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Dudi Permana

Universitas Mercu Buana

Author-ID : 562814

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Other

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Mediation of Intellectual Capital in the Relationship of Industry Experience, Marketing Capability and Market Research on Strategy Creation and Value Added in the Coffee Industry in Indonesia Permana, Dudi
The Eastasouth Management and Business Vol. 2 No. 03 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i03.349

In the Indonesian coffee business, this study examines the role that intellectual capital plays as a mediator between industry experience, marketing capability, market research, strategy design, and value-added outcomes. A structured survey is used to gather data from 228 stakeholders in the coffee business using a quantitative technique. Analysis using structural equation modeling (SEM) is done to look at the connections between the research variables. The results show that market research, marketing expertise, and industry experience all significantly improve strategy development and value-added results. Furthermore, intellectual capital plays a semi-mediating function in these connections, emphasizing its ability to convert market insights, industry expertise, and marketing initiatives into strategic outcomes and value generation. These results advance our knowledge of the dynamics at play in the coffee business and provide useful information to stakeholders looking to improve their competitive status and promote long-term expansion.

Key Affecting Towards Financial Performance And Sustainability On Social Enterprises In Indonesia Permana, Dudi
Moneta : Journal of Economics and Finance Vol. 2 No. 2 (2024): April 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v2i2.216

This study explores the complex relationships between social impact projects, marketability, sustainability, financial performance, and environmental conservation measures in Indonesian social enterprises. Data from 348 social enterprises were quantitatively collected, and structural equation modelling was used for analysis. Strong validity and reliability were demonstrated by the measurement model, and the model fit analysis validated the general fit of the model. The structural model showed strong positive correlations between social impact programmes, marketing prowess, financial performance, and environmental preservation and sustainability policies. To improve financial performance and overall sustainability, social enterprises should integrate sustainable practices into their fundamental strategies, as highlighted by these findings, which offer insightful information for practitioners, policymakers, and academics. This research provides tangible implications for social enterprises in improving financial performance so as to impact empowerment.

The Influence of Sustainability Marketing, Corporate Social Responsibility, Ethical Branding, and Green Consumerism on Brand Equity and Market Position in the Fashion Industry Permana, Dudi; Ekowati, Dhiana
International Journal of Business, Law, and Education Vol. 5 No. 2 (2024): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v5i2.592

In an effort to break into foreign markets, this study looks into how brand equity and market position are affected by sustainability marketing, corporate social responsibility (CSR), ethical branding, and green consumerism in the Indonesian fashion sector. Data obtained from 197 Indonesian fashion customers was subjected to a quantitative analysis. The associations between the variables were examined using Partial Least Squares (PLS) 3 and structural equation modeling (SEM). The findings show a strong positive correlation between brand equity and market position and sustainability-related criteria (green consumerism, CSR, sustainability marketing, and ethical branding). The results highlight how crucial sustainability and ethical branding are from a strategic standpoint for Indonesian fashion firms looking to gain a competitive edge and become more visible in the international fashion scene.

Strategic Human Resources Management And Organisational Resillience In Indonesian Start-Ups Permana, Dudi; Rustiawan, Indra; Sya'rani, Ridwan
Commercium : Journal of Business and Management Vol. 2 No. 2 (2024): May 2024
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v2i2.214

In Indonesian retail enterprises, this study explores the complex links between HR practices, employee empowerment, workforce diversity, organizational communication, organizational resilience, and employee retention. Utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS), a quantitative methodology was utilized to examine data gathered from 215 workers in a range of roles in the retail industry. Organizational communication and employee retention, workforce diversity and organizational resilience, and employee empowerment and retention were all found to have strong beneficial correlations with HR practices. Furthermore, corporate communication, diversity in the workforce, employee empowerment, and HR policies all had a substantial positive impact on employee retention and organizational resilience. The suggested model's validity was reinforced by the model fit indices, which attested to its sufficiency. These results highlight the holistic integration of these aspects to promote resilience and retention in the dynamic Indonesian retail sector, offering insightful information to HR practitioners and organizational leaders. The findings of this study provide real implications for leaders in the manufacturing industry in Indonesia in maintaining organizational resilience.

The Influence of Fear of Missing Out as the Mediating Variable against Purchase Decision Permana, Dudi; Abiyyah, Hana Natania; Hokroh, Mohammed
Journal of Sustainable Economic and Business Vol. 2 No. 1 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i1.85

Objectives: This research aims to analyze the effects of Perceived Scarcity and Social Anxiety on Purchase Decision with FoMO as a mediation variable in the context of McDonald’s limited-edition products.Methodology: A sample of 105 consumers who had purchased these products was used for the study, with data collected through questionnaires. The analysis was carried out using statistical techniques like SEM-PLS.Findings: The results show no mediation. No mediation assumes that the independent variable does not have a mediator effect or intermediary variable on the interaction between the independent variable and the dependent variable. So in this study, the FoMO variable does not mediate the relationship between variables X and Y which is indicated by the results being rejected or not significant.Conclusion: The results in this study indicate that (1) FoMO (Fear of Missing Out) has a negative and insignificant effect on Purchase Decision, (2) Perceived Scarcity has a positive and significant effect on FoMO (Fear of Missing Out), (3) Perceived Scarcity has a positive and significant effect on Purchase Decision, (4) Social has a positive and significant effect on FoMO (Fear of Missing Out, (5) Social Anxiety has a positive and significant effect on Purchase Decision, (6) FoMO (Fear of Missing Out) has a negative and insignificant effect in mediating the influence of Perceived Scarcity on Purchase Decision, (7) FoMO (Fear of Missing Out) has a negative and insignificant effect in mediating the influence of Social Anxiety on Purchase Decision.

Pro-Environmental Behaviour in Indonesia: What Don’t We Recognize? Permana, Dudi; Farandy, Fellita Irmadela; Halim, Hasliza Abdul
AMAR (Andalas Management Review) Vol. 7 No. 1 (2023)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.7.1.62-78.2023

Global warming and increasing environmental pollution are caused by human behaviour These facts have driven consumer to change their behaviour to become more environment-friendly. This study aims to analyze how psychological factor, namely green appearance consciousness (X1), environmental consciousness (X2), and green-self identity (X3) influence pro-environmental behaviour (Y). This research belongs to causal associations research. The data were obtained from 130 people, who implemented zero-waste lifestyle. In this study we used Partial Least Square analysis method to measure relationship between variables. The result shows that green appearance consciousness (X1) and environmental consciousness (X2) have significant influences to pro-environmental, while green self-identity (X3) does not have significant influences to pro-environmental behaviour (Y).

The Influence of Green Knowledge and Concern on Purchase Intention for Eco-Friendly Bottles Mediated by Trust Ranumi; Permana, Dudi
Journal of Sustainable Economic and Business Vol. 2 No. 2 (2025): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v2i2.66

Objectives: The research analyzes the influence of Green Knowledge and Environmental Concern on green purchase intention and mediates the above-mentioned factors through Green Trust regarding eco-friendly bottles. Methodology: The participants in the study were consumers using or interested in eco-friendly drinking bottles. The sample for this study comprised 125 respondents. The sampling technique employed was non-probability sampling; the sampling method was purposive sampling. Quantitative approach method was implied. Otherwise, techniques for the collection of data in this study were questioned by questionnaires administered via Google Forms as a primary source of data. The employed statistical analysis was SEM PLS 4.0 for analysis of data. Conclusion: Findings have established that Green Knowledge has a positive and significant effect on Green Trust and Green Purchase Intention. Environmental Concern was found to have a positive and significant effect on Green Trust and Green Purchase Intention. Findings further suggest that Green Trust has a positive and significant effect on Green Purchase Intention. Findings show that Green Trust also mediates between Green Knowledge and Environmental Concern, exerting positive and significant effects on Green Purchase Intention. Keywords: Green Knowledge, Environmental Concern, Green Trust, Green Purchase Intention

The Take-Off of Sustainability: Evaluating Sustainable Airport Performance Soemanto, Hendra; Salim, M. Noor; Permana, Dudi; Johanes Lo, Singmin
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52148

The aviation industry plays a vital role in our interconnected world. However, its growth also comes with environmental concerns. Airports, as air travel hubs embrace sustainability. This is to minimize their ecological impact. This effort involves looking beyond airplanes at the entire airport ecosystem. It includes energy use. Waste management and noise pollution are also considered. The discussion will explore sustainable airport performance. It will examine how airports measure their sustainability efforts. It focuses on improvement and the benefits of sustainable commitment in airport operations. Drawing from relevant literature, this study enhances existing work. The study encourages future research by identifying priority areas regarding sustainable airport commitment and contributing to sustainable airport performance.

The Influence of Green Trust on Purchase Decisions for Bottled Drinking Water (Amdk) Adam Rizky Baihaki; Dudi Permana
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.15135

This study aims to determine and analyze the influence of green advertising, corporate social responsibility (CSR) activity, eco-label, and perceived value on purchase decisions, with green trust as a mediating variable in bottled drinking water (AMDK) consumers. This study uses a quantitative approach with a non-probability sampling method and a purposive sampling technique. The population in this study were bottled drinking water consumers domiciled in the DKI Jakarta area, and the sample used were respondents who had consumed bottled drinking water, with a total of 133 respondents. Data collection was carried out through an online questionnaire. Data were analyzed using the Structural Equation Modeling–Partial Least Square (SEM–PLS) method through SmartPLS software. The results of this study indicate that all independent variables, namely green advertising, CSR activity, eco-label, and perceived value, have a positive and significant influence on green trust. In addition, the green trust variable also has a positive and significant influence on purchase decisions. Furthermore, green trust is proven to play a significant role as a mediating variable in the relationship between green advertising, CSR activity, eco-label, and perceived value on purchase decisions.

Implementing Green Transformational Leadership to Provide Sustainable Organizational Performance Ramli, Yanto; Permana, Dudi; Shiratina, Aldina; Sofriana Imaningsih, Erna
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1111

Background: The intention of this research is to increase concern about the environment and the demands of sustainable environmental practices that have encouraged and resulted in high demands for environmental practices in Indonesia. Purpose: This research will conduct four research variables to explore the co-relation between the variables in order to examine the potential influence of the said variables such as green transformational leadership, green human resource practices, employee green behavior and sustainable organization environment. Design/methodology/approach: The methodological tool used to analyze the data was partial least squares. Data were collected using questionnaires distributed in Jakarta, Indonesia. This was a descriptive and a verification study.Findings/Results: The results show that green transformational leadership has a significant influence on green human resource practices compared to employee green behavior, which has a more significant influence on sustainable organizational performance than green human resource practices.Conclusion: The implementation of Green Human Resource Practices and Employee Green Behavior as intervening factors enriches the understanding of the complex relationship between green transformational leadership styles, organizational sustainability, and employee behaviors in a green organizational context. Originality/value (State of the art): The state of the art of this research is by implementing Green Human Resource Practices and Employee Green Behavior as the Intervening variable to examine the influence of Green Transformational Leadership on Sustainable Organizational Performance, whereas in previous research, the variables of Green Human Resource Practices and Employee Green Behavior were treated as the independent variables. Keywords: green transformational leadership, green human resource practices, employee green behavior, sustainable organizational performance

Co-Authors Abda Abda Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Alawiah, Neli Aldina Shiratina Ali Ali Hanafiah Arifiandi, Denny Arrisetyanto Nugroho Ayuverda, Kadita Christina Catur Widayati Claudia, Vanessa Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Khan, Asghar Ali Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Melyani, Mila Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza

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