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Journal : Humanities Horizon Journal

Thrift Traders' Survival Strategy After the Issuance of the Used Clothes Import Policy at the Comboran Market, Indonesia Pratama, Ilyas Shaso; Adi, Khofifatu Rohmah; Ratnawati, Nurul
Humanities Horizon Vol. 1 No. 3 (2024)
Publisher : PT. Pena Produktif Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63373/3047-8014/17

Abstract

This research was conducted at the Comboran Market on Prof. Moch Yamin Street, Sukoharjo, Klojen District, Malang City with the following objectives: 1) to describe the background of thrift traders selling at the Comboran Market, and 2) to describe the survival strategy of thrift traders after the issuance of the policy of importing used clothes in the Comboran Market. This study uses a descriptive qualitative method. Data analysis uses the interactive model of Miles, Huberman, and Saldana. The results of this study reveal that the background of Thrift traders in the Comboran Market is due to the potential for great interest in used clothing buyers in the Comboran Market and generate income with large profits. The name of the second-hand goods market has become an identity for the Comboran Market, and its location is easily accessible because it is in the middle of the city. The survival strategy of thrift traders after the issuance of the policy of banning the import of used clothes is with an active strategy, namely by maintaining existing potential such as utilizing family members as workers and being selective in choosing merchandise. The passive strategy is not to buy bales of used clothes at the agency, however, look for branded used clothes and buy them at a low price and resell them at a price that can make a profit. Also, a network strategy by building good relationships with agents and buyers so that daily needs can be met.
Co-Authors Adella Signal Putri Agung Wiradimadja Agus Purnomo Agus Purnomo Alfyananda Kurnia Putra Amatullah, Aulia Annas Waladul Mufid, M. Khoirul Armawati Hidayati Assegaf, Syaipul Auliafani, Yuni Auliya Tiarista, Auliya Tiarista Bashofi, Ferdinan Bashofi, Ferdinan  Bayu Kurniawan BAYU KURNIAWAN Bayu Kurniawan Bima Wahyu Pratama Bima Wahyu Pratama Chatarina Umbul Wahyuni Cinde Ririh Windayu Desinta Dwi Rapita Desismansyah, Surya Dewi Saraswati, Dewi Diana Anggita Nareswari Diana Anggita Nareswari Didik Sukriono Dora , Nuriza Dwi Rapita, Desinta Dwi Rosita, Febty Andini Eko Putro, Santi Dwi Retno Elviana Febrianti Elviana Febrianti Endika Priambodo Susanto Fahra Afrianti Azzahra Farihah, Siti Nur Fariski, Aulia Isnaeni Ferdinan Bashofi Ferdinan  Bashofi Flariska Ernanda Maiyuni Flariska Ernanda Maiyuni Hatami, Faula Anis I Nyoman Ruja Idris Idris Idris Idris Ilmah, Fadhilatul Iriana Putri, Chania Ratu Khofifatu Rohmah Adi Khusna, Nadiya Hidayatul Kinasih, Tita Laila Citra Lala Zaenia Pratiwi Lidiyatul Muna Lidiyatul Muna Lilis Yuliana Listyo Yudha Irawan Luly Triningsih Mara Qonitatillah Meidi Saputra Mohd Hairy Ibrahim Mokhamad Husni Mubaroq Mubarok, Nurhadi Muhammad Burhanudin Fadly Muhammad Mujtaba Habibi Nantana, M. Gebryna Rizki Neni Wahyuningtyas, Neni Nevy Farista Aristin Nevy Farista Aristin, Nevy Farista Nirmala, Pratidina Okta Nurlita Nazma Prameswari Nuroh, Lailatun Pratama, Ilyas Shaso Priambodo Susanto, Endika Pure, Isha Romadhina, Lailatul Sari Dewi Sari, Ninik Yustina Sejati, Muhammad Daffa Firzatullah Kstaria Shahnas Ilmi Sheila Alfania Sukamto Sukamto Sukamto Sukamto Talitha Rachman Dordia Tanio, Gusti Indra Wiradarma, Rahadyan Wulandari, Dita Risky Dwi Wulandari, Santi Agustina Yudairawan, Listyo