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Dewi Nusraningrum
Universitas Mercu Buana
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Journal : journal of consumer science

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Exploring the Impact of Product Quality, Performance, Consumer Experience, Positive eWOM on Purchase Intention and Sustainability: On Consumer Railways Sonny Indrajaya; Tukhas Shilul Imaroh; Dewi Nusraningrum
Journal of Consumer Sciences Vol. 10 No. 2 (2025): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Social and Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.10.2.224-247

Abstract

Background: Developing an analysis model regarding product quality, performance, consumer experience, positive eWOM, where the proposed model is in accordance with the theory of purchase intention and sustainability of trains, where passengers in Jakarta are the target objects, using demographic factors such as gender, age, country of origin. Purpose: Analysis of consumer responses to the situation and conditions existing in the railways and whether the railways can be sustainability. Method: A quantitative approach was used in this study with an online survey conducted using Google Forms and a structured questionnaire survey conducted on 225 Indonesian and foreign respondents selected based on purposive sampling. Data analysis used SEM PLS, to determine the impact of the relationship on purchase intentions and sustainability. Findings: Shows that attachment exists and has a strong influence and impact on purchase intention and business sustainability. The implications are in terms of passenger experience, both in terms of service and comfort, as well as the sustainability of trains in Indonesia. Conclusion: Improvement of product quality, performance, consumer experience, positive eWOM can increase purchase intention. Increased purchase intention can increase the sustainability of customer relationships. Research limitations: The new analysis focuses on aspects related to the variables of product quality, performance, consumer experience, positive ewom, purchase intention, sustainability trains. New response characteristics involving gender, division, continent, data analysis techniques, used, in this study are limited to quantitative methods. Research implications: This study provides conditions and situations regarding trains related to product quality, performance, consumer experience, positive ewom, purchase intention, railway sustainability.
Co-Authors Adi Sopian Adin Eka Fiyanzar Agus Daman Ahmad, Fauziah Sh Ahrul Putra Mangku Ali Hanafiah Andrias Andrias Apollo Daito Ardiansyah Dores Bakhour, Alyssa Edwina Imad Khalid Caesarani Gloria Putri Cheriani, Cheriani Dairatil Irvan, Syamsu Daman, Agus Dede Suleman Delita Kusuma Gading Dewi, Kayla Rosantya Dian Widi Astuti Dipa Mulia Dwisilo, Yuwono Sucipto Fachry Abda El Rahman Fiyanzar, Adin Eka Gading, Delita Kusuma Guilin, Xie Guntur Eko Saputro Hakiman, Hakiman Hapzi Ali Henry, Henry Hutabarat, Igleysias Rheinhart I Made Yuko Dharma Putra Indra Setiawan Jajang Gunawijaya Jajang Gunawijaya Jajang Gunawijaya, Jajang Jaswati Jaswati Jiao, Deng Kadar Nurjaman Kasmir Kasmir Kusuma, Prima Wijaya Kusumawardana, Nofian Sudi Laylatushufa, Nazilah Mafizatun Nurhayati Mahendra, Dendi Mas Wahyu Wibowo Muhammad Ali Iqbal Muhammad Ridwansyah Mukti Ali, Mochammad Mulyatri, Egit Novi Anggraini, Novi Nugraha, Irfan Osman Arofat Osman Arofat Osman Arofat, Osman Pemi Puji Apriani Pratama, Agung Satrya Adi Prayoga Pangestu Putra, Agus Jerry Suarjana Ratna Dewi, Prihatini Raymond, Sihar Rinditayoga, Naufal Rizki Rizky, Dede Salmi Mohd. Isa Sawarni Hasibuan Sekar Wulan Prasetyaningtyas Setyo Riyanto Setyo Riyanto Sonny Indrajaya Sugiyono Sugiyono Sulisyadi, Yohanes Sumianto Sumianto Suriyanti R. Sutawijaya, Ahmad H Sutoyo, Purwono Tri Mayang Mekar Triherawati, Desi Tukhas Shilul Imaroh Warinah, Warinah Wei-Loon Koe Winda Widyanty Yosi Pahala Yosi Pahala, Yosi Yudianto Putrajaya Yuwono Sucipto Dwisilo Yuwono Sucipto Dwisilo, Yuwono