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All Journal Jurnal The Messenger Distribusi TheJournalish: Social and Government ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Journal of Artificial Intelligence and Digital Business INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) Journal of Management, Entrepreneurship and Tourism Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat Income : Digital Business Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
Widia Febriana, Widia
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Analisis Pengaruh E-commerce Terhadap Perilaku Konsumtif Mahasiswa (Studi Kasus Pada Mahasiswa Program Studi Bisnis Digital Universitas Bumigora) Prasetyo, Rahman; Komala, Rina; Febriana, Widia
Income : Digital Business Journal Vol. 1 No. 2 (2023)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v1i2.3211

Abstract

The development of technology and the ease of information at this time is very influential in all aspects of life, for example the use of social media is not only used as a means of obtaining information and as a means of self-performance but social media is widely used as a means of doing business which we usually call an online shop. with increasingly evolving technology, there are now many online buying and selling sites which collect many online shops into one site that makes it easy for shoppers to get the items they want with various promos promising to attract students to shop there. In this study The researcher wants to know how the influence of the development of E-Commerce on the consumptive behavior of management students at Tidar State University. The method used in this study is descriptive qualitative method with a sample of 50 students majoring in Digital Business of the Bumigora University by distributing questionnaires. The results show that of the 26 samples taken it appears that the biggest effect of student consumptive behavior on E-commerce is caused by the promo or discount factor given by E-commerce sites at the beginning of the month.
Pemanfaatan media marketing pada aplikasi Instagram untuk meningkatkan omset penjualan Febriana, Widia; Komala, Rina; Ramdani, Rizal
Income : Digital Business Journal Vol. 2 No. 1 (2024)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/income.v2i1.3558

Abstract

Era digital adalah sebuah masa atau zaman dimana hampir seluruh bidang dalam tatanan kehidupan sudah dibantu dengan teknologi digital. Pada era digital, pola berbelanja masyarakat menjadi bergeser, kegiatan yang awal mulanya dilakukan dengan cara bertemu dan bertatap muka secara langsung atau melalui media konvensional seperti televisi, radio bahkan koran. Digital marketinga dalah sebuah kegiatan mempromosikan produk atau jasa (branding) yang dilakukan lewat website maupun media sosial. Aplikasi Instagram di Indonesia banyak dimanfaatkan untuk berkreativitas hingga berbisnis oleh masyarakat. Salah satu akun Instagram yang aktif dalam menggunakan aplikasi ini sebagai digital marketing adalah @azkyarahijabku. Akun tersebut merupakan salah satu akun yang berisi mengenai informasi seputar pashion, yang memproduksi baju-baju syar’i, seperti gamis, jilbab anak, hingga baju koko. Digital marketing merupakan penerapan teknologi digital untuk menciptkan saluran yang dapat berhubungan dengan konsumen potensial agar tujuan pelaku usaha dapat berjalan secara efektif. Tujuan penelitian ini adalah untuk mengetahui teknik digital marketing dan menaikkan omset penjualan.Hasil penelitian yang didapatkan adalah akun Instagram @azkyarahijabku menggunakan teknik digital marketing yaitu teknik sales promotion. Manfaat penelitian ini adalah untuk menambah wawasan dan penegatahuan serta memberi informasi dan alternatif digital marketing melalui aplikasi Instagram.
[Retracted] Pengaruh Integritas Siswa terhadap Academic Fraud: Dimensi Fraud Pentagon Theory (Studi Kasus Pada Siswa di Pondok Pesantren Nurul Hikmah Kabupaten Lombok Barat) Muliani, Muliani; Febriana, Widia; Ayu, Baiq Dinda Puspita
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 4, No 01: April 2025
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v4i01.1293

Abstract

Artikel ini ditarik pada tanggal 31 Juli 2025 atas permintaan penulis karena merupakan duplikasi dari publikasi sebelumnya pada tahun 2022. Penarikan dilakukan untuk menjaga integritas ilmiah publikasi.
Meningkatkan Kepuasan Kerja: Peran Work Life Balance dalam Memediasi Fleksibilitas dan Budaya Kerja wilyningsih, ni ketut ayu; Yuliana, Ika; Makiah, Makiah; Febriana, Widia
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v5i2.1383

Abstract

PT Gojek Indonesia Tbk is a prominent Indonesian technology firm renowned for its diverse digital services, including transportation, food delivery, retail, and payment solutions. PT Gojek employs a workforce division, which includes Gojek drivers. The quality of work outcomes is contingent upon the job happiness of Gojek drivers. Work flexibility and organisational culture directly impact job satisfaction, while indirectly, they may be influenced by work-life balance. The study comprised 84 samples obtained through purposive sampling. The findings indicated that work flexibility did not significantly impact job satisfaction. The work culture exerted a favourable and substantial influence on job satisfaction. Work flexibility exerted a favourable and substantial influence on work-life balance. The work culture did not significantly impact work-life balance. The equilibrium between work and personal life exerted a favourable and substantial influence on job satisfaction. Work-life balance can facilitate the connection between work flexibility and job happiness. WLB cannot facilitate the connection between work culture and job happiness.
Memahami Strategi Komunikasi Pemasaran Kartu Brizzi PT Bank BRI, Tbk. Kanwil Semarang Febriana, Widia
Jurnal The Messenger Vol. 7 No. 2 (2015): July-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v7i2.295

Abstract

With increasing public awareness of the technology, there are a trend the demand for banking products based on technology, in particular transactions through cards. But the public's knowledge about the e-money making product marketing e-money is still lacking. To overcome this, we need a marketing communication strategy of e-money is appropriate and effective. The cornerstone of the theory used in this study the theories of Kotler Kotler, said that elements of the promotion mix (promotion mix) consists of five main device, namely: Advertising, Sales Promotions, Public Relations and publicity, Personal Selling and Direct Marketing. This research aims to determine the effectiveness of of the activities of marketing communications strategy that has been done. To analyze the marketing communication strategies, conducted research at PT. Bank Rakyat Indonesia (Persero) Regional Office Semarang. Data collected from various sources consisting of external factors and internal, ie interviews, observation and documentation. Furthermore, these factors were analyzed to get the strategy formulation. Resource persons / informants consists of the CBK offices and the Customer card user Semarang BRIZZI. All of the strategies undertaken in marketing BRIZZI, the most effective way is to give the gift of groceries to customers BRIZZI users when shopping at the supermarkets in Semarang.
Trade Openness and Unemployment: A Panel Cointegration for the G20 Countries Zahrah, Zahrah; Hendri, Wira; Febriana, Widia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.929

Abstract

In 1999, G20 was formed to provide a new mechanism for extending the key economic and financial policy issue and promote co-operation for gaining stable and sustainable world economic growth. The world trading system creates a new founded trade and investment working group which impact on the high productions due to the trade openness through the high job opportunities. However, there is different effects founded between trade openness and unemployment among G20 countries. A notable research gap in this study is the absence of congruence between the results of previous studies and the phenomena observed in the field, particularly in the context of a more extensive population sample, specifically the G20 countries. It urges a further examination trade openness and unemployment in order to gain a comprehensive understanding of the current state of affairs. It used the data spanning over 25 years (1999 – 2023) in G20 Countries for unemployment, trade openness, GDP, Government Expenditure in Education, Trade and Investment Freedom. The analysis of model used Panel Unit Root Test, Panel Cointegration Test as well as FMOLS and DOLS estimator. The result shows that all variables are cointegrated for the entire G20 countries in long-run relationship. However, the GDP has significant and negative effect on unemployment rate but GEE has positive relationship even it has significant effect towards unemployment rate. While trade and investment freedom have negative and unsignificant effect on unemployment rate, whereas the trade openness has a positive nexus with unemployment rate.
Pengaruh Literasi Keuangan, Sikap Keuangan, dan Fintech Payment Terhadap Perilaku Menabung Generasi Z Junanda, Indri Amelia; Febriana, Widia; Widiyasti, Baiq Dinna; Alpiansah, Restu; Nirwana, Baiq Nadia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.677

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan, sikap keuangan, dan fintech payment terhadap perilaku menabung Generasi Z di Kota Mataram. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan metode pengumpulan data menggunakan kuesioner. Sampel dalam penelitian ini berjumlah 96 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, dan dianalisis menggunakan metode regresi linier berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa secara simultan literasi keuangan, sikap keuangan, dan fintech payment berpengaruh positif dan signifikan terhadap perilaku menabung.Temuan ini menegaskan pentingnya pemahaman dan sikap keuangan yang baik, serta adaptasi terhadap teknologi pembayaran digital dalam mendorong perilaku menabung di kalangan Generasi Z. Penelitian ini memberikan implikasi praktis bagi lembaga keuangan, edukator, dan pengambil kebijakan dalam merancang program literasi keuangan dan inovasi layanan keuangan digital yang sesuai dengan karakteristik generasi muda.
Analysis of The Effectiveness of Cloud-Based Operations Management in Digital SMES Febriana, Widia; Yoga Sumadewa, I Nyoman; Anggriani, Rini; Zahrah, Zahrah
JMET: Journal of Management Entrepreneurship and Tourism Vol. 3 No. 2 (2025): July, Journal of Management Entrepreneurship and Tourism (JMET)
Publisher : Sumber Belajar Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61277/jmet.v3i2.198

Abstract

The rapid development of digital technology has encouraged Micro, Small and Medium Enterprises (MSMEs) to adopt cloud-based operation management systems. This study aims to analyze the effectiveness of cloud technology implementation in supporting the operational activities of digital-based MSMEs, especially in the aspects of work efficiency, decision making, and adaptation to market changes. The method used is a qualitative approach with case studies on several MSMEs that have implemented cloud systems in their operational management. Data were collected through in-depth interviews, direct observation, and documentation of operational activities. The results show that the use of cloud-based systems has a positive impact on increasing operational efficiency, data transparency, and flexibility in resource management. In addition, MSMEs that utilize this technology tend to be more adaptive to market dynamics and faster in responding to customer needs. However, there are also some challenges, such as limited digital literacy and dependence on a stable internet connection. In conclusion, cloud-based operation management is an effective solution for digital-based MSMEs, although a sustainable mentoring and training strategy is needed for optimal and sustainable implementation
Pentingnya Desain Kampanye Merek dalam Meningkatkan Kesadaran dan Loyalitas Konsumen Sumadewa, I Nyoman Yoga; Hasbullah, Hasbullah; Febriana, Widia; Noviansyah, Noviansyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 1 (2025): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i1.499

Abstract

Desain kampanye merek memainkan peran strategis dalam membentuk persepsi konsumen terhadap suatu produk atau layanan. Penelitian ini membahas pentingnya elemen visual dan naratif dalam kampanye merek sebagai sarana untuk meningkatkan kesadaran merek (brand awareness) sekaligus mendorong loyalitas konsumen. Dalam lanskap persaingan pasar yang semakin kompetitif, kampanye yang dirancang secara efektif tidak hanya menarik perhatian, tetapi juga membangun keterikatan emosional dengan audiens. Studi ini mengkaji berbagai pendekatan desain kampanye, mulai dari identitas visual, pesan komunikasi, hingga konsistensi merek di berbagai platform. Hasil kajian menunjukkan bahwa desain yang kuat dan kohesif dapat memperkuat citra merek, mempermudah konsumen dalam mengenali merek, serta menumbuhkan kepercayaan jangka panjang. Selain itu, keterlibatan konsumen dalam kampanye interaktif terbukti meningkatkan rasa kepemilikan dan kedekatan terhadap merek. Temuan ini menegaskan bahwa desain bukan sekadar aspek estetika, melainkan fondasi utama dalam strategi pemasaran modern. Dengan demikian, pemahaman yang mendalam tentang desain kampanye merek menjadi kunci dalam menciptakan hubungan yang berkelanjutan antara merek dan konsumen.
Pelatihan Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing: Manajemen Keuangan dan Pemasaran pada UKM Lebah Sempage melalui Pelatihan Akuntansi Sederhana dan Digital Marketing Febriana, Widia; Fahry; Anggriani, Rini; Komala, Rina; Fikri Rahman, Haikal; Ulya khae Roni , Izzatul
Jurnal Tiyasadarma Vol. 3 No. 1 (2025): Juli 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v3i1.405

Abstract

Small And Medium Enterprises Play An Important Role In The Economic Development Of A Region, As They Have The Ability To Absorb Labor And Contribute To The Economy. In Lebah Sempage Village, Smes Face Challenges In Financial Management And Marketing, Which Hinders Their Growth And Expansion. This Study Aimed To Provide Financial Management And Digital Marketing Training To Smes In Sempage Bee Village To Improve Their Financial Performance And Increase Their Sales. The Training Program Consisted Of Several Stages, Including A Field Survey, Providing Training On Financial Reporting, Opening Market Networks Through Promotional Activities, And Offering Knowledge On Marketing Strategies To Increase Local Sales. The Financial Management Training Focused On The Use Of Digital Financial Reports, Which Help Sme Owners Accurately Record Their Sales, Purchases, And Expenses. The Digital Marketing Training Covered Topics Such As Creating Promotional Content And Utilizing Various Digital Platforms To Reach A Wider Audience.
Co-Authors ., Darusalam Abdurahman Abdurrahman Anggriani, Rini Baiq Dinda Puspita Ayu Baiq Dinna Widiyasti Baiq Nadia Nirwana christofer satria Fahry Fahry, Fahry Fikri Rahman, Haikal Hasbullah Hasbullah I Nyoman Yoga Sumadewa Irwan Cahyadi Istin Fitriana Aziza Josman, Lady Faerrosa Juliana Palit Junanda, Indri Amelia Komala, Rina Lalu Yayan Ardiansyah Lilik Widyawati M. Chothibul Umam Assa’ady Madani , Miftahul MAKIAH Muliani Muliani, Muliani Noviansyah Noviansyah, Noviansyah Ondi Asroni Prasetyo, Rahman Restu Alpiansah Rizal Ramdani rodhi, mohammad najib Siti Soraya Susilo Talidobel Ulya khae Roni , Izzatul Urfina, Yasyifa Dian Wardi, Putri Amalia Widyawati , Lilik Wilyningsih, Ni Ketut Ayu Wira Hendri Yuliana, Ika Zahrah, Zahrah