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All Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Logistik Indonesia Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Neo Journal of economy and social humanities
Abdul Haeba Ramli, Abdul Haeba
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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The Influence of Social Media Marketing on Brand Equity and Brand Loyalty in Digital Banks: A Brand Trust Perspective Ulfa, Vina Sandriana; Ramli, Abdul Haeba
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.9110

Abstract

Social media is making marketing more effective for companies. The study examines how social media marketing affects digital bank brand equity and loyalty through brand trust. Explanatory quantitative research was used with 384 Greater Jakarta digital bank users. This study reveals that social media marketing boosts brand trust, equity, and loyalty. It has been shown that brand trust increases brand equity but not brand loyalty. Brand equity positively and significantly affected brand loyalty. This study found that interactive, relevant, amusing, and instructive social media marketing can boost brand equity by increasing consumer trust. Companies must also consider customer experience and satisfaction to directly increase brand loyalty. These insights help digital bank management create effective social media marketing strategies to develop brand trust, equity, and loyalty. Further research with larger geographic coverage and more variables can provide more thorough insights
Influence of Emotional Exhaustion, Job Satisfaction and Organization’s Ethical Climate on Turnover Intention Anggraeni, Abellia Septri; Wicaksana, Harits Hijrah; Ramli, Abdul Haeba; Muhmin, Andi Hidayat
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.344

Abstract

This study aims to analyze the influence of emotional exhaustion, job satisfaction, and organizational ethical climate on turnover intention among Mie Gacoan employees in Tangerang Regency. The high level of employee desire to change jobs is a serious challenge for organizations in maintaining a productive and competitive workforce. This study uses a quantitative approach using a purposive sampling method through the distribution of questionnaires to 110 respondents and those who have worked for less than 3 years. This purpose is to test or validate the conceptual research model. The data for this study were collected through a survey method using Google Forms, an online questionnaire application. The use of the method in data analysis Structural Equation Modeling - Partial Least Square (SEM-PLS) using SmartPLS 4 to test each indicator is valid and reliable. The results of the study indicate that emotional exhaustion, job satisfaction, and organizational ethical climate have a significant effect on turnover intention. This study provides important implications for management in designing effective strategies to reduce turnover intention through the creation of an ethical work environment, increasing job satisfaction, and managing employee emotional burden.
The Effect of User Satisfaction and Experience on Consumer Loyalty: The Mediation Role of Trust in Beauty Product Consumers of Gen Z Maharani, Alfiana Citra; Sutawidjaya, Ahmad Hidayat; Mariam, Siti; Ramli, Abdul Haeba
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.347

Abstract

In today's digital era, online shopping behavior among Gen Z is increasing, particularly in purchasing beauty products through e-commerce platforms. However, despite high purchase rates, consumer loyalty to a single brand remains low because they easily switch to other brands. This study aims to analyze the influence of satisfaction and user experience on consumer loyalty, and to evaluate the role of trust as a bridging factor in this relationship. The study was conducted among Gen Z consumers in Tangerang Regency who had purchased beauty products through e-commerce platforms in the past six months. The results indicate that satisfaction and user experience play a significant role in building trust, which ultimately drives consumer loyalty. These findings emphasize the importance of building trust through a pleasant and satisfying shopping experience to create long-term relationships between consumers and online beauty brands.
The Effect of Shopping Lifestyle, Fashion Engagement, and Hedonic Shopping on E-Commerce with Impulsive Purchasing as a Mediating Variable Fatiani, Kurunul; Sutawidjaya, Ahmad Hidayat; Mariam, Siti; Ramli, Abdul Haeba
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.349

Abstract

In recent years, online shopping activities in the fashion sector have shown a significant increase. This shift has been further accelerated by the COVID-19 pandemic, which encouraged consumers to move from conventional shopping to e-commerce platforms that are considered more practical, safe, and accessible. The transformation of consumption patterns has strengthened the transition toward digital shopping, particularly for fashion products. This study aims to examine the influence of shopping lifestyle, fashion involvement, and hedonic orientation on impulsive buying behavior. Furthermore, it investigates the mediating role of impulsive buying in enhancing the intention to use e-commerce. A quantitative survey method was employed, with data analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The sample consisted of 130 respondents residing in Tangerang Regency who actively purchase fashion items through Shopee. The findings reveal that shopping lifestyle, fashion involvement, and hedonic orientation have a positive and significant effect on impulsive buying behavior. Moreover, impulsive buying is proven to mediate the relationship between these three variables and the intention to use e-commerce. These results highlight the importance of emotional factors and digital lifestyles as the main drivers of young consumers’ purchasing behavior and provide strategic insights for e-commerce platforms and the fashion industry in designing more effective and emotionally driven marketing strategies.
The Influence of Market Orientation and Digital Marketing on the Performance of Micro, Small, and Medium Enterprises through Competitive Advantage Purbasari, U.K.; Ramli, Abdul Haeba; Mariam, Siti; Diatmika, Anak Agung Ketut
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.353

Abstract

This research analyzes the influence of market orientation and digital marketing on the performance of small and medium enterprises (SMEs), considering the role of competitive advantage as a factor that strengthens that relationship. The study was conducted on SMEs located in Tangerang Regency, involving 140 business actors as main respondents. The results indicate that market orientation has a positive impact on competitive advantage, and digital marketing also positively affects competitive advantage. Furthermore, market orientation positively influences the performance of SMEs, while digital marketing has a positive effect on the performance of SMEs. Competitive advantage can mediate the influence of market orientation on the performance of SMEs. Additionally, competitive advantage can mediate the influence of digital marketing on the performance of SMEs. Thus, all relationships studied in this research show results that are consistent with initial assumptions and provide a positive impact.
Co-Authors Abadi, Ferryal Adelia, Marsach Adrifa, Zacky Putra Agustia, Rizka Diah Al Kausar, Al Kausar Anggraeni, Abellia Septri Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Arman, Siti Rafika Asianto, Andriyanti Awibowo, Yogo Ayu Larasati Dewi, Ni Putu Karunia Diatmika, Anak Agung Ketut Dihin Septyanto Edi Hamdi Erny Amriani Asmin Fahrosa, Salsa Meisita Fatiani, Kurunul Febriani, Fika Aurelia Gecolea, Zianneil T. Gecolea Gianis, Almaitsya Hendriadi, Hendriadi Indriani, Sintiati Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi LIA AMALIA Maharani, Alfiana Citra Maratis, Jerry Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhmin, Andi Hidayat Muslim Muslim Novianti, Intan Erlita Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Purnomo, Suseno Hadi Rahmawati, Amanda Ringo, Rejhi Yunus Siringo Safuan Safuan Saputra, Radiansyah Harry Satria, Fajar SITI MARIAM Steven, Jacob Sukalumba, Sofia Apriliani Penu Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Witjaksono, Beny