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All Journal JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) JURNAL PENGABDIAN KEPADA MASYARAKAT Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL VISIONIDA IKRA-ITH EKONOMIKA AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Community Development Journal: Jurnal Pengabdian Masyarakat International Journal Of Science, Technology & Management (IJSTM) Multicience Parta: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Sustainable Research (FJSR) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Innovative: Journal Of Social Science Research Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) International Journal of Management Analytics (IJMA) Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia International Journal of Educational and Life Sciences (IJELS) Jurnal Akademik Pengabdian Masyarakat Jurnal Cendekia Ilmiah Jurnal Pengabdian Masyarakat Indonesia
Chandra Ayu Pramestidewi
Economic Faculty, Universitas Djuanda, Bogor, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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The Effect of Price, Service Quality and Brand Image on Grab Customer Satisfaction in Bogor Muhammad Prima Jaya; Titiek Tjahja Andari; Chandra Ayu Pramestidewi
International Journal of Educational and Life Sciences Vol. 3 No. 2 (2025): February 2025
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v3i2.209

Abstract

This research aims to analyze the impact of price, service quality, and brand image on Grab customer satisfaction in Bogor, both simultaneously and partially. The study population consists of individuals who have used Grab services in Bogor, with a sample of 100 respondents selected through a simple random sampling method. Data analysis was conducted using multiple linear regression with the support of SPSS version 27.00. The findings reveal that price, service quality, and brand image collectively and individually have a significant and positive influence on Grab customer satisfaction in Bogor.  
Optimalisasi Promosi Melalui Digital Marketing Pada UMKM Shakilla Bakery Cisarua Moch Bagier Aditya Assagieb; Chandra Ayu Pramestidewi
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 19 No 1 (2026): Januari-Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58431/jumpa.v19i1.393

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan digital marketing pada UMKM Shakila Bakery di Cisarua, Kabupaten Bogor, serta perannya dalam mendukung pencapaian Sustainable Development Goals (SDGs) khususnya Tujuan 2 Zero Hunger melalui penguatan akses dan distribusi produk pangan. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan diskusi dengan pemilik serta karyawan UMKM. Hasil penelitian menunjukkan bahwa Shakila Bakery masih mengandalkan Instagram sebagai media promosi utama, sementara pemanfaatan platform digital lain seperti TikTok, Facebook, dan fitur penjualan digital belum optimal. Konten pemasaran yang terbatas menyebabkan jangkauan pasar dan keterlibatan konsumen masih rendah. Implementasi strategi digital marketing melalui diversifikasi platform media sosial, pengelolaan konten visual dan video yang informatif, serta pemanfaatan fitur penjualan digital terbukti dapat meningkatkan brand awareness, keterlibatan pelanggan, dan potensi penjualan. Peningkatan kinerja pemasaran ini berkontribusi pada keberlanjutan UMKM pangan dan perluasan akses masyarakat terhadap produk bakery yang terjangkau. Dengan demikian, pengelolaan digital marketing yang konsisten dan terstruktur berperan penting dalam memperkuat daya saing UMKM serta mendukung upaya pencapaian SDGs Zero Hunger.
Pembinaan Karyawan dalam Rangka Meningkatkan Kinerja UMKM AR Barokah Sejahtra Bogor Sudarijati Sudarijati; Dwi Gemina; Chandra Ayu Pramestidewi; Muhamad Fiqih
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 1 (2026): Maret : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i1.4364

Abstract

The role of MSMEs is very significant in various regions, including in Ciawi District, Bogor, which has various types of businesses managed by MSMEs, food and beverage businesses, local crafts, and service businesses. The performance of MSMEs in this region not only influences the income of MSME actors but also makes a positive contribution to the local economy, particularly in the employment aspect. Therefore, human resource management in MSMEs requires the right approach to achieve optimal employee performance. The purpose of this community service activity is to analyze the performance of MSME employees and find solutions to improve MSME performance. The method used is qualitative descriptive analysis. In addition, the method coaching and counseling Participatory training is also carried out. Counseling is carried out to provide theoretical understanding regarding SOP production, while coaching is carried out through direct assistance in the skin cracker frying area. This community service activity is able to increase employee ability to carry out production activities, improve understanding of Production SOPs, increase work attitude, as well as increase employee involvement in conveying improvement idea. The implementation of comprehensive employee development has been proven to improve functional performance, which linearly contributes to improvements in product quality and quantity. This synergy between human resource capabilities and product quality is a determining factor for the operational sustainability of MSMEs amidst market competition.
MENINGKATKAN EFISIENSI BIAYA DENGAN PENERAPAN VALUE CHAIN DAN DIGITAL MARKETING PADA USAHA CIMART Farizka Susandra; Muhammad Nur Afif; Chandra Ayu Pramestidewi; Siti Adinda Fatimatul Adawiyah; Siti Marsinah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5314-5321

Abstract

Cimart merupakan kelompok usaha berjumlah 40 UMKM yang bergabung dalam sebuah grup kemudian menjual produk dan jasa lewat media sosial. Tahun 2019 hingga tahun 2022 Cimart menjadi toko online yang berkembang pesat ditengah kesulitan ekonomi global akibat dampak pandemi. Namun di akhir tahun 2022 Cimart mengalami kemunduran dan penurunan pendapatan, hal ini disebabkan adanya kebijakan pemerintah akan kondisi New Normal. Solusi dalam mengatasi permasalahan tersebut, Mitra diberikan pelatihan peningkatan efisiensi usaha dengan menggunakan metode value chain yang terdiri dari 5 tahapan utama yaitu logistik masuk, operasi, logistik keluar, pemasaran penjualan dan layanan, pelatihan mengelola aplikasi web sendiri serta penjualan online pada berbagai platform e commerce, sosialisasi mengenai pengelolaan manajemen SDM dan pelaporan keuangan yang baik. Melalui pendekatan ini, para mitra memiliki pemahaman yang lebih baik tentang strategi dalam menjalankan kembali usaha, serta mendorong pengembangan rencana baru untuk  mengoptimalkan  Value  Chain,  menjamin pertumbuhan  berkelanjutan,  dan  meningkatkan  pendapatan ekonomi Cimart.
Co-Authors Ade Budi Setiawan Adinda Fatimatul Adawiyah, Siti Afif, M Nur Agung Rizki Awaludin ALFIN ADAM Alfina Damayanti Alnima Shakiya Amar Zidan Amelia Fitriani An Alawiyah Andriyan Anggi Berliana Sari Anggi Suryadi Arifah, Agni Awa Ayi Jamaludin Azis Ayi Jamaludin Aziz Ayu Widiya Sari Azizah, Annisa Suci Nur Azzahra Dinia Chika Rasyifa Dewantara, Haidar Djoko Marsudi Dwi Gemina Eka Rahmawati Elsa Sayyidina Aulia Endang Silaningsih Erni Yuningsih Erny Amriani Asmin Fadillah, Eki Ahmad Farizka Susandra Fikri, Jihad Fitri Nurbaeti Gemini, Pra Ghea Nurhalimatuzzahroh Ghea Nurhalimatuzzahroh Gilang Pratama Mulya5 Gita Rahmawati Giva Istilah Mitra Hamdun Hamdun Hutomo, Yoyok Priyo Imas Noer Septiani Insani Nur Halizah Ismartaya ISMARTAYA Ismartaya Ismartaya, Ismartaya Lia Fitriani Masriya Lupita, Taristania M. Hari Irawan Marsinah, Siti Meyta Safrina Moch Bagier Aditya Assagieb Mohammad Mursidi Hariyadi Muhamad Azmi Muhamad Fiqih Muhamad Nurfaozi Muhamad Rizki Ramdani Muhammad Nur Afif Muhammad Prima Jaya Muhammad Samsul Rizal Mulyadi, Musa Mutiara Rengganis Nisa Rahwamati Nisrina Nur Afifah Nurfalah, Rima Febriyanti Nurul Kartika Hayati Palahudin Palahudin, Palahudin Pera Pujiawati Seftia Prio Utomo, Yoyok Rachmat Gunawan Rachmat Gunawan Rahma Nuryawati Rakha Prabu Alamsyah Resti Rohayati Rio Maulana Risa Laila Octo Risma Aprilianti Riyan Abdurrozaq Rizky Algafiky Sakirin, Ahmad Samsuri . Samsuri Samsuri Selvia, Dina Siti Adinda Fatimatul Adawiyah Siti Edeniah Siti Hajar Sulaeman Putri Siti Hali Halabi Siti Marsinah Siti Nurwita Siti Sonia Sri Harini Sudarijati Sudarijati Sudarijati Suprayogi, Hindrawan Syafira Agnita Aulia Tiara Axchellawati Titiek Tjahja Andari Tuti Fauziah Winda Apriani Wita Sri Rahayu Yanti , Riska Putri Yasmin Nurul Haq Yudho Prihantoro, Dwi Yulianingsih Yulianingsih Yulianingsih Yulianingsih, Yulianingsih Zeviana, Zeviana Zulfa Naila Sya'diah, Chinta