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Business Communication Skills Adelia; Khairunnisya, Nabila; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The critical role of multidimensional business communication skills in meeting professional demands in the era of the Industrial Revolution 4.0. This systematic literature review aims to analyze the effectiveness of innovative digital assessment tools and to identify the factors contributing to the competency gap between higher education graduates and industry expectations. The findings indicate that the implementation of digital assessment tools, such as vlog creation, is highly effective in developing complex communication abilities encompassing verbal, nonverbal, and digital literacy aspects. Conversely, the competency gap primarily stems from educational curricula that overly emphasize technical knowledge and a lack of awareness of professional communication standards. As a solution, pedagogical interventions based on self-efficacy through real-case simulations and mentor support are identified as crucial approaches to building students’ confidence and readiness. The review concludes that the integration of digital assessment and self-efficacy–based approaches is a vital strategy for bridging the competency gap and enhancing graduates’ relevance in a dynamic labor market.
Studi Literatur: Peran Komunikasi Bisnis dalam Mendukung Keberlanjutan (Sustainability) dan Tanggung Jawab Sosial Perusahaan Prasasti, Raaja Bayu; Bassama, Nailah; Angreini, Novita; Restiani, Finda Dwi; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Business communication, particularly strategic and corporate communication, plays a vital role in supporting the implementation and integration of sustainability principles and Corporate Social Responsibility (CSR). This study examines the evolution of sustainability narratives in external corporate communication and the role of reporting practices in facilitating strategic integration and image risk mitigation. Through content and discourse analysis of academic literature and corporate reports, this research finds that sustainability narratives have evolved from reactive environmental reporting (1990s), to structured CSR reporting (2000s), towards strategic and future-oriented sustainability reporting (post-2011). This shift is accompanied by an evolution in communication frameworks, moving from an environmental responsibility focus towards a security framework emphasizing safety, stability, and long-term growth. The study also reveals that communication and reporting practices function as instruments of niche construction and strategification to integrate sustainability into core business objectives. Transparency and alignment between narrative and concrete action are key to building stakeholder trust and avoiding greenwashing. The implication is that sustainability communication is performative—it not only describes but also shapes business and social reality.
Peran Media Sosial dan Transformasi Digital dalam Komunikasi Bisnis Saputra, Abiem Bagas; Pratama, Novri Obaja; Aulia, Sarita Diva; Zahra, Nur Eka; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Digital transformation has fundamentally changed the paradigm of business communication, with social media emerging as a key instrument facilitating the shift from one-way communication to interactive, two-way dialogue. This article aims to analyze the role of social media integration in enhancing customer engagement and strengthening brand image, as well as identifying challenges and drivers in adapting business communication strategies in the digital era. Through a systematic literature review method, this study concludes that social media enables direct, real-time interactions, breaks down geographical boundaries, and serves as a strategic tool for building trust and loyalty. However, its implementation is hampered by ethical challenges such as the risk of misinformation and privacy violations, as well as structural barriers such as rigid organizational hierarchies and incompatible technical systems. On the other hand, changes in consumer behavior, competitive pressures, and external crises are key drivers of the acceleration of digital transformation. The success of social media integration in business communication depends on the synergy between technological capabilities, the development of human digital resource competencies, and an organizational culture that supports innovation and continuous learning.
Digital Transformation of AI in Business Communication Hary, Achmad Yusuf Adzzu; Evelin, Fenesia; Gloria, Fiora Therinne; Deuyanti, Risnawati Eka; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study examines the role of Artificial Intelligence (AI) in the digital transformation of business communication through a systematic literature review method. The review aims to identify the key mechanisms and impacts of AI on communication efficiency and information quality, while also analyzing the sociocultural challenges and ethical implications of its adoption. The findings indicate that AI serves as a primary driver in enhancing transparency, reducing information asymmetry, and facilitating closer collaboration among stakeholders through digital platforms, as observed in the financial and professional services sectors. On the other hand, the implementation of AI faces challenges such as organizational cultural resistance, gaps in digital competencies, and risks related to data privacy and security. To address these barriers, the review recommends managerial strategies that emphasize transformational leadership, the development of a culture of experimentation and learning, increased cross-functional collaboration, and a human-centric approach to technology integration. The results of this study provide insights for organizations in designing and implementing AI-based digital transformation in a more effective and responsible manner.
Dimensions of Cross-Cultural Communication and Validation Khadijah, Farah; Salby, Nadia Putri; Basir, Nur Afiah; Pella, Vania Darlene; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study aims to analyze the influence of cross-cultural communication style dimensions—particularly the differences between high-context and low-context cultures—on the effectiveness of research instrument validation processes in achieving conceptual, semantic, and idiomatic equivalence. In addition, the study identifies key methodological challenges and sources of bias—such as content, method, and construct bias—that emerge in cross-cultural instrument validation, and evaluates mitigation strategies through the involvement of expert committees and translation techniques to ensure measurement invariance. The method employed is a qualitative article review using a descriptive–analytical approach to relevant literature. The analysis results indicate that differences in communication styles significantly affect meaning interpretation and may lead to misinterpretation, thereby hindering the achievement of equivalence. Major challenges include semantic mismatches, difficulties in transferring idiomatic expressions, and response bias. Mitigation strategies such as forward–back translation, the establishment of multidisciplinary expert committees, and the implementation of cognitive debriefing are shown to be crucial in navigating cultural complexity and ensuring measurement equivalence. The implications of this study emphasize the importance of adaptive and contextual approaches in cross-cultural instrument validation.
Mengidentifikasi Metodologi Penelitian Inovatif yang Sesuai dengan Kompleksitas Komunikasi Bisnis di Era Digital Aghatta, Meylania Chelsea; Koroh, Vanessa; Farhat, Andi Muhammad; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The digital era demands innovative methodological approaches to address the complexity of business communication. This literature study analyzes the integration of Design Thinking (DT) with Integrated Marketing Communication (IMC) strategies and the development of inclusive information system evaluation models. The findings indicate that the human-centered synergy of DT and IMC is effective in creating product innovation, differentiation, and sustainable competitive advantage by leveraging digital platforms and analytical data. On the other hand, the development of evaluation models—such as the ICTRT framework—that expand technical perspectives by incorporating sociocultural dimensions, gender literacy, and ethical values proves crucial for strengthening accountability, compliance, and clean governance in digital business interactions. In conclusion, sustainable competitive advantage in the digital age requires a holistic approach that harmonizes human-centered creativity, technical robustness, regulatory compliance, and ethical principles within an integrated framework.
Perkembangan Komunikasi Bisnis di Era Digital: Tinjauan Literatur 2015-2023 Mustamin; Ahmadinejad, Murteza; Desiavera, Putri Damia; Pratama, Rizma Ayu; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The development of digital technology has brought significant changes to business communication practices in various organizations. These changes affect how organizations manage information, coordinate work activities, and establish relationships with stakeholders. This article aims to examine the evolution of business communication in the digital era during the period 2015–2023 through a literature study of relevant scientific journal articles and academic books. The literature was analyzed using content analysis to identify patterns and trends in the development of business communication. The results of the study show a shift in business communication from a one-way pattern to more interactive and strategic communication, in line with the increasing use of digital media and online communication platforms. In addition, the post-COVID-19 pandemic conditions accelerated the implementation of remote communication and virtual collaboration, which had an impact on work patterns, organizational culture, and managerial roles. These developments confirm that business communication no longer functions solely as a means of conveying information but has become an important part of decision-making and achieving organizational goals in the digital era.
Study Literatur: Business Communication Skills Putri, Kayla Naveeza; Aadilah, Zalfaa; Timoty, Mitrayani; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Effective business communication skills constitute critical capital for the success of organizations and individuals in the global marketplace. This article review aims to analyze the effectiveness of pedagogical approaches and psychological factors in developing such competencies. Specifically, the study addresses two research questions: (1) the effectiveness of integrating active learning strategies (Problem-Based Learning and Experiential Learning) and multimedia technology in enhancing students’ business communication competence, and (2) the role of communicative self-efficacy and knowledge transfer capability in supporting successful negotiation and the development of professional relationships. Using a systematic review method that includes identification, selection, extraction, thematic analysis, and synthesis of selected articles, this review concludes that technology-based active learning approaches significantly bridge the theory–practice gap by facilitating the creation of contextual knowledge (Mode 2). Furthermore, the synergy between high self-efficacy and boundary-spanning capacity in knowledge transfer is shown to be a key determinant of communication effectiveness in complex negotiations and workplace relationships. The implications suggest that the holistic development of business communication competence requires the integration of technology-enhanced pedagogical innovation and the strengthening of individual psychological factors.
AI Governance and Impact Across Modern Sectors Salsabila, Nur Azizah; Sari, Anisa Purnama; Andriani, Putri; Bella, Tri Cintia; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study examines the implementation of a comprehensive Artificial Intelligence (AI) governance framework and its transformative impacts across the banking, healthcare, and judicial sectors. The article review was conducted using data extraction methods, sectoral analysis, and integrative synthesis of selected literature. The findings indicate that effective AI governance requires a structured approach across data, model, and system dimensions to ensure cybersecurity. Its implementation varies across sectors: in banking, it focuses on real-time fraud detection; in healthcare, it emphasizes data privacy through federated learning techniques; and in the judicial sector, AI functions as decision-support for judges under strong human oversight. The operational impacts of AI are reflected in increased efficiency and predictive analytics, while the social impacts include the potential for algorithmic bias and erosion of trust. Human–machine collaboration (human-in-the-loop) is proven to be a critical success factor in maintaining academic integrity, building customer trust, and ensuring substantive justice, by positioning humans as the final decision-makers in ethical and contextual considerations.
Strategi Komunikasi Digital dalam Konteks Bisnis Modern Sangkaropi, Ineez Alex; Nur, Divara Sasyabilla; Tampang, Sem Janwar; Padang, Devin Lolo; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Digital communication strategies have become a crucial pillar in the modern business context, providing a framework for organizations to manage their image, interactions, and relationships with stakeholders. This article aims to analyze two critical aspects of these strategies: first, the effectiveness of digital leadership framing strategies employed by corporate leaders on social media compared to traditional media; and second, the role of virtual agent (chatbot) personalization strategies through the provision of avatar choices and anthropomorphic design in mitigating the uncanny valley effect (the feeling of discomfort toward imperfect human likeness) in the e-commerce context. The study was conducted using a systematic method comprising a preparation phase, article searches from academic databases, data analysis using separate matrices, and thematic synthesis. The findings reveal that on social media, leaders tend to adopt higher levels of analytical thinking and a more positive tone to build closeness and avoid reputational risks, in contrast to the more formal approach observed in traditional media. Meanwhile, chatbot personalization through avatar selection has been shown to foster consumers’ psychological ownership, effectively reducing uncanny valley sensations, enhancing trust, and ultimately promoting loyalty and purchase intention. These findings imply that adapting communication strategies to the characteristics of the medium and empowering users through personalization are key to success in today’s digital business landscape.
Co-Authors Aadilah, Zalfaa ADELIA Adellia Agung Budi Pangestu Afila Fitriah Afrian Bintang Putra Aghatta, Meylania Chelsea Agustina, Putri Salwa Ahmad, Alisha Ahmadinejad, Murteza Alfarialda, Elda Riska Almaeda, Lazilla Amalia Amanah, Putri Amilina, Dwi Andi Mawar Andika Andika Andini Dwi Lestari Angga Jibrilda Syahrial Angreini, Novita Anisa Bahar Annisa Annisa Annissa Aprillia Apriyanti, Raudhatul Noer Ariska Amelia Velanda Athika, Riskania Aulia, Adelina Adyaloka Rizky Aulia, Sarita Diva Auryen, Vaneshia Az'zahra, Nazwa Amanda Azmil Indillah Suwandi Azzahra, Anindya Azzahra, Ayla Basir, Nur Afiah Bassama, Nailah Bella, Tri Cintia Bintang Taufik Bisri Bunga Bunga Chonita Din Christina Angel Purnomo Clara Claudia Clara Pinky Natasya Damayanti, Dika Davina Meta Mutiara Della Aulia Sasikirana Desiavera, Putri Damia Deswita Maharani Deuyanti, Risnawati Eka Devia Nurdiana Putri Dewi Sindu Astriningtias Deya Piana Lorensa Dhika Pramesthi, Dyah Ayu Dhio Gusti Miranda Diandri Nadja Eka Kumala Retno Elsaana Tau Endah Lestari Essa Stella Cicilia Eva Mirandha Evelin, Fenesia Farhat, Andi Muhammad Fileny Zahwa Filerisia Fitri Trisnawati, Fitri Ghina Attikah Gloria, Fiora Therinne Hairul Hairul Halisa, Alika Nur Halisa, Amalia Nur Hanif Dwi Azizah Hary, Achmad Yusuf Adzzu Hasna Risa Hastina Ramadhani Hesron, Olivitia Grancia Hety Devita Imanah, Syafira Anindya Imariana Nur Mutiara Indi Mandaratu Irfan Hafidz Muhyiddin Jihan Amanda Salsabila Khadijah, Farah Khairun Najwa Khairunnisya, Nabila Khatimah, Khusnul Koroh, Vanessa Kurniasih, Raesya Lailatul Badriyah Lestari, Nayla Ayudhia Lestari, Windah Mahmud, Nadila Maulida Maulana Jauhari Maulida , Marsyahira Putri May Syaroh Meliwati Micen Jessica Beby Listiyo Budi Moreno, Evan Muh Jusman Muh Naufal Mahfuuzhoh Muhamad Davy Kemalludin Muhammad Riski Musilatin Nikmah Musilatin Nikmah Mustamin Nabawiya, Mutiah Nabila Kurnia Ramadhan Nabila Putri Bakri Nabila Suci Ramadani Nadiatussholikha Nadya Putri Regita Nafis, Zerin Elvira Nasywa Natasya Az Zahra Neva Sabilla Hutamal Nikmah, Musilatin Nilam, Nur Nilamsari, Fitria Nur Nindy Aulia Putri Nindy Syera Fortuna Ningtyas, Alyssa Ayunda Nita Vitriana Novita Sari Nur Aysah Nur Hasanah Nur, Divara Sasyabilla Nurhidaya Nurul Hidayatul Jannah Padang, Devin Lolo Pella, Vania Darlene Pinkan Ade Sefiana Prasasti, Raaja Bayu Pratama, Novri Obaja Pratama, Rizma Ayu Pudjiati, Pudjiati Pujinanda, Rizki Aditya Putri Andriani Putri Rahmadani Putri, Kayla Naveeza Qelby Nitara Anggarini Qoniliyah, Alsuci Qoonita Nurhasanah Rahma, Pina Aulia Rahmadani, Nabila Naswa Rahman, Ashyfa Aulia Albina Rai Arial Alexandra Ramadhani, Lula Khalishah Azka Ramadhani, M Aziz Ranum Tri Respati Ningrum Raudattul Munawwarah Regy Dwi Aulia Restiani, Finda Dwi Retno Dwi Apriliana Revalin Dianomo Rifky Gismanyan Rina Pramudya Yolanda Rinda Syaharani Rizka Agusti Maharcania Ruben, Destri Natania Sabat, Aura Belina Sabilia Agustina Sak Kiyah, Sofiatus Salby, Nadia Putri Salsa Suci Nurzanah Salsabila, Nur Azizah Sangkaropi, Ineez Alex Saputra, Abiem Bagas Saputri, Selvira Julita Sari, Anisa Purnama Sari, Sri Dia Sefiyola, Fathia Selyndra, Alliyah Puteri Shafa Salsabila Sherlly Oktavia Lifat Tufen Sifa Malinda Singal, Natasya Priskilla Sintya Putri Devi Indriyani Siti Nur Fatimah Soraya Rahmadhani Syahratu Agatha Putri Syakila Putri Alysva Syakila, Audina Fatihah Syarifah Nur Azzahra Tampang, Sem Janwar Timoty, Mitrayani Triyana, Tamam Devi Ulandari, Novy Dian Tri Vera Anatasya Winda Mukhrimatul Hasanah Wiwi Erwina WULANDARI, VIKA Yuniarta Permatahati Widyanti Zahra, Nabilah Zahra, Nur Eka Zalianti, Nazhira Harghea Zibandani, Kayla