Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : miftah

Identifikasi Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Intervening Pada Toko Grosir HR Losari Kecamatan Cilongok Kabupaten Banyumas Sulasih, Sulasih; Parno, Parno; Trianingsih, Ade; Intansari, Anggita Isty
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 1 (2025): April 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v3i1.358

Abstract

This study aims to determine whether product diversity, perceived value, and location have an effect on customer loyalty with customer satisfaction as a mediating variable at the HR Losari Wholesale Store, Cilongok District, Banyumas Regency. The quantitative research method and analysis tool used in this study are Smart-PLS 4. The sample collection method uses non-probability sampling with a purposive sampling technique so that 385 respondents are produced. The results of this study indicate that perceived value and location have a significant effect on customer loyalty with strong validity and reliability tests. However, product diversity does not have a significant effect on customer loyalty. Product diversity, perceived value, and location have a significant effect on customer satisfaction. The intervening variable of customer satisfaction can also mediate the relationship between Product diversity, perceived value, and location on customer loyalty
Co-Authors Affan Haidar Atstsabit Ahmad Syarif Ahmad Taufiq Ake Wihadanto Al Anshori, Imam Al Fatih, Solihin Alfiyah Nur Jannah, Alfiyah Nur Ali, Marlina Aloysius Rabata Nova T F T, Aloysius Rabata Nova Amin, Rais Muktamar Aminatun, Wahyuni Amir, Muhammad Taufiqurrahman Andhika Prakasa Kasma Angrum Pratiwi Ardiningrum, Salsabila Moza Ariani, Rikka Sri Arief Hidayat Arif Hidayat Armawan, Dhedhie Artanti, Kafa Pramitha Indhira Anggraini Arvika, Arvika Aryani, Ade Kirana Ate, Ogiarto Azizah, Nafilah Husnaul Basri, Nur Akhyar Betari, Almira Casmuti, Casmuti Catur Wulandari Dedy Mainata Derra S. Pratama Dharmayanti Dharmayanti Dion Yudha Agustinus Diraya, Inayatun Dwi Resdiana, Puput Dwitya Putri Nindita Ekasari, Aprilita Endang Purwaningsih Eny Latifah, Eny Esti Setiyaningsih Fadly Fatah Fathoroni, Fathoroni Fatmawati , Fatmawati Febriani Fernando, Trio Junira Firjatillah, Shelliyant Ivana Fitriana, Vinda Nur Fuadah, Fitroh Gusniawan, Irvan Habibaturrohmah, Zuana Hadi Suwono Hartatiek, Hartatiek Hasanah, Syifaul Hasanati, Alvi Hasbullah, Abdul Hamid Herawati Susilo Iljannah, Luk Luk Indraloka, Ristanti Mulia Indri Hendarti Intan Zainafree, Intan Intansari, Anggita Isty Irawan, Ivan Danar Aditya Isnanik Juni Fitriyah Istianingsih Istianingsih, Istianingsih Jewaru, Aurelia Astria L. khusnul khotimah Kokom Komariah Lia Yuliati, Lia Magfirah, Adia Maharani, Novemia Mansur, Astri Viana Mardhiyah, Ulivia Markus Diantoro Ma’rifah, Elfa Meidayanti, Prima Mutiara Mochsif, Nadya Dewi Arofah Mohammad Zainuddin, Mohammad Mufidah, Jamiatul Mutiara Arisa Nandang Mufti Nasikh Nawi, Nina Diana Nuril Munfaridah, Nuril Purbo Suwasono Putri Dwi Sundari Putri, Rafa' Anugrah Putri, Utari Dwi Rafiah, Dian Rafidah, Farah Rifka Vinka Avilya Putri Rimadani, Ety Rivai, Helmi Pakas Roshifa, Za'ima Nabila Rosyidah, Firda Ulya Nur Royani, Shinta Nuriyah Mahbubiyah Salam, Haerul Salmah, Ummi Salsabilla, Ashifa Isnaeni Sarbino Sarbino Sari, Ayu Lingga Ratna Sentot Kusairi Setianingsih, Dias Sigit Triwibowo Siti Zulaikah Soleh, Ali Ahmadi Suharno Suharno Sujito Sujito Sukatiman Sukatiman Sulasih Sulasih Suliyanto Suliyanto Sumardiana, Sumardiana Sunaryono Sunaryono, Sunaryono Supriana, Edi Supriyono Koes Handayanto Tomy Suganda Trianingsih, Ade Umi Azizah, Umi Wartono Wartono Weni Novandari Wicaksono, Indro Widodo, Lestari Widya Hary Cahyati Wijaya, Jevita Yadaeni, Ahmad Yanti, Dharma Yogi Yundatama, Yogi Yuliana, Aulia Siska Yuliani, Irma Yusran Yusran Yuyun Estriyanto Zahroh, Shofi Hikmatuz