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All Journal Jurnal Ilmiah Manajemen dan Bisnis Seminar Nasional Teknologi Informasi Komunikasi dan Administrasi [SEMINASTIKA] Journal of Innovation Research and Knowledge Media Bina Ilmiah Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Jurnal Manajemen Bisnis Era Digital Jurnal Manajemen Bisnis Digital Terkini HUMANUS : Jurnal Sosiohumaniora Nusantara Pharmacia
Mada Aditia Wardhana
Universitas Mulia
Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Perencanaan SDM Strategis dalam Menghadapi Tantangan Otomatisasi Pekerjaan dan Adaptasi Keterampilan di Era Digital : Studi literasi Nadila Maulida Mahmud; Nazwa Amanda Az'zahra; Fitria Nur Nilamsari; Alliyah Puteri Selyndra; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The Fourth Industrial Revolution, digital transformation, and globalization have created a highly dynamic and competitive business environment, requiring organizations to adapt significantly. In this context, Human Resource Management (HRM) is considered a strategic asset to achieve competitive advantage and organizational sustainability. This study aims to analyze and develop innovative and effective HRM strategies to support digital transformation, enhance organizational performance and productivity, and address the challenges of job automation and disruption toward Society 5.0. Furthermore, the research highlights the role of Sustainable HRM in integrating the Triple Bottom Line (People, Planet, Profit) to strengthen corporate capabilities. Using a systematic literature review approach, this study emphasizes the importance of strategic workforce planning, continuous reskilling and upskilling, adoption of digital technologies, and fostering a growth mindset to ensure organizational resilience in the digital era. The findings suggest that innovative HRM strategies are essential for optimizing human capital and achieving long-term organizational success. 
Bisnis Komunikasi dan Sosial Media Destri Natania Ruben; Alika Nur Halisa; Audina Fatihah Syakila; Kayla Zibandani; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study explores the critical implications of Corporate Social Media (CSM) use in the workplace, focusing on two main issues. First, it examines the phenomenon of corporate social media creep and the culture of “likes,” which generate presence bleed and participatory panoptic surveillance. These dynamics encourage conformity and surface-level phatic communication, thereby constraining the critical discussion and innovation essential for building sustainable competitive advantage. Second, the study investigates the integration of digital technologies and the mobilization of celebrity capital within advertising ecosystems through processes of influencer celebrification. While these new generative, collaborative, and evaluative practices offer opportunities for transparency and accountability, they also carry the risk that similar surveillance logics may produce rigid compliance, ultimately dampening employees’ productive potential. The study concludes that organizations must move beyond merely symbolic uses of CSM toward strategic implementations that limit creep, design incentives for critical content, and adopt governance mechanisms that prevent excessive surveillance, so that digital technologies can genuinely foster transformative knowledge exchange.
Business Communication Skills Adelia; Nabila Khairunnisya; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The critical role of multidimensional business communication skills in meeting professional demands in the era of the Industrial Revolution 4.0. This systematic literature review aims to analyze the effectiveness of innovative digital assessment tools and to identify the factors contributing to the competency gap between higher education graduates and industry expectations. The findings indicate that the implementation of digital assessment tools, such as vlog creation, is highly effective in developing complex communication abilities encompassing verbal, nonverbal, and digital literacy aspects. Conversely, the competency gap primarily stems from educational curricula that overly emphasize technical knowledge and a lack of awareness of professional communication standards. As a solution, pedagogical interventions based on self-efficacy through real-case simulations and mentor support are identified as crucial approaches to building students’ confidence and readiness. The review concludes that the integration of digital assessment and self-efficacy–based approaches is a vital strategy for bridging the competency gap and enhancing graduates’ relevance in a dynamic labor market.
Studi Literatur: Peran Komunikasi Bisnis dalam Mendukung Keberlanjutan (Sustainability) dan Tanggung Jawab Sosial Perusahaan Raaja Bayu Prasasti; Nailah Bassama; Novita Angreini; Finda Dwi Restiani; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Business communication, particularly strategic and corporate communication, plays a vital role in supporting the implementation and integration of sustainability principles and Corporate Social Responsibility (CSR). This study examines the evolution of sustainability narratives in external corporate communication and the role of reporting practices in facilitating strategic integration and image risk mitigation. Through content and discourse analysis of academic literature and corporate reports, this research finds that sustainability narratives have evolved from reactive environmental reporting (1990s), to structured CSR reporting (2000s), towards strategic and future-oriented sustainability reporting (post-2011). This shift is accompanied by an evolution in communication frameworks, moving from an environmental responsibility focus towards a security framework emphasizing safety, stability, and long-term growth. The study also reveals that communication and reporting practices function as instruments of niche construction and strategification to integrate sustainability into core business objectives. Transparency and alignment between narrative and concrete action are key to building stakeholder trust and avoiding greenwashing. The implication is that sustainability communication is performative—it not only describes but also shapes business and social reality.
Peran Media Sosial dan Transformasi Digital dalam Komunikasi Bisnis Abiem Bagas Saputra; Novri Obaja Pratama; Sarita Diva Aulia; Nur Eka Zahra; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Digital transformation has fundamentally changed the paradigm of business communication, with social media emerging as a key instrument facilitating the shift from one-way communication to interactive, two-way dialogue. This article aims to analyze the role of social media integration in enhancing customer engagement and strengthening brand image, as well as identifying challenges and drivers in adapting business communication strategies in the digital era. Through a systematic literature review method, this study concludes that social media enables direct, real-time interactions, breaks down geographical boundaries, and serves as a strategic tool for building trust and loyalty. However, its implementation is hampered by ethical challenges such as the risk of misinformation and privacy violations, as well as structural barriers such as rigid organizational hierarchies and incompatible technical systems. On the other hand, changes in consumer behavior, competitive pressures, and external crises are key drivers of the acceleration of digital transformation. The success of social media integration in business communication depends on the synergy between technological capabilities, the development of human digital resource competencies, and an organizational culture that supports innovation and continuous learning.
Digital Transformation of AI in Business Communication Achmad Yusuf Adzzu Hary; Fenesia Evelin; Fiora Therinne Gloria; Risnawati Eka Deuyanti; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study examines the role of Artificial Intelligence (AI) in the digital transformation of business communication through a systematic literature review method. The review aims to identify the key mechanisms and impacts of AI on communication efficiency and information quality, while also analyzing the sociocultural challenges and ethical implications of its adoption. The findings indicate that AI serves as a primary driver in enhancing transparency, reducing information asymmetry, and facilitating closer collaboration among stakeholders through digital platforms, as observed in the financial and professional services sectors. On the other hand, the implementation of AI faces challenges such as organizational cultural resistance, gaps in digital competencies, and risks related to data privacy and security. To address these barriers, the review recommends managerial strategies that emphasize transformational leadership, the development of a culture of experimentation and learning, increased cross-functional collaboration, and a human-centric approach to technology integration. The results of this study provide insights for organizations in designing and implementing AI-based digital transformation in a more effective and responsible manner.
Dimensions of Cross-Cultural Communication and Validation Farah Khadijah; Nadia Putri Salby; Nur Afiah Basir; Vania Darlene Pella; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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This study aims to analyze the influence of cross-cultural communication style dimensions—particularly the differences between high-context and low-context cultures—on the effectiveness of research instrument validation processes in achieving conceptual, semantic, and idiomatic equivalence. In addition, the study identifies key methodological challenges and sources of bias—such as content, method, and construct bias—that emerge in cross-cultural instrument validation, and evaluates mitigation strategies through the involvement of expert committees and translation techniques to ensure measurement invariance. The method employed is a qualitative article review using a descriptive–analytical approach to relevant literature. The analysis results indicate that differences in communication styles significantly affect meaning interpretation and may lead to misinterpretation, thereby hindering the achievement of equivalence. Major challenges include semantic mismatches, difficulties in transferring idiomatic expressions, and response bias. Mitigation strategies such as forward–back translation, the establishment of multidisciplinary expert committees, and the implementation of cognitive debriefing are shown to be crucial in navigating cultural complexity and ensuring measurement equivalence. The implications of this study emphasize the importance of adaptive and contextual approaches in cross-cultural instrument validation.
Mengidentifikasi Metodologi Penelitian Inovatif yang Sesuai dengan Kompleksitas Komunikasi Bisnis di Era Digital Meylania Chelsea Aghatta; Vanessa Koroh; Andi Muhammad Farhat; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The digital era demands innovative methodological approaches to address the complexity of business communication. This literature study analyzes the integration of Design Thinking (DT) with Integrated Marketing Communication (IMC) strategies and the development of inclusive information system evaluation models. The findings indicate that the human-centered synergy of DT and IMC is effective in creating product innovation, differentiation, and sustainable competitive advantage by leveraging digital platforms and analytical data. On the other hand, the development of evaluation models—such as the ICTRT framework—that expand technical perspectives by incorporating sociocultural dimensions, gender literacy, and ethical values proves crucial for strengthening accountability, compliance, and clean governance in digital business interactions. In conclusion, sustainable competitive advantage in the digital age requires a holistic approach that harmonizes human-centered creativity, technical robustness, regulatory compliance, and ethical principles within an integrated framework.
Perkembangan Komunikasi Bisnis di Era Digital: Tinjauan Literatur 2015-2023 Mustamin; Murteza Ahmadinejad; Putri Damia Desiavera; Rizma Ayu Pratama; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The development of digital technology has brought significant changes to business communication practices in various organizations. These changes affect how organizations manage information, coordinate work activities, and establish relationships with stakeholders. This article aims to examine the evolution of business communication in the digital era during the period 2015–2023 through a literature study of relevant scientific journal articles and academic books. The literature was analyzed using content analysis to identify patterns and trends in the development of business communication. The results of the study show a shift in business communication from a one-way pattern to more interactive and strategic communication, in line with the increasing use of digital media and online communication platforms. In addition, the post-COVID-19 pandemic conditions accelerated the implementation of remote communication and virtual collaboration, which had an impact on work patterns, organizational culture, and managerial roles. These developments confirm that business communication no longer functions solely as a means of conveying information but has become an important part of decision-making and achieving organizational goals in the digital era.
Study Literatur: Business Communication Skills Kayla Naveeza Putri; Zalfaa Aadilah; Mitrayani Timoty; Mada Aditia Wardhana
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Effective business communication skills constitute critical capital for the success of organizations and individuals in the global marketplace. This article review aims to analyze the effectiveness of pedagogical approaches and psychological factors in developing such competencies. Specifically, the study addresses two research questions: (1) the effectiveness of integrating active learning strategies (Problem-Based Learning and Experiential Learning) and multimedia technology in enhancing students’ business communication competence, and (2) the role of communicative self-efficacy and knowledge transfer capability in supporting successful negotiation and the development of professional relationships. Using a systematic review method that includes identification, selection, extraction, thematic analysis, and synthesis of selected articles, this review concludes that technology-based active learning approaches significantly bridge the theory–practice gap by facilitating the creation of contextual knowledge (Mode 2). Furthermore, the synergy between high self-efficacy and boundary-spanning capacity in knowledge transfer is shown to be a key determinant of communication effectiveness in complex negotiations and workplace relationships. The implications suggest that the holistic development of business communication competence requires the integration of technology-enhanced pedagogical innovation and the strengthening of individual psychological factors.
Co-Authors Abiem Bagas Saputra Achmad Yusuf Adzzu Hary Adelia Adelina Adyaloka Rizky Aulia Adellia Agung Budi Pangestu Afila Fitriah Afrian Bintang Putra Agustina, Putri Salwa Ahmad, Alisha Alfarialda, Elda Riska Alika Nur Halisa Alliyah Puteri Selyndra Almaeda, Lazilla Alsuci Qoniliyah Alyssa Ayunda Ningtyas Amalia Amalia Nur Halisa Amelia Putri Amilina, Dwi Andi Mawar Andi Muhammad Farhat Andika Andika Andini Dwi Lestari Angga Jibrilda Syahrial Anindya Azzahra Anisa Bahar Anisa Purnama Sari Annisa Annisa Annissa Aprillia Ariska Amelia Velanda Ashyfa Aulia Albina Rahman Athika, Riskania Audina Fatihah Syakila Aura Belina Sabat Ayla Azzahra Azmil Indillah Suwandi Bintang Taufik Bisri Bunga Bunga Chonita Din Christina Angel Purnomo Clara Claudia Clara Pinky Natasya Damayanti, Dika Davina Meta Mutiara Della Aulia Sasikirana Destri Natania Ruben Deswita Maharani Devia Nurdiana Putri Devin Lolo Padang Dewi Sindu Astriningtias Deya Piana Lorensa Dhika Pramesthi, Dyah Ayu Dhio Gusti Miranda Diandri Nadja Divara Sasyabilla Nur Eka Kumala Retno Elsaana Tau Endah Lestari Endah Lestari Essa Stella Cicilia Eva Mirandha Evan Moreno Farah Khadijah Fathia Sefiyola Fenesia Evelin Fileny Zahwa Filerisia Finda Dwi Restiani Fiora Therinne Gloria Fitri Trisnawati Fitria Nur Nilamsari Ghina Attikah Hairul Hairul Hanif Dwi Azizah Hasna Risa Hastina Ramadhani Hety Devita Imanah, Syafira Anindya Imariana Nur Mutiara Indi Mandaratu Ineez Alex Sangkaropi Irfan Hafidz Muhyiddin Jihan Amanda Salsabila Kayla Naveeza Putri Kayla Zibandani Khairun Najwa Khatimah, Khusnul Kurniasih, Raesya Lailatul Badriyah Lestari, Windah Lula Khalishah Azka Ramadhani M Aziz Ramadhani Marsyahira Putri Maulida Maulana Jauhari May Syaroh Meliwati Meylania Chelsea Aghatta Micen Jessica Beby Listiyo Budi Mitrayani Timoty Muh Jusman Muh Naufal Mahfuuzhoh Muhamad Davy Kemalludin Muhammad Riski Murteza Ahmadinejad Musilatin Nikmah Musilatin Nikmah Musilatin Nikmah Mustamin Mutiah Nabawiya Nabila Khairunnisya Nabila Kurnia Ramadhan Nabila Naswa Rahmadani Nabila Putri Bakri Nabila Suci Ramadani Nadia Putri Salby Nadiatussholikha Nadila Maulida Mahmud Nadya Putri Regita Nafis, Zerin Elvira Nailah Bassama Nasywa Natasya Az Zahra Natasya Priskilla Singal Nayla Ayudhia Lestari Nazhira Harghea Zalianti Nazwa Amanda Az'zahra Neva Sabilla Hutamal Nikmah, Musilatin Nilam, Nur Nindy Aulia Putri Nindy Syera Fortuna Nita Vitriana Novita Angreini Novita Sari Novri Obaja Pratama Nur Afiah Basir Nur Aysah Nur Azizah Salsabila Nur Eka Zahra Nur Hasanah Nurhidaya Nurul Hidayatul Jannah Olivitia Grancia Hesron Pinkan Ade Sefiana Pudjiati, Pudjiati Pujinanda, Rizki Aditya Putri Amanah Putri Andriani Putri Damia Desiavera Putri Rahmadani Qelby Nitara Anggarini Qoonita Nurhasanah Raaja Bayu Prasasti Rahma, Pina Aulia Rai Arial Alexandra Ranum Tri Respati Ningrum Raudattul Munawwarah Raudhatul Noer Apriyanti Regy Dwi Aulia Retno Dwi Apriliana Revalin Dianomo Rifky Gismanyan Rina Pramudya Yolanda Rinda Syaharani Risnawati Eka Deuyanti Rizka Agusti Maharcania Rizma Ayu Pratama Sabilia Agustina Salsa Suci Nurzanah Saputri, Selvira Julita Sarita Diva Aulia Sem Janwar Tampang Shafa Salsabila Sherlly Oktavia Lifat Tufen Sifa Malinda Sintya Putri Devi Indriyani Siti Nur Fatimah Sofiatus Sak Kiyah Soraya Rahmadhani Sri Dia Sari Syahratu Agatha Putri Syakila Putri Alysva Syarifah Nur Azzahra Tri Cintia Bella Triyana, Tamam Devi Ulandari, Novy Dian Tri Vaneshia Auryen Vanessa Koroh Vania Darlene Pella Vera Anatasya Winda Mukhrimatul Hasanah Wiwi Erwina WULANDARI, VIKA Yuniarta Permatahati Widyanti Zahra, Nabilah Zalfaa Aadilah