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All Journal Jurnal Teknologi Perikanan dan Kelautan Jurnal Penelitian Pendidikan IPA (JPPIPA) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Agroekoteknologi Terapan Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat Bhinneka AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan) International Journal of Economics, Business and Innovation Research

Rine Kaunang

PS Ilmu Perencanaan Dan Pembangunan Wilayah , Pascasarjana, Universitas Sam Ratulangi, Manado

Author-ID : 571310

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences

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Analisis Persepsi Konsumen Terhadap Aspek Bauran Pemasaran (Marketing Mix 7p) Pada Black Cup Coffee Roaster Di Kota Manado Alboyn Simarmata; Sherly G. Jocom; Rine Kaunang
AGRI-SOSIOEKONOMI Vol. 18 No. 3 (2022)
Publisher : Sam Ratulangi University

This research aims to determine how consumers' perceptions of aspects of the existing marketing mix at Black Cup Coffee Roaster Manado. This research was conducted from March 2022 to June 2022. The data used in this study were primary data and secondary data. Primary data isobtained from direct interviews with consumers using questionnaires, to 60 respondents. Secondary data is obtained from the documents of Black Cup Coffee Roaster. Secondary data was also obtained through the internet using Google Scholar in the form of books, journal articles and theses related to the research topic, namely Consumer Perception Analysis on Aspects of the Marketing Mix (Marketing Mix 7P) at Coffeeshop. The results showed that consumer perceptions of aspects of the marketing mix (Product, Price, Promotion, Place, Process, People and Physical Evidence) on the Black Cup Coffee Roaster were classified as good. In terms of the marketing mix (Product, Process, and People) applied by Black Cup Coffee Roaster, it is classified as very good. In the aspect of the marketing mix (Price, Promotion, Place, and Physical Evidence) it is quite good.

Perencanaan Strategi Dari Aspek Marketing Mix UMKM Kuliner Kecamatan Wanea Dalam Masa Pandemi Covid-19 Vilanri Gloria Mongdong; Leonardus Ricky Rengkung; Rine Kaunang
AGRI-SOSIOEKONOMI Vol. 18 No. 3 (2022)
Publisher : Sam Ratulangi University

This study aims to identify strategic planning for Culinary MSMEs in Wanea District during the Covid-19 pandemic and analyze strategic planning for Culinary MSMEs in Wanea District during the Covid-19 pandemic.This research was made on February till march 2022. The analytical method used in this research is qualitative analysis with in-depth interviews and quantitative analysis using SWOT analysis. The results showed that the Culinary MSMEs in Wanea District carried out strategic planning from the marketing mix aspect (product, place, price, promotion, people, process, physical evidence, and based on the SWOT analysis the strategic planning position of the Culinary MSMEs in Wanea District was in Quadrant I (meeting between Strengths). and Opportunities) which shows that the Culinary MSMEs of Wanea District are in a favorable position because they have strengths and opportunities, namely by using online media as the best promotion during the pandemic and collaborating with delivery service applications so that products are more easily obtained by the public.

Strategi Pengembangan Usaha Florist Nawanua Flora Di Kelurahan Kakakskasen Tiga Kota Tomohon Wowor, Zefania Gracia; Kaunang, Rine; Taroreh, Melissa Lady Gisela
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

The aim of the study was to formulate a business development strategy for Florist Nawanua Flora in Kakaskasen Tiga Village, Tomohon City. The research lasted for 5 months, from May to September 2022. The method used in determining the sample was the Purposive Sampling method. The data used are primary data and secondary data. Primary data were obtained directly from respondents by conducting direct interviews using a prepared questionnaire. Secondary data was obtained from literature studies and agencies related to the data needed in the research. The analytical method used in this research is SWOT analysis. The results showed that based on the SWOT analysis, Florist Nawanua Flora's business development strategy is in quadrant 1, which means a strategy is needed to support the strengths and take advantage of the various opportunities that exist.

Dampak Program KUR Bank Rakyat Indonesia Terhadap Pendapatan UMKM Bidang Kuliner Di BRI Unit Bumi Beringin Kota Manado Sihombing, Ceria Deviana; Benu, Noortje Marselianie; Kaunang, Rine
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to determine the impact of the People's Business Credit Program (KUR) of Bank Rakyat Indonesia on the income of MSMEs in the Culinary Sector at BRI Bumi Beringin Unit, Manado City. This research was conducted from April to September 2022. The selection of respondents was intentional. Primary data are data obtained from observation of business sources by interviewing through questionnaires to 25 culinary business owners, customers of KUR BRI Bumi Beringin Unit in Wanea District, Manado City and documentation. Secondary data is data obtained through Bank BRI Bumi Beringin Unit, and also obtained through books obtained from local bookstores and the internet through Google Scholar in the form of books, journal articles and theses related to the topic of this research, namely the Impact of the BRI KUR Program on MSME Income. . The results showed that the impact of the BRI KUR Program Bumi Beringin Unit had a positive impact on MSMEs in the Culinary sector in Manado City which was caused by the difference in income received by MSMEs in the culinary sector, the difference that occurred was from the KUR loan capital used which could assist in the development of MSME businesses so that the occurrence of increase in income after using KUR BRI Bumi Beringin Unit, Wanea District, Manado City.

Strategi Pemasaran Produk Olahan Buah Durian Umah Duren Di Kota Manado Limbat, Tesalonika Millenia Ivone; Kaunang, Rine; Taroreh, Mellisa Lady Gisela
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

This study aims to find out how the marketing strategy for processed durian fruit Umah Duren in Manado City. This research was conducted from June to August 2022. The data analysis method used in this study was SWOT analysis. SWOT analysis is an analysis that includes efforts to identify strengths and weaknesses (internal), opportunities and threats (external) faced. The data used are primary data and secondary data. Primary data obtained directly from respondents by conducting direct interviews using questionnaires. Secondary data obtained from other information data related to this research. The results of this study indicate that the Marketing Strategy for Processed Durian Fruit Products Umah Duren in Manado City through the analysis method on the SWOT matrix is obtained at the coordinates of 1.67 : 2.68, which means that the position is in quadrant I, namely supporting the growth strategy (growth).

Analisis Pendapatan Usahatani “Stevia” Di Desa Tountimomor Kecamatan Kakas Barat Kabupaten Minahasa Rasuh, Indah Firgina; Kaunang, Rine; Pangemanan, Lyndon Reinhard Jacob
AGRI-SOSIOEKONOMI Vol. 19 No. 1 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i1.46109

This study aims to analyze the income and feasibility of Stevia farming in Tountimomor Village, West Kakas District, Minahasa Regency. The research was carried out for 3 months, from May to July 2022. The respondents in the study were determined deliberately. The data used are primary data collected through interviews based on questionnaires and secondary data obtained through Google Scholar in the form of books. The results showed that in the first 6 months the revenue did not cover all the costs incurred by farmers for the production of Stevia because all costs were incurred for 1 planting period which was for 6 years, so the income was still negative. Therefore, the second stage was continued, namely financial analysis to determine the feasibility of Stevia farming using the criteria of NPV, IRR, Net B/C and BEP. The results of the analysis of the feasibility of farming are feasible or Stevia farming in Tountimomor Village, West Kakas District, Minahasa Regency is feasible to implement.

Saluran Distribusi Pemasaran Komoditi Jahe Merah Di Pasar Karombasan Kota Manado Pasuhuk, Maryane Tasya; Kaunang, Rine; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 2 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i2.48335

This study aims to determine the red ginger commodity marketing distribution channel at Karombasan Market, Manado City. This research was conducted from September to October 2022. The selection of respondents was carried out using the Snowball Sampling technique. The data used are primary data and secondary data. Primary data was collected through interviews and direct observation with wholesalers, retailers and consumers at the Karombasan Market based on a questionnaire. So that the total respondents were 10 people. Secondary data was obtained from the Karombasan Market office, regarding the history of the Market, regional boundaries, and the structure of the Market management. Secondary data was also obtained from the internet via Google Scholar in the form of books, journal articles and theses related to the topic of this research. The method of data analysis is descriptive qualitative analysis. The results showed that the assessment of marketing distribution channels at the Karombasan Market consisted of 1 channel, farmers - wholesalers - retailers - consumers. Wholesalers buy red ginger to farmers from Bolaang Mongondow and South Minahasa areas as much as 1,000 kg. Wholesalers sell red ginger to retailers at a price of IDR10,000 per Kg and retailers sell red ginger to consumers at a price of IDR12,000 per Kg. The linkage of marketing institutions in each red ginger distribution process forms 3 streams, product flow, information flow, and financial flow.

Analisis Keuntungan Usaha Penggilingan Padi Di Desa Poopo Barat Kecamatan Ranoyapo Kabupaten Minahasa Selatan Soputan, Lavenda; Kaunang, Rine; Rori, Yolanda Pinky Ivanna
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50558

The objective of this research is to analyze the profit from the rice milling business West Poopo Village, Ranoyapo District, South Minahasa Regency. This research was conducted from April to June 2023. The data used in this research are primary data and secondary data. Primary data were obtained from direct interviews with rice mill business owners. Secondary data were obtained from the Village Office, the Central Bureau of Statistics and other sources related to research. The sampling technique in this study used the Non-Probability Sampling method with purposive sampling. The data analysis method used is descriptive analysis which will be presented in tabular form. The research results obtained showed that the rice mill business in Poopo Barat Village, Ranoyapo District was profitable, both during the harvest season and not during the harvest season. The profit earned during the harvest season is IDR10.096.287 and during the non-harvest season is IDR2.385.286. The average profit within one month is IDR1.040.131.

Analisis Strategi Pemasaran Bunga Potong Di Ilomata Florist Kelurahan Kakaskasen II Kecamatan Tomohon Utara Kota Tomohon Pabiaran, Melsi Syandika; Kaunang, Rine; Benu, Noortje Marsellanie
AGRI-SOSIOEKONOMI Vol. 19 No. 3 (2023): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v19i3.50584

This study aims to analyze the marketing strategy of cut flowers at Ilomata Florist, Kakaskasen II Village. This research was conducted from April to June 2023. The data used in this research are primary data and secondary data. The sampling technique in this study was using purposive sampling technique. The number of respondents in this research was 10 respondents. This study uses questionnaires and interviews to determine variable indicators on internal factors and external factors then determines weights and ratings using questionnaires and then determines the marketing strategy at Ilomata Florist. Data analysis method used is SWOT analysis. The results of the study showed that Ilomata Florist has a SO strategy, namely Ilomata Florist utilizes the Tomohon area as a city with the title of flower city which can easily reach consumers. Good product quality is also always maintained by Ilomata florists in an effort to retain old customers at reasonable prices. Ilomata Florist is also in quadrant I, namely being able to take advantage of strengths and opportunities as well as minimize weaknesses and prevent threats.

Perbandingan Pendapatan Usahatani Sayuran Dataran Tinggi Kentang Dan Bawang Daun Di Desa Sinsingon Barat Kecamatan Passi Timur Kabupaten Bolaang Mongondow Pianaung, Novia Putri; Kaunang, Rine; Waney, Nordy Fritsgerald Lucky
AGRI-SOSIOEKONOMI Vol. 20 No. 1 (2024): Agri-Sosioekonomi
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/agrsosek.v20i1.51018

This study aims to calculate the income of potato and green onion upland vegetable farming in West Sinsingon Village, East Passi District, Bolaang Mongondow Regency in one growing season. This study uses data from the growing season from October 2022 to January 2023. The total samples are 10 potato farmer samples and 10 leek farmer samples. Data were analyzed using mathematical calculations using the formula: I = R-C (I = Income, R = Revenue, and C = Expenditures). The research results showed that the average potato farming production was 20.827.59 kg. The average selling price of potatoes is IDR 13.000/kg, resulting in an average income of IDR 191.775.135.72/hectare. The average leek farming income produces a production of 12.585.03 kg. The average selling price is IDR 9.000/kg, resulting in an average income of IDR 51.493.375.11/hectare. Potato farming and leek farming in West Sinsingon Village, East Passi District are profitable. The average income from potato farming is relatively higher than the average income from leek farming with a difference of IDR 140.281.760.61/hectare/planting season.

Co-Authors Afiifa Ayudiah Yasinta Agnes E. Loho Alboyn Simarmata Aling, Jekris Anugrah Alvio G. Onibala Angelina ., Pesik Batz, Jeinivertz Meilano De Benu Olfie L. Suzana Benu Olfie L. Suzana Benu, Noortje Marselianie Benu, Noortje Marsellanie Brayen E. Aruperes Bungkolu, Ivone Paula Buton, Mulyadi ., Calvin N. Gifelem Calvin N. Gifelem, Calvin N. Caroline B. D. Pakasi Celcius Talumingan Celsius Talumingan Ceria Deviana Sihombing Charles Ngangi Charles R. Ngangi Charles R. Ngangi Christi S. Manoi Christofel Denis Ratu Christy P. Tuwongkesong Clara F. Mongisidi Daniel R. Monintja Dedie Tooy Denny Saroinsong Derek, Marhaeny Ketty Dormina Mike Sombuk Ellen G. Tangkere Ellen G. Tangkere Eman, Jeike Nadia Ernia . Sondakh Ernia . Sondakh, Ernia . Esry O.H. Laoh Esry Olly Harryani Laoh Eyverson ., Ruauw Eyverson ., Ruauw, Eyverson ., Eyverson Ruauw Eyverson Ruauw Eyverson Ruauw Eyverson Ruauw Ezra Christabel Wynne Turambi Fandi Ahmad Fandi Ahmad Fandiko Hiskia Brilian Koampa Ferry Runturambi Friska Erika Moonik Gene Henfried Meyer Kapantow Gloria Lady Pangkey Grace A. J. Rumagit Grace A. J. Rumagit Grace A. J. Rumagit A.J. Rumagit Grace A.J. Rumagit Gracella Kaparang, Gracella Grasheylla Zefanya Herry Frits Pinatik Hiskia Engelbert Tandibato Indah Firgina Rasuh Ivone Paula Bungkolu Jean F. J. Timban Jean F. J. Timban, Jean F. J. Jean Timban Jean Timban Jekris Anugrah Aling Jen Tatuh Jennifer Umboh Jenny ., Baroleh, Jenny ., Jenny Baroleh Jesica Octavia Najoan Jesica Tambuwun Jhudhita Dace Rumondor Joachim N.K. Dumais Joachim N.K. Dumais John Haluan Jubert M. J. R. Suoth Jubert M. J. R. Suoth, Jubert M. J. R. Juliana ., Mandei Juliana Mandei Juliana R. Mandey Juneke Marisa Sambuaga Juneke Marisa Sambuaga, Juneke Marisa Juwita Janeke Eman Kansil, Riffani ., Katiandagho, Theodora Maulina Komaling, Qivainsi Pratama Lakoy, Henro Arturito Lamaega, Jolanda Ch E Lantu, Melisa Santi Laoh, Esry Olly Harryani Laruke, Sri Wahyuni Lengkong, Gabriela Melisa Leonardus Ricky Rengkung Limbat, Tesalonika Millenia Ivone Loho, Eureka M. I. Z. Lolowang, Tommy Fredy Lorraine W. Th. Sondak Losung, Vega Savra Lumingkewas, Jelly Ribka Danaly Luntungan, Monalisa Anny Lyndon R. J. Pangemanan Lyndon Reindhard Jacob Pangemanan Lyndon Reinhard Jacob Pangemanan Mandei, Juliana ., Marhaeny Ketty Derek Marsel B. Robot Martha Marejke Sendow Meci Nilam Sari, Meci Nilam Meilania M.F Simbolon Meisje Yellie Memah Melele Kogoya Melissa L.G. Tarore Melissa Lady Gisela Taroreh Mellisa Lady Gisela Taroreh Memah, Meisje Yellie Mex Frans Lodwyk Sondakh Mex L. Sondakh Mex L. Sondakh Mex L. Sondakh Mikael Fernando Tampi Monalisa Anny Luntungan Mongisidi, Clara F. Monica P. Mumek Montolalu, Maya Hendrietta Moonik, Friska Erika Mukhlis Mukhlis Mukhlis Mulyadi ., Buton Munawir Kohongia Mysel Erika Walangitan Nadia Sriwahyuni Sihotang Neni ., Nuraeni Ngangi, Charles Reijnaldo Noortje Marselianie Benu Noortje Marsellianie Benu Nordy Fritsgerald Lucky Waney Nuraeni, Neni ., Nur’Ain Naki Oktavianus ., Porajouw Oktavianus ., Porajouw Oktavianus ., Porajouw, Oktavianus ., Olivia Claudia Pantas Olly Esry Laoh Onibala, Alvio G. Pabiaran, Melsi Syandika Pangemanan, Lyndon R. J. Pangemanan, Lyndon Reindhard Jacob Pangemanan, Lyndon Reinhard Jacob Pangemanan, Sandro ., Pangerapan, Angel Sharen Pantas, Olivia Claudia Pasuhuk, Maryane Tasya Paulus Adrian Pangemanan Pelealu, Revina Gita Pesik, Angelina ., Pianaung, Novia Putri Pinatik, Herry F Prahmawati, Endah Rasuh, Indah Firgina Ratu, Christofel Denis Rena Triana Hermanto Riffani ., Kansil Rini M. Supit Rini M. Supit, Rini M. Robot, Marsel B. Ronald N. Pakasi Ronald N. Pakasi, Ronald N. Rori, Yolanda Pinky Ivanna Rumagit, Grace Adonia Josefina Runturambi, Ferry Saiful ., Sarayar Sandro ., Pangemanan Sarayar, Saiful ., Sherly G. Jocom Siagian, Ariel Oden Sihombing, Ceria Deviana Silvanaria Marce Arikalang Simbolon, Meilania M.F Sisilia C. Pontoh Sombuk, Dormina Mike Sondakh, Mex Frans Lodwyk Soputan, Lavenda Sri Wahyuni Laruke Stella Deiby Umboh Tampi, Mikael Fernando Tandibato, Hiskia Engelbert Taroreh, Melissa Lady Gisela Taroreh, Mellisa L. G. Taroreh, Mellisa Lady Gisela Teltje Koapaha Tesalonika Millenia Ivone Limbat Theodora M. Katiandagho Theodora M. Katiandagho Theodora Maulina Katiandagho Timothy D.R. Ginting Tommy F. Lolowang Tommy F. Lolowang Tommy F. Lolowang Tommy Fredy Lolowang Tri Kristiono Tri Kristiono, Tri Umboh, Riel J J Valiant G. Marlessy Ventje V. Rantung Ventje V. Rantung Vicky R.B. Moniaga Vicky R.B. Moniaga Victor P.H Nikijuluw Vilanri Gloria Mongdong Walangitan, Mysel Erika Waney, Nordy Fristgerald Lucky Waney, Nordy Fritsgerald Lucky Wariki , Barce Andries Feriano Wenda, Depius Wowor, Zefania Gracia Yelfita Dampi Yolanda P.I. Rori Yudha Pranata Mangowal Zefania Gracia Wowor

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