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All Journal Jurnal Wira Ekonomi Mikroskil Jurnal Pengabdian UntukMu NegeRI Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal EK dan BI ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Widya International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ProBisnis : Jurnal Manajemen Joong-Ki : Jurnal Pengabdian Masyarakat Jurnal Dunia Pendidikan Jurnal Pengabdian Mandiri Media Bina Ilmiah Jurnal Bisnis Kompetitif Zona Manajerial: Program Studi Manajemen (S1) Universitas Batam International Journal of Economics and Management Research Journal of Artificial Intelligence and Digital Business International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Journal of Business Management Joong-Ki Management Studies and Business Journal Epaper Bisnis: International Journal Entrepreneurship and Management PUBLIDIMAS Kolaborasi: Jurnal Hasil Kegiatan Kolaborasi Pengabdian Masyarakat Ecoducation Joong-Ki International Journal of Economics and Management Research
Ari Prabowo
Universitas Potensi Utama, Indonesia
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Membangun Generasi Wirausaha Muda: Analisis Empiris Pembelajaran, Dukungan Institusional, dan Self-Efficacy Mahasiswa Pardede, Henry Dunan; Saragih, Doris Yolanda; Simarmata, Poltak Pardamean; Sipayung, Rosintan; Tampubolon, Jusra; Prabowo, Ari; Simarmata, Hengki Mangiring Parulian
Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 7 No 2 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/ekbi.v7i2.1863

Abstract

The role of students is very important in developing entrepreneurship. The research aims to determine the effect of learning and institutional support on entrepreneurial behavior with self-efficacy as a moderating variable. This research is quantitative research and the sample is all 32 STIE Mars Pematangsiantar students who have participated in the entrepreneurship program. The analysis used is the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The results show a significant positive influence of institutional support on entrepreneurial behavior, a significant relationship between learning and entrepreneurial behavior, a significant relationship between learning and self-efficacy, and a significant relationship between self-efficacy and entrepreneurial behavior. There is an insignificant relationship between institutional support and self-efficacy. With these findings, it is hoped that entrepreneurial learning and institutional support can contribute to the development of entrepreneurial strategies at the University.
IMPELEMENTASI KEPEMIMPINAN BERKELANJUTAN: MERANCANG MASA DEPAN YANG BERDAYA SAING DAN BERINTEGRITAS Ari Prabowo; Jumeida Simatupang; Yahya Tanjung; Aisyah Azhar Adam; Shofyan Roni; Adam Saman Prakoso
JURNAL PENGABDIAN MANDIRI Vol. 3 No. 12: Desember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jpm.v3i12.9292

Abstract

This seminar aims to provide students with an understanding of the importance of sustainable leadership, encourage students to develop competitive leadership skills, shape students' characters to become future leaders with integrity, inspire students to play an active role in sustainable development in the surrounding environment, and equip students with insights and practical skills needed in the modern era. Important targets of this seminar include students of SMA Negeri 19 Medan as future leaders, teachers and educators as facilitators in the development of student leadership, the school environment as an ecosystem that supports the implementation of sustainable leadership, and the surrounding community as beneficiaries of positive changes produced by young leaders. The method was conducted indoors using slides and presentations in front of the students. Some questions and answers about the material provided were held to make it easier for all students to understand and find out more about the material that had been delivered previously. The implementation of service activities took place in the SMA Negeri 19 Medan Hall starting at 09.00 WIB until completion, with 200 participants attending. Activities in the form of direct delivery of material. The results of the seminar activities are Overall, the results of community service activities in the form of this seminar showed a significant positive impact on SMA Negeri 19 Medan students. The seminar not only succeeded in improving students' understanding of sustainable leadership, but also inspired them to become future leaders with competitiveness and integrity. In addition, this activity encouraged students to take an active role in creating positive changes in the school environment and society. With support from all parties, the results of this seminar are expected to create a sustainable impact and give birth to a generation of leaders who are able to answer challenges in the modern era.
Pengaruh Content Creator, Price Promotion, Sosial Media Marketting Terhadap Impulsive Buying Dalam Pembelian Produk Skincare Pada Aplikasi Tik Tok Shop (Studi Kasus Mahasiswa/I Fakultas Ekonomi Dan Bisnis Universitas Potensi Utama) Azzahri, Shilvani; Prabowo, Ari
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.366

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganasisi pengaruh content creator, pricepromotion, dan social media marketing terhadap implusive buying produk skincare pada aplikasi Tiktokstudi Kasus mahasiswa FEB Universitas Potensi Utama baik secara parsial maupun simultan.Pendekatan yang dilakukan dalam penelitian ini adalah pendekatan asosiatif. Penelitian inimenggunakan data primer dimana data dikumpulkan dengan menggunakan kuesioner danmenggunakan data sekunder yang berasal dari buku dan jurnaljurnal penlitian sebelumnya. Populasidalam penelitian ini adalah karyawan mahasiwa/i FEB Universitas Potensi Utama yaitu berjumlah 975orang dan jumlah sampel seanyak 91 responden. Teknik pengumpulan data menggunakan kuesioner.Tekni analisi data dalam penelitian ini mneggunakan SPSS 25. Hasil analisis data menunjukkan bahwacontent creator dan price promotion berpengaruh signifikan terhadap implusive Buying. Social mediamarketing berpengaruh signifikan terhadap implusive buying. Dan secara simultan ketiga variabelindependen berpengaruh berhadap variabel dependen
PENGARUH KUALITAS PELAYANAN, INTENSITAS PROMOSI DAN HARGA TERHADAP KEPUASAN JAMAAH UMROH PT AL MUCHTAR TOUR & TRAVEL Afiandi, 1Dian Kurnia; Prabowo, Ari
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.380

Abstract

Tujuan dalam penelitian ini dilakukan untuk mengetahui pengaruh kualitas pelayanan, intensitaspromosi, dan harga secara parsial dan simultan terhadap kepuasan jamaah umroh pada PT Al MuchtarTour & Travel. Jenis pendekatan penelitian ini adalah asosiatif kausal dengan metode pengumpulandata menggunakan kuesioner, kepustakaan, dan dokumentasi dengan sampel sebanyak 100 jamaahumroh. Berdasarkan hasil pengujian pengaruh variabel Kualitas Pelayanan terhadap kepuasan jamaahditunjukkan oleh nilai thitung yang lebih kecil dari ttabel yaitu thitung = 1,174 < ttabel = 1,66 dannilai probabilitas t yakni sig adalah 0,243 sedangkan taraf signifikan ? yang ditetapkan sebelumnyaadalah 0,05 maka nilai sig 0,243 > ? 0,05 sehingga H1 ditolak. Pada variabel intensitas promositerhadap kepuasan jamaah ditunjukkan oleh nilai thitung yang lebih besar dari ttabel yaitu thitung =7,916 > ttabel = 1,66 dan nilai probabilitas t yakni sig adalah 0,000 sedangkan taraf signifikan ? yangditetapkan sebelumnya adalah 0,05 maka nilai sig 0,000 < ? 0,05 sehingga H2 diterima. variabellokasi terhdap keputusan pembelian ditunjukkan oleh nilai thitung yang lebih besar dari ttabel yaituthitung = 2,914 > ttabel = 1,66 dan nilai probabilitas t yakni sig adalah 0,004 sedangkan tarafsignifikan ? yang ditetapkan sebelumnya adalah 0,05 maka nilai sig 0,004 < ? 0,05 sehingga H3diterima. nilai Fhitung sebesar 25,632 dengan Sig 0,000. Dengan mencari pada Tabel F, dengan dfl=3dan df2=96, diperoleh nilai Ftabel sebesar 2,14. Dengan kondisi Fhitung lebih besar daripada Ftabel(25,632> 2,14) dengan nilai Sig 0,000 yang berarti lebih kecil dari alpha (0,000 < 0.05), makakesimpulan dapat diambil adalah menerima H4 yang berarti bahwa variabel bebas yang terdiri darikualitas pelayanan, intensitas promosi, dan harga secara bersama-sama atau simultan memilikipengaruh yang positif dan signifikan terhadap variabel terikat berupa kepuasan jamaah umroh padaPT Al Muchtar Tour & Travel.
Pengaruh Ketepatan Waktu dan Keamanan Barang Terhadap Kepuasan Konsumen Pengguna Jasa Ekspedisi J&T Cargo Cabang Medan Erlangga, Andi Yudha; Prabowo, Ari
JURNAL WIDYA Vol. 5 No. 2 (2024): Jurnal Widya, October 2024
Publisher : Akademi Manajemen Informatika dan Komputer Widya Loka Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54593/awl.v5i2.385

Abstract

Kepuasan konsumen memberikan dampak yang realistis bagi seluruh pengguna jasa Jasa J&T CargoCabang Medan dalam melaksanankan optimalisasi ketepatan waktu dan keamanan barang secara lebihterencana dan terstruktur guna memenuhi rasa kepuasan, Tujuan penelitian ini adalah untukmengetahui dan menganalisis,Ketepatan waktu,Keamanan barang,Terhadap Kepuasan konsumenpengguna jasa ekspedisi J&T Cargo Cabang Medan,Analisis yang digunakan yaitu analisisasosiatif,metode penelitian ini adalah kuantitatif.Populasi dalam penelitian ini adalah seluruhpengguna jasa ekspedisi J&T Cargo Cabang Medan. Teknik pengambilan sampel menggunakanteknik penarikan sampel secara accidental sampling dengan menggunakan rumus Zikmund untukmemperkecil jumlah sampel, maka sampel dalam penelitian ini yaitu berjumlah 100 responden. Hasilyang di dapat dari penelitian ini menunjukkan bahwa: 1) Ketepatan waktu secara parsial berpengaruhpositif dan signifikan terhadap Kepuasan konsumen, 2) Ketepatan Waktu secara parsial berpengaruhpositif dan signifikan terhadap Kepuasan Konsumen, serta 3) Ketepatan waktu, Keamanan Barangsecara simultan berpengaruh positif dan signifikan terhadap Kepuasan konsumen.
PERENCANAAN PENSIUN PADA PEKERJA MANUFAKTUR DI KOTA BATAM: MENGIDENTIFIKASI PENGARUH SOSIAL DAN PERILAKU MENABUNG Ramadhan, Faris; Wahyuni, Etty Sri; Prabowo, Ari
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 10, No 2 (2024): VOLUME X NO. 2 OKTOBER 2024
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v10i2.5935

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan mengganalisis adanya pengaruh secara parsial dan simultan pada variabel social influence dan saving behaviour terhadap retirement planning para pekerja manufaktur di Kota Batam. Analisis yang digunakan yaitu analisis assosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh pekerja manufaktur di Kota Batam. Metode penarikan sampel menggunakan metode nonprobability sampling dengan teknik accidental sampling. Berdasarkan penyebaran kuesioner yang dilaksanakan oleh peneliti menentukan sebanyak 100 responden secara accidental sesuai dengan kebutuhan penelitian yang diambil secara langsung. Hasil yang di dapat dari penelitian ini menunjukan bahwa terdapat pengaruh parsial dan simultan antara variabel independent terhadap variabel dependen pada pekerja manufaktur di Kota Batam. Hasil penelitian menunjukkan nilai adjusted R square sebesar 0,874 (87,4%). Hal ini menunjukkan bahwa variabel social influence dan saving behaviour mampu menjelaskan retirement planning sebesar 87,4%, sedangkan sisanya sebesar 12,6% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini.Kata Kunci: Social influence, saving behavior, retirement planning
The Influence Of Service Quality And Physical Evidence On Student Satisfaction Potensi Utama University Syukron Hidayat Pane; Ari Prabowo
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 4 (2024): December: ePaper Bisnis : International Journal of Entrepreneurship and Managem
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i4.129

Abstract

Currently, society's need for education continues to increase from time to time. The increasingly advanced level of life in society causes competition for human resources to become increasingly fierce. The increasing need of society for the importance of knowledge, encourages them to take educational levels from the lowest level to the highest level. To find out whether Service Quality has a positive and significant effect on student satisfaction at Potensi Utama University. To determine the effect of Physical Evidence on student satisfaction at Potensi Utama University. To find out how Service Quality and Physical Evidence simultaneously influence student satisfaction at Potensi Utama University. The method used in this research uses a method, namely the type of research used in this research is a quantitative research method. The population in this study was all students at Stambuk Potensi Utama University in 2023 totaling 1253 students. The sampling technique uses the Slovin formula, namely 92 rounded up to 100 people. The results of this research are (1) Service Quality partially has a positive and significant effect on Student Satisfaction, (2) Physical Evidence partially has a positive and significant effect on Student Satisfaction (3) Service Quality, and physical evidence together or simultaneously have a positive effect and significant to the satisfaction of Potensi Utama University Students.
The Influence Of Promotion, Customer Experience And Word Of Mouth On Purchasing Decisions At Boss Café Bayangkara Medan Muhammad Yusuf; Ari Prabowo
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 1 No. 4 (2024): December: ePaper Bisnis : International Journal of Entrepreneurship and Managem
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v1i4.130

Abstract

The restaurant business in Indonesia has always been dominated by foreign market share. Without looking far, busy centers such as malls, for example, are currently filled with restaurants from western countries or China. Starting from fast food restaurants to restaurants that provide full course menus. The population continues to increase, meaning the level of human need for food also continues to increase. Especially in the restaurant sector, it is currently showing very good development and is a business prospect that is progressing rapidly and increasing. The aim of this research is to find out whether promotions partially have a significant effect on purchasing decisions at Boss Cafe Bhayangkara, as well as knowing the influence of Customer Experience on purchasing decisions, and knowing simultaneously on Word of Mouth and the existence of Promotions in Customer Experience, Word of Mouth which has an influence on purchasing decisions at Boss Café Bhayangkara. In this research method, it is quantitative. The population in this research is all Boss Café Bhayangkara customers. The sampling technique is based on criteria (considerations). The sample parameters are: All Boss Café Bhayangkara customers, all Boss Café Bhayangkara customers came back using the Zikmund formula to reduce the sample size, so the sample in this study was 96 people and rounded up to 100 people. The results obtained from this research show that: 1) Promotion, 2) Customer Experience, 3) Wort of Mouth, 4) Purchase decisions. Basically, it shows how far the influence of an independent variable individually is in explaining the dependent variable.
Analisis Brand Trust, Sales Promotion, Shopping Emotion, Terhadap Keputusan Pembelian Konsumen Brand Fashion UNIQLO Mei Krisniati Gulo; Ari Prabowo Tanjung
Jurnal Dunia Pendidikan Vol 5 No 4 (2025): Jurnal Dunia Pendidikan
Publisher : LPPM Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/jurdip.v5i4.3552

Abstract

Penelitian ini bertujuan untuk mengetahui Analisis Brand Trust, Sales Promotion, Shopping Emotion Terhadap Keputusan Pembelian Konsumen Brand Fashion Uniqlo. Jenis Penelitian ini menggunakan penelitian Kuantitatif, dengan menggunakan populasi dan sampel yaitu Mahasiswa/I Pada Universitas Potensi Utama Medan. Teknik pengumpulan data dilakukan dengan melakukan penyebaran kuisioner/ angket dengan menggunakan metode teknik accidental sampling, dengan sampel dalam dalam penelitian ini sebanyak 150 responden. Analisis data dalam penelitian ini dilakukan dengan menggunakan metode analisis regresi linear berganda dengan menggunakan bantuan program SPSS 25. Hasil penelitian ini menunjukkan bahwa berdasarkan hasil Uji Parsial ( Uji T ) menunjukkan bahwasanya Brand Trust berpengaruh positif dan signifikan Terhadap Keputusan Pembelian , Sales Promotion berpengaruh positif dan signifikan Terhadap Keputusan Pembelian, Shopping Emotional berpengaruh positif dan signifikan Terhadap Keputusan Pembelian. Secara Simultan ( Uji F ) Variabel Brand Trust, Sales Promotion, Shopping Emotional Terhadap Keputusan Pembelian berdasarkan Uji F dimana F- hitung > F-tabel ( 311,579 > 2,67 ).
The Effect of Artificial Intelligence and Chatbot on Consumer Satisfaction of Shopee platform users in Medan City Ami Natuz Zahara; Ari Prabowo; Etty Sri Wahyuni
International Journal of Economics and Management Research Vol. 3 No. 2 (2024): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v3i2.224

Abstract

This study aims to analyze the impact of the use of artificial intelligence (AI) and Shopee's chatbot on consumer satisfaction of the Shopee e-commerce platform in Medan. The research method uses a quantitative approach with data collection techniques through online surveys of 120 active Shopee users. The regression analysis results show that AI and Shopee chatbot have a positive and significant impact on customer satisfaction (p < 0,000). The ease of use features, response speed, and information accuracy of chatbots are key factors contributing to increased consumer satisfaction. The implications of this research provide insight into the development of AI technology in improving customer service in the e-commerce industry.
Co-Authors Adam Saman Prakoso Adam, Aisyah Azhar Adillah, Rani Afiandi, 1Dian Kurnia Ahmad Agung Satrio Aisyah Azhar Adam Akila, Febi Ami Natuz Zahara Ami Natuz Zahara Ananda Fitriani Dewi Anggy Auliawan Arini, Diah Putri Azzahra, Najwa Salsabilla Azzahri, Shilvani Bangun, Rosita Dewi, nanda Fitriani Dian Mahardi Lestari Eka Purnama Sari Erlangga, Andi Yudha Etty Sri Wahyuni Henry Aspan Indawati Lestari Jumeida Simatupang Kurniawan, Dinanta Lestari, Dian Mahardi lubis, kartika sari Maliky, AnggiPutri Mei Krisniati Gulo MUHAMMAD YUSUF Nadya Riska Ilmi Nanda Fitria Aulanda Nasution, Tazkiatul Amalia PANINGKAT SIBURIAN Pardede, Henry Dunan Parhusip, Austin Alexander Pipit Buana Sari Pratiwi, Nanda Ika Purwitha Sari Putri Mauliza Ramadhan, Faris Rezah Hose Alfredo Rifda Fitrianty Riska, A. Rozaini Saragih, Doris Yolanda Sari, Tika Nirmala Shofyan Roni Shopyan Roni Simarmata, Hengki Mangiring Parulian Simarmata, Poltak Pardamean Sipayung, Rosintan SRI RAHAYU Sundjoto, Sundjoto Surya Bakti Syukron Hidayat Pane Tampubolon, Jusra Tanjung, Yahya Tarigan, Tegar Dermawan Taufik Risal Taufiq Risal Tika Nirmala Sari Wisnu Rayhan Adithya Yahya Tanjung Yossie Rossanty Yuli Arnida Pohan Yusriadi Yusriadi Zahara, Ami Natuz