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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Logistik Indonesia Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Neo Journal of economy and social humanities
Abdul Haeba Ramli, Abdul Haeba
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Role of Corporate Image, Quality Service and Customer Satisfaction To Intention Behavior and Customer Loyalty Ardhana, Nugroho Aji; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2825

Abstract

This study aims to investigate the relationship between corporate image, service quality, customer satisfaction, behavioral intention, and customer loyalty at PT Indomarco Prismatama ( Indomaret ). The research utilizes a quantitative approach with a descriptive design, involving 155 respondents selected through purposive sampling. Data were collected using an online questionnaire and analyzed using Partial Least Squares – Structural Equation Modeling (PLS-SEM). The findings indicate that corporate image positively and significantly influences customer satisfaction, which in turn influences behavioral intention and customer loyalty. Additionally, service quality is shown to positively impact both corporate image and customer satisfaction. Validity and reliability tests confirm that all variables in the model exhibit good quality. The study supports all proposed hypotheses and is consistent with previous research, highlighting the importance of corporate image, service quality, and customer satisfaction in influencing behavioral intention and customer loyalty. Managerial implications include the need to focus on enhancing service quality and strengthening corporate image to increase customer satisfaction and loyalty. Limitations of the study include the restricted sample scope to the Jabodetabek area and the use of online data collection methods. Future research is recommended to expand the sample scope and consider longitudinal approaches. Keywords: Corporate Image, Service Quality, Customer Satisfaction, Behavioral Intention, Customer Loyalty.
The Influence of the Usefulness of Electronic Word of Mouth Information on Tourists' Visiting Intentions Arifah, Muhammad Syahroni; Mariam, Siti; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2826

Abstract

This study aims to examine the effect of argument quality, source credibility, information needs, and quantity of Electronic Word of Mouth (EWOM) information on information usefulness and the effect of information usefulness on visiting intentions. This research focuses on Tiktok social media users who are looking for information about tourist attractions in the Thousand Islands. The method used in this research is quantitative method with Structural Equation Modeling (SEM) technique using SmartPLS 3.0 software. Data were collected through an online survey involving 120 respondents. The results showed that argument quality, source credibility, and EWOM information needs have a significant positive influence on the usefulness of EWOM information. However, information quantity does not have a significant influence on information usefulness. In addition, information usefulness is shown to have a significant positive influence on visit intention. This research provides important implications for digital marketing strategies, particularly in the context of tourism, by emphasizing the importance of the quality and relevance of information delivered through social media platforms such as Tiktok. The findings also show that although the quantity of information available is high, the quality of relevant and credible information remains a key determinant in increasing information usability and driving consumer intention to visit. This research is expected to contribute to the EWOM literature and become a reference for the development of marketing strategies in the digital era.Keywords: EWOM, information usefulness, visit intention, source credibility, argument quality
Peran Mediasi Dari Inovasi Karyawan Pada Hubungan Antara Internet Banking Dan Kinerja Karyawan Meidiyanty, Elvira; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Bisnisman : Riset Bisnis dan Manajemen Vol 5 No 2 (2023): Jurnal Bisnisman : Riset Bisnis dan Manajemen
Publisher : Universitas Nusa Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/bisnisman.v5i2.162

Abstract

This quantitative research analyzes the influence of Internet banking and employee innovation on employee performance. Data analysis in this study used the Structural Equation Modeling (SEM) method. With Smart-PLS software, the population in this study was private banking employees in Jabodetabek with a sample of 120 using purposive sampling with the criteria of remote bank employees having worked in the private sector for at least one year. The study results show that Internet banking positively affects employee performance. In contrast, internet banking has a positive effect on employee innovation and employee innovation, and employee turnover positively affects employee performance.
OPTIMALISASI POTENSI LABUAN BAJO MELALUI PENDIDIKAN KEUANGAN DAN KOMUNIKASI Wahyudi, Ickhsanto; Ramli, Abdul Haeba; Larasati, Ayu
Jurnal Pengabdian Masyarakat AbdiMas Vol 11, No 4 (2025): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v11i4.9090

Abstract

Pengabdian masyarakat ini bertujuan untuk mengoptimalkan potensi Labuan Bajo dengan fokus pada pendidikan keuangan dan komunikasi. Desa Batu Cermin dipilih sebagai lokasi kegiatan, karena mayoritas penduduknya bekerja di sektor pariwisata, terutama di berbagai hotel, resort, dan klub yang tersebar di Labuan Bajo. Acara dilaksanakan selama 2 jam di Resort Mohini. Pendekatan pemberdayaan ekonomi dilakukan melalui sesi pendidikan keuangan, memberikan warga pemahaman mendalam tentang manajemen keuangan pribadi, investasi, dan pengelolaan pendapatan dari sektor pariwisata. Selain itu, kegiatan ini juga melibatkan sesi pelatihan komunikasi untuk meningkatkan keterampilan interpersonal dan pemasaran diri agar masyarakat dapat berinteraksi secara efektif dengan wisatawan. Peserta, terutama para pekerja di sektor pariwisata, diberikan wawasan praktis yang dapat meningkatkan kapasitas ekonomi mereka. Resort Mohini dipilih sebagai lokasi acara karena keterlibatan pihak-pihak terkait dalam mendukung program ini. Kegiatan ini diharapkan dapat menciptakan dampak positif dalam pengembangan Labuan Bajo sebagai destinasi wisata unggulan, sambil memberdayakan masyarakat lokal untuk turut menikmati hasil dari industri pariwisata yang berkembang.
Peer Support, Emotional Intelligence, Career Decision Self-Efficacy And Career Adaptability Among Certified Internship Students In The Merdeka Campus Program Ramli, Abdul Haeba; Trianingrum, Cendy Fauziah; Kusnadi, Kusnadi; Mesina, James Ronald O.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3105

Abstract

Students with good career adaptability can effectively plan their careers and take responsibility for their career decisions. Through the Merdeka Campus Certified Internship Program, students can develop career adaptability, preparing them to face challenges and changes in the workforce. This study aims to examine the direct influence of peer support, emotional intelligence, and career decision self-efficacy on career adaptability. The research employs a quantitative approach, targeting students from Esa Unggul University Jakarta who have participated in the Merdeka Campus Certified Internship Program. Data was collected using a questionnaire with a sample size of 130 respondents and analyzed using Structural Equation Modeling (SEM PLS) with statistical software. The results show that peer support positively influences career decision self-efficacy. Furthermore, a positive influence of emotional intelligence on career decision self-efficacy was found. Additionally, career decision self-efficacy positively affects career adaptability. However, while emotional intelligence positively influences career decision self-efficacy, it does not directly impact career adaptability. These findings are expected to provide valuable insights for universities, government, and institutions to more effectively prepare students for career challenges and changes. Keywords: Career Adaptability, Career Decision Self-Efficacy, Emotional Intelligence, Peer Support
Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, And Entrepreneurship Education In Generation Z Gianis, Almaitsya; Ramli, Abdul Haeba; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3136

Abstract

Generation Z is a group that has enormous potential in the world of entrepreneurship in the technological era. Therefore, further research on factors that influence entrepreneurial intention among Generation Z is needed. This study aims to analyze whether social inclusion, entrepreneurial intention, self-efficacy, and entrepreneurship education have a significant impact on Generation Z's entrepreneurial intention, and whether this influence is moderated by gender. This study uses a quantitative approach using a survey. Data were collected through questionnaires given to 190 members of Generation Z who were born between 1998 and 2009 and domiciled in Tangerang. The data analysis method uses the Structural Equation Model (SEM). The results of the study indicate that self-efficacy, social inclusion, and entrepreneurship education have a significant effect on entrepreneurial intention, social inclusion has a significant effect on self-efficacy, self-efficacy has a significant effect on mediating the relationship between social inclusion and entrepreneurial intention. In addition, gender significantly moderates the relationship between social inclusion and entrepreneurial intention. The implications of this study emphasize the importance of increasing self-efficacy and access to entrepreneurship education for Generation Z to encourage entrepreneurial intention. In addition, a gender-based approach in entrepreneurship policies and programs can increase the effectiveness of interventions that support young people in entering the business world. Keywords: Social Inclusion, Entrepreneurial Intention, Self-Efficacy, Gender, Entrepreneurship Education.
The Effect of Social Media Marketing Activities and Price Perception on Brand Trust, Brand Image, and Purchase Intention Ramli, Abdul Haeba; Aristawidya, Annisa Nur; Mesina, James Ronald O.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3152

Abstract

This study explores direct and indirect effects with data collection methods through surveys by distributing questionnaires. The population in this study is a woman who uses barenbliss cosmetic products for at least 18 years. Based on the research results, 6 hypotheses can be accepted, namely The results of this study indicate that social media marketing activities have a positive effect on purchase intention, social media marketing activities have a positive effect on brand trust, social media marketing activities have a positive effect on brand image, price perception has a positive effect on brand image, brand trust has a positive effect on purchase intention, brand trust has a positive effect as a mediation on the relationship between social media marketing activities and purchase intention. A total of 4 hypotheses were rejected which showed no effect including, price perception and brand image have no effect on purchase intention, brand image has no effect on the relationship between price perception and purchase intention, brand image has no effect on the relationship between social media marketing activities and purchase intention. This research provides managerial implications for the marketing sector of a company to optimize social media strategies to create consumer purchase intention. Keywords: Social media marketing activities, price perception, brand trust, brand image, purchase intention
Techno Resources, Transformational Leadership, Job Satisfaction And Turnover Intention Fahrosa, Salsa Meisita; Ramli, Abdul Haeba; Mariam, Siti; Purnomo, Suseno Hadi; Tablante, Dennish H.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3158

Abstract

Techno Resources are essential to increase productivity and efficiency in organizations. However, the application of technology in the workplace often causes difficulties, which can affect Job Satisfaction and encourage employees to Turnover Intention. The purpose of this study is to investigate how Techno Resources, Transformational Leadership, Job Satisfaction, and Turnover Intention in an organization interact with each other. This study shows that Transformational Leadership is a factor that can affect how satisfied employees are with their jobs when Techno Resources affect how satisfied they are with their jobs. The results of this study are expected to provide insight for organizations on the best way to use Techno Resources and Transformational Leadership methods to increase employee productivity and retention. This study uses quantitative research using the Structural Equation Model Partial Least Square (SEM-PLS) method. Questionnaires were distributed to 150 respondents from private companies in the Tangerang area. The results of this study are expected to provide insight for organizations on the best way to use employee productivity and retention. Keywords: Techno Resources, Transformational Leadership, Job Satisfaction, Turnover Intention.
Psychological Capital, Authentic Leadership, Job Satisfaction And Job Performance Kusnadi, Kusnadi; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3168

Abstract

The purpose of this study was to explore the relationship between authentic leadership, psychological capital, job satisfaction and job performance in employees working in manufacturing companies in the province of Banten, Indonesia. This study was conducted with 387 respondents. The research respondents were selected using the purposive sampling method. The research conducted was a quantitative study using the Structural Equation Model (SEM) method. The results of this study prove that there is an influence between psychological capital on job satisfaction, and authentic leadership on job satisfaction; Then job satisfaction affects work engagement and work engagement affects job performance. The managerial implications of this study are that companies must be able to encourage employees to have good work performance by paying attention to variables that can improve it, namely employees must feel full involvement between themselves and the organization, then employees must also be happy with their work and then employees must be confident in what they do. Keywords - Authentic Leadership, Psychological Capital, Job Satisfaction, Work Engagement, Job Performance
The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z Adelia, Marsach; Ramli, Abdul Haeba; Asmin, Erny Amriani; Gecolea, Zianneil T. Gecolea
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3193

Abstract

The purpose of this study was to analyze the factors that influence online communication strategies in generation Z to buy beauty products that focus on the TikTok platform involving the variables ewom, influencer marketing, content marketing, attitudes, subjective norms, purchase intentions and purchasing behavior. This study is quantitative using a purposive sampling technique conducted through an online questionnaire to 140 respondents of skintific product consumers aged 17-27 years in Tangerang. The results showed that the ewom variable had a positive effect on purchase intentions, while influencer marketing and content marketing showed a positive effect on purchase intentions. Then attitudes and subjective norms were proven to have a positive effect on purchase intentions. In addition, purchase intentions also have a positive effect on purchasing behavior. Then purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between attitudes and purchasing behavior, purchase intentions provide an indirect effect between subjective norms and purchasing behavior. Purchase intention provides an indirect influence between influencer marketing and content marketing on purchasing behavior. The results of this study are expected to help develop marketing theory and business practices in the skincare industry and be a reference for future research. Keywords: ewom, influencer marketing, content marketing, attitude, subjective norms, purchase intention and purchase behavior.
Co-Authors Abadi, Ferryal Adelia, Marsach Adrifa, Zacky Putra Agustia, Rizka Diah Al Kausar, Al Kausar Anggraeni, Abellia Septri Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Arman, Siti Rafika Asianto, Andriyanti Awibowo, Yogo Ayu Larasati Dewi, Ni Putu Karunia Diatmika, Anak Agung Ketut Dihin Septyanto Edi Hamdi Erny Amriani Asmin Fahrosa, Salsa Meisita Fatiani, Kurunul Febriani, Fika Aurelia Gecolea, Zianneil T. Gecolea Gianis, Almaitsya Hendriadi, Hendriadi Indriani, Sintiati Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi LIA AMALIA Maharani, Alfiana Citra Maratis, Jerry Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhmin, Andi Hidayat Muslim Muslim Novianti, Intan Erlita Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Purnomo, Suseno Hadi Rahmawati, Amanda Ringo, Rejhi Yunus Siringo Safuan Safuan Saputra, Radiansyah Harry Satria, Fajar SITI MARIAM Steven, Jacob Sukalumba, Sofia Apriliani Penu Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Witjaksono, Beny