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All Journal INOTEKS : Jurnal Inovasi Ilmu Pengetahuan, Teknologi, dan Seni AGRIEKONOMIKA Journal of Degraded and Mining Lands Management Fakultas Pertanian JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Jurnal IPTEK Agro Ekonomi AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) PROSIDING SEMINAR NASIONAL AGRIBISNIS JAST : Jurnal Aplikasi Sains dan Teknologi AGROMIX EQIEN - JURNAL EKONOMI DAN BISNIS Awang Long Law Review Jurnal Ilmiah Ecobuss BUANA SAINS Jurnal Hexagro JURNAL AGRIBISNIS DAN KOMUNIKASI PERTANIAN (Journal of Agribusiness and Agricultural Communication) Agro Bali: Agricultural Journal Jurnal Ilmiah Publika Jurnal Administrasi Publik JAPI: Jurnal Akses Pengabdian Indonesia Dharma: Jurnal Pengabdian Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Agrimics Journal IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) IRDH International Journal of Technology, Agriculture and Natural Sciences (IRDH IJTANS) JIPHO (Jurnal Ilmiah Peternakan Halu Oleo)
Eri Yusnita Arvianti
Program Studi Agribisnis, Fakultas Pertanian, Universitas Tribhuwana Tunggadewi, Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal IPTEK

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Urban Farming Design Patterns in Landscape Architecture and the Influence of Marketing Innovation on Economic Sustainability in Malang City Setyabudi, Irawan; Arvianti, Eri Yusnita; Novita, Retno Ayu Dewi
Jurnal IPTEK Vol 29, No 2 (2025): December
Publisher : LPPM Institut Teknologi Adhi Tama Surabaya (ITATS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.iptek.2025.v29i2.7618

Abstract

This research analyzes the impact of marketing innovation on the economic sustainability of urban farming in Malang City. Urban farming has become an innovative solution in addressing issues of food security, the utilization of limited land, and the economic empowerment of urban communities. Using a quantitative approach, this research involved 86 urban farming practitioners selected through purposive sampling. The independent variables studied include product innovation, price innovation, and distribution innovation, while the dependent variable is the economic sustainability of urban farming. Data analysis using multiple linear regression shows that the three independent variables partially and simultaneously have a positive and significant effect on the economic sustainability of urban farming. Product innovation is the most dominant factor with a regression coefficient of 0.419 and a beta value of 0.517, followed by price innovation (coefficient 0.421, beta 0.307) and distribution innovation (coefficient 0.272, beta 0.211). The regression model has a coefficient of determination (R²) value of 0.713, indicating that 71.3% of the variation in the economic sustainability of urban farming is explained by these three independent variables. These findings indicate the importance of innovative approaches in marketing strategies to support the economic sustainability of urban farming in Malang City.
Co-Authors Abin, Salbinus Achmad Noerkhaerin Putra ADI, SUKARNO MUKTI Agnes Quartina Pudjiastuti Agustinus Ghunu AHANG, YOHANES SANDRO Alduni, Alponsius Alevalia, Alevalia Alex Chandra Aminuyati Anggrasari, Herdiana Anna Ismawati Annisa Purwatiningsih Anung Prasetyo Anung Prasetyo Arasmanjaya, Arasmanjaya Asnah Asnah Asnah Asnah Asnah Asnah Awang, A.R. Bala, Paulus Aloysius Bela Safira Budi Santosa Budi Santosa Cahyo Sasmito Cahyo Sasmito Cakti Indra Gunawan Cakti Indra Gunawan Ciet, Markus Costa, Fidel Da Daniel, Jefri Dewiyanti, Kurnia Djohan Budiman Djoko Budi Santoso Dwi Budi Santoso Dwidjono Hadi Darwanto Dwijono Hadi Darwanto Dyanasari Dyanasari Dyanasari Dyanasari Dyanasari Dyanasari, Dyanasari Eka Agustina, Eka Elisia Elisia, Elisia Erwin Ismu Wisnubroto F. Kasijadi F. Kasijadi Farah Mutiara Gempa, Aloysius Rabha Haluwalu, Fredi Tungga Hariantoko, Muhamad Hanafi HPS, Aldon Marungkap I Made Suaryadana Indrihastuti, Poppy Indrihastuti, Poppy Irawan Setyabudi Jebatu, Marselinus Warisanto Jemadu, Maria Angelina Yunita Kalumbang, Samuel Karunia Setyowati Karunia Setyowati Suroto Karunia Setyowati Suroto Khairiyakh, Refa'ul Kholil, A. Yusuf Kholil, A. Yusuf Kurnia Dewiyanti Kusnia Rindi A.S Lamapaha, Yohanes Visensius Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari, Wulan Puji Lisa, Theodosia Melsanti Luh Dina Ekasari Mabel, Januarius Macaria Theresia Laiyan Mahalli, Mahalli Maraniati Marselinus Warisanto Jebatu Masduki, Said Masduki, Said Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Mubaidi Mubaidi Muljawan, Rikawanto Eko Muljawan, Rikawanto Eko Nduwa Ndewa, Alice Aprilia Susanti Ngara, Martinus Bali Ninin Khoirunnisa’ Novita, Retno Ayu Dewi Novyanti, Avif Vera Nurhananto, Dwi Asnawi Pala, Adelbertus Yosep Pandoyo Pandoyo Pankrasius Purnama Umatron Petrus Rajamuda Kolly Dasion Piona, Patresia Prasetyo, Anung Nugroho Purwaningsih, Roosi Wahju Purwatiningsih, Annisa R. Silehu Ratna Setyo Rahayu Ratna Wati Retno Ayu Dewi Novitawati Retno Ayu Dewi Novitawati Rifai, Muhamad Rikawanto Eko Mulyawan Rikawanto Rikawanto Rofiatin, Umi Sadiyah, Ana Arifatus Said Masduki Said Masduki Salbinus Abin Sandika, Surya Hary Santosa, T. Budi Sinaga, Aldon Marungkap HP Son Suwasono, Son Sri Umi Lestari Suhardi, Alfianus Sumarno Sumarno . Sumarno Sumarno Suntara Suntara Suroto, Karunia Setyowati Suroto, Karunia Setyowati Tajudin Tajudin Tirta Yoga Tourusman Situmeang Tourusman Situmeang Tri Sutrisno Trianawati, Anis Triono Umbu Tamu, Marselinus Roberto Utami, Angelina Yusi Wahidyanti Rahayu Hastutiningtas Wahidyanti Rahayu Hastutiningtyas widiyawati, Nurul William, Tomas Winardo, Selpinus Wiwik Handayani