Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Miftah

Identifikasi Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Intervening Pada Toko Grosir HR Losari Kecamatan Cilongok Kabupaten Banyumas Sulasih, Sulasih; Parno, Parno; Trianingsih, Ade; Intansari, Anggita Isty
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 1 (2025): April 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/miftah.v3i1.358

Abstract

This study aims to determine whether product diversity, perceived value, and location have an effect on customer loyalty with customer satisfaction as a mediating variable at the HR Losari Wholesale Store, Cilongok District, Banyumas Regency. The quantitative research method and analysis tool used in this study are Smart-PLS 4. The sample collection method uses non-probability sampling with a purposive sampling technique so that 385 respondents are produced. The results of this study indicate that perceived value and location have a significant effect on customer loyalty with strong validity and reliability tests. However, product diversity does not have a significant effect on customer loyalty. Product diversity, perceived value, and location have a significant effect on customer satisfaction. The intervening variable of customer satisfaction can also mediate the relationship between Product diversity, perceived value, and location on customer loyalty
Co-Authors AA Sudharmawan, AA Affan Haidar Atstsabit Ahmad Syarif Ahmad Taufiq Ake Wihadanto Al Anshori, Imam Al Fatih, Solihin Alfian, M Ali Ali, Marlina Amin, Rais Muktamar Aminatun, Wahyuni Amir, Muhammad Taufiqurrahman Andhika Prakasa Kasma Angrum Pratiwi Ari, Patricius Ariani, Rikka Sri Arif Hidayat Artanti, Kafa Pramitha Indhira Anggraini Arvika, Arvika Ate, Ogiarto Azizah, Nafilah Husnaul Basri, Nur Akhyar Betari, Almira Bunyamin, Muhammad Abd Hadi Casmuti, Casmuti Catur Wulandari Dedy Mainata Derra S. Pratama Dharmayanti Dharmayanti Dion Yudha Agustinus Diraya, Inayatun Dwi Resdiana, Puput Dwitya Putri Nindita Endang Purwaningsih Esti Setiyaningsih Fadly Fatah Fatmawati , Fatmawati Febriani Fernando, Trio Junira Fuadah, Fitroh Gusniawan, Irvan Habibaturrohmah, Zuana Hari Wisodo, Hari Hasanati, Alvi Herawati Susilo Iljannah, Luk Luk Indraloka, Ristanti Mulia Indri Hendarti Intan Zainafree, Intan Intansari, Anggita Isty Irawan, Ivan Danar Aditya Isnanik Juni Fitriyah Istianingsih Istianingsih, Istianingsih Khamis, Noorzana Kokom Komariah Lia Yuliati, Lia Magfirah, Adia Mansur, Astri Viana Markus Diantoro Mutiara Arisa Nasikh Nawi, Nina Diana Nukhba, Rania Nuril Munfaridah, Nuril Putri, Rafa' Anugrah Rafidah, Farah Rifka Vinka Avilya Putri Riska, Fati Matur Roshifa, Za'ima Nabila Royani, Shinta Nuriyah Mahbubiyah Salmah, Ummi Salsabilla, Ashifa Isnaeni Sarbino Sarbino Sentot Kusairi Setianingsih, Dias Sujito Sujito Sukatiman Sukatiman Sulasih Sulasih Suliyanto Suliyanto Sutopo Sutopo Trianingsih, Ade Ulum, Fatchul Weni Novandari Wicaksono, Indro Widya Hary Cahyati Wijaya, Jevita Wulandari, Ika Pratiwi Yanti, Dharma Yogi Yundatama, Yogi Yuliani, Irma Yusran Yusran