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Mughni Sulubara, Seri
Universitas Muhammadiyah Mahakarya Aceh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Optimalisasi Strategi Digital Marketing Berbasis Data Analytics dan Social Media Engagement untuk Meningkatkan Brand Awareness dan Konversi Penjualan di Era Ekonomi Digital 5.0 Julian Chandra; Seri Mughni Sulubara
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4981

Abstract

Era Ekonomi Digital 5.0 menuntut perusahaan untuk mengelola pemasaran secara lebih cerdas dan humanis melalui pemanfaatan teknologi digital dan kedekatan dengan konsumen. Penelitian ini bertujuan menganalisis optimalisasi strategi digital marketing berbasis data analytics dan social media engagement untuk meningkatkan brand awareness dan konversi penjualan. Pendekatan yang digunakan bersifat deskriptif dengan menitikberatkan pada pemanfaatan data dari berbagai kanal digital (insight media sosial, web analytics, dan data penjualan) sebagai dasar perumusan konten, penjadwalan publikasi, segmentasi iklan, serta pengelolaan interaksi dua arah dengan audiens. Hasil kajian menunjukkan bahwa integrasi data analytics memungkinkan perusahaan memahami karakteristik dan perilaku audiens secara lebih rinci, sehingga pesan pemasaran dapat disesuaikan secara lebih tepat sasaran. Kondisi ini berimplikasi pada peningkatan indikator brand awareness, antara lain jangkauan (reach), tayangan (impressions), pertumbuhan pengikut organik, serta frekuensi penyebutan merek dalam percakapan digital. Selain itu, penguatan social media engagement melalui konten interaktif, komunikasi yang responsif, dan pelibatan audiens dalam user-generated content terbukti membangun kedekatan emosional dan kepercayaan terhadap brand, yang pada akhirnya mendorong peningkatan click-through rate, conversion rate, dan pembelian ulang. Secara keseluruhan, penelitian ini menyimpulkan bahwa strategi digital marketing yang dioptimalkan melalui kombinasi data analytics dan social media engagement menjadi kunci dalam meningkatkan brand awareness dan konversi penjualan di era Ekonomi Digital 5.0. Implikasi manajerialnya adalah perlunya investasi seimbang pada teknologi analitik dan penguatan kapasitas sumber daya manusia, serta penerapan siklus perencanaan, pelaksanaan, evaluasi, dan perbaikan berkelanjutan dalam pengelolaan pemasaran digital
Rule Of Law Mahkamah Syariah Aceh Seri Mughni Sulubara; Murthada Murthada
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 1 No. 3 (2023): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v1i3.339

Abstract

Rule of law is a circus that aims to enforce the law in accordance with existing laws and regulations. The function of the Rule of Law is essentially a formal guarantee of a "sense of justice" for the Indonesian people and also "social justice" so that it was regulated in the preamble of the 1945 Constitution. Map and instructive for state administration. This is so that the law can protect all citizens without any intervention from any party by enforcing and placing the law in the highest position. In this case, any new person can be subject to legal sanctions when the person concerned commits a violation. According to Soerjono Soekanto, the main problem in the Rule of Law lies in its own law (applicable laws and regulations), law enforcers, namely parties who oversee the application of law, facilities or facilities that support the application of law, the society in which the law is enforced and the legal culture in its society. These factors are closely related to the essence of law enforcement. In this article, the author tries to elaborate the Rule of Law of the Aceh Syar’iyah Court
Legalitas Perjanjian Kerja bagi Pekerja Informal dan Pekerja Gig Economy di Kota Medan Nanci Yosepin Simbolon; Alusianto Hamonangan; Ria Sintha Devi; Ramsi Meifati Barus; Herdi Munte; Novi Juli Rosani Zulkarnain; Darwin Sinabariba; Seri Mughni Sulubara
Jurnal Kabar Masyarakat Vol. 4 No. 2 (2026): Mei: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i2.3891

Abstract

 This community service activity examines the legality of employment agreements involving informal workers and gig economy workers in Medan City amid the rapid growth of the digital economy. The study focuses on the form, content, and legal implications of employment agreements, as well as the extent to which such agreements provide protection for workers who possess weak bargaining positions. The method employed is a socio-juridical approach with qualitative analysis through literature studies on laws and regulations, related academic references, and interviews with gig economy workers, informal workers, and other relevant parties. The findings indicate that although most employment agreements formally fulfill the legal requirements under civil law, materially they tend to be unbalanced by positioning workers as “partners” without adequate labor rights protection. In the non-platform informal sector, employment relationships are generally based only on verbal agreements that do not clearly regulate rights, obligations, or dispute resolution mechanisms. The low level of workers’ legal literacy also contributes to their limited understanding of contractual provisions. Therefore, strengthening legal literacy, developing fairer employment agreement models, and formulating more responsive policies are necessary to ensure proper legal protection for informal and gig economy workers.
Community Legal Education: Narcotics Prevention and Civil Rights Protection Seri Mughni Sulubara; Yeni Irma Normawati; Harry Fauzi; Bohari Muslim; Amrizal
Jurnal Pengabdian Masyarakat Vol. 7 No. 1 (2026): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v7i1.2962

Abstract

Purpose: To empower communities through integrated legal education programs that prevent narcotics abuse, safeguard citizens' civil rights, and foster a safer, rights-respecting society. Method: This program employs a community-based, interactive legal education model to prevent narcotics abuse while protecting civil rights. It integrates preventive strategies like early awareness campaigns and rights education, drawing from successful Indonesian initiatives. Practical Applications: Practical applications of "Community Legal Education: Narcotics Prevention and Civil Rights Protection" involve real-world implementations that educate communities on drug risks while upholding rights like fair trials and rehabilitation access. These applications target schools, villages, and youth groups for sustainable impact. Conclusion: Community Legal Education on Narcotics Prevention and Civil Rights Protection effectively bridges knowledge gaps, empowering communities against drug abuse while safeguarding fundamental rights.
Co-Authors Alusianto Hamonangan Amrizal Amrizal Amrizal Amrizal Amrizal Andika Saputra Andika Saputra Ashari Efendi Atiega Rangkuti, Irma Azahari Zairie Ahmad Azahari Zairie Ahmad Bambang Eko Prayetno Bohari Muslim Bohari Muslim Budiman Budiman Darmika Sempena Darwin Sinabariba Dea Humaira Desi Purnama Sari DESI PURNAMA SARI Diana Juwita Eka Lestari Sitepu Evi Lestaria Fachrul Razi Fachrul Razi Hanita Azrica Harry Fauzi Harry Fauzi Harry Fauzi, Harry Hasma Yanti Herdi Munte Hilma Rahmatillah Irma Atiega Rangkuti Iskandar Iskandar Julian Chandra Kheriah Laya Shafura Lenyta Mawaddah Lubis, Hidayati Purnama M Fizza Anggara M. Fadli Ferdiansyah Putra Machfud Maula fitri Maulida Maulida Mawaddah Mawaddah Mira Ariya Putri Mira Ariya Putri Mulyani Ulan Dari Murthada Murthada Murthada Murthada Murthada Musmulyadi, Musmulyadi Muttmainnah Mahbengi Muttmainnah Mahbengi Nadila Ulfa Namira Simah Bengi Nanci Yosepin Simbolon Nanda Wulandari Niswatul Khaira Novi Juli Rosani Zulkarnain Novia Mawarni Novia Mawarni Nurhayati Nurhayati Nurkhalisah Nurkhalisah Nurkhalisah, Nurkhalisah Oni Tri Asri Putra Bahgia Rahmat Roza Raika Supia Ramsi Meifati Barus Ranti Maulya Ria Sintha Devi Riska Riska Riska Riska Riska Riska Riska Rubiah Rubiah Rubiah Rubiah Sinta Amelia Sulistio Ningsih T. Saiful Basri Taifatul Jannah Tasril, Virdyra Ulandary, Yury Virdyra Tasril Yanti, Syafridha Yeni Irma Normawati Yeni Irma Normawati Yulistiana Dewi Yulpa Yanti Yulpa Yanti Zainal Abidin Zainal Abidin Zainuddin, Zulfa Zikri Yandi Zikrullah Zikrullah Zulfa Zainuddin