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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL VISIONIDA IKRA-ITH EKONOMIKA Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Multicience Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) International Journal of Management Analytics (IJMA) IIJSE Jurnal Akademik Pengabdian Masyarakat J-CEKI Jurnal Pengabdian Masyarakat Indonesia
Chandra Ayu Pramestidewi
Economic Faculty, Universitas Djuanda, Bogor, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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Analisis Faktor-Faktor yang Mempengaruhi Impluse Buying: Studi Kasus Pada Shopping Lifestyle, Fashion Involvement dan Store Atmosphere Terhadap Impulse Buying Konsumen Yulianingsih, Yulianingsih; Pramestidewi, Chandra Ayu; Arifah, Agni
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16411

Abstract

Pembelian impulsif merupakan fenomena yang umum terjadi dalam dunia retail. Penelitian ini bertujuan untuk menganalisis pengaruh shopping Shopping Way of life, Mold association, dan store air terhadap motivation buying konsumen di Fahira Mold. Menggunakan regresi linier berganda pada 100 responden. Dengan sampel berjumlah 100 orang konsumen dan teknik pengambilan sampel yang digunkan adalah non likelihood examining dengan metodenya adalah purposive testing. Hasil penelitian menunjukkan bahwa secara simultan dan parsial shopping Shopping Way of life, Design inclusion dan store climate berpengaruh positif dan signifikan terhadap drive buying konsumen pada Fahira Design.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Yamaha Mio Di Arista Tajur Suprayogi, Hindrawan; Silaningsih, Endang; Pramestidewi, Chandra Ayu
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas pelayanan terhadap kepuasan konsumen pada Yamaha Mio di Arista Tajur. Dengan jumlah Sampel 100 konsumen, latar belakang penelitian menunjukkan adanya permasalahan kepuasan konsumen yang belum optimal, ditandai oleh tidak tercapainya target penjualan dan tergolong rendahnya kepuasan konsumen terhadap kualitas produk dan kualitas pelayanan Yamaha Mio di Arista Tajur yang dibuktikan melalui survei, wawancara dan data perbandingan kompetitor sejenisnya. Faktor-faktor yang diduga mempengaruhi kepuasan konsumen adalah kualitas produk dan kualitas pelayanan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa baik secara simultan maupun parsial, kualitas produk dan kualitas pelayanan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen. Temuan ini diperkuat oleh hasil uji koefisien determinasi (R²) yang menunjukkan bahwa variabel kualitas produk dan kualitas pelayanan memberikan kontribusi signifikan terhadap variabel kepuasan konsumen.
STRATEGI PENERAPAN BRANDING UNTUK MENINGKATKAKAN DAYA SAING UMKM DI DESA BOJONGGENTENG Pramestidewi, Chandra Ayu; Harini, Sri; Yulianingsih, Yulianingsih; Hariyadi, Mohammad Mursidi; Rahwamati, Nisa; Aprilianti, Risma; Zidan, Amar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40399

Abstract

Usaha mikro, kecil, dan menengah (UMKM) dapat berkontribusi dalam menciptakan kesempatan kerja serta menyuplai layanan ekonomi bagi masyarakat secara keseluruhan, berperan dalam proses distribusi yang lebih merata dan peningkatan pendapatan penduduk, mendorong perkembangan ekonomi di Desa Bojonggenteng, dan berkontribusi pada kestabilan negara. Tujuan dari studi ini adalah untuk menemukan taktik UMKM dalam memperkuat daya saing mereka lewat pemberian merek. Penelitian ini menggunakan metode kualitatif dengan tipe diskriptif. Metode purposive sampling digunakan untuk menemukan informan. Analisis data dilakukan dengan mengurangi dan menampilkan data, lalu menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa UMKM meningkatkan daya saingnya dari segi produktifitas: Penggunaan peralatan produksi yang sederhana dan tingkat pendidikan karyawan pada pelaku UMKM masih rendah meskipun mereka dapat menghasilkan produk berkualitas. Meskipun kualitas dari produk UMKM sudah baik, masih diperlukan peningkatan. Sesi Nilai: Harga dari produk yang dihasilkan oleh usaha kecil dan menengah (UMKM) dapat diterima oleh masyarakat, dan proses pembeliannya pun mudah karena diterima oleh konsumen.
Inovasi Pengolahan Limbah Kulit Singkong Sebagai Bahan Baku Pupuk Organik Cair Di Desa Bojonggenteng Yuningsih, Erni; Mulyadi, Musa; Ayu Pramestidewi, Chandra; Azizah, Annisa Suci Nur; Zulfa Naila Sya'diah, Chinta; Yudho Prihantoro, Dwi; Dewantara, Haidar
Parta: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/parta.v5i2.5531

Abstract

Limbah merupakan sampah yang tidak terpakai dan mempunyai dampak negatif bagi masyarakat apabila tikdak dikelola dengan baik. Limbah berasal dari alam maupun hasil kegiatan manusia, seperti Usaha Mikro Kecil dan Menegah (UMKM) kulit singkong yang menghasilkan Limbah padat. Sebagai bagian dari program kerja utama Pengabdian kepada Masyarakat (PkM), dilakukan perancangan program pengolahan limbah UMKM keripik singkong dan pupuk organik cair. Hasil awal dari program ini menunjukkan adanya penigkatan kesadaran masyarakat tentang pentingnya pengelolaan limbah dan kontribusi nyata terhadap keberlanjutan pertanian di Desa Bojonggenteng, Kabupaten Sukabumi.
Customer Loyalty Approach to Product Quality, Price and Promotion Andriyan; Gemina, Dwi; Pramestidewi, Chandra Ayu; Gemini, Pra
Formosa Journal of Sustainable Research Vol. 3 No. 3 (2024): March, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v3i3.8686

Abstract

This research aims to analyze and identify the influence of product quality, price and promotion, whether they have a direct and positive influence or not on PT customer loyalty. Agronesia Saripetojo. The questionnaire was distributed to 100 respondents who were taken by selecting a sample using purposive sampling technique. The questionnaire was tested with an validity test, an irreliability test, and also a classical assumption test. iThe results of the test are valid, irreliable, and can be used as regression data. The analysis method used in this research is the descriptive method and path analysis with an quantitative approach. iThe results of the research show that 1) product quality, price and promotion have a direct and positive influence on customer loyalty, i2) price and promotion have a direct and positive influence on customer loyalty, 3) product quality has no direct and positive influence on customer loyalty
PENGARUH KUALITAS PRODUK TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Nurfalah, Rima Febriyanti; Yulianingsih; Pramestidewi, Chandra Ayu
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22701

Abstract

This study is motivated by the increasing competition in the beverage industry, which requires companies to maintain product quality in order to enhance consumer satisfaction and encourage repurchase intention. The purpose of this study is to analyze the effect of product quality on repurchase intention with consumer satisfaction as an intervening variable for Teh 2 Tang products at PT Perkebunan Teh Assam Jayamengara Indah Sukabumi. The research method employed a quantitative approach, with data collection techniques consisting of questionnaire distribution and field observations. The research sample comprised 100 respondents, determined using the Lemeshow formula. Data analysis was conducted using path analysis to examine both direct and indirect effects among variables. The results indicate that product quality has a positive and significant effect on consumer satisfaction, and consumer satisfaction has a positive and significant effect on repurchase intention. In addition, product quality also has a significant direct effect on repurchase intention. The mediation test using the Sobel method confirms that consumer satisfaction acts as a mediating variable in the relationship between product quality and repurchase intention. These findings suggest that improving product quality is an effective strategy to enhance consumer satisfaction and stimulate repurchase intention, and can therefore serve as a basis for companies in formulating marketing strategies and product development.
Citizens' Satisfaction With Non-Cash Food Assistance Ayu Pramestidewi, Chandra; Ismartaya, Ismartaya; Yulianingsih, Yulianingsih; Prio Utomo, Yoyok; Palahudin, Palahudin
International Journal of Science, Technology & Management Vol. 4 No. 3 (2023): May 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i3.810

Abstract

This observation will analyze the level of community satisfaction with non-cash food assistance for social services in the Cibinong District area, Bogor Regency, West Java. Since the March 2020 Pandemic, the government through the Social Service has collaborated with banks (Association of State Banks) to distribute non-cash food assistance (BPNT). Assistance is channeled by distributing electronic cards such as red and white special ATMs to prosperous families from the bank to underprivileged residents who have been registered in the Bogor Regency Social Service data. Then the card is exchanged for necessities (nine staples), namely: 10 kg of rice, 1 kg of eggs, 1 chicken meat, 0.5 kg of vegetables/fruit, and 250 grams of green beans, exchanged for e-Warung which has been provided by the Social Service Bogor Regency. Data collection through questionnaires and observation of e-Warung 40 respondents was taken based on a purposive random sampling technique. The data was analyzed through validity and reliability tests, as well as a hypothesis test in measuring the level of satisfaction of residents with BPNT through e-Warung in Cibinong. The results of the study provide clues that several dimensions of the level of satisfaction that affect the distribution of current BPNT in the Cibinong sub-district, namely: Accuracy in implementation, there are 6 precise aspects: Target, quantity, price, time, quality, and administration. There are two kinds of measurements of Family Welfare Nationally, namely, Measurements by the Central Bureau of Statistics and Measurements carried out by the National Family Planning Coordinating Board, with concerning e-Warung, measurements based on population, health, consumption patterns, and employment. The conclusion is that the level of citizen satisfaction with BPNT has a very positive effect. The results of the study stated that citizen satisfaction increased by 24% on the accuracy of providing assistance and satisfaction increased by 27% on e-Warung performance.
Bauran Promosi Di Hisana Fried Chicken Cabang Jakarta Utara Resti Rohayati; Chandra Ayu Pramestidewi
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.8008

Abstract

This study aims to analyze the implementation of the promotional mix at Hisana Fried Chicken, North Jakarta Branch, in order to increase sales performance and business competitiveness. The method used in this Field Work Practice (KKL) includes direct observation, interviews, discussions, and analysis of the company’s marketing activities. The results indicate that Hisana Fried Chicken North Jakarta Branch has implemented several elements of the promotional mix, including advertising, sales promotion, personal selling, direct marketing, and public relations. However, advertising and public relations activities have not been optimally implemented in terms of planning, coverage, and sustainability. This condition has contributed to the inconsistency in achieving monthly revenue targets. Therefore, an integrated, sustainable, and evaluation-based promotional mix strategy is required to improve promotional effectiveness, strengthen brand image, and increase sales performance in the future.
Penguatan Digital Marketing dan Digital Finance pada UMKM Desa Ciawi Bogor Chandra Ayu Pramestidewi; Ayi Jamaludin Azis; Alfin Adam; Yasmin Nurul Haq
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2026): Februari: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v6i1.7934

Abstract

MSMEs in Ciawi village generally conduct transactions in their business only relying on simple work and through direct buying and selling transactions and there is no recording system that complies with bookkeeping regulations in accounting or only debit credit, so it is very difficult to know the details of cash in and cash out. The service method used is the ABCD Method (Asset-Based-Community-Driven) by accompanying participants to delve deeper into digital marketing and training MSMEs in cash flow-based bookkeeping, including: cash flow, income statement, capital change report, cost of goods sold, and break event point (BEP) digitally. The results of this digital marketing mentoring and cash flow-based bookkeeping preparation are able to prove that MSMEs in Ciawi village can know the details about digital marketing and digital finance regarding the calculation of financial reports, especially knowing the actual profit and loss report, and cash flow of cash expenditures and cash income.
Company Value: Dividend Policy, Share Ownership Structure, and Asset Structure Mediated with Capital Structure (Case Study of Food and Beverage Companies Listed on the Indonesia Stock Exchange for the 2021–2023 Period) Asmin, Erny Amriani; Paksilodra, Jaka; Pramestidewi, Chandra Ayu
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze and determine the effect of Dividend Policy, Share Ownership Structure, and Asset Structure on Company Value with Capital Structure as an Mediating variable in Food and Beverage sector companies listed on the Indonesia Stock Exchange during the period of 2021-2023. The data processing in this study uses quantitative data analysis and employs SPSS 25 (Statistical Package for Social Science). The sample in this study consists of 30 Food and Beverage sector companies listed on the Indonesia Stock Exchange during the period of 2021-2023. The results show that Dividend Policy and Share Ownership Structure have a negative and significant impact on capital structure, while Asset Structure has a positive and significant impact on capital structure. Dividend Policy and Share Ownership Structure have a positive and significant impact on company value, while Asset Structure has a negative impact and is significant to firm value, while Asset Structure has a negative and significant effect on firm value. Capital Structure can mediate the relationship between Dividend Policy, Share Ownership Structure (Public Ownership), and Asset Structure on Firm Value.
Co-Authors Adinda Fatimatul Adawiyah, Siti Afif, M Nur Agung Rizki Awaludin ALFIN ADAM Alfina Damayanti Alnima Shakiya Amelia Fitriani An Alawiyah Andriyan Anggi Berliana Sari Anggi Suryadi Aprilianti, Risma Arifah, Agni Assagieb, Moch Bagier Aditya Awa Ayi Jamaludin Azis Ayu Widiya Sari Azizah, Annisa Suci Nur Azzahra Dinia Chika Rasyifa Dewantara, Haidar Djoko Marsudi Dwi Gemina Eka Rahmawati Elsa Sayyidina Aulia Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fadillah, Eki Ahmad Farizka Susandra Fikri, Jihad Fitri Nurbaeti Gemini, Pra Ghea Nurhalimatuzzahroh Ghea Nurhalimatuzzahroh Gilang Pratama Mulya5 Gita Rahmawati Giva Istilah Mitra Hamdun Hamdun Hariyadi, Mohammad Mursidi Hutomo, Yoyok Priyo Imas Noer Septiani Insani Nur Halizah Ismartaya ISMARTAYA Ismartaya Ismartaya, Ismartaya Lia Fitriani Masriya Lupita, Taristania M. Hari Irawan Marsinah, Siti Meyta Safrina Muhamad Azmi Muhamad Nurfaozi Muhamad Rizki Ramdani Muhammad Samsul Rizal Mulyadi, Musa Mutiara Rengganis Nisrina Nur Afifah Nurfalah, Rima Febriyanti Nurul Kartika Hayati Paksilodra, Jaka Palahudin Palahudin, Palahudin Pera Pujiawati Seftia Prio Utomo, Yoyok Rachmat Gunawan Rachmat Gunawan Rahma Nuryawati Rahwamati, Nisa Rakha Prabu Alamsyah Resti Rohayati Rio Maulana Risa Laila Octo Riyan Abdurrozaq Rizky Algafiky Sakirin, Ahmad Samsuri . Samsuri Samsuri Selvia, Dina Siti Edeniah Siti Hajar Sulaeman Putri Siti Hali Halabi Siti Nurwita Siti Sonia Sri Harini Sri Harini Sudarijati Suprayogi, Hindrawan Syafira Agnita Aulia Tiara Axchellawati Titiek Tjahja Andari Tuti Fauziah Winda Apriani Wita Sri Rahayu Yanti , Riska Putri Yasmin Nurul Haq Yudho Prihantoro, Dwi Yulianingsih Yulianingsih, Yulianingsih Zeviana, Zeviana Zidan, Amar Zulfa Naila Sya'diah, Chinta