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All Journal HUMANIS Gondang: Jurnal Seni dan Budaya Rainbow : Journal of Literature, Linguistics and Cultural Studies INTERACTION: Jurnal Pendidikan Bahasa Journal of Language and Literature Jurnal Ide Bahasa Lexeme : Journal of Linguistics and Applied Linguistics ABIDUMASY : Jurnal Pengabdian kepada Masyarakat Indo-MathEdu Intellectuals Journal International Journal of Education and Social Science (IJESS) Jurnal Ilmiah Pengabdian dan Inovasi TELL - US JOURNAL Jurnal Pengabdian Sosial JUAN: Jurnal Pengabdian Nusantara JPMI Litera : Jurnal Bahasa dan Sastra Jurnal Pengabdian kepada Masyarakat IPTEKS J-CEKI INTERACTION: Jurnal Pendidikan Bahasa Jurnal Pengabdian Pada Masyarakat IPTEKS
Ni Ketut Putri Nila Sudewi
Universitas Bumigora
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Journal : J-CEKI

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Language Strategies in Tourism: Analysing Code-Switching Among Sasak Tour Guides on Social Media Putri Nila Sudewi Ni Ketut; Rukmana Fachrul Islam; Titik Ceriyani Miswaty; Suparlan Suparlan; Abdurrahman Shaleh Reliubun
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6295

Abstract

Social media have transcended their role as mere communication tools, evolving into dynamic spaces where intricate sociolinguistic behaviors are reflected. Lenhart (2020) identified platforms such as Instagram, TikTok, and X becoming integral to daily communication and identity expression. It has facilitated cultural exchange and created opportunities for multilingual communication. This study examines the language strategies employed by Indonesian tour guides on social media, focusing on the phenomenon of code-switching and its functions proposed by Hoffman's (1991). The findings found there were three types of code switching used, such as intra-sentential, inter-sentential, and tag switching. The most type of code switching uttered by the guide is intra-sentential switching. The function is to incorporating local terms and switching languages, they add cultural nuance, emphasize key points, engage the audience, and vividly convey specific behaviors.
Co-Authors Abdul Muhid, Abdul Abiyyu Alghozy Pramanaputra Agus Syahid Alfilail, Nur Alwaeni, Alvia Chaerul Ihsanul Mubin christofer satria Dewi, Baiq Kartika Purnama Dewi, Ni Putu Sinta Dewi, Puspita Diah Supatmiwati Gusti, Dharma Hilda Hastuti Islam, Rukmana Fachrul Jayawarsa, A.A. Ketut Lela Rahmawati Miswaty, Titik Ceriyani Muhid , Abdul Muhlisin Muhlisin Muhlisin Muhlisin Muhlisin Nahdlatuzzainiyah, Nahdlatuzzainiyah Neny Sulistianingsih Ni Nyoman Widani, Ni Nyoman Nur Alfilail Nur Alfilail Pramanaputra, Abiyyu Alghozy Puspita Dewi Puspita Dewi, Puspita Putrajip, Mohamad Yudisa Rahmawati, Lela Ramdhani, Suciaty Reliubun, Abdurrahman Shaleh Rosidah Alawiyah Soegiarto, Herryono Suciaty Ramdhani Suciaty Ramdhani Suparlan Suparlan Sutarman Sutarman Sutarman Syafira Mahfuzi Ardiyati Syamsurijjal Syamsurrijal, Syamsurrijal Wiya Suktiningsih Wulandari, Alivia Oktaviona zainuddin Abdussamad