing decisions for beauty products among students at Universitas HKBP Nommensen, Medan.  The study employs a quantitative approach. The population consists of all students at Universitas HKBP Nommensen who have purchased beauty products online; however, the exact population size is not known. Using the Slovin formula, a sample of 100 respondents was randomly selected to represent each faculty. The findings reveal that social media promotion has a significant effect on purchasing decisions, as demonstrated by the results of the t-test. The t-value obtained was 8.429, exceeding the critical t-value of 1.4355, with a significance level of 0.000, which is less than the 0.05 threshold. The coefficient of determination (R²) was calculated to be 0.420, indicating that 42.0% of the variance in purchasing decisions can be attributed to social media promotion, while the remaining 58.0% is influenced by other factors not covered in this study. In conclusion, the research confirms that social media promotion has a positive and significant impact on the online purchasing decisions of beauty products among students at Universitas HKBP Nommensen, Medan.
Implementation of Law Number 8 of 2016 on the Empowerment of People with Disabilities in Medan City Butar Butar, Rosmainda; Tobing, Artha Lumban; Rajagukguk, Jonson
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.547

Abstract

Individuals with disabilities are citizens of the Republic of Indonesia who, as stipulated by the 1945 Constitution, are entitled to the same status, rights, obligations, and roles as all other citizens. In the realm of public services, they are afforded equal access across all sectors. This study aims to examine the implementation of Law Number 8 of 2016 concerning the empowerment of people with disabilities and to identify the specific programs initiated by the Medan City Government to enhance the empowerment of this community. The research adopts a qualitative approach, employing data collection and interview techniques. The findings reveal that, as of June 2023, there are 1,805 individuals with disabilities (based on data from 2022-2023). The study concludes that the implementation of Law Number 8 of 2016 has been effectively executed, with the Social Service playing a key role in administering the Medan City Government’s programs, including the distribution of assistance to individuals with disabilities.
Implementasi Program Three End’s Sebagai Upaya Meningkatkan Kesejahteraan Sosial Anak Di Kota Medan Sihotang, Rewinda P.L; Manalu, Dimpos; Rajagukguk, Jonson
Innovative: Journal Of Social Science Research Vol. 4 No. 2 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i2.9940

Abstract

Penelitian ini menggunakan jenis pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data yang digunakan adalah wawancara dan dokumentasi. Data tersebut dianalisis dengan menggunakan tahapan reduksi data, penyajian data dan penarikan kesimpulan. Adapun informan dalam penelitian ini adalah pihak-pihak yang terkait dengan masalah yaitu informan kunci (Ketua Tim Perlindungan Khusus Anak), informan utama (Staf bidang perlindungan khusus anak) dan informan tambahan (yayasan panti asuhan kasih murni teladan medan). Hasil penelitian menunjukkan bahwa implementasi program three end’s di Kota Medan masih berlangsung, namun belum mencapai tujuan sesungguhnya, yaitu untuk meningkatkan kesejahteraan sosial anak di kota medan. Beberapa kendala yang menyebabkan ketidakoptimalan dalam mencapai tujuan tersebut telah diidentifikasi. Oleh karena itu, diperlukan upaya serius untuk memperbaiki dan memperkuat pelaksanaan program guna meraih hasil yang lebih positif dan berkelanjutan dalam meningkatkan kesejahteraan sosial anak di Kota Medan
Co-Authors Ambarita, Amsal Angela Novenita Lumbantobing Aritonang, Tiurmaida H. Artha Lumban Tobing Artha Lumbantobing Berkat, Karunia Br Sihaloho, Juli Tiarma Br. Hutagalung, Hizkia Dara Yein Butar Butar, Rosmainda Charles M. Sianturi Chetrin Ruth Caroline Panjaitan Dachi, Yahya Liok Debora Tambunan Degodona, L. Primawati Degodona, Laurencia Primawati Dian Sri Rezeki Lumban Gaol Dimpos Manalu Elfrida Aruan Gea, Silvia Ginting, Hami Br. Grace Y Damanik Gulo , Mutiara Wisda Gulo, Ardelia Gulo, Ika Dearni Putri Gulo, Wika Lestari Gurning, Relamhot Halawa, Ria Liana Harefa, Novitasari Hasibuan, Leo Jabonor Johnson Pasaribu Kepler Sinaga L Primawati Degodona Lamtio Dame Lorita Br Naibaho Lase, Yesi Maria Laurencia Primawati Degodona Lumban Gaol, Dody Harianto Lumbantobing, Artha Manalu , Dimpos Manalu, Darma Manurung, Priani Maringan Panjaitan Marlan Hutahaean Naibaho, Lamtio Dame Lorita Br Nduru, Sri Selvia Julita Pane, Jadi Panjaitan, Chetrin Ruth Caroline Pasaribu, Jhonson Pasaribu, Vera A. Primawati, L. Degodona Purba, Gress Sanita Dewi H Rahmat Syukur Gulo Rajagukguk, Anggun N Rajagukguk, Melani Tionida Rosmainda Butar Butar Sarumaha, Zeni Oktavianis siagian, lasma Siagian, Nalom Sianturi, Charles M. Sianturi, Cyndia Audria Sianturi, Faldo Junayles Sibarani, Ella Sihombing, Erika Juliana Sihombing, Natalia E. Sihombing, Natalia ET Sihombing, Novela Sihotang, Rewinda P.L Sihura, Risky Roi Putra Silvia Decmerry Natalia Gea Silvia Decmerry Natalia Gea Simamora, Anna Maria Simangunsong, Ridhon M B Simaremare, Donni Sinaga, Gracy Insani Sinaga, Sutinar Sitepu, Masta Manita Br Sitorus, Christina Mhirena Tafonao, Kamurnian Tarigan, Dodi Evrata Theresia Gulo Tobing, Angela Novenita L Tobing, Artha Tobing, Artha L Tobing, Artha L. Vera A.R. Pasaribu Zai, Jaya Zebua, Jul Forman