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Canva Training For Students: Meningkatkan Daya Saing dan Kreativitas Personal Branding pada Era Revolusi Digital Prabowo, Ari; Adillah, Rani; Tanjung, Yahya; Parhusip, Austin Alexander; Dewi, nanda Fitriani; Maliky, AnggiPutri
Jurnal Pengabdian UntukMu NegeRI Vol. 9 No. 3 (2025): Pengabdian Untuk Mu negeRI
Publisher : LPPM UMRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37859/jpumri.v9i3.10401

Abstract

Kegiatan pengabdian masyarakat ini berfokus pada peningkatan daya saing dan kreativitas siswa SMK PAB 3 Medan Estate melalui pelatihan penggunaan aplikasi Canva sebagai media pengembangan personal branding di era revolusi digital. Transformasi digital menuntut generasi muda tidak hanya cakap dalam teknologi, tetapi juga mampu menampilkan identitas diri secara kreatif dan profesional di ruang digital. Pelatihan ini dirancang untuk membekali siswa dengan keterampilan praktis dalam merancang konten visual menarik, seperti portofolio digital, poster promosi, hingga materi presentasi berbasis desain modern. Metode pelaksanaan pengabdian masyarakat dengan judul “Canva Training for Students: Meningkatkan Daya Saing dan Kreativitas Personal Branding di Era Revolusi Digital” akan dilaksanakan di SMK PAB 3 Medan Estate pada Sabtu, 11 Oktober 2025 pukul 09.00–12.00 WIB. Metode pelaksanaan meliputi pelatihan interaktif, praktik langsung, dan pendampingan proyek desain personal branding. Hasil kegiatan menunjukkan peningkatan kemampuan siswa dalam mengoperasikan Canva, memahami prinsip desain visual, serta menerapkan kreativitas untuk membangun citra diri positif di media digital. Selain itu, kegiatan ini menumbuhkan kesadaran pentingnya literasi digital dan kreativitas sebagai modal utama menghadapi persaingan kerja di era 4.0. Dengan pelatihan ini, siswa SMK PAB 3 Medan Estate diharapkan mampu menjadi generasi kreatif, adaptif, dan kompetitif dalam menghadapi tantangan dunia kerja dan kewirausahaan digital.
JURIDICAL ANALYSIS OF PRICE FIXING AS UNFAIR BUSINESS COMPETITION Henry Aspan; Etty Sri Wahyuni; Ari Prabowo; Ami Natuz Zahara
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 7 No. 2 (2025): 10th IHERT (2025): IHERT (2025) SECOND ISSUE: International Conference on Healt
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v7i2.510

Abstract

Price fixing is one of the prohibited agreements under competition law due to its inherently anti-competitive nature and harm to consumers. This research aims to analyze price fixing regulations under Law Number 5 of 1999 concerning Prohibition of Monopolistic Practices and Unfair Business Competition, focusing on the application of per se illegal approach, evidence using indirect evidence, and law enforcement challenges in Indonesia. The research method used is normative juridical with statutory, conceptual, and case study approaches. The results show that price fixing is regulated under Article 5 of Law No. 5 of 1999 with a per se illegal approach that does not require proof of impact. However, in practice, the Business Competition Supervisory Commission (KPPU) often faces difficulties in proof as business actors tend to avoid written agreements. The use of indirect evidence consisting of economic and communication evidence has become an increasingly developed alternative proof. This research recommends strengthening regulations regarding the position of indirect evidence and enhancing KPPU's capacity in economic analysis for effective competition law enforcement.
PERSONAL RESOURCES AND JOB CRAFTING: IMPLICATIONS WORK ENGAGEMENT FOR MODERN COFFE SHOPS EMPLOYEE IN MEDAN CITY Henry Aspan; Rozaini; Etty Sri Wahyuni; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 2 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i2.1859

Abstract

This research aims to determine and analyze the influence of personal resources and job crafting on work engagement of modern coffee shop employees in Medan City. The type of research used in this research is associative research with a quantitative approach. The population in this study is the population in this study, namely all lecturers at private universities in Medan City. The sampling method in this research uses a probability sampling method withsimple random sampling technique, namely taking sample members from the population randomly without paying attention to the strata in the population, with a sample size of 70 respondents in 15 modern coffee shops in Medan City. Data collection methods were carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that personal resources and job crafting affect the work engagement of modern coffee shop employees in Medan City. The results of the coefficient of determination test obtained an adjusted R square value of 0.863 (86.3%). This shows that the variablepersonal resourcesand job craftingable to explainwork engagementamounting to 86.3%,while the remaining 13.7% is influenced by other variables not examined inthis research.
ACTIO PAULIANA IN BANKRUPTCY: EFFORTS TO CANCEL DEBTOR'S LEGAL ACTS Henry Apan; Henny Saida Flora; Etty Sri Wahyuni; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4678

Abstract

Actio pauliana is a fundamental legal instrument in the Indonesian bankruptcy system to protect creditors' interests from debtor's detrimental legal acts. This research aims to analyze the application of actio pauliana based on Law Number 37 of 2004 concerning Bankruptcy and Suspension of Debt Payment Obligations (UUK-PKPU), focusing on filing requirements, burden of proof, and practical challenges in court proceedings. The research method used is normative juridical with statutory, conceptual, and case study approaches. The results show that actio pauliana as an effort to annul debtor's legal acts has a strategic role in maximizing the bankruptcy estate (boedel pailit) for creditor debt settlement. However, the effectiveness of actio pauliana implementation still faces various obstacles, particularly regarding the heavy burden of proof on curators, differing judicial perceptions in assessing debtor fraud elements, and legal protection for good faith third parties. This research recommends the need for reformulating actio pauliana provisions to provide better legal certainty for all parties involved in bankruptcy proceedings.
BETWEEN RISK TOLERANCE AND FINANCIAL RESILIENCE: A STUDY ON INDUSTRIAL WORKERS IN BATAM CITY Etty Sri Wahyuni; Henry Aspan; Ari Prabowo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4679

Abstract

Abstract This study examines the mediating role of retirement planning in the relationship between risk tolerance and financial resilience among industrial workers in Batam City, Indonesia. Using a quantitative cross-sectional survey design, data were collected from 78 permanent industrial workers employed in manufacturing companies across Batam's industrial zones through purposive sampling. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the proposed hypotheses regarding direct relationships and mediation effects. The measurement model demonstrated satisfactory reliability and validity, with Cronbach's Alpha values ranging from 0.892 to 0.968 and Average Variance Extracted (AVE) meeting acceptable thresholds. The structural model analysis revealed significant positive relationships across all hypothesized paths. Risk tolerance showed the strongest relationship with retirement planning (β = 0.640, t = 9.317, p < 0.001), while retirement planning demonstrated substantial positive effects on financial resilience (β = 0.609, t = 5.202, p < 0.001). Risk tolerance also exhibited a direct positive relationship with financial resilience (β = 0.339, t = 2.555, p = 0.011). Most importantly, the mediation analysis confirmed that retirement planning partially mediates the relationship between risk tolerance and financial resilience, with a significant indirect effect (β = 0.390, t = 3.898, p < 0.001) that exceeds the direct effect. The findings contribute to behavioral finance literature by demonstrating that retirement planning serves as a critical mechanism through which individual risk preferences translate into financial resilience outcomes among industrial workers in emerging market contexts. The results support lifecycle theory and planned behavior theory, showing that systematic retirement planning behaviors are more effective than spontaneous risk-taking activities in enhancing financial resilience. Practical implications suggest that financial literacy programs should focus on retirement planning education tailored to workers' risk tolerance levels, while policymakers can develop targeted interventions leveraging individual risk preferences to improve workers' long-term financial well-being. The study provides valuable insights for enhancing financial resilience among Indonesia's industrial workforce in the context of evolving social security systems and demographic transitions.
Pengaruh Pemasaran Digital Terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Mediasi Tarigan, Rajutawan Riki Maruli Tua; Wahyuni, Etty Sri; Ari Prabowo; Mauliza, Putri
MARAS : Jurnal Penelitian Multidisiplin Vol. 4 No. 1 (2026): MARAS : Jurnal Penelitian Multidisiplin, Maret 2026
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v4i1.1503

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap keputusan pembelian konsumen Fore Coffee di Kota Medan dengan citra merek sebagai variabel mediasi. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan survei. Populasi dalam penelitian ini adalah seluruh konsumen Fore Coffee di Kota Medan, dengan sampel sebanyak 100 responden yang ditentukan menggunakan teknik purposive sampling. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert 1-5. Teknik analisis data menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa: (1) pemasaran digital berpengaruh positif dan signifikan terhadap citra merek; (2) pemasaran digital berpengaruh positif dan signifikan terhadap keputusan pembelian; (3) citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian; dan (4) citra merek memediasi secara parsial pengaruh pemasaran digital terhadap keputusan pembelian konsumen Fore Coffee di Kota Medan.
Analysis Of Relationship Marketing, Customer Trust, Price Competition On Customer Satisfaction Of Indihome Users In Medan City Anandya Wahyu Lestari; Ari Prabowo
Global Economics: International Journal of Economic, Social and Development Sciences Vol. 1 No. 4 (2024): December: Global Economics - International Journal of Economic, Social and Deve
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globaleconomics.v1i4.57

Abstract

Customer satisfaction includes efforts to meet consumer needs. Consumer satisfaction is a situation demonstrated by consumers when they realize that their needs and desires are as expected and are being fulfilled well. This research aims to determine and analyze the influence of relationship marketing, customer trust, and price competition on consumer satisfaction of Indihome users in Medan City. With a sample size of 100 respondents. Data collection techniques were carried out using questionnaires. The analysis used is multiple linear regression analysis using the SPSS (Statistical Package for Social Sciences) 24.0 for Windows program tool. The results of the analysis show that relationship marketing has a positive and significant influence on consumer satisfaction. Customer trust has a positive and significant influence on consumer satisfaction, and price competition has a positive and significant influence on consumer satisfaction. Meanwhile, the results of the simultaneous analysis show that relationship marketing, customer trust, and price competition have a positive and significant effect on consumer satisfaction of Indihome users in Medan City.