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All Journal Jurnal Wira Ekonomi Mikroskil Jurnal Pengabdian UntukMu NegeRI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal EK dan BI ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ProBisnis : Jurnal Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Dunia Pendidikan Jurnal Pengabdian Mandiri Media Bina Ilmiah Jurnal Bisnis Kompetitif Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam International Journal of Economics and Management Research Journal of Artificial Intelligence and Digital Business International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Business Management Joong-Ki Management Studies and Business Journal Epaper Bisnis: International Journal Entrepreneurship and Management PUBLIDIMAS Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Ecoducation Joong-Ki International Journal of Economics and Management Research
Ari Prabowo
Universitas Potensi Utama, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Analisis Servicescape, Hedonic Lifestyle dan Promotion Intention terhadap Keputusan Pembelian Konsumen pada Suara Coffee & Space Pratiwi, Nanda Ika; Prabowo, Ari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2656

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh secara parsial dan simultan Servicescape, Hedonic Lifestyle dan Promotion Intention terhadap keputusan pembelian konsumen pada suara coffee & space. Jenis penelitian yang digunakan dalam penelitian ini ialah penelitian asosiatif kausal dengan metode kuantitatif. Populasi dalam penelitian ini adalah konsumen yang sedang berkunjung atau pernah mengunjungi Suara Coffee & Scape. Teknik pengambilan sampel dalam penelitian ini adalah menggunakan metode nonprobability sampling dengan teknik purposive sampling. Untuk menentukan ukuran sampel peneliti menggunakan rumus slovin. Adapun jumlah sampel penelitian yang diambil dalam penelitian ini dibulatkan dari 98 menjadi 100 responden. Adapun hasil penelitian pada uji parsial menunjukkan bahwa Servicescape berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen, Hedonic lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen dan Promotion Intention berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Sedangkan hasil penelitian pada uji simultan menunjukkan bahwa Servicescape, Hedonic Lifestyle dan Promotion Intention secara bersama-sama memiliki pengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen Pada Suara Coffee & Space. nilai adjusted R square 0,852 dapat disebut koefisien determinasi, hal ini berarti 0,852 (85,2%) Keputusan Pembelian dapat diperoleh dan di jelaskan oleh Servicescape, Hedonic Lifestyle dan Promotion Intention sedangkan sisanya 14,8% dijelaskan oleh variabel diluar model yang tidak diteliti.
Analisis Social Media Marketing, Servicescape, dan Harga terhadap Keputusan Pembelian Konsumen di Romansa Kopi Riska, A.; Prabowo, Ari
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2710

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh parsial dan simultan dari social media marketing, servicescape, dan harga terhadap keputusan pembelian konsumen di Romansa Kopi. Penelitian ini menggunakan pendekatan penelitian kausal-asosiatif dengan metode kuantitatif. Analisis regresi linier berganda dilakukan menggunakan SPSS versi 25. Populasi dalam penelitian ini terdiri dari konsumen yang pernah mengunjungi Romansa Kopi. Teknik sampling yang digunakan adalah teknik sampling non-probabilitas dengan teknik sampling acak. Karena keterbatasan waktu dan biaya, sampel dipilih menggunakan rumus Lameshow, menghasilkan 120 responden. Hasil menunjukkan bahwa social media marketing, servicescape, dan harga memiliki pengaruh parsial dan simultan yang signifikan terhadap keputusan pembelian konsumen di Romansa Kopi. Uji determinasi menunjukkan bahwa nilai R Square yang disesuaikan adalah 0,750, artinya 75% variasi dalam keputusan pembelian dijelaskan oleh social media marketing, servicescape, dan harga. Sisanya 25% dipengaruhi oleh faktor lain yang tidak diuji dalam penelitian ini.
Analisis Customer Relationship Marketing, Marketing Communications Dan Service Quality Personal Trainer Terhadap Tingkat Kepuasan Member Pada Vizta Gym Cemara Asri Medan Prabowo, Ari; Kurniawan, Dinanta
VALUE Vol 6 No 2 (2025): Edisi Oktober 2025 - Maret 2026
Publisher : PRODI AKUNTANSI FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TJUT NYAK DHIEN (UTND)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/value.v6i2.2160

Abstract

relatiosnship marketing, marketing communication dan service quality personal trainer terhadap tingkat kepuasan member di Vizta Gym Cemara Asri Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis asosiatif. Populasinya adalah seluruh pengunjung/member gym yang jumlah pastinya tidak dapat dipastikan, sehingga penentuan sampel dilakukan secara purposive sampling. Ukuran sampel dihitung menggunakan rumus Zikmund dan ditetapkan 100 responden.Temuan utama menunjukkan bahwa secara parsial: (1) CRM berpengaruh signifikan terhadap kepuasan member, (2) komunikasi pemasaran berpengaruh signifikan, dan (3) kualitas layanan juga berpengaruh signifikan. Secara simultan, ketiga variabel CRM, komunikasi pemasaran, dan kualitas layanan secara bersama-sama memberikan pengaruh yang signifikan terhadap kepuasan member. Nilai Adjusted R² = 0,818 menandakan bahwa 81,8% variasi kepuasan member dapat dijelaskan oleh ketiga variabel tersebut, sementara 18,2% sisanya dipengaruhi faktor lain di luar model penelitian ini. Maka dengan ini secara konsep, customer relatiosnship marketing, marketing communication dan service quality personal trainer merupakan pendorong utama kepuasan member. Secara praktik, pentingnya Vizta Gym Cemara Asri Medan dalam mengelola data pelanggan, berkomunikasi relevan lintas kanal, serta memastikan layanan cepat, konsisten dan empatik.
Pengaruh Costumer Experience, Perceived Product Quality dan Brand Trust Terhadap Keputusan Pembelian Konsumen Dunkin Donuts Gatot Subroto Akila, Febi; Prabowo, Ari
ProBisnis : Jurnal Manajemen Vol. 16 No. 5 (2025): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of work discipline, workload, and salary on employee retention at PT. Yasuriang Samudera Rezeki Belawan. This study employed quantitative research. The data sources used were primary and secondary data sources. The population was comprised of PT. Yasuriang Samudera Rezeki employees. The sample size was 128 respondents. Data analysis techniques used in this study included descriptive statistics, classical assumption tests, multiple linear regression, and hypothesis testing. Based on the partial test results, it was found that work discipline had a positive and significant effect on employee retention, with a t-value of 4.906 > t-table 1.979. Furthermore, workload did not have a positive and significant effect on employee retention, with a t-value of 1.224 < t-table 1.979. Similarly, salary had a positive and significant effect on employee retention, with a t-value of 3.572 > t-table 1.979. Based on the results of the simultaneous test, it was found that f count > f table, i.e., 33.170 > 2.68. Therefore, it can be concluded that the variables of work discipline (X1), workload (X2), and salary (X3) collectively have a positive and significant effect on employee retention at PT. Yasuriang Samudera Rezeki
ANTESEDEN SHOPPING EMOTION KONSUMEN DALAM BERBELANJA BRAND FASHION UNIQLO Prabowo, Ari; Aspan, Henry; Wahyuni, Etty Sri; Lestari, Indawati
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ebtme684

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Servicescape dan Intensitas Promosi terhadap Emosi Belanja Konsumen pada Brand Uniqlo Fashion di Delipark Mall Medan. Analisis yang digunakan adalah analisis asosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen toko UNIQLO Fashion Brand di Delipark Mall Medan yang tidak diketahui jumlahnya. Teknik Pengambilan Sampel Metode pengambilan sampel menggunakan metode Nonprobability Sampling dengan teknik Accidental Sampling yaitu teknik pengambilan sampel berdasarkan kebetulan, siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, sampel dalam penelitian ini tidak diketahui jumlahnya. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa: 1) Servicescape berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 2) Intensity of Promotion berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 3) Servicescape dan Intensity of Promotion secara simultan berpengaruh dan signifikan terhadap Shopping Emotion. 
ANALYSIS OF WORK DISCIPLINE AND JOB SATISFACTION ON LECTURER PERFORMANCE IN MEDAN CITY Henry Aspan; Rozaini; Ari Prabowo; Ami Natuz Zahara
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1857

Abstract

This research aims to determine and analyze the influence of work discipline and satisfaction on the performance of lecturers in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method with a simple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 60 respondents. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that work discipline and satisfaction with the performance of lecturers in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.818 (81.8%). This shows that the variablework discipline and job satisfactionable to explainlecturer performance was 81.8%,while the remaining 18.2% is influenced by other variables not examined inthis research.
The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.224

Abstract

This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The research method uses a quantitative approach with data collection techniques through online surveys of 120 active Shopee users. The regression analysis results show that AI and Shopee chatbot have a positive and significant impact on customer satisfaction (p < 0,000). The ease of use features, response speed, and information accuracy of chatbots are key factors contributing to increased consumer satisfaction. The implications of this research provide insight into the development of AI technology in improving customer service in the e-commerce industry.
ANALISIS CUSTOMER EXPERIENCE DAN CUSTOMER TRUST TERHADAP KEPUTUSAN PASIEN BERKUNJUNG KEMBALI PADA KLINIK ALTERNATIF AKUPUNTUR SERUMPUN BAMBU Arini, Diah Putri; Prabowo, Ari
ANALISIS Vol. 15 No. 02 (2025): ANALISIS VOL. 15 NO. 02 TAHUN 2025
Publisher : FACULTY OF ECONOMICS AND BUSINESS FLORES UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/als.v15i02.6497

Abstract

This study aims to determine and analyze the influence of Customer Experience and Customer Trust on Patients' Decisions to Return to the Serumpun Bambu Alternative Acupuncture Clinic. This study uses an associative research design. The population in this study is all patients of the Serumpun Bambu Alternative Acupuncture Clinic, whose number cannot be determined with certainty. The sampling technique used is non-probability sampling with accidental sampling, using the Lemeshow formula. The number of samples taken in this study is 120 respondents. The questionnaire distribution focused on all patients of the Serumpun Bambu Alternative Acupuncture Clinic. The results of the study indicate that Customer Experience and Customer Trust partially have a significant influence on Patients' Decision to Return, while Customer Experience and Customer Trust together have a significant influence on Patients' Decision to Return. The determination coefficient of 72.1% indicates that the variables Customer Experience and Customer Trust can explain patients' decisions to revisit, while 27.9% is influenced by other factors outside the research model.
DAMPAK DIGITALISASI TERHADAP MODEL BISNIS KEWIRAUSAHAAN PADA SEKTOR E-COMMERCE Ari Prabowo; Sri Rahayu; Sundjoto, Sundjoto; Rifda Fitrianty
Media Bina Ilmiah Vol. 19 No. 8: Maret 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalization has emerged as the primary driver of transformation in the e-commerce sector, significantly affecting entrepreneurial business models. This study aims to examine the impact of digitalization on entrepreneurial business models within the e-commerce sector by utilizing secondary data through literature reviews and content analysis. The research focuses on the implementation of e-commerce platforms, digital marketing, data analytics, and operational automation, which collectively drive operational efficiency, product innovation, and enhanced customer relationships. The findings indicate that the adoption of digital technology positively influences the transformation of entrepreneurial business models, as digital features help entrepreneurs improve speed, accuracy, and flexibility in business operations. Moreover, the study identifies challenges faced by business operators, such as data security issues, limited digital skills, and increasingly intense market competition. The implications of these findings are both theoretical and practical, offering strategic recommendations for entrepreneurs and policymakers to optimize the use of digital technology to enhance competitiveness and economic growth in the digital era.
PERSONAL RESOURCES AND JOB CRAFTING: IMPLICATIONS WORK ENGAGEMENT FOR MODERN COFFE SHOPS EMPLOYEE IN MEDAN CITY Henry Aspan; Rozaini; Etty Sri Wahyuni; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1859

Abstract

This research aims to determine and analyze the influence of personal resources and job crafting on work engagement of modern coffee shop employees in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method withsimple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 70 respondents in 15 modern coffee shops in Medan City. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that personal resources and job crafting affect the work engagement of modern coffee shop employees in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.863 (86.3%). This shows that the variablepersonal resourcesand job craftingable to explainwork engagementamounting to 86.3%,while the remaining 13.7% is influenced by other variables not examined inthis research.
Co-Authors Adam Saman Prakoso Adam, Aisyah Azhar Adillah, Rani Afiandi, 1Dian Kurnia Ahmad Agung Satrio Aisyah Azhar Adam Akila, Febi Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Bangun, Rosita Dewi, nanda Fitriani Dian Mahardi Lestari Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Henry Aspan Indawati Lestari Jumeida Simatupang Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Maliky, AnggiPutri Mei Krisniati Gulo MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nasution, Tazkiatul Amalia PANINGKAT SIBURIAN Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Purwitha Sari Putri Mauliza Ramadhan, Faris Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rozaini Saragih, Doris Yolanda Sari, Tika Nirmala Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan SRI RAHAYU Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tampubolon, Jusra Tanjung, Yahya Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tika Nirmala Sari Wisnu Rayhan Adithya Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Zahara, Ami Natuz