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Dudi Permana

Universitas Mercu Buana

Author-ID : 562814

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Other

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The Role of Purchase Satisfaction in Mediating the Effect of Marketing Communication and Product Display on Repeat Purchases in the TikTok Shop Application Ramadani, Putri; Permana, Dudi
International Journal of Indonesian Business Review Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v5i1.1524

Tujuan – Makalah ini bertujuan untuk menganalisis pengaruh komunikasi pemasaran dan tampilan produk terhadap pembelian berulang, baik secara langsung maupun melalui kepuasan pembelian sebagai variabel mediasi, pada platform e-commerce TikTok. Metodologi/pendekatan – Pendekatan kuantitatif diterapkan, mengumpulkan data dari 200 pelanggan TikTok Shop menggunakan kuesioner terstruktur. Teknik pengambilan sampel menggunakan G-Power, dan data dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui SmartPLS 4.0. Temuan – Temuan menunjukkan bahwa komunikasi pemasaran dan tampilan produk memiliki pengaruh yang signifikan dan positif terhadap pembelian berulang, baik secara langsung maupun tidak langsung melalui kepuasan pembelian sebagai variabel mediasi. Hasil ini mendukung Model Diskonfirmasi Harapan, yang memperkuat pentingnya persepsi visual, komunikasi yang efektif, dan kepuasan pelanggan dalam membentuk loyalitas konsumen dalam lingkungan perdagangan sosial. Kebaruan/nilai – Penelitian ini berkontribusi pada pengayaan literatur tentang strategi pemasaran digital dan menawarkan implikasi praktis bagi praktisi perdagangan sosial untuk mengoptimalkan pengalaman pengguna, konsistensi komunikasi, dan konten visual dalam meningkatkan pembelian berulang.

Green management system based on ANP-BCOR method: Strategic insights from BBPPMPV BMTI in Indonesia Wanto, Wanto; Mz, Masydzulhak Djamil; Siswanti, Indra; Permana, Dudi
Keberlanjutan : Jurnal Manajemen dan Jurnal Akuntansi Vol. 8 No. 2 (2023): Keberlanjutan
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study evaluates the efficacy of implementing the Green Management System (GMS) at the Center for Educational Development and Quality Assurance for Vocational Education in Mechanical and Industrial Engineering (BBPPMPV BMTI) in Indonesia. Through this performance assessment, the research offers strategic insights for enhancing GMS implementation and investigating alternative approaches for its successful implementation. This study employs a quantitative descriptive analysis methodology, specifically the Analytic Network Process, with a particular emphasis on assessing critical factors such as Benefits, Opportunities, Costs, and Risks (ANP-BCOR). The result of this research revealed that the Cost Policy is clearly the top preference, followed by the other three policies, clearly indicating where the focus and resources should be placed. The Preferred Cost Policy emphasizes the importance of cost-effectiveness and financial factors when implementing the GMS. This study recommends that BBPPMPV BMTI should prioritize cost-cutting measures that promote operational effectiveness and environmental sustainability. Abstrak Studi ini mengevaluasi efektivitas penerapan Sistem Manajemen Hijau (GMS) di Balai Besar Pengembangan Pendidikan dan Penjaminan Mutu Pendidikan Vokasi Teknik Mesin dan Industri (BBPPMPV BMTI) di Indonesia. Melalui penilaian kinerja ini, penelitian ini menawarkan wawasan strategis untuk meningkatkan implementasi GMS dan mengkaji pendekatan alternatif untuk keberhasilan implementasinya. Studi ini menggunakan metodologi analisis deskriptif kuantitatif, khususnya Proses Jaringan Analitik, dengan penekanan khusus pada penilaian faktor-faktor penting seperti Manfaat, Peluang, Biaya, dan Risiko (ANP-BCOR). Hasil penelitian ini mengungkapkan bahwa Kebijakan Biaya jelas merupakan preferensi utama, diikuti oleh tiga kebijakan lainnya, yang secara jelas menunjukkan di mana fokus dan sumber daya harus dialokasikan. Kebijakan Biaya yang Diutamakan menekankan pentingnya efektivitas biaya dan faktor keuangan dalam penerapan GMS. Studi ini merekomendasikan agar BBPPMPV BMTI memprioritaskan langkah-langkah penghematan biaya yang mendorong efektivitas operasional dan keberlanjutan lingkungan.

Implementing Social Media Management Against Sustainability Business on the Micro, Small and Medium Enterprises Ramli, Yanto; Erna Sofriana Imaningsih; Dudi Permana; Mochamad Soelton; Aldina Shiratina
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.10705

The goal of a sustainable business strategy is to create long-term value for the firm, its stakeholders, and society at large by integrating economic, environmental, and social objectives into corporate goals, actions, and planning. It has long been believed that developing value outside of these parameters is illegitimate. Among the emerging nations that continues to protect micro, small, and medium-sized businesses is Indonesia. MSMEs, or micro, small, and medium-sized enterprises, are the foundation of the economy. The government has worked very hard to maintain and grow MSMEs in the community. MSMEs are divided into a number of sectors by the regional administration, including trade, home industry, agriculture, food, fisheries, handicrafts, and other industries. Today's MSMEs face several obstacles, including disorganized data and a dearth of industrial facilities capable of producing commodities with significant added value. The government's financial and aid initiatives are frequently off course due to irregularities and disorganized data. Additionally, the government is currently concentrating on enhancements to facilitate better organization of MSMEs data. One significant initiative that will be carried out in the nation is the strengthening and transformation of the digital ecosystem. The secret to accelerating recovery and boosting the competitiveness of the national economy, particularly raising MSMEs' productivity and performance, is to digitize rural areas faster than cities

Management's Impact on Micro, Small, and Medium Enterprise (MSME) Development in Tourism: Driving Local Economic Growth in Lebak District Eka Prasetiawan; Dudi Permana; Yuli Harwani; Yanto Ramli
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.2969

This study aims to investigate the role of management in the development of Micro, Small, and Medium Enterprises (MSMEs) in the tourist sector as a catalyst for local economic development in the Lebak District. The study` takes a qualitative methodology, with government agencies and MSME actors in Lebak District serving as research informants. The findings emphasize the importance of effective management techniques in the development and growth of MSMEs operating in tourist attraction regions. Strong government support through local rules, streamlined licensing procedures, and the availability of suitable business locations are all important elements impacting MSME development. However, problems such as limited availability to raw materials, marketing limits, and financial constraints. It is crucial to focus on improving management competencies for the MSME actor in order to handle these difficulties and boost MSME development. This includes assisting with infrastructure development, developing human resource skills, and encouraging collaboration among government agencies, local communities, and MSME actors. Furthermore, the government should make the finance more accessible and provide business training programs to empower MSMEs in the tourism sector and drive local economic growth in the Lebak District. Effective management practices are critical for guaranteeing MSMEs' long-term viability and competitiveness in the fast-paced tourist business.

THE EFFECT OF DIGITAL MARKETING SKILLS AND MARKET RESEARCH ON MARKETING PERFORMANCE IN START-UP COMPANIES IN JAKARTA AND WEST JAVA, INDONESIA Permana, Dudi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 3 (2024): March
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study looks into the relationship between marketing performance, market research use, and digital marketing expertise in start-up businesses in Jakarta and West Java, Indonesia. The study uses Structural Equation Modeling with Partial Least Squares (SEM-PLS) to quantitatively analyze 175 surveyed start-ups and investigate the correlations between these important variables. The integration of descriptive statistics, a sturdy measurement model, hypothesis testing, and model fit evaluations results in a thorough comprehension of the dynamics in the start-up ecosystem. The findings emphasize how important it is to use market research and digital marketing expertise to influence marketing performance. The findings emphasize the necessity for a comprehensive approach to digital strategy and data-driven decision-making, with practical implications for training and development programs. The present study contributes to our comprehension of the intricate variables impacting marketing efficacy within the ever-changing Indonesian startup scene.

Customer Loyalty Dynamics: The Influence of Halal Certification, Trust, and Brand Preference in the Indonesian Fast Food Industry Ali; Reinarto, Riko; Wibowo, Mas Wahyu; Permana, Dudi
International Journal of Integrative Sciences Vol. 3 No. 11 (2024): November 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i11.12624

The COVID-19 pandemic has significantly altered consumer behavior in Indonesia, with a stronger focus on essential needs such as food and beverages. This shift in priorities has been met with a positive response from businesses in the fast-food industry. KFC, one of the most prominent fast-food chains in Indonesia, serves as the context for this study. The research focuses on Indonesian Gen Z consumers who have previously purchased from KFC, with a sample of 180 respondents selected through purposive sampling. The study uses SEM-PLS analysis with Smart-PLS 4.0 software, revealing that Halal Certification, Brand Preference, and Trust have a positive and significant impact on Customer Loyalty. Additionally, Trust and Brand Preference act as mediators in the relationship between Halal Certification and Customer Loyalty, highlighting the importance of these factors in shaping consumer behavior. The findings suggest that halal certification not only influences customer loyalty directly but also strengthens brand preference and trust, which are crucial in fostering long-term loyalty. This is particularly important in the Indonesian market, where ethical and religious considerations are key drivers in consumer decision-making, especially among the younger generation

Jihadist Group's Criticism of Bassam Tibi's Thoughts Permana, Dudi; Melyani, Mila; Alawiah, Neli
Jurnal Iman dan Spiritualitas Vol. 5 No. 4 (2025): Jurnal Iman dan Spiritualitas
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jis.v5i4.49299

This study examines the ideological tension between Bassam Tibi's reformist Islamic thought and the responses of jihadist groups in Indonesia. The research aims to explore how these groups interpret Tibi’s rejection of the Islamic state and his call for contextual reinterpretation of Islamic teachings as a threat to the purity of Islam. Employing a qualitative descriptive approach and content analysis method, the study draws on primary sources, including Tibi’s works and jihadist writings, as well as secondary academic literature. The findings reveal that while Tibi promotes an ethical and contextual understanding of Islam aligned with democratic values, human rights, and pluralism, jihadist groups oppose these interpretations and perceive them as part of a Westernization agenda. They assert that Islam must remain a comprehensive system that includes political and military dimensions, rejecting secularism and reinterpretation as forms of deviation. This study concludes that the conflict between reformist and jihadist Islamic perspectives reflects a broader epistemological struggle within contemporary Islamic discourse. The research contributes to academic debate by offering a deeper understanding of the ideological contestation surrounding Islam and modernity. Furthermore, it emphasizes the need for a contextual and dialogical approach to Islamic teachings as a means to foster moderation and coexistence in plural societies.

The Sustainable Business Performance in Construction Industry in Brunei Darussalam Khan, Asghar Ali; Permana, Dudi
Dinasti International Journal of Management Science Vol. 7 No. 2 (2025): Dinasti International Journal of Management Science (November - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i2.5917

This study analyses the influence of Green HR Practices, Green Employee Behaviour, and Management Information Systems on Sustainable Business Performance in the construction industry. The research focuses on human resources within construction companies in Brunei, examining professionals in managerial and supervisory roles. A quantitative approach is employed, utilizing probability sampling techniques and a Likert-scale-based questionnaire to collect data. Structural Equation Modelling (SEM) using Smarts is applied for data analysis. The findings indicate that Green HR Practices have a significant direct influence on Sustainable Business Performance. Green Employee Behaviour demonstrates a moderate influence, while Management Information Systems play a supporting role in enhancing sustainable outcomes. The study emphasizes the critical role of Green HR Practices as a driver for achieving sustainability in the construction sector, highlighting their potential to foster employee engagement and organizational performance.

TOURISM EQUATION: CULTURAL TOURISM MARKETING STRATEGY BADUY TRIBE IN LEBAK DISTRICT Eka Prasetiawan; Dudi Permana; Arrisetyanto Nugroho
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 1 (2020): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i1.600

Baduy Tribe Village is one of the famous tourist destinations in the Lebak Regency. As a major tourist destination, the number of tourists visiting the Baduy Tribe Village is still far from expectations. That is because the tourism marketing strategy is still not optimal by the Regional Government of Lebak Regency. This research uses a qualitative method approach by utilizing the literature review and previous experience. One alternative strategy is through the creation of a Tourism Equation that utilizes tourist attractions visited by many tourists, such as Sawarna Beach tourism or other tourist attractions in other areas. The storefront of tourism can trigger public interest to further visit the Baduy Tribe Village. The results of this paper are expected to be used as an alternative that can be tried by the Regional Government of the Regency of Lebak to improve tourism development in the Regency of Lebak.

Sustainable Business Processes, Market Intelligence, and Food Waste Reduction in Hospitality Claudia, Vanessa; Permana, Dudi
Dinasti International Journal of Management Science Vol. 7 No. 4 (2026): Dinasti International Journal of Management Science (March - April 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v7i4.6414

This study develops a conceptual framework explaining how sustainable business processes and market intelligence contribute to food waste reduction through the mediating role of environmental awareness in the hospitality industry. The study adopts a conceptual approach by synthesizing recent literature on sustainability management, strategic capability, and organizational behavior. The proposed framework suggests that sustainable business processes and market intelligence enhance organizational environmental awareness, which subsequently encourages more systematic and effective food waste reduction practices. Environmental awareness is positioned as a central cognitive mechanism linking strategic capabilities with sustainability outcomes. This study contributes theoretically by integrating process-based, market-based, and cognition-based perspectives within a unified structure and provides a foundation for future empirical research and managerial decision-making in hospitality organizations.

Co-Authors Abda Abda Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Alawiah, Neli Aldina Shiratina Ali Ali Hanafiah Arifiandi, Denny Arrisetyanto Nugroho Ayuverda, Kadita Christina Catur Widayati Claudia, Vanessa Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Khan, Asghar Ali Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Melyani, Mila Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza

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