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All Journal JKMS : Jurnal Ilmu Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik E-Dimas: Jurnal Pengabdian kepada Masyarakat Lontar : Jurnal Ilmu Komunikasi JIKE : Jurnal Ilmu Komunikasi Efek Istinarah: Riset Keagamaan, Sosial dan Budaya Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Jurnal Ranah Komunikasi Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Jurnal At-Taghyir : Jurnal Dakwah dan Pengembangan Masyarakat Desa Jurnal Dakwah dan Komunikasi ARTCHIVE: Indonesia Journal of Visual Art and Design TAMWIL: Jurnal Ekonomi Islam al-fikrah: Jurnal Manajemen Pendidikan International Journal of Media and Communication Research Alfuad: Jurnal Sosial Keagamaan Istinarah: Riset Keagamaan, Sosial dan Budaya Analisis Gender dan Agama Journal International Dakwah and Communication Jurnal Mediakita : Jurnal Komunikasi dan Penyiaran Islam Jurnal Masyarakat Religius dan Berwawasan Ta'dib Alfuad: Jurnal Sosial Keagamaan Semantik: Journal of Social, Media, Communication, and Journalism KINEMA
Oktri Permata Lani
UIN Mahmud Yunus Batusangkar
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN MELALUI MEDIA INSTAGRAM @pekanbarushoppingmall Resvi Dewita Sari; Oktri Permata Lani
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 1 No. 2 (2022): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v1i2.8394

Abstract

Marketing communication is a method used by companies to promote andcommunicates marketing. Instagram social media is one of the social networkingplatforms that is loved by people of all ages and is used as a medium to get various kindsof information. The focus of research on writing this thesis is how the marketingcommunication strategy used by the @pekanbarushoppingmalll. Account is throughinstagram media. The purpose of writing this thesis is to explain and analyze themarketing communication strategy used by @pekanbarushoppingmall accountis throughadvertising and sales promotion on instagram media. And to fiend out consumerresponses to the marketing communication strategy carried out by@pekanbarushoppingmall account. The type of research used is qualitative research withapproach descriptive method the data collection technique in this study used theinterviews, observations and documentation. The theory used in this research is anintegrated marketing communication or IMC. The result of the research have concludedthat strategy used by the @pekanbarushoppingmall account in terms of advertising oninstagram media include setting comunicators, setting targets, compiling messages,choosing media and channels, and evaluating communication, discount or rebates,conducting events such as give away, endorsement and reviewing product.
SEMIOTIKA KATO NAN AMPEK REMAJA DUSUN PADANG GAJAH MATI JORONG SAGO NAGARI MANGGOPOH KABUPATEN AGAM SUMATERA BARAT Silvia Rahmadani; Oktri Permata Lani
KINEMA: Jurnal Komunikasi dan Penyiaran Vol. 2 No. 1 (2023): KINEMA: Jurnal Komunikasi dan Penyiaran
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/kinema.v2i1.10457

Abstract

The main problem in this journal is that the use of kato nan ampek has begun to rarely applied by teenagers, while as Minangkabau people, kato nan ampek must be used ineverday life. The meaming of kato nan ampek is a rule or noms that goverm a person when speaking politely when communicating. At this time teeanagers are influenced by social media and cannot use sosial media wisely so they do not get knowlendge about kato nan ampek. This research was conducted in dusun Padang Gajah Mati , Jorong Sago nagari Manggopoh using qualitative research. The data collection techniqeus used were observation, interviews, and dokumentation. The results daily lives because teenager are already influenced by outside culture and are not wise in using social media.
MODEL KOMUNIKASI DALAM FILM ADIT SOPO JARWO EPISODE: BERSAHABAT AGAR KITA HEBAT Warman, Meilita Teza Warman; Oktri Permata Lani
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 2 (2025): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i2.5979

Abstract

The aim of this research is to identify various forms of communication that occur in the film "Adit Sopo Jarwo" episode "Be Friendly So We Are Great". Children's cartoons often convey moral messages and social skills through various modes of communication, both verbal and non-verbal. The importance of communication in the context of children's personal and social development. Through various animated characters and interesting stories. Cartoon films teach various aspects of communication, including expression, how to speak or interact well, active listening, and various ideas. This research uses a qualitative method with a semiotic approach modeled by Charles Sanders Peirce to analyze the use of signs or symbols in the film. This research is included in non-participatory research. Primary data was obtained from direct observation of the episode, while secondary data consisted of references from literature and related information sources. The analysis results show that this film depicts various forms of communication, including intrapersonal, interpersonal, verbal and non-verbal communication. For example, verbal communication when interacting uses words face to face, while non-verbal communication means nodding which means yes. Verbal and non-verbal communication is used effectively to convey emotions, ideas and moral messages about the importance of supporting friends and overcoming differences. Highlighting the importance of effective communication in the context of children's personal and social development, and how this film can play a role in educating viewers about the values ​​of friendship and solidarity.
Strengthening Marketing Communication in Socializing to SMEs in Pekanbaru City Lani, Oktri Permata; Razali, Geofakta
MARAWA: Jurnal Masyarakat Religius dan Berwawasan Vol 2 No 1 (2023): Masyarakat Religius dan Berwawasan
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/mrw.v2i1.10375

Abstract

A product will not be known to potential consumers if there is no effort to inform them about it. Through the communication process, companies have the opportunity to introduce, inform, and spread news about the products they offer to potential consumers. Marketing communication encompasses various multidisciplinary approaches that combine theories and concepts from communication and marketing sciences. The role of small and medium-sized enterprises (SMEs) is of significant importance in the effort to develop the economic well-being of society. This is particularly related to the effort to empower the community economically and the number of jobs that can be created by these enterprises. In addition to having strategic importance in the development process, SMEs also serve as a tool for achieving a more equitable distribution of the development outcomes achieved so far. The research method uses Participatory Action Research (PAR) with socialization assistance to several SMEs in the city of Pekanbaru.
Synergy between Academics and the Community in the Development of Nagari Events: A CBR Study on the One Event One Nagari Program in Tanah Datar Yuliani, Tri; Rikarno, Riki; Lani, Oktri Permata
MARAWA: Jurnal Masyarakat Religius dan Berwawasan Vol 4 No 1 (2025): Masyarakat Religius dan Berwawasan
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/marawa.v4i1.15723

Abstract

This community service initiative aims to strengthen collaboration between academic institutions and local communities through the Satu Event Satu Nagari (One Event One Village) program in Tanah Datar Regency. The primary objective is to empower nagari (villages) to independently plan and implement events that reflect their unique cultural identities and local potential. By doing so, the program fosters inclusive community development and promotes local tourism. Adopting a Community-Based Research (CBR) approach, the project emphasizes participatory methods and the co-production of knowledge between academics and community members. Implementation involves five key stages: 1) Initial community engagement and needs assessment, 2) Co-designing event concepts with community representatives, 3) Capacity building through workshops and training, 4) Pilot implementation of selected events, 5)Monitoring, reflection, and evaluation. The project has led to increased community involvement, enhanced capabilities among local organizers, and a strengthened sense of ownership over cultural heritage. Several nagari have successfully hosted distinctive events that drew local tourists and reinforced community cohesion. This model demonstrates strong potential for replication in other regions, contributing to the long-term sustainability of culturally grounded community development across West Sumatra.
THE ROLE OF COMMUNICATION IN THE BUYING AND NEGOTIATION PROCESS Lani, Oktri Permata
Alfuad: Jurnal Sosial Keagamaan Vol. 5 No. 1 (2021)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v5i1.2012

Abstract

Individuals and individuals who are members of an organization cannot achieve their goals and cannot even carry out their lives if they do not cooperate with other parties. Today, competition among companies in Indonesia is growing, especially in the sale of cars and spare parts. These symptoms can be seen from the price competition for cars and spare parts which vary greatly from one company to another, namely from low prices with standard quality to high prices with good quality. This is what makes a company compete to improve the quality of basic car materials and spare parts at prices that are affordable by the community. Negotiation is a process of interaction in an offer made by two or more parties, who want to achieve their respective interests and realize that in order to achieve all of their interests, they must relate to each other and direct each other's interests in order to achieve the benefit of all parties. In this case, the agreement between the two parties on the price quote is carried out by the customer and the company's negotiator. Based on the background of the problem described above, the authors formulate the main problem as follows: "What is the role of communication in the process of buying and selling negotiations". From the formulation of the problem that has been described above, the researcher wants to achieve a goal in this study. The purpose of this research, is to determine the role of communication in the process of buying and selling negotiations and to determine the barriers to communication. This research method uses a literature review. Communication is a process, namely the process of conveying thoughts or feelings by someone (the communicator) to another person (the communicant) to change the opinions, attitudes and behavior of others. By communicating, humans can convey their experiences, desires, and feelings to others directly or through the means or media they have. Through communication individuals can plan their future, form groups for cooperation, convey information, opinions, ideas, concepts, knowledge and change attitudes. To achieve effective and efficient negotiations is not as easy as people imagine. Many things must be considered in communicating so that messages or statements conveyed to others can be understood and understood.
PERAN PROFESIONAL PUSTAKAWAN DALAM PENGELOLAAN PERPUSTAKAAN MASA PANDEMI CORONA VIRUS-19 Ramadhani, Nana; Armizawati, Armizawati; Yuliani, Tri; Lani, Oktri Permata
Alfuad: Jurnal Sosial Keagamaan Vol. 4 No. 2 (2020)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v4i2.2351

Abstract

This research discusses the role of librarians in managing libraries during the corona virus pandemic. The corona epidemic is an epidemic of globalization that cripples all access to services, including library services. Library services are a central aspect that will support the dissemination of the latest information related to the corona virus while maintaining the health and safety of readers through new innovations in the role of librarians in open access libraries. This research is a library research or library research that utilizes all journal literature related to librarian pran in developing pandemic service through online services and maximizing the librarian's function and role as an information management center. The results showed that many libraries have closed due to the epidemic, but many libraries have also opened online services so that online and offline visitor data is not too significant. It seems that the government provides more innovative means to support the innovative thinking of librarians in order to create online services that are more optimal, safe, healthy and environmentally friendly.
GENDER CORRELATION BETWEEN COMPLIANCE AND THE HEALTH PROTOCOL IN THE NEW NORMAL ERA (THE CASE ON STUDENTS IN PEKANBARU) Yazid, Tantri Puspita; Iskandar, Irwan; Salsabila, Salsabila; Lani, Oktri Permata
Alfuad: Jurnal Sosial Keagamaan Vol. 5 No. 2 (2021)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v5i2.4667

Abstract

Facing Covid-19, the government responded with a new normal policy. The public must implement the 5M health protocol to break the chain of the spread of Covid-19, such as wearing masks, washing hands, maintaining distance, staying away from crowds, and limiting mobility. Through the policy, a compliance action can be investigated. speaking about gender, gender differences seem to influence the health behavior of men and women. According to White, gender is a description of the behavior patterns of men or women which recognized in social life. This study aimed to determine the correlation between gender and compliance with health protocols in the New Normal Era. The population in this study were all students studying at the top 5 universities in Riau Province using the Propionate Stratified Random Sampling technique. The method used is a quantitative method with data collection techniques using questionnaires and observation. In this study using construct validity (construct validity). Testing the validity of this research instrument was carried out with the help of the SPSS 25 application/software and using the Pearson bivariate technique. Meanwhile, the instrument reliability test in this study used the Cronbach Alpha Formula technique and the SPSS 25 in windows program. The data were analyzed using the SPSS Spearman's Rank test, which states the correlation between X and Y variables. The results obtained by this study indicate a significant correlation between the Gender variable and the Health Protocol Compliance variable.
The Role of The Leader's Communication Style on Substitutes in The Organization Lani, Oktri Permata; Syas, Mulyanti; Nurjanah, Nurjanah
Alfuad: Jurnal Sosial Keagamaan Vol. 6 No. 2 (2022)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v6i2.5763

Abstract

In organizations that have a very important role in advancing the organization or making the setback of the organization is the leader. In every time and condition a leader must pay attention to how he must communicate, both verbal communications, namely speaking lisa, how to speak words and also how to communicate non-verbal that is seen from in terms of how to behave, behave, facial expressions, and body language when dealing with subordinates. The research method is descriptive qualitative. Communication can take place well if there is mutual understanding between the sender and receiver of the message, so there is an understanding of an idea or ideas. Through good understanding, the purpose of communication to provide stimulation for attitude changes will be easily achieved. The purpose of this study is to determine the role of the leadership style of communication towards subordinates in the organization, and to find out the obstacles of the role of the leadership style of communication to subordinates in the organization
SocietyÔÇÖs Perception on The Quality of Public Services and The Discourse on The Splitting of Nagari Manggopoh Agam Aris, Sarmen; Bustamin, Bustamin; Ningsih, Yulia; Lani, Oktri Permata; Abdullah, Raihanah
Alfuad: Jurnal Sosial Keagamaan Vol. 7 No. 2 (2023)
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/jsk.v7i2.10661

Abstract

This study aims to determine the public's perception of the quality of public services in Nagari Manggopoh and to determine the public's perception of the discourse on the division of Jorong in Nagari Manggopoh. This research uses a descriptive quantitative method. Respondents came from the Nagari Manggopoh community a research data collection using questionnaires and field observations. Data were analyzed using technique analysis percentage descriptive. The study results show that people's perceptions of the quality of public services in Nagari Manggopoh showed very good and good, reaching 88%. Meanwhile, the community's perception of the village management discourse (Jorong Splitting) in Nagari Manggopoh shows a very high percentage, reaching 93%. This study concluded that public services provided by Nagari Manggopoh occupy an excellent interval value. Meanwhile, the discourse on village arrangement (addition of Jorong) received enthusiastic support from the Nagari Manggopoh Community.
Co-Authors Al Harist, M.Qadhafi Andri Maijar AÔÇÖyun, Ariza Qurrota Ari Wahyudi Arkaan , Deni Armizawati Armizawati Armizawati, Armizawati Avrilian, Pepy Benni Handayani Benni Handayani Bustamin Bustamin Bustamin Bustamin David David Demina Demina Demina Demina Desanawita, Desnawita Diego Eliwatis Eliwatis Eliwatis Eliwatis Fatkuroji Fatkuroji Firdaus, Nil Geofakta Razali Hendrayani, Riza Ilham Havifi Ilham Ilham Irta Sulastri Irta Sulastri Irwan Irwan Irwan Iskandar Irwandi Irwandi Khalid, Imam Mastanora, Refika Miftahurrahmi Fitri Miftahurrahmi Fitri Muhammad Husni Shidqi Mulyanti Syas N. Nurjanah Nadia Nadia Nana Ramadhani Novia Amirah Azmi Nurjanah Nurjanah Putra, Adrian Nuzul Raihanah Abdullah Raihanah Abdullah Ramadhani, Nana Refika Mastanora Refika Mastanora Resvi Dewita Sari Revi Marta Rika Jufriazia Manita Riki Rikarno, Riki Riza Hendrayani Romi Maimori Rudi Pranata Salsabila Salsabila Salsabila, Salsabila Sari, Lusi Puspika Sarmen Aris Sarmen Aris Silvia Rahmadani Silvira, Melva Siti Kholijah, Siti Syas, Mulyanti Tantri Puspita Yazid Tistiarni Tistiarni Tri Yuliani Tri Yuliani, Tri Triwanto, Rio Bayu Unel , Temy Warman, Meilita Teza Warman Willia Arizona Yulia Ningsih Yulia Ningsih Yulinda, Desni Zafirah Quroatun 'Uyun Zafirah Quroatun 'Uyun