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Dudi Permana
Universitas Mercu Buana
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Journal : International Journal Of Science, Technology

 1 
A Study Of Sustainable Marketing After Pandemic Era In Indonesia Puspitaloka Mahadewi, Erlina; Asih, Daru; Permana, Dudi; Jumarno, Jumarno
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1060

Abstract

The present study reports the first comprehensive study about rebuilt the business resilience is very important to achieve the rise healthcare industry especially hospital, because of their important role in the national economy. Most business organizations in Indonesia have experienced disruption caused by the covid-19 pandemic, not a few have ended up bankrupt and unable to survive. This research aims to formulate a framework for hospital marketing and business revival during and after a crisis like covid-19. The aim of this research is to analyze the influence of perceived benefits and culture in affecting clean and healthy living behaviors (PHBS) for patients, with the mediation of religiosity. This study is classified as quantitative research aimed at testing hypotheses statistically. The research subjects are drawn from 150 patients in a shariah hospital using survey research, resulting in the in-patient informant from two group of moslem hospitas group with the questionare. The research findings indicate that perceived benefits and culture, have significant impact on religiosity and PHBS. Religiosity plays a mediating role connecting perceived benefits and culture to PHBS in the shariah hospital. It is hoped in the future that hospital can restore their business conditions and be able to revive after the pandemic with the sustainable marketing.
Co-Authors Abda Abda Abdul Muslim, Abdul Abiyyah, Hana Natania Adam Rizky Baihaki Ade Irwan Mulyana Ahmad H Sutawidjaya Alawiah, Neli Aldina Shiratina Ali Ali Hanafiah Arrisetyanto Nugroho Ayuverda, Kadita Christina Catur Widayati Darifah, Darifah Daru Asih Dhiana Ekowati Dinar Nur Affini Djamil, Masydzulhak Djumarno, Djumarno Dwyliego septo wicaksono Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Eka Prasetiawan Erna Sofriana Imaningsih Etik Endriyati, Farida Fachrullah, Muhammad Farandy, Fellita Irmadela Fauziah Sh. Ahmad Fellita Irmadela Farandy Hasliza Abdul Halim Hasliza Abdul Halim, Hasliza Abdul Hokroh, Mohammed Jarman Setiadi Jumarno, Jumarno Khan, Asghar Ali Lina Winny Mafizatun Nurhayati Mahadewi, Erlina P. Maria Ximenes Mas Wahyu Wibowo Masdzulhak Masdzulhak Melyani, Mila Mirza, Muhammad Mochamad Soelton Mz, Masydzulhak Djamil Nandya, Tasya Niki Lukviarman, Niki Nugroho, Arrisetyanto Panigoro, Erwin Puspitaloka Mahadewi, Erlina Ramadani, Putri Ranumi Reinarto, Riko Rustiawan, Indra Salim, M. Noor Setyo Riyanto Shiyrah Theosebes Sela Sianita, Pricillia Priska Singmin Johanes Lo Soemanto, Hendra Swarmilah Hariani Sya'rani, Ridwan Tantri Yanuar Rahmat Syah tyas, Noveyla hardhaning Veitzhal Rivai Wahyu Nugroho Widiasti Fauzia, Hamas Yanto Ramli Yuli Harwani Yuli Harwani, Yuli Zulfi Assakhir, Rezza