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Ari Prabowo
Universitas Potensi Utama, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Analisis Customer Relationship Marketing, Marketing Communications Dan Service Quality Personal Trainer Terhadap Tingkat Kepuasan Member Pada Vizta Gym Cemara Asri Medan Prabowo, Ari; Kurniawan, Dinanta
VALUE Vol 6 No 2 (2025): Edisi Oktober 2025 - Maret 2026
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v6i2.2160

Abstract

relatiosnship marketing, marketing communication dan service quality personal trainer terhadap tingkat kepuasan member di Vizta Gym Cemara Asri Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis asosiatif. Populasinya adalah seluruh pengunjung/member gym yang jumlah pastinya tidak dapat dipastikan, sehingga penentuan sampel dilakukan secara purposive sampling. Ukuran sampel dihitung menggunakan rumus Zikmund dan ditetapkan 100 responden.Temuan utama menunjukkan bahwa secara parsial: (1) CRM berpengaruh signifikan terhadap kepuasan member, (2) komunikasi pemasaran berpengaruh signifikan, dan (3) kualitas layanan juga berpengaruh signifikan. Secara simultan, ketiga variabel CRM, komunikasi pemasaran, dan kualitas layanan secara bersama-sama memberikan pengaruh yang signifikan terhadap kepuasan member. Nilai Adjusted R² = 0,818 menandakan bahwa 81,8% variasi kepuasan member dapat dijelaskan oleh ketiga variabel tersebut, sementara 18,2% sisanya dipengaruhi faktor lain di luar model penelitian ini. Maka dengan ini secara konsep, customer relatiosnship marketing, marketing communication dan service quality personal trainer merupakan pendorong utama kepuasan member. Secara praktik, pentingnya Vizta Gym Cemara Asri Medan dalam mengelola data pelanggan, berkomunikasi relevan lintas kanal, serta memastikan layanan cepat, konsisten dan empatik.
Pengaruh Costumer Experience, Perceived Product Quality dan Brand Trust Terhadap Keputusan Pembelian Konsumen Dunkin Donuts Gatot Subroto Akila, Febi; Prabowo, Ari
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of work discipline, workload, and salary on employee retention at PT. Yasuriang Samudera Rezeki Belawan. This study employed quantitative research. The data sources used were primary and secondary data sources. The population was comprised of PT. Yasuriang Samudera Rezeki employees. The sample size was 128 respondents. Data analysis techniques used in this study included descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. Based on the partial test results, it was found that work discipline had a positive and significant effect on employee retention, with a t-value of 4.906 > t-table 1.979. Furthermore, workload did not have a positive and significant effect on employee retention, with a t-value of 1.224 < t-table 1.979. Similarly, salary had a positive and significant effect on employee retention, with a t-value of 3.572 > t-table 1.979. Based on the results of the simultaneous test, it was found that f count > f table, i.e., 33.170 > 2.68. Therefore, it can be concluded that the variables of work discipline (X1), workload (X2), and salary (X3) collectively have a positive and significant effect on employee retention at PT. Yasuriang Samudera Rezeki
ANTESEDEN SHOPPING EMOTION KONSUMEN DALAM BERBELANJA BRAND FASHION UNIQLO Prabowo, Ari; Aspan, Henry; Wahyuni, Etty Sri; Lestari, Indawati
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ebtme684

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Servicescape dan Intensitas Promosi terhadap Emosi Belanja Konsumen pada Brand Uniqlo Fashion di Delipark Mall Medan. Analisis yang digunakan adalah analisis asosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen toko UNIQLO Fashion Brand di Delipark Mall Medan yang tidak diketahui jumlahnya. Teknik Pengambilan Sampel Metode pengambilan sampel menggunakan metode Nonprobability Sampling dengan teknik Accidental Sampling yaitu teknik pengambilan sampel berdasarkan kebetulan, siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, sampel dalam penelitian ini tidak diketahui jumlahnya. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa: 1) Servicescape berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 2) Intensity of Promotion berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 3) Servicescape dan Intensity of Promotion secara simultan berpengaruh dan signifikan terhadap Shopping Emotion. 
ANALYSIS OF WORK DISCIPLINE AND JOB SATISFACTION ON LECTURER PERFORMANCE IN MEDAN CITY Henry Aspan; Rozaini; Ari Prabowo; Ami Natuz Zahara
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1857

Abstract

This research aims to determine and analyze the influence of work discipline and satisfaction on the performance of lecturers in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method with a simple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 60 respondents. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that work discipline and satisfaction with the performance of lecturers in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.818 (81.8%). This shows that the variablework discipline and job satisfactionable to explainlecturer performance was 81.8%,while the remaining 18.2% is influenced by other variables not examined inthis research.
The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.224

Abstract

This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The research method uses a quantitative approach with data collection techniques through online surveys of 120 active Shopee users. The regression analysis results show that AI and Shopee chatbot have a positive and significant impact on customer satisfaction (p < 0,000). The ease of use features, response speed, and information accuracy of chatbots are key factors contributing to increased consumer satisfaction. The implications of this research provide insight into the development of AI technology in improving customer service in the e-commerce industry.
ANALISIS CUSTOMER EXPERIENCE DAN CUSTOMER TRUST TERHADAP KEPUTUSAN PASIEN BERKUNJUNG KEMBALI PADA KLINIK ALTERNATIF AKUPUNTUR SERUMPUN BAMBU Arini, Diah Putri; Prabowo, Ari
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6497

Abstract

This study aims to determine and analyze the influence of Customer Experience and Customer Trust on Patients' Decisions to Return to the Serumpun Bambu Alternative Acupuncture Clinic. This study uses an associative research design. The population in this study is all patients of the Serumpun Bambu Alternative Acupuncture Clinic, whose number cannot be determined with certainty. The sampling technique used is non-probability sampling with accidental sampling, using the Lemeshow formula. The number of samples taken in this study is 120 respondents. The questionnaire distribution focused on all patients of the Serumpun Bambu Alternative Acupuncture Clinic. The results of the study indicate that Customer Experience and Customer Trust partially have a significant influence on Patients' Decision to Return, while Customer Experience and Customer Trust together have a significant influence on Patients' Decision to Return. The determination coefficient of 72.1% indicates that the variables Customer Experience and Customer Trust can explain patients' decisions to revisit, while 27.9% is influenced by other factors outside the research model.
DAMPAK DIGITALISASI TERHADAP MODEL BISNIS KEWIRAUSAHAAN PADA SEKTOR E-COMMERCE Ari Prabowo; Sri Rahayu; Sundjoto, Sundjoto; Rifda Fitrianty
Media Bina Ilmiah Vol. 19 No. 8: Maret 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalization has emerged as the primary driver of transformation in the e-commerce sector, significantly affecting entrepreneurial business models. This study aims to examine the impact of digitalization on entrepreneurial business models within the e-commerce sector by utilizing secondary data through literature reviews and content analysis. The research focuses on the implementation of e-commerce platforms, digital marketing, data analytics, and operational automation, which collectively drive operational efficiency, product innovation, and enhanced customer relationships. The findings indicate that the adoption of digital technology positively influences the transformation of entrepreneurial business models, as digital features help entrepreneurs improve speed, accuracy, and flexibility in business operations. Moreover, the study identifies challenges faced by business operators, such as data security issues, limited digital skills, and increasingly intense market competition. The implications of these findings are both theoretical and practical, offering strategic recommendations for entrepreneurs and policymakers to optimize the use of digital technology to enhance competitiveness and economic growth in the digital era.
Analisis Servicescape, Social Media Marketing dan Customer Experience Terhadap Minat Berkunjung Kembali Konsumen Fore Coffee Citraland Helvetia Medan Prabowo, Ari; Tarigan, Tegar Dermawan
Jurnal Dunia Pendidikan Vol 6 No 3 (2025): Jurnal Dunia Pendidikan
Publisher : LPPM Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jurdip.v6i3.4581

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Servicescape, Social Media Marketing, dan Customer Experience Terhadap Minat Berkunjung Kembali Pada Konsumen Fore Coffee Citraland Helvetia Medan. Analisis yang digunakan yaitu analisis asosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini ialah seluruh konsumen yang melakukan kunjungan kembali ke Fore Coffee Citraland Helvetia Medan yang jumlahnya tidak dapat diprediksi/diketahui. Teknik pengambilan sampel menggunakan teknik penarikan sampel secara Purposive Sampling. Menentukan jumlah sampel dengan menggunakan rumus zikmund. Maka sampel dalam penelitian ini yaitu berjumlah 120 responden. Hasil yang di dapat dari penelitian ini menunjukan bahwa: 1) Servicescape secara parsial berpengaruh dan signifikan terhadap Minat Berkunjung Kembali, 2) Social Media Marketing secara parsial berpengaruh dan signifikan terhadap Minat Berkunjung Kembali, 3) Customer Experience secara parsial berpengaruh dan signifikan terhadap Minat Berkunjung Kembali, 4) Servicescape, Social Media Marketing dan Customer Experience secara simultan berpengaruh dan signifikan terhadap Minat Berkunjung Kembali. nilai Adjusted R square 0,772 dapat disebut koefisien determinasi, hal ini berarti 0,772 (77,2%) minat berkunjung kembali dapat diperoleh dan di jelaskan oleh servicescape, social media marketing dan customer experience sedangkan sisanya sebesar 22,8% dijelaskan oleh variabel diluar model yang tidak diteliti.
Canva Training For Students: Meningkatkan Daya Saing dan Kreativitas Personal Branding pada Era Revolusi Digital Prabowo, Ari; Adillah, Rani; Tanjung, Yahya; Parhusip, Austin Alexander; Dewi, nanda Fitriani; Maliky, AnggiPutri
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 3 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i3.10401

Abstract

Kegiatan pengabdian masyarakat ini berfokus pada peningkatan daya saing dan kreativitas siswa SMK PAB 3 Medan Estate melalui pelatihan penggunaan aplikasi Canva sebagai media pengembangan personal branding di era revolusi digital. Transformasi digital menuntut generasi muda tidak hanya cakap dalam teknologi, tetapi juga mampu menampilkan identitas diri secara kreatif dan profesional di ruang digital. Pelatihan ini dirancang untuk membekali siswa dengan keterampilan praktis dalam merancang konten visual menarik, seperti portofolio digital, poster promosi, hingga materi presentasi berbasis desain modern. Metode pelaksanaan pengabdian masyarakat dengan judul “Canva Training for Students: Meningkatkan Daya Saing dan Kreativitas Personal Branding di Era Revolusi Digital” akan dilaksanakan di SMK PAB 3 Medan Estate pada Sabtu, 11 Oktober 2025 pukul 09.00–12.00 WIB. Metode pelaksanaan meliputi pelatihan interaktif, praktik langsung, dan pendampingan proyek desain personal branding. Hasil kegiatan menunjukkan peningkatan kemampuan siswa dalam mengoperasikan Canva, memahami prinsip desain visual, serta menerapkan kreativitas untuk membangun citra diri positif di media digital. Selain itu, kegiatan ini menumbuhkan kesadaran pentingnya literasi digital dan kreativitas sebagai modal utama menghadapi persaingan kerja di era 4.0. Dengan pelatihan ini, siswa SMK PAB 3 Medan Estate diharapkan mampu menjadi generasi kreatif, adaptif, dan kompetitif dalam menghadapi tantangan dunia kerja dan kewirausahaan digital.
JURIDICAL ANALYSIS OF PRICE FIXING AS UNFAIR BUSINESS COMPETITION Henry Aspan; Etty Sri Wahyuni; Ari Prabowo; Ami Natuz Zahara
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.510

Abstract

Price fixing is one of the prohibited agreements under competition law due to its inherently anti-competitive nature and harm to consumers. This research aims to analyze price fixing regulations under Law Number 5 of 1999 concerning Prohibition of Monopolistic Practices and Unfair Business Competition, focusing on the application of per se illegal approach, evidence using indirect evidence, and law enforcement challenges in Indonesia. The research method used is normative juridical with statutory, conceptual, and case study approaches. The results show that price fixing is regulated under Article 5 of Law No. 5 of 1999 with a per se illegal approach that does not require proof of impact. However, in practice, the Business Competition Supervisory Commission (KPPU) often faces difficulties in proof as business actors tend to avoid written agreements. The use of indirect evidence consisting of economic and communication evidence has become an increasingly developed alternative proof. This research recommends strengthening regulations regarding the position of indirect evidence and enhancing KPPU's capacity in economic analysis for effective competition law enforcement.
Co-Authors 1Dian Kurnia Afiandi Achmad Faujzi Adam Saman Prakoso Adam, Aisyah Azhar Ahmad Agung Satrio Aisyah Azhar Adam Aisyah Azhar Adam Ajie Dwi Tandayu Akila, Febi Alim Murtani Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anandya Wahyu Lestari Andi Yudha Erlangga Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Catur Puji Rahayu Dewi, nanda Fitriani Dhiba Daru Narendra Dian Mahardi Lestari Dias Destya Kharisma Dina Fitri Ana Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Eva Solita Pasaribu Fenny Indrawanti Gloria Gita Putri Ginting Henny Saida Flora Henry Apan Henry Aspan Idelfonsus Worong Indawati Lestari Jihan Nabila Jumeida Simatupang Karromatul Mustika Permatasari Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Mahlia, Mahlia Maliky, AnggiPutri Mei Krisniati Gulo Mikho Janu Bactiar Moh. Miftakhuddin Zuhri Muhajir Muhajir Muhammad Abrar Kasmin Hutagalung Muhammad Iffan Ardani Muhammad Ridwan MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nanda Fitria Aulanda Nasution, Tazkiatul Amalia Natswa Grasilia Wijaya Nina Annisa Nur Fatiha Utami Nasution Nurur Rosyidah Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Puput Fazria Novita Sari Purwitha Sari Putri Mauliza Putri Mauliza Ramadhan, Faris Rani Adillah Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rozaini Rozaini Santi Rizki Saragih, Doris Yolanda Sari, Tika Nirmala Shilvani Azzahri Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan Siregar, Ratih Anggraini Siti Marisa Hafifah Siti Nur Asiyah SRI RAHAYU Suci Firdaus Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tahlia Eka Rafiti Tampubolon, Jusra Tanjung, Safira Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tegar Ilmawan Tika Nirmala Sari Tika Nurmala Sari Titania Maynur Mahanani Ulfa Rahmawati Vivi Dwi Purwati Wawan Akbar Wisnu Rayhan Adithya Wulan Dewi Yahya Tanjung Yahya Tanjung Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Yusriadi Zahara, Ami Natuz