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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Studia Economica: Jurnal Ekonomi Islam EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Ekuilnomi TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat MES Management Journal Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Indonesian Sharia Economics Jurnal Oportunitas : Ekonomi Pembangunan Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management Jurnal Kemitraan Masyarakat Journal of Management, Accounting, and Administration
Nurul Hidayat
Faculty Of Economics And Business, University Of Bahaudin Mudhary Madura
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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Penguatan Branding UMKM Camilan Khas Madura melalui Pelatihan dan Pendampingan Desain Logo untuk Meningkatkan Nilai Tambah Produk: Pengabdian Jannatul Firdaus; Nurul Hidayat; Najiatun; Hertin Khalifatun Nisa Arifah; Edi Awan; Rahmat Zulkarnain
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2652

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, termasuk UMKM camilan khas Madura yang menyimpan potensi besar untuk dikembangkan. Namun, lemahnya aspek branding, khususnya desain logo, masih menjadi hambatan dalam meningkatkan daya saing produk. Kegiatan pengabdian ini bertujuan untuk memperkuat branding UMKM camilan khas Madura melalui pelatihan dan pendampingan pembuatan desain logo berbasis identitas lokal. Metode yang digunakan adalah pendekatan partisipatif yang mencakup tiga tahap utama: (1) pelatihan dasar desain logo dan branding, (2) pendampingan individual dalam pembuatan logo, dan (3) monitoring serta evaluasi hasil. Hasil kegiatan menunjukkan peningkatan signifikan, di mana 80% UMKM peserta berhasil memiliki logo baru yang mencerminkan identitas lokal dan diaplikasikan secara konsisten pada kemasan produk. Dampak utama dari program ini meliputi peningkatan citra profesional produk, penguatan identitas lokal, meningkatnya rasa percaya diri pelaku UMKM, serta bertambahnya minat konsumen. Dengan demikian, pelatihan dan pendampingan desain logo terbukti efektif dalam meningkatkan nilai tambah produk sekaligus memperkuat daya saing UMKM camilan khas Madura di pasar yang semakin kompetitif.
Peningkatan Daya Saing UMKM Camilan Khas Madura melalui Pelatihan dan Pendampingan Pengemasan Produk dengan Teknologi Vacuum Sealer dan Labelisasi: Pengabdian Najiatun; Khas, As'adi; Nur Diana Khalida; Wakik; Hidayat, Nurul
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2667

Abstract

UMKM camilan khas Madura memiliki potensi besar dalam menggerakkan perekonomian lokal, namun menghadapi kendala serius pada aspek pengemasan. Kemasan yang masih sederhana menyebabkan produk tidak tahan lama, kurang higienis, dan sulit menembus pasar modern. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui pelatihan dan pendampingan pengemasan produk dengan teknologi vacuum sealer serta penerapan labelisasi. Metode yang digunakan adalah pendekatan partisipatif, meliputi identifikasi masalah, pelatihan teknis, pendampingan praktik, dan evaluasi. Hasil kegiatan menunjukkan adanya perubahan signifikan dibandingkan sebelum program. Sebelum intervensi, daya simpan produk rata-rata hanya 3–5 hari, kemasan tidak kedap udara, dan mayoritas tidak memiliki label standar. Setelah pelatihan, daya simpan meningkat menjadi 15–20 hari, kemasan lebih higienis dan menarik, serta seluruh produk dilengkapi label informatif sesuai standar pasar modern. Dampak positif juga terlihat dari peningkatan kepercayaan diri pelaku usaha dan kenaikan penjualan rata-rata hingga 30%. Dengan demikian, penerapan teknologi vacuum sealer dan labelisasi terbukti efektif dalam meningkatkan kualitas produk, memperkuat branding, dan membuka akses UMKM camilan khas Madura menuju pasar yang lebih luas.
Kebijakan Moneter dan Strategi Penanggulangan Kemiskinan dalam Kepemimpinan Umar bin Khattab Hidayat, Nurul; Khalida, Nur Diana; Firdaus, Jannatul; Najiatun, Najiatun; Awan, Edi; Khas, As’adi; Arif, Hertin Khalifatun Nisa; Fauziyah, Hanifah
JIOSE: Journal of Indonesian Sharia Economics Vol 4 No 2 (2025): September 2025
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v4i2.1788

Abstract

The leadership of Umar ibn al-Khattab is undeniable as a statesman capable of formulating new regulations and revising those established during the time of the Prophet Muhammad and Abu Bakr. During his rule, poverty was significantly reduced through the application of sound economic principles. This study employs a library research method and descriptive analysis using books, journals, and papers related to the economic policies of Umar ibn al-Khattab. The research discusses monetary policies and poverty alleviation strategies during his reign. The monetary policy included the establishment of currency as an effort to stabilize the economy, while poverty alleviation strategies were carried out through strengthening the independence of the baitul mal (public treasury) and utilizing land to increase state revenue. The persistent issue of poverty, which remains difficult to overcome in modern economic systems, had already been a serious concern during Umar ibn al-Khattab’s leadership. The findings of this study indicate that the economic policies of his era remain relevant as references for addressing poverty through resource management and transparent, productive public financial governance.
Redesigning a Circular Business Model Canvas (CBMC) for smallholder dairy farming: Financial feasibility and SDG alignment in Sarangan, Indonesia Yuni K, Kusnul Ciptanila; Hidayat, Nurul; Musfiroh, Anita
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 13 No. 3 (2025): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v13i3.36620

Abstract

The Indonesian government has committed to implementing a circular economy, as outlined in its national roadmap to 2025. This study aims to redesign a Circular Business Model Canvas (CBMC) for smallholder dairy farming in Sarangan, Magetan, to enhance farmers’ income and welfare while promoting environmental sustainability. An exploratory mixed-methods design was employed, combining thematic analysis and expert judgment with financial feasibility assessment using the Benefit–Cost (B/C) ratio. The redesigned CBMC incorporates circular economy principles into dairy operations, emphasizing eco-conscious value propositions, diversified revenue streams, and multi-stakeholder partnerships. The results show that cheese processing, yogurt production, and the tourism café are financially viable under normal (B/C ≈ 2.4–2.5) and peak demand (B/C > 6) conditions but not under low-demand conditions (B/C < 1). The model also contributes significantly to the Sustainable Development Goals (SDGs), particularly SDG 8 (Decent Work and Economic Growth, 85%), SDG 6 (Clean Water and Sanitation, 80%), and SDG 7 (Affordable and Clean Energy, 75%), with lower contributions to SDG 12 (70%) and SDG 15 (60%). Key challenges include farmer resistance to adopting new practices, limited access to capital, and seasonal fluctuations in demand. The study addresses these barriers and offers strategies to ensure scalability. Overall, this research fills a gap in the application of circular business models in agrifood systems by integrating business model redesign, financial feasibility, and SDG mapping, providing a replicable framework for smallholder dairy–ecotourism communities in developing regions.
Analisis Manajemen Risiko UMKM Rumah Donat di Lenteng Sumenep Berbasis ISO 31000: Identifikasi, Penilaian, dan Mitigasi Firdaus, Jannatul; Khalida, Nur Diana; Arifah, Hertin Khalifatun Nisa; Najiatun, Najiatun; Hidayat, Nurul
MES Management Journal Vol. 4 No. 2 (2025): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v4i2.912

Abstract

Risk management plays a crucial role strategy for MSMEs because it can help them face operational challenges, minimize losses, and maintain business sustainability. This study aims to analyze risk management in Rumah Donat SMEs in Lenteng District, Sumenep, by adapting the ISO 31000 framework. The methods used are a qualitative approach through surveys, observations, in-depth interviews, and documentation. In addition, data analysis was carried out using the Miles & Huberman model combined with the preparation of a risk register and risk matrix. The results of the study identified four main risk categories, namely operational risks (increase in raw material prices, low product durability), strategic risks (limitations in digital promotion, seasonal market competition), human resource risks (lack of employee management), and natural and environmental risks (instability of raw material supply, power outages). Probability and impact analysis showed that seasonal market competition had the highest level of risk, followed by limitations in digital promotion. The proposed mitigation recommendations included establishing cooperation with suppliers, product innovation, employee training, expanding online marketing, improving business management, and developing a framework to address environmental risks. The study seeks to provide valuable contributions to theory as well as practical guidance for MSMEs in managing risks effectively and efficiently.
Pengembangan Sentra Pengrajin Keris Melalui Strategi Pemasaran Terintegrasi Menggunakan Platform Marketplace di Desa Aeng Tongtong Kecamatan Saronggi Kabupaten Sumenep : Pengabdian Nurul Hidayat; Jannatul Firdaus; Hertin Khalifatun Nisa Arifah; Any Sani’atin; Edi Awan; Nur Diana Khalida
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v3i4.650

Abstract

Warisan budaya keris di Desa Aeng Tongtong memiliki potensi ekonomi lokal yang unik. Namun, produksi dan pemasaran keris memerlukan peningkatan. Sentra kerajinan keris di desa ini telah berkembang dan menjadi tujuan wisata utama di Kabupaten Sumenep. Pengabdian ini bertujuan untuk memberdayakan pengrajin keris melalui Strategi Pemasaran Terintegrasi menggunakan Platform Marketplace. Kegiatan melibatkan survei awal, pelatihan teknis, dan konsep tata kelola bisnis yang baik. Hasilnya menunjukkan peningkatan signifikan dalam penjualan keris melalui Strategi Pemasaran Terintegrasi menggunakan Platform Marketplace. Para pengrajin juga mampu menerapkan teknik modern dan prinsip tata kelola bisnis yang efisien.
Pengaruh Profitabilitas dan Skala Usaha terhadap Nilai Perusahaan Sektor Perbankan di Indonesia Nurul Hidayat; As’adi Khas; Buhairi Buhairi; Nur Diana Khalida; Rahmat Zulkarnain; Wakik Wakik
JIOSE: Journal of Indonesian Sharia Economics Vol 5 No 1 (2026): Maret 2026
Publisher : Fakultas Syariah dan Ekonomi Islam Institut Pesantren Mathali'ul Falah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35878/jiose.v5i1.1876

Abstract

This study analyzes the effect of profitability and firm size on firm value in the banking sector in Indonesia, and evaluates its implications for the stability of the national financial system. Profitability is measured using Return on Assets (ROA), while firm size is proxied by the natural logarithm of total assets. Firm value is measured using Price to Book Value (PBV). The data were obtained from 43 banks listed on the Indonesia Stock Exchange (IDX) in 2024, selected using a purposive sampling method, and analyzed using multiple linear regression. The results show that profitability has a positive and significant effect on firm value, indicating that strong financial performance enhances investor perception and strengthens corporate resilience. In contrast, firm size has a negative and insignificant effect, which may reflect potential inefficiencies in large-scale banks. Simultaneously, both variables have a significant effect on firm value, although the model explains only 18.06% of the variation in firm value. These findings underscore the importance of strengthening profitability as the primary foundation of firm value in the banking sector.
EMPLOYEE PERFORMANCE TRANSFORMATION THROUGH COMPETENCE AND WORK ENVIRONMENT: THE MEDIATING ROLE OF WORK COMMITMENT AMONG SUMENEP REGENCY DPRD EMPLOYEES Hertin Khalifatun Nisa Arifah; Muhlisin; Nurul Hidayat; Jannatul Firdaus; Hanifah Fauziyah; Syamsul Rizal; As'adi Khas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.805

Abstract

This study aims to examine the effect of competence and work environment on employee performance with work commitment as a mediating variable at the Secretariat of the Regional House of Representatives (DPRD) of Sumenep Regency. The research employs a quantitative approach using Structural Equation Modeling (SEM) and SmartPLS analysis based on questionnaire data collected from employees. The findings indicate that competence does not significantly affect employee performance, while the work environment has a positive and significant effect. Work commitment also influences performance, but the negative relationship suggests that some employees work out of obligation rather than emotional attachment to the organization. Furthermore, competence and work environment affect work commitment, which acts as a mediating variable. The study concludes that improving employee performance requires not only strengthening technical competence but also fostering a supportive work environment and affective commitment. Therefore, the Secretariat of DPRD Sumenep is recommended to develop a more open work system, provide performance-based recognition, and create a comfortable and collaborative work environment.
The Role of Competitive Advantage in Mediating the Influence of Business Strategy and Traditional Work Ethic on Entrepreneurial Performance at Warung Madura Grocery Store in Surabaya Dedy Ahmadi; Nurul Hidayat; Ainorrofiqie; Fuji Santoso; Moh Naufal Abror
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.915

Abstract

Study This is studies causal with approach quantitative purposeful​ for test influence strategy business and ethos Work traditional to performance entrepreneurship, as well as role superiority compete as variables mediation in the store grocery store Madura stalls in Surabaya City. Population in study This covers 980 stores grocery store Madura stalls are spread across 14 sub-districts in Surabaya, with amount sample A total of 250 respondents were selected use purposive sampling technique. Research results show that strategy business and ethos Work traditional influential significant to performance entrepreneurship, good in a way direct and no direct through superiority compete. Strategy effective business, such as differentiation product, efficiency costs, and market focus, as well as values ethos Work traditional like honesty, perseverance, and responsibility answer, proven support achievement superiority compete. Advantages compete play a role as a mediator that strengthens influence second variables to performance entrepreneurship. Findings This confirm importance strengthening strategy business and values ethos Work traditional in increase Power competitiveness and performance business shop grocery store Madurese food stall in Surabaya.
Exploration Utilization of Chatbots Based Artificial Intelligence in Digital Marketing for Snack SMEs Traditional Typical of Sumenep – Madura Fausi Arifin; Nurul Hidayat; Hairul Rahman; Moh Sofwan Kastir Al Aziz; Khairil Anwar; Buhairi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.918

Abstract

Study This explore utilization chatbot based Artificial Intelligence (AI) in digital marketing in snack SMEs typical Sumenep Madura which has start adopt technology the However Not yet optimize its use . Through approach qualitative with technique interviews , observations , and documentation , as well as data analysis using NVivo 15 , research This find that chatbot utilized For respond consumer through social media and e-commerce platforms , but its function Still limited to services basis . MSME actors feel a number of benefit like efficiency time , increase speed response , and convenience service customers , but faced with obstacles in the form of low digital literacy , limitations device , instability network , as well as various problem technical aspects of chatbots . In addition , concerns related costs , needs adaptation technology and resistance to change participate influence optimization utilization Chatbot . Consumers and employees hope chatbot features capable give recommendation more personal and interactive products , while MSMEs require integration more systems​ flexible and appropriate with context local . With thus , chatbot based AI own potential significant For strengthening the digital marketing strategy of snack MSMEs typical Sumenep Madura, however required improvement digital literacy , support more technology​ adaptive , as well as development aligned features​ with characteristics business small in area the .
Co-Authors Ach Zuhri Achmad Faqih Agung Firdausi Ahsan Ahmadi, Dedy Ainorrofiqie Ainorrofiqie Ainorrofiqie Ali, Mohammad Haidar Any Sani'atin Any Sani’atin Any Sani’atin Arif, Hertin Khalifatun Nisa Arifah, Hertin Khalifatun Nisa Arifin, Fausi As'adi Khas Athi’ Hidayati Awan, Edi Bambang Sri Kaloko Buhairi Buhairi Buhairi, Buhairi Dani Hari Tunggal Prasetiyo Dardiri, Masyhudan Edi Awan Edi Awan Ediawan Ediawan Fauziyah, Hanifah Firdaus, Jannatul Fuji Santoso GAMMA ADITYA RAHARDI Hairul Rahman Hanifah Fauziyah Hanifah Fauziyah Hanifah Fauziyah Hasanur Mohammad Firdausi Hertin Khalifatun Nisa Arifah Hertin Khalifatun Nisa Arifah Hertin Khalifatun Nisa Arifah Ilahi, Lailiy Kurnia Imam Anas Mubarok Jannatul Firdaus Jannatul Firdaus Jannatul Firdaus Khairil Anwar Khalida, Nur Diana Khas, As'adi Kusnul Ciptanila Yuni K Moh Naufal Abror Moh Sofwan Kastir Al Aziz Moh Taufik Muhlisin Muhlisin Muhlisin Musfiroh, Anita Nabilatul Hasanah Najiatun Najiatun Najiatun Najiatun Najiatun, Najiatun Nur Diana Khalida Nur Diana Khalida Rahmat Zulkarnain Rahmat Zulkarnain Rahmat Zulkarnain Rizka Firstiani Samsul Arifin Siti Hajar Siti Sa’adah Syaiful Anshori Syaiful Anshori Syaiful Anshori Anshori Syamsul Rizal Syamsul Rizal Wahyudi, M. Adi Trisna Wakik Wakik Wakik Zulkarnain, Rahmat