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All Journal Jurnal Pendidikan dan Konseling Jurnal Wacana Ekonomi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Syntax Transformation Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Jurnal Bisnis Hospitaliti Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora International Journal of Travel, Hospitality and Events Jurnal Pariwisata Nusantara Jurnal Ilmiah Hospitality Management Malcom: Indonesian Journal of Machine Learning and Computer Science BINA CIPTA Jurnal Masyarakat Madani Indonesia Jurnal Multidisiplin West Science West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science West Science Interdisciplinary Studies The Eastasouth Journal of Learning and Educations West Science Social and Humanities Studies Science Information System and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Social Service and Empowerment INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
I Wayan Adi Pratama
Politeknik Internasional Bali
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Transportation Other

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DEVELOPMENT A SUSTAINABLE BUSINESS MODEL FOR ANANDA SEVA DHARMA FOUNDATION THROUGH MARKETING AND ENTREPRENEURSHIP I Wayan Adi Pratama; Luh Sri Damyanti; Diky Budiman
BINA CIPTA Vol 4 No 2 (2025): BINA CIPTA
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/binacipta.v4i2.84

Abstract

This study aims to develop a sustainable business model for the Ananda Seva Dharma Foundation, an orphanage located in Sangsit Village, Buleleng, Bali, by strengthening business management and marketing strategies for their home industry product, B'Onic. The foundation has potential in human resources and agricultural assets, but faces challenges in the form of unstable product sales, limited digital marketing, and the absence of a structured management system. To overcome these problems, a community service program was designed using the Triple Layer Business Model Canvas (TLBMC) approach, which integrates economic, social, and environmental values, combined with a digital marketing strategy. The activity methodology included socialization, training, and mentoring stages carried out over six months. The results of the activity showed that this program succeeded in increasing the foundation's business management capacity, strengthening brand identity, and expanding market reach through digital marketing. The foster children gained entrepreneurial skills, while the foundation achieved better organizational efficiency and broader market opportunities. Overall, this program contributes to promoting the financial independence of foundations and social impact through the integration of sustainable business practices and digital entrepreneurship. The novelty of this research lies in the combination of TLBMC with digital marketing in the context of community service, so that it can become a model that can be replicated by other social enterprises.
Marketing Innovation, Employee Competence, Customer Orientation, and Product Quality on Market Performance and Organizational Reputation in Indonesian Multinational Companies Iswanto Iswanto; Ni Desak Made Santi Diwyarthi; I Wayan Adi Pratama
Jurnal Wacana Ekonomi Vol 25 No 1 (2025): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v25i1.43405

Abstract

This study examines the effects of marketing innovation, employee competence, customer orientation, and product quality on market performance and organizational reputation among Indonesian multinational companies. In an increasingly competitive global business environment, these factors are recognized as key strategic resources that determine both operational success and long-term corporate image. Using a quantitative research design, data were collected from 150 respondents via a Likert scale (1–5) and analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS 3). The results show that all four independent variables—marketing innovation, employee competence, customer orientation, and product quality—positively and significantly influence market performance. Furthermore, these variables also exert significant positive effects on organizational reputation, both directly and indirectly through market performance. Among them, product quality exhibits the strongest effect on market performance, while market performance itself significantly enhances organizational reputation. The findings suggest that the synergy between innovative marketing, competent human resources, customer focus, and superior product quality contributes to improved competitiveness, customer satisfaction, and reputation building. This study provides valuable theoretical and managerial implications for multinational corporations operating in Indonesia, emphasizing the importance of continuous investment in innovation, employee capability development, customer relationship management, and product quality assurance to sustain high performance and a positive organizational reputation in both global and local markets.
Desain dan Implementasi Sistem Manajemen Magang Untuk Meningkatkan Produktivitas di PT. Djitu Solusi Digital, Bali Merald Naylulliza; Nelsye Lumanauw; I Wayan Adi Pratama
INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event Vol. 3 No. 2 (2025): INSPIRE : Journal of Culinary, Hospitality, Digital & Creative Arts and Event
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/inspire.v3i2.92

Abstract

Dalam upaya meningkatkan produktivitas bagi staf HRD, mentor, dan peserta magang di PT Djitu Solusi Digital Bali, penelitian tugas akhir ini berfokus pada perancangan dan implementasi sistem manajemen magang berbasis digital. Menggunakan pendekatan metode campuran dengan instrumen data awal berupa observasi kualitatif melalui observasi partisipan, wawancara, dan dokumentasi. Setelah melalui proses pengumpulan data awal, dilakukan proses analisis, 4 prioritas masalah, meliputi kurangnya efektivitas proses pelaporan dan evaluasi, rendahnya disiplin waktu, tidak adanya berkas peran acuan, serta rendahnya kejelasan dan aksesibilitas peraturan. Proses implementasi, menggunakan pendekatan kuantitatif untuk mengukur kinerja sistem dengan menggunakan kuesioner dan dokumentasi pasca implementasi. Hasil yang diperoleh setelah proses implementasi dalam kurun waktu satu minggu adalah sistem ini berhasil menyatukan proses manajemen magang secara terpusat, konstruktif, dan komprehensif, serta memberikan dampak positif bagi pihak terkait. Sistem manajemen magang berbasis spreadsheet dinilai berhasil mengatasi prioritas masalah yang dihadapi, didukung oleh fitur-fitur yang mudah digunakan dan dipahami. Hal ini diperkuat dengan hasil rata-rata tingkat kepuasan sebesar 3,98 pada skala 5 terhadap peningkatan produktivitas di PT Djitu Solusi Digital Bali.
Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali I Wayan Adi Pratama; Dewa Putu Oka Prasiasa
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol. 8 No. 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.246

Abstract

This literature review explores the implementation of Artificial Intelligence (AI) in event marketing strategies and its implications for the event industry in Bali. The study aims to understand how AI can enhance operational efficiency and attendee experience by analyzing its applications in personalization, data analysis, and predictive analytics. Despite the benefits of AI, such as improved attendee engagement and operational efficiency, challenges like data privacy and digital infrastructure limitations in Bali must be addressed. The research provides insights for event organizers and policymakers to leverage AI effectively, contributing to Bali's position as a premier event destination.
Bridging the AI Skills Gap: A Training and Assessment Framework for Event Professionals in Indonesia I Wayan Adi Pratama; Jery Christianto
Jurnal Pariwisata Nusantara (JUWITA) Vol. 5 No. 1 (2026): Jurnal Pariwisata Nusantara
Publisher : PROGRAM STUDI PARIWISATA SYARAH, FAKULTAS EKONOMI DAN BISNIS ISLAM, UNIVERSITAS ISLAM NEGERI MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/juwita.v5i1.15401

Abstract

Purpose: This study examined the Artificial Intelligence (AI) skills gap among event professionals in Indonesia and aimed to develop a contextual training framework to address this issue. Method: A qualitative descriptive approach was employed through in-depth interviews and focus group discussions with event professionals in Bali and Jakarta. Result: The findings indicated that although AI was widely perceived as useful for improving efficiency, significant skill gaps remained at both operational levels (e.g., prompt engineering and content creation) and strategic levels (e.g., data analytics and AI integration). These gaps were primarily influenced by limited time, high workload, and resistance to technological change. Furthermore, existing training programs were often too generic and lacked practical relevance. Contribution: This study contributes theoretically to the AI skills gap literature and practically offers a structured, context-specific training framework that is flexible and application-oriented, incorporating micro-learning formats, case-based learning, and industry practitioner involvement to enhance workforce readiness in the event industry.
Co-Authors . Syamsulbahri Ade Suhara Afen Prana Utama Sembiring Apit Fathurohman Arif MarjukI Arnes Yuli Vandika Arvin Hardian Bambang Suharto Citrawati, Luh Putu Darmawan Listya Cahya Dewa Putu Oka Prasiasa Diky Budiman Eva Yuniarti Utami Ganang Adityo Prakoso I Wayan Jata I Wayan Tagel Eddy Ikhlas Ramadhan Ikhlas Ramadhan Istiarsyah, Istiarsyah Iswanto Iswanto Iwan Harsono Jata, I Wayan Jery Christianto Jery Christianto Khoiruddin Khoiruddin Kristiono, Natal Kusumarini, Indah Loso Judijanto Lucky Mahesa Yahya Luh Sri Damyanti Luh Sri Damyanti Lumanauw, Nelsye M. Imron Mas’ud Made Darmiati Made Yudhawijaya Marmaiyatno Maswiartha, Nyoman Gede Merald Naylulliza Muchlis Daroini Muhammad Ade Kurnia Harahap Ni Desak Made Santi Diwyarthi Ni Desak Made Santi Diwyarthi Nur Augus Fahmi pinaria, ni wayan chintia Prakoso, Ganang Aditiyo Rahmi Setiawati Santi Diwyarthi, Ni Desak Made Sulistyo Budi Utomo Tito Irwanto Wahyuni, Anak Agung Nyoman Sri Wiartha, Nyoman Gede Mas Zevania Damayanti Iskandar Zulkifli Zulkifli Zunan Setiawan