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All Journal Distribusi Journal of Institution And Sharia Finance Dedikasi: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bumi Raflesia REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Empowerment : Jurnal Pengabdian Pada Masyarakat Rengganis Jurnal Pengabdian Masyarakat MUSLIMPRENEUR : Jurnal Ekonomi dan Kajian Keislaman Agroteksos Jurnal of Applied Business and Banking (JABB) ProBisnis : Jurnal Manajemen Penamas: Journal of Community Service Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bhinneka Jurnal Manajemen dan Bisnis Jurnal Pepadu Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Pengabdian Masyarakat Bangsa Jurnal Abdi Anjani Al Qardhu Jurnal Ekonomi dan Bisnis Islam Media for Empowerment, Mobilization, and Innovation in Research & Community
Zamroni Alpian Muhtarom
Universitas Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Jurnal Pepadu

 1 
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
PENINGKATAN KUALITAS PELAYANAN MELALUI PELATIHAN SADAR WISATA DI KAWASAN PARIWISATA SENGGIGI KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Rinuastuti, Baiq Handayani; Dakwah, Muhammad Mujahid; Muhtarom, Zamroni Alpian; Supryadi, Didy Ika; Putra, Taufan Handika
Jurnal Pepadu Vol 5 No 2 (2024): Jurnal PEPADU
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v5i2.4999

Abstract

The purpose of this community service program is to increase understanding to training participants, especially tourism actors in Senggigi Village to provide the best service to tourists. The training methods provided include management and arrangement of tourist attractions, hospitality and conducting Focus Group Discussions (FGDs) in order to increase public awareness of tourism in the Senggigi Area. The results of the training showed that participants got a good understanding of awareness in maintaining a sustainable tourism area by making a program plan to improve the quality of tourist attraction services based on Sapta Pesona in the Senggigi tourism area. Through this service activity, participants were able to compile and convey ideas and aspirations to stakeholders or the local government.
PELATIHAN STRATEGI DIGITAL MARKETING EFEKTIF UNTUK PELAKU UMKM DI DESA SENGGIGI, KABUPATEN LOMBOK BARAT Abdurrahman, Abdurrahman; Dakwah, Muhammad Mujahid; Girsang, Zefanya Andryan; Muhtarom, Zamroni Alpian; Rinuastuti, Baiq Handayani; Roodhi, Mohammad Najib; Mulyono, Lalu Edy Herman; Ibrahim, Isra Dewi Kuntary
Jurnal Pepadu Vol 6 No 2 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i2.7497

Abstract

Senggigi Village is one of the tourist villages with abundant natural resources. It is located in Batulayar Subdistrict, West Lombok Regency, West Nusa Tenggara Province. Senggigi Village is known for its beautiful beaches and the hospitality of its people. In addition, Senggigi Village has local products that support tourism activities in the village as souvenirs for tourists visiting Senggigi. To enhance the potential of local businesses in Senggigi Village, it is necessary to provide guidance to SMEs with the aim of offering effective digital marketing strategy training for local SMEs. This training can improve SMEs' ability to optimize the use of social media and e-commerce as marketing tools for their products. The activity methods include initial observation, focus group discussions (FGD), training, hands-on practice, and post-training guidance. The results of this activity demonstrate an increase in participants' understanding and skills in creating promotional content, managing business social media accounts, and developing digital marketing strategies tailored to their respective products using the Marketing Decision Support (MDS) approach. The conclusion of this activity is that digital marketing training provides tangible contributions to enhancing the business capacity of SME operators and can serve as a model for sustainable community service.
Co-Authors Abadi Gunawan, Rio Abdurahman Abdurrahman Abdurrahman Abdurrahman Adrianda Anwar Adrianda Anwar Ahmad Zainal Wafik Akbar Adiguna Alim, Sahirul Anwar, Adrianda Apriadi, Apriadi Azzahroh, Evrita Putri Baehaqi Baehaqi Baiq Handayani Rinuastuti Baiq Handayani Rinuastuti, Baiq Handayani Budiman Budiman Busman, Sherwin Ary Denik Tirtaningrum, I Dewa Ayu Devitha Meyra Wulandari Dewi Kuntary Ibrahim, Isra Dhanny Safitri Didy Ika Supryadi Dimas Firmansyah Dimas Pratomo Faizin, Mu'adil Fathan Prayana Putra Fathanah, Fani Febriyanti, Kadek Ayu Fhiratullah, Aditya Genadi, Yeldy Dwi Ghina Aurelia Rachman Gilang Primajati Halimatuzzahrah Hammad, Rifqi Hasanah, Ratu Nastriyah Mu'minatul Herman, Lalu Edy Hilmi, Suhaemi Himawan Sutanto I Gusti Agung Arista Pradnyani, I Gusti Agung Arista I Gusti Anindita Hendryanadewi I Nyoman Switrayana I Wayan Bratayasa I.G.A Arista Pradnyani I.G.A. Arista Pradnyani Ibrahim, Isra Dewi Kuntary Ilham, M. Rozi Fatwa Indira Tri Prajarani Intan Permata Hati Jayadi, Rahmat Jumaedi, M. Kurnia, Juan Kurniadin Abd Latif Kusmayadi, Iwan Lale Haydi Megaviana Lestari Ujianto, Lestari Maziah Abu Talib, Siti Milawati, Nurfazila Muhammad Haris Nasri Muhammad Mujahid Dakwah Nazwin, Asfarony Hendra Ni Wayan Adelia Mutiara Asri Nila Rahayu Paranata, Adika Putra, Taufan Handika Putri, Dwi Noorma Rahayu, Nila Rifqi Muhammad Riska Dwi Lestari rodhi, mohammad najib sahirul alim Saleh, Hendri Sherwin Ary Busman Suliartini, Ni Wayan Sri Suprayetno, Djoko Suud Sarim Karimullah Tifani Dame Hasany Triwibowo, Ananto Ulfa, Rahmatin Wafik, Ahmad Zaenal Widiaty, Eny Yeldy Dwi Genadi Zaini, Muh Zaulkarnaen Zefanya Andryan Girsang