Article Per Year (5 Year)
p-Index From 2021 - 2026
3.726
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Kewirausahaan dan Bisnis IKRA-ITH EKONOMIKA Jurnal Informatika Ekonomi Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Manajemen Ubhara Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Cahaya Mandalika Journal of Artificial Intelligence and Digital Business Trending: Jurnal Manajemen dan Ekonomi West Science Journal Economic and Entrepreneurship Jurnal Akuntansi dan Keuangan West Science Jurnal Informatika Ekonomi Bisnis IJEB JPM Jurnal Manajemen Riset Bisnis Indonesia Brilliant International Journal of Management and Tourism
Marwan Effendi
STIE Manajemen Bisnis Indoneisa
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 28 Documents
Search

 1   2   3 
Pengaruh Green Marketing terhadap Keputusan Pembelian dengan Brand Image sebagai Mediator Sofyan, Hady; Nasim, Eman Sulaeman; Effendi, Marwan; Mulyeni, Sri
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.3219

Abstract

Penelitian ini dimaksudkan guna menganalisis pengaruh Green Marketing terhadap keputusan pembelian konsumen dengan Brand Image sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh peningkatan kesadaran masyarakat akan isu lingkungan yang memotivasi perusahaan untuk menerapkan strategi pemasaran ramah lingkungan sebagai daya tarik bagi konsumen. Penelitian ini menerapkan metode kuantitatif dengan teknik pengumpulan data yaitu penyebaran kuesioner kepada konsumen produk ramah lingkungan tulipware di Kota Cimahi. Sample penelitian diambil dengan menggunakan rumus cochran dengan tingkat eror 8% sehingga didapatkan jumlah sampel 150 responden. Data dianalisis dengan teknik Partial Least Square (PLS) guna menguji hubungan langsung maupun tidak langsung antar variabel. Hasil penelitian mengungkapkan bahwasanya Green Marketing memberikan pengaruh positif dan signifikan terhadap Brand Image, serta Brand Image memberikan pengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, Brand Image terbukti mampu memediasi secara signifikan pengaruh Green Marketing terhadap keputusan pembelian produk tulipware di Kota Cimahi. Temuan ini menandakan bahwasanya penerapan strategi pemasaran hijau yang lebih baik oleh perusahaan akan meningkatkan citra positif merek yang tercipta di benak konsumen, yang kemudian akan berdampak pada peningkatan minat dan keputusan pembelian. Penelitian ini memberikan implikasi manajerial bagi perusahaan agar memperkuat komitmen terhadap praktik pemasaran berkelanjutan dan menjaga konsistensi dalam membangun citra merek ramah lingkungan guna memperkuat daya saing di pasar.
PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN YANG DIMEDIASI INOVASI PRODUK DI PT. DEPOK DISTRIBUSINDO RAYA DEPOK Zebua, Yohana Evamindo Utari; Effendi, Marwan; Yulianto, Aan
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berjudul Pengaruh Orientasi Pasar Terhadap Kinerja Pemasaran yang Dimediasi Inovasi Produk di PT. Depok Distribusindo Raya. Tujuan Penelitian adalah mendapatkan informasi berupa penjelasan yang lebih mendalam dan memperoleh hasil dari olahan data tentang seberapa besar orientasi pasar terhadap kinerja pemasaran yang dimediasi inovasi produk. Metode penelitian yang digunakan adalah kausalitas atau sebab akibat dengan metode pengaruh. Jenis penelitian deskriptif verivikatif. Bentuk penelitian menggunakan data kuantitatif dan kualitatif. Responden sebanyak 105 orang, dengan menyebar kuesioner dan yang dianalisis data primer menggunakan alat olahan data SPSS versi 27. Berdasarkan perhitungan Orientasi Pasar (X) terhadap Kinerja Pemasaran (Y) sebesar 0,516. Hasil Orientasi Pasar (X) terhadap Inovasi Produk (Z) sebesar 0,486. Hasil Inovasi Produk (Z) terhadap Kinerja Pemasaran (Y) sebesar 0,409. Untuk pengaruh tidak langsung Orientasi Pasar (X) terhadap Kinerja Pemasaran (Y) dimediasi Inovasi Produk (Z) sebesar 0,1987. Hasil pengujian hipotesis variabel Orientasi Pasar (X) terhadap (Y) diperoleh nilai thitung =1,667 > ttabel 1,659 H1 diterima H0 ditolak. Selanjutnya Orientasi Pasar (X) terhadap inovasi Produk (Z), diperoleh thitung = 6,734> ttabel 1,659 sehingga H2 diterima H0 ditolak dan selanjutnya Inovasi Produk (Z) terhadap Kinerja Pemasaran diperoleh thitung = 5,665 > ttabel 1,659 sehingga H3 diterima H0 ditolak. Pengaruh langsung/Direct Effect (DE) yang diberikan oleh orientasi pasar (X) terhadap kinerja pemasaran (Y) sebesar 0,516, sedangkan pengaruh tidak langsung/Indirect Effect (IE) oleh orientasi pasar (X) terhadap kinerja pemasaran (Y) dimediasi inovasi produk (Z) sebesar 0,486 x 0,409 = 0,1987 atau 19,87%. Maka pengaruh total (TE) yang diberikan oleh orientasi pasar (X) terhadap kinerja pemasaran (Y) sebesar (0,516) + (0,1987) = 0,7147 = 71.47%. Berdasarkan hasil perhitungan tersebut diperoleh nilai pengaruh langsung/Direct Effect (DE) sebesar 0,516 dan pengaruh tidak langsung/Indirect Effect (IE) sebesar 0,1987. Artinya bahwa nilai pengaruh tidak langsung/Indirect Effect (IE) lebih kecil dari nilai pengaruh langsung/Direct Effect (DE), hasil ini menunjukan bahwa secara tidak langsung/Indirect Effect (IE) orientasi pasar (X) terhadap kinerja pemasaran (Y) dimediasi inovasi produk (Z) tidak mempunyai pengaruh yang signifikan. Maka H0 diterima dan H4 ditolak.
Transformation of Traditional Food and Beverage Industry with Industry 4.0 Approach: Case Study on Culinary Business in Bandung Area Effendi, Marwan; Jasman, Jasman; Utami, Eva Yuniarti; Judijanto, Loso
West Science Journal Economic and Entrepreneurship Vol. 1 No. 04 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i04.390

Abstract

The advent of Industry 4.0 has precipitated transformative changes in traditional industries globally. This research investigates the impact of Industry 4.0 on the traditional food and beverage sector in Bandung, Indonesia, with a focus on technological adoption, operational efficiency, customer engagement, and business performance. Through a quantitative approach involving 121 culinary establishments, the study employs Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex interplay of these factors. The results indicate a positive and significant relationship between technological adoption and operational efficiency. Operational efficiency, in turn, correlates positively with customer engagement, leading to improved business performance. The study provides nuanced insights into the varied dynamics across different culinary segments and emphasizes the pivotal role of Industry 4.0 in shaping the competitive landscape of Bandung's culinary businesses.
Strategi Pemasaran dan Pengemasan Produk Jamu Tradisional Untuk Warga Binaan Rutan Kelas I Cilodong-Depok Effendi, Marwan; Ferro Cyanida, Irene; Primafira Bumandava Eka, Andi
Jurnal Manajemen Riset Bisnis Indonesia Vol. 10 No. 2 (2021): Agustus
Publisher : STIE Manajemen Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sistem pemasyarakatan merupakan suatu rangkaian kesatuan penegakan hukum pidana. Warga Binaan bukan saja objek melainkan juga subyek yang tidak berbeda dari manusia lainnya yang sewaktuwaktu dapat melakukan kesalahan atau kekhilafan yang dapat dikenakan sanksi pidana. Sistem pemasyarakatan Indonesia lebih ditekankan pada aspek pembinaan narapidana. Warga Binaan berhak memperoleh informasi dan memperoleh pendidikan dan pelatihan yang layak yang bisa dijadikan sebagai modal kelak bila kembali ke masyakarat . Kegiatan Pemberdayaan Kepada Masyarakat dilakukan dalam bentuk Pelatihan Pengemasan dan Strategi Pemasaran Produk Jamu Tradisional , dilaksanakan di Rumah Tahanan Kelas I Cilodong – Depok. Tujuan yang ingin dicapai yaitu untuk memberikan edukasi bagaimana pengemasan yang sehat dan menarik serta strategi pemasaran produk jamu. Metode yang dilakukan dalam pelaksanaan pelatihan ini adalah dengan metoda wawancara, tatap muka, penyuluhan dan praktek secara langsung. Kegiatan dilakukan bertahap yaitu: Pertama, diadakan penyuluhan mengenai teknologi pengemasan produk pangan, dan penyuluhan Kewirausahaan, managemen usaha dan pemasaran. Kedua, dilakukan pelatihan/ praktek langsung mengemas hasil olahan pangan khususnya Jamu. Hasil dari kegiatan ini adalah 1) Peserta pelatihan telah mengikuti pelatihan dengan semangat dan disiplin terlihat dari daftar kehadirannya dan antusiasme dalam bertanya. 2) Pelatihan untuk pengemasan dan pemasaran produk jamu dapat dilaksanakan dengan baik. Kata Kunci : Wirausaha, Jamu, Pengemasan dan Pemasaran, Warga Binaan Abstract The correctional system is a series of criminal law enforcement units. Fostered Citizens are not only objects but also subjects who are no different from other human beings who at any time can make mistakes or oversights that can be subject to criminal sanctions. Indonesia's correctional system emphasizes more on the aspect of inmate development. Assisted Citizens have the right to obtain information and obtain proper education and training that can be used as capital in the future if they return to the community. Community Empowerment activities are carried out in the form of Packaging Training and Marketing Strategies for Traditional Herbal Medicine Products, carried out at the Class I Detention Center Cilodong – Depok. The goal to be achieved is to provide education on how to package healthy and attractive and marketing strategies for herbal medicine products. The method carried out in the implementation of this training is by interviewing methods, face-to-face, counseling and direct practice. Activities are carried out in stages, namely: First, counseling is held on food product packaging technology, and Entrepreneurship counseling, business management and marketing. Second training / direct practice is carried out on packaging processed food products, especially herbal medicine. The results of this activity are 1) The trainees have attended the training with enthusiasm and discipline as can be seen from their attendance list and antuasm in asking questions. 2) Training for packaging and marketing of herbal medicine products can be carried out properly. Keywords: Entrepreneurship, Herbal Medicine, Packaging and Marketing, Assisted Citizens
Analisis Pengaruh E-Commerce Terhadap Pertumbuhan Ekonomi UMKM: Kajian Studi Literatur Herlina, Herlina; Ningrum, Mardani Eka; Effendi, Marwan; Priadi, Muhammad Dadi; Sofyan, Ade
Indonesian Journal of Economic and Business Vol. 3 No. 2 (2025): NOVEMBER_IJEB
Publisher : PDPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58818/ijeb.v3i2.154

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-commerce terhadap pertumbuhan ekonomi Usaha Mikro, Kecil, dan Menengah (UMKM). Perkembangan teknologi digital telah membawa perubahan signifikan dalam pola bisnis, di mana e-commerce menjadi salah satu instrumen penting dalam memperluas pasar, meningkatkan efisiensi, dan memperkuat daya saing UMKM. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik pengumpulan data melalui kuesioner kepada pelaku UMKM yang aktif menggunakan platform e-commerce. Data dianalisis menggunakan uji regresi linier untuk mengukur hubungan antara variabel pemanfaatan e-commerce dan pertumbuhan ekonomi UMKM. Hasil penelitian menunjukkan bahwa e-commerce berpengaruh positif dan signifikan terhadap pertumbuhan ekonomi UMKM. Penggunaan e-commerce terbukti mampu meningkatkan omzet, memperluas jangkauan konsumen, serta mendorong efisiensi operasional. Meskipun demikian, masih terdapat kendala berupa rendahnya literasi digital dan keterbatasan infrastruktur teknologi yang menghambat optimalisasi manfaat e-commerce. Oleh karena itu, diperlukan dukungan kebijakan dan pelatihan digital bagi pelaku UMKM agar transformasi ekonomi digital dapat berlangsung secara inklusif dan berkelanjutan. Kata Kunci: E-Commerce, Pertumbuhan Ekonomi, UMKM, Transformasi Digital, Teknologi Informasi.
Examining the Influence of Marketing and Human Resources Strategies on Financial Stability in Retail Businesses Anak Agung Gede Wijaya; Marwan Effendi; Masruchan Masruchan
Brilliant International Journal Of Management And Tourism Vol. 5 No. 3 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i3.6109

Abstract

This study investigates the joint influence of marketing strategy and human resource strategy on financial stability in retail businesses operating under increasingly volatile and technology driven market conditions. Retail firms face persistent challenges related to demand uncertainty, workforce dependency, and financial vulnerability, yet existing studies largely examine marketing and HR strategies as separate performance drivers. This research aims to address this gap by analyzing their direct and interactive effects on multidimensional financial stability. A quantitative explanatory design was employed using survey data from senior retail managers combined with audited financial reports. Structural equation modeling was applied to test causal relationships, while artificial intelligence based predictive modeling was used to enhance analytical robustness and capture non-linear patterns. The results show that both marketing strategy and human resource strategy have significant positive effects on financial stability. More importantly, their interaction effect is also statistically significant, indicating that strategic alignment between marketing and HR strengthens liquidity resilience, earnings consistency, and overall financial sustainability beyond their individual contributions. The AI model confirms these findings by identifying both strategies as the most influential predictors of financial stability, surpassing traditional firm characteristics. These findings demonstrate that financial stability in retail is not merely driven by accounting efficiency but fundamentally shaped by synchronized strategic capabilities. This study contributes to the literature by integrating marketing and HR strategies into a unified financial stability framework and extending retail finance research toward a multidimensional stability perspective. Managerially, the results emphasize the importance of coordinated investments in marketing capability and human capital development to achieve sustainable retail financial resilience.
KEPUASAN KERJA SEBAGAI MEKANISME MEDIASI ANTARA DISIPLIN KERJA, LINGKUNGAN KERJA, DAN KINERJA KARYAWAN Marwan Effendi; Vina Puji Rahayu; Andy Rustandy
Creative Research Management Journal Vol 9 No 1 (2026): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/gyf4sa05

Abstract

This study aims to examine the effects of work discipline and the work environment on employee performance through the mediating role of job satisfaction among employees of PT Hamada Logistik Indonesia. A quantitative research design was employed using a census survey involving all 62 employees of the company. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that work discipline has a positive and significant direct effect on employee performance, whereas the work environment does not have a significant direct effect on employee performance. However, both work discipline and the work environment significantly influence employee performance indirectly through job satisfaction. The study is limited to a single logistics company with a relatively small sample size; therefore, the findings should be generalized with caution. This study contributes to the human resource management literature by providing empirical evidence that job satisfaction serves as a mediating mechanism through which work discipline and the work environment influence employee performance in the logistics industry. The findings also provide practical insights for managers in designing integrated human resource policies that strengthen work discipline, improve the work environment, and enhance job satisfaction to achieve better employee performance.
Entrepreneurial Strategy of Pastry MSMEs: The Effect of Product, Price, and Promotion on Sales Performance Marwan Effendi; Yuliani Yuliani
Jurnal Kewirausahaan dan Bisnis Vol 30, No 2 (2025): December
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkb.v30i2.114376

Abstract

Increasing competition among micro, small, and medium enterprises (MSMEs) in the culinary sector requires entrepreneurs to formulate effective entrepreneurial strategies to sustain business performance. This study examines the effect of product, price, and promotion as entrepreneurial strategic decisions on the sales performance of pastry MSMEs in Kecamatan Cimanggis, Depok. A quantitative approach with a survey design was employed. Data were collected from 40 pastry MSME owners between February and June 2025 using structured questionnaires and analyzed using multiple linear regression. The findings indicate that product has a positive and statistically significant effect on sales performance. In contrast, price and promotion do not exhibit significant partial effects. However, product, price, and promotion simultaneously exert a significant influence on sales performance. These results highlight the central role of product development as a core entrepreneurial strategy for value creation in pastry MSMEs, while price and promotion function as complementary strategic elements within the overall entrepreneurial decision-making process of pastry MSMEs. Academically, this study provides additional empirical evidence regarding the relationship between entrepreneurial strategic decisions and sales performance in localized pastry MSMEs.Keywords: entrepreneurship; MSMEs; pastry business; product strategy; sales performance
Co-Authors Adi Masliardi Agnes Dini Mardani Aji Priambodo Alfi Fuadah Anak Agung Gede Wijaya Andi Primafira Andi Primafira Bumandava Eka Andy Rustandy Aris Eko Aris Eko P Bumandava Eka, Andi Primafira Bunga Aditi Cucu Hodijah Didi Pianda Eko Tama Putra Saratian Elva Herlianti Eva Yuniarti Utami Ferro Cyanida, Irene Gatot Wijayanto Harsuti, Harsuti Hasnidar Herlianti, Elva Herlina Herlina Husni Usman I Made Hadi Purnantara Ichtiat, Helmi Qodrat Ira Aprilia Iva Khoiril Mala Jasman Jasman Jasman Judijanto, Loso Kathleen Asyera Risakotta Lili Halimah Loso Judijanto Lukman Hidayat M. Huanza Mar'atush Sholihah Masruchan Masruchan Muhammad Akbar Muhammad Dadi Priadi Mulyeni, Sri Nasim, Eman Sulaeman Nazara, Desman Serius Ningrum, Mardani Eka Ningrum, Prissiani Andi Nugraha Nugraha Pianda, Didi Primafira Bumandava Eka, Andi Purnantara, I Made Hadi Ramadhani Irma Tripalupi Santi Octavia Santi Octavia Sofyan, Ade Sofyan, Hady Sri Dewi Fitrianingsih Sufyati HS Sumardimansyah, Ardi Utami, Eva Yuniarti Vina Puji Rahayu Waqiah Waqiah Waqiah, Waqiah Winanto Nawarcono Yuliani Yuliani Yulianto, Aan Yuwanda, Tonny Zebua, Yohana Evamindo Utari