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Dudi Permana

Universitas Mercu Buana

Author-ID : 562814

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Other

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ANALYSIS OF THE EFFECT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) AND BRAND TRUST ON CUSTOMER SATISFACTION AND LOYALTY IN PIXY COSMETIC PRODUCTS Nandya, Tasya; Permana, Dudi
Dinasti International Journal of Management Science Vol. 2 No. 3 (2021): Dinasti International Journal of Management Science (January - February 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v2i3.708

The purpose of this study was to study the Analysis of the Effects Electronic Customer Relationship Management (E-CRM) and Brand Trust to Customer Satisfaction and Loyalty to Pixy Cosmetic Brand. by measuring indicators that influence the variables of E-CRM, Brand Trust, Customer Satisfaction and Loyalty. This research uses descriptive research design using survey methods. Sampling uses certain criteria where respondents have known Pixy Cosmetics products from Key Opinion Leader and have bought Pixy Cosmetic Products via E-commerce and Offline store as well, at least 1 time in as a sampling technique. This study discusses using the structural equation model (structural equation modeling) - Lisrel to discuss the significance of the overall model relationship and predetermined pathways. The findings show that the E-CRM variable is positive and significant towards Customer Satisfaction, the Brand Trust is positive and significant towards Customer Satisfaction, and Customer Satisfaction is positive and significant towards the Loyalty.

GREENWASH Impact Analysis : How This Affects Consumer Purchase Intention towards Eco-Friendly Drinking Water Products in rPET Plastic Bottles Ade Irwan Mulyana; Permana, Dudi
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3039

Growing environmental awareness has triggered a significant shift in consumer purchasing preferences in Indonesia. Consumers now tend to choose green products that have minimal impact on environmental damage. This study was conducted to examine the influence of Greenwash, Green Skepticism, Green Trust on Green Purchase Intention as well as the mediation effect produced and how information and knowledge can moderate Greenwash on Green Purchase Intention on consumers of bottled drinking water products (AMDK) recycled plastic bottles PET. This type of research is a quantitative approach using primary data with a sample of 129 respondents. The sampling technique used is purposive sampling. The data collection method used is an online questionnaire. The approach used in this study is the Structural Equation Model (SEM) with the Smart-PLS 3.2.9 analysis tool. The results showed that Greenwash had a positive effect not significantly on Green Purchase Intention but was significant on Green Skepticism and had a significant negative effect on Green Trust. Green Skepticism also plays a significant role in influencing Green Purchase Intention. Green Trust has a non-significant positive effect on Green Purchase Intention. As a mediator, Green Skepticism fully mediates Greenwash and Green Purchase Intention, while Green Trust does not act as a mediator. Information and Knowledge does not moderate the influence of Greenwash on Green Purchase Intention on rPET bottled water products.

Marketing on Instagram Towards Purchase Intention, Mediating Role of Brand Awareness and E-WOM: Evidence from Indonesia’s Bottle Water Widiasti Fauzia, Hamas; Permana, Dudi
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3076

The bottled water industry has experienced rapid growth in recent decades, driven by increasing awareness of the importance of safe and healthy drinking water. With intensifying competition, companies in this industry must continuously innovate their marketing strategies to attract and retain customers. In this context, social media has become an essential tool for reaching consumers and influencing their purchasing decisions. This study aims to identify the impact of social media marketing on purchase intention in the bottled water industry, mediated by brand awareness and e-WOM. The research employs a quantitative method based on statistical information. The population in this study consists of consumers who have purchased bottled water products in the last three months, with a total sample of 200 respondents selected using purposive sampling technique. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that social media marketing has a positive and significant effect on brand awareness, e-WOM, and purchase intention. Brand awareness and e-WOM positively and significantly influence purchase intention. Moreover, social media marketing positively and significantly impacts purchase intention through brand awareness or e-WOM as mediating variables on Instagram for bottled water.

The Effect of Country of Origin and Innovation on Repurchase Intention with Perceived Quality as Mediation in the European Product-Based Marine Engine Industry Muslim, Abdul; Permana, Dudi
Dinasti International Journal of Management Science Vol. 5 No. 6 (2024): Dinasti International Journal of Management Science (July - August 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v5i6.3077

The shipping industry in Indonesia has developed into one of the important parts of the country's economy. As a maritime country with thousands of islands and vast search, Indonesia has a growing need for a fleet of ships. One of the key aspects in the construction of marine vessels is the use of reliable and high-quality ship engines. The current trade balance business in Indonesia, the majority of which uses sea vessel transport, reflects the trend of the shipping business in terms of Export Import in Indonesia over the past few years experiencing a surplus. Therefore, this study aims to measure the variables of innovation, country of origin (COO), repurchase intention and perceived quality in the marine engine industry based on European products. This research will make a theoretical contribution by providing and developing a deeper understanding of the variables that impact Repurchase Intention in the context of the European product-based marine engine industry. Expectancy Disconfirmation Theory is a theory used to distinguish between individual expectations and actual experiences affecting perceptions of a product or service. According to this theory, when individuals feel that their experience exceeds their expectations, they will feel satisfied. However, if the experience is not as expected, then there tends to be a feeling of dissatisfaction. The data processed were 150 samples and were taken from 3 major cities of marine engine manufacturing in Indonesia, namely Jakarta, Batam and Surabaya, using nonprobability sampling with purposive sampling technique and processed using Structural Equation Model (SEM) based on Partial Least Square (PLS) through SmartPLS 3 application.

THE EFFECT OF WEBSITE QUALITYAND ELECTRONIC WORD OF MOUTH ON TRUST TO ENCOURAGE PRODUCT PURCHASE DECISION THROUGH BERRY BENKA (CASE STUDY: BERRY BENKA CONSUMER) Mirza, Muhammad; Djumarno; Permana, Dudi
Dinasti International Journal of Digital Business Management Vol. 2 No. 3 (2021): Dinasti International Journal of Digital Business Management (April - May 2021)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v2i3.825

ThisXstudy aims to analyze the influence of website quality, Electronic Word of Mouth, Trust,and purchasingXdecisions. The object of this study was berrybenka consumers, and the number of sempel determined was 210 respondents using a calculation method based on heir formula multiplied by 5. XPurposiveXsamplingXmethod, data collection method using questionnaire, and data analysis usingXPartialXLeast Square (PLS). The results of the study are known that Website Quality affects purchasingXdecisions, ElectronicXWord of Mouth affects purchasingXdecisions, XTrust influences purchasing decisions, TrustXinfluences purchasing decisions, XWebsite QualityXaffects Trust, Electronic WordXofXMouth affectsTrust, Trust plays a role in mediating Website Qualityto consumer decisions, Trust plays a role in mediating Electronic Word of Mouth to consumer decisions.

The Influence of Product Quality, Promotion and Role of Influencers on Customer Trust and Their Implications in Financing Decisions at KPR Bank XYZ Syariah Darifah, Darifah; Erna Sofriana Imaningsih; Dudi Permana
Dinasti International Journal of Digital Business Management Vol. 4 No. 3 (2023): Dinasti International Journal of Digital Business Management (April - Mei 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i3.1815

This study aims to analyze the role of Trust as a mediator between the relationship between product quality, promotion and the role of influencer on mortgage financing decisions at Bank XYZ Syariah. This research was conducted using a quantitative method with a total sample of 370 respondents who were customers of Bank XYZ Syariah using a purposive sampling technique. Researchers used a questionnaire to collect data. The data analysis technique used in this study was The Structural Equation Modeling (SEM) from the PLS 3.0 statistical software package. Based on the results of the study, it was found that product quality did not directly influence financing decisions, promotion had a direct effect on financing decisions, the role of influencer had a direct effect on financing decisions, trust was proven to be able to mediate the relationship between product quality, promotion and the role of influencer on financing decisions, and Trust able to perfectly mediate the relationship between product quality and financing decisions.

The Framework of Analyzing Factors Influencing Green Purchase Intention for Indonesian Wet Wipes Consumers Etik Endriyati, Farida; Permana, Dudi
Dinasti International Journal of Digital Business Management Vol. 4 No. 6 (2023): Dinasti International Journal of Digital Business Management (October-November
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i6.2122

This framework study aims to analyze the role of Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge on Green Purchase Intention mediated by Green Commitment among Indonesian wet wipes users. This study examines individuals behave toward green items using the theoretical frameworks of theory triple bottom line and value belief norm theory. Green Consumer Awareness, Willingness to Pay for Environment, and Environmental Knowledge are expected to have a positive and significant effect on Green Commitment. In the relationship with Green Purchase Intention, it is expected result that Green Consumer Awareness, Willingness to Pay for Environment, Environmental Knowledge and Green Commitment have a positive and significant effect on Green Purchase Intention. Green Commitment is expected to have a positive and significant mediating influence between Green Consumer Awareness, Willingness to Pay for the Environment, Environmental Knowledge to Green Purchase Intention.

Factors Influencing Revisit Intention of Class B Hospital Patients in Jakarta Sianita, Pricillia Priska; Harwani, Yuli; Permana, Dudi; Sofriana Imaningsih, Erna
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2322

This research aims to build a new conceptual framework model which is novelty, which is a combination of models or concepts from previous research combined with the conditions of class B hospitals in Jakarta which makes it possible to develop Positive EWOM, Experience, Care Quality, Satisfaction conditions. Regarding the Revisit of Class B Hospital Patient Intentions in Jakarta in order to provide maximum class B Hospital services in Jakarta to patients so that they can continue to compete. Location This research will be carried out at a Class B Hospital in Jakarta. The selection of research locations was based on the number of Class B hospitals in Jakarta compared to other areas. The method used is a qualitative method to obtain hypotheses and conceptual frameworks.

The Influence of E-Service Quality and Customer Experience against Repurchase Intention and Trust as the Intervening Variable Fachrullah, Muhammad; Permana, Dudi
Journal of Sustainable Economic and Business Vol. 1 No. 2 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70550/joseb.v1i2.9

Objectives: The research of this study is to aim and determine to analyze the effect of E Service Quality and Customer Experience on Repurchase Intention with Trust as a mediating variable. Methodology: This research data is taken from the primary data obtained from processing questionnaire data filled out by the Tokopedia users who have made at least two purchases. The number of samples used was 108 respondents and the analysis technique used in this study is to use the partial least square (Pls) analysis. Finding: The results of this study indicate that trust mediates the relationship between e service quality variables and customer experience on repurchase intention which has a positive and signiicant effect Conclusion: The results of hypothesis testing show that E-Service Quality has a positive and significant effect on Trust, Customer Experience has a positive and significant effect on Trust, Trust has a positive and significant effect on Repurchase Intention, E-Service Quality has a positive and insignificant effect on Repurchase Intention, Customer Experience has a positive and insignificant effect on Repurchase Intention, Trust has a positive and significant effect on mediating the E-Service Quality variable on Repurchase Intention, Trust has a positive and significant effect on mediating the Customer Experience variable on Repurchase Intention.

Empirical Exploration of TPB Extention on Savings Adoption by Indonesian Gen-Z in Sharia Banking Ali Hanafiah; Dwyliego septo wicaksono; Fauziah Sh. Ahmad; Dudi Permana; Mas Wahyu Wibowo
International Journal of Asian Business and Management Vol. 3 No. 6 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i6.13133

Indonesia operates a dual financial system comprising conventional and sharia finance. As the world's largest Muslim-majority country, the demand for sharia-compliant banking services is rising, driven by the prohibition of riba and the principles of Islamic finance. The establishment of Bank Syariah Indonesia (BSI) in 2021, following a merger of three state-owned sharia banks, underscores the nation's commitment to expanding sharia banking. This study investigates the influence of electronic word of mouth (eWOM) and religiosity on saving intentions among Generation Z customers at BSI. Data were collected from 231 respondents using an online questionnaire with screening questions. The findings reveal that EWOM significantly impacts saving intentions, highlighting the importance of digital interactions in influencing consumer behavior. While religiosity was positively correlated with saving intentions, it was not a significant determinant, suggesting that practical factors such as service quality and trust may outweigh religious considerations. These results contribute to the literature on consumer behavior in sharia banking and provide actionable insights for developing targeted marketing strategies to enhance savings adoption among younger demographics in Indonesia. This research highlights the evolving dynamics of consumer behavior of GenZ in the context of sharia banking’s growing digital transformation

Co-Authors Abda Abda Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Alawiah, Neli Aldina Shiratina Ali Ali Hanafiah Arifiandi, Denny Arrisetyanto Nugroho Ayuverda, Kadita Christina Catur Widayati Claudia, Vanessa Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Khan, Asghar Ali Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Melyani, Mila Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza

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