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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Studia Economica: Jurnal Ekonomi Islam EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Ilmiah Edunomika (JIE) Jurnal Ekuilnomi TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat MES Management Journal Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Journal of Indonesian Sharia Economics Jurnal Oportunitas : Ekonomi Pembangunan Majapahit Journal of Islamic Finance dan Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management Jurnal Kemitraan Masyarakat Journal of Management, Accounting, and Administration
Nurul Hidayat
Faculty Of Economics And Business, University Of Bahaudin Mudhary Madura
Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Public Health Social Sciences Other

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EMPLOYEE PERFORMANCE TRANSFORMATION THROUGH COMPETENCE AND WORK ENVIRONMENT: THE MEDIATING ROLE OF WORK COMMITMENT AMONG SUMENEP REGENCY DPRD EMPLOYEES Hertin Khalifatun Nisa Arifah; Muhlisin; Nurul Hidayat; Jannatul Firdaus; Hanifah Fauziyah; Syamsul Rizal; As'adi Khas
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.805

Abstract

This study aims to examine the effect of competence and work environment on employee performance with work commitment as a mediating variable at the Secretariat of the Regional House of Representatives (DPRD) of Sumenep Regency. The research employs a quantitative approach using Structural Equation Modeling (SEM) and SmartPLS analysis based on questionnaire data collected from employees. The findings indicate that competence does not significantly affect employee performance, while the work environment has a positive and significant effect. Work commitment also influences performance, but the negative relationship suggests that some employees work out of obligation rather than emotional attachment to the organization. Furthermore, competence and work environment affect work commitment, which acts as a mediating variable. The study concludes that improving employee performance requires not only strengthening technical competence but also fostering a supportive work environment and affective commitment. Therefore, the Secretariat of DPRD Sumenep is recommended to develop a more open work system, provide performance-based recognition, and create a comfortable and collaborative work environment.
The Role of Competitive Advantage in Mediating the Influence of Business Strategy and Traditional Work Ethic on Entrepreneurial Performance at Warung Madura Grocery Store in Surabaya Dedy Ahmadi; Nurul Hidayat; Ainorrofiqie; Fuji Santoso; Moh Naufal Abror
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.915

Abstract

Study This is studies causal with approach quantitative purposeful​ for test influence strategy business and ethos Work traditional to performance entrepreneurship, as well as role superiority compete as variables mediation in the store grocery store Madura stalls in Surabaya City. Population in study This covers 980 stores grocery store Madura stalls are spread across 14 sub-districts in Surabaya, with amount sample A total of 250 respondents were selected use purposive sampling technique. Research results show that strategy business and ethos Work traditional influential significant to performance entrepreneurship, good in a way direct and no direct through superiority compete. Strategy effective business, such as differentiation product, efficiency costs, and market focus, as well as values ethos Work traditional like honesty, perseverance, and responsibility answer, proven support achievement superiority compete. Advantages compete play a role as a mediator that strengthens influence second variables to performance entrepreneurship. Findings This confirm importance strengthening strategy business and values ethos Work traditional in increase Power competitiveness and performance business shop grocery store Madurese food stall in Surabaya.
Exploration Utilization of Chatbots Based Artificial Intelligence in Digital Marketing for Snack SMEs Traditional Typical of Sumenep – Madura Fausi Arifin; Nurul Hidayat; Hairul Rahman; Moh Sofwan Kastir Al Aziz; Khairil Anwar; Buhairi
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.918

Abstract

Study This explore utilization chatbot based Artificial Intelligence (AI) in digital marketing in snack SMEs typical Sumenep Madura which has start adopt technology the However Not yet optimize its use . Through approach qualitative with technique interviews , observations , and documentation , as well as data analysis using NVivo 15 , research This find that chatbot utilized For respond consumer through social media and e-commerce platforms , but its function Still limited to services basis . MSME actors feel a number of benefit like efficiency time , increase speed response , and convenience service customers , but faced with obstacles in the form of low digital literacy , limitations device , instability network , as well as various problem technical aspects of chatbots . In addition , concerns related costs , needs adaptation technology and resistance to change participate influence optimization utilization Chatbot . Consumers and employees hope chatbot features capable give recommendation more personal and interactive products , while MSMEs require integration more systems​ flexible and appropriate with context local . With thus , chatbot based AI own potential significant For strengthening the digital marketing strategy of snack MSMEs typical Sumenep Madura, however required improvement digital literacy , support more technology​ adaptive , as well as development aligned features​ with characteristics business small in area the .
Analisis Integratif Potensi Unggulan Dan Penguatan Daya Saing Sektor Pertanian Dalam Pengembangan Ekonomi Dan Keuangan Daerah Kabupaten Sumenep Rizka Firstiani; Siti Hajar; Nurul Hidayat
Jurnal Ekuilnomi Vol. 8 No. 2 (2026): Ekuilnomi Vol 8 (2), Mei 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/tbfkn234

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan merumuskan strategi penguatan daya saing potensi unggulan sektor pertanian untuk pengembangan ekonomi dan keuangan daerah Kabupaten Sumenep. Penelitian ini menggunakan analisis LQ dan DLQ untuk menentukan sektor basis dan potensial serta analisis SWOT untuk merumuskan strategi prioritas. Hasil penelitian menunjukkan komoditas jagung dan kedelai merupakan sektor unggulan yang memiliki potensi besar dalam mendorong pengembangan ekonomi dan keuangan daerah Kabupaten Sumenep dengan nilai LQ masing-masing sebesar 1,6 dan 2,5. Oleh karena itu diperlukan strategi prioritas kebijakan berupa penguatan sistem pertanian sebagai pondasi utama yang berdampak pada peningkatan produktivitas dan keberlanjutan produksi, yang selanjutnya kebijakan diversifikasi produk olahan yang terintegrasi dengan digitalisasi pemasaran guna meningkatkan nilai tambah dan daya saing
Financial Performance Management at PT Bank Rakyat Indonesia (Persero) Tbk Period 2018 - 2022 Syaiful Anshori; Ainorrofiqie Ainorrofiqie; Nurul Hidayat; Hertin Khalifatun Nisa Arifah; Rahmat Zulkarnain
Journal of Management, Accounting, and Administration Vol. 2 No. 1: July - September 2025
Publisher : Institut Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jomaa.v2i1.186

Abstract

Bank financial institutions are one of the important factors for a country's economy which functions as a collector and channeler of public funds. The bank's ability to increase overall efficiency and generate profits is a reflection of the bank's good financial performance management. This research aims to analyze financial performance management at PT Bank Rakyat Indonesia (Persero) Tbk. 2018-2022 period, by analyzing the influence of Operational Costs on Operating Income (BOPO), Non-Performing Loans (NPL) And Loans deposit Ratio (LDR) to Return On Assets (ROA). The data used in this research is the Time Series of PT quarterly report data. Bank Rakyat Indonesia (Persero) Tbk. Which recorded in data FSA period first quarter 2018- quarterly IV 2022, with data analysis techniques Which used is multiple linear regression using SPSS version 26. The results of the research show that both partial and simultaneous costs Operational Operating Income (BOPO), Non Performing Loans (NPL), Loan Deposits Ratio (LDR) has a significant effect on Return On Assets (ROA) on PT. People's Bank Indonesia (Persero) Tbk.
Peningkatan Daya Saing Berkelanjutan UMKM Camilan Khas Madura melalui Pengemasan Vacuum, Standardisasi Label, dan Pendampingan Legalitas Produk: Pengabdian Najiatun; As’adi Khas; Jannatul Firdaus; Hertin Khalifatun Nisa Arifah; Syamsul Rizal; Buhairi Buhairi; Nurul Hidayat; Edi Awan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.5566

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) camilan khas Madura memiliki potensi ekonomi yang besar, namun masih menghadapi kendala dalam aspek pengemasan, labelisasi, dan legalitas produk yang berdampak pada rendahnya daya saing. Kegiatan pengabdian ini bertujuan untuk meningkatkan daya saing berkelanjutan UMKM melalui pelatihan pengemasan menggunakan teknologi vacuum sealer, standardisasi label produk, serta pendampingan legalitas usaha. Metode yang digunakan adalah pendekatan partisipatif melalui tahapan persiapan, pelatihan, pendampingan, dan evaluasi yang berorientasi pada kebutuhan mitra. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada kualitas kemasan, daya simpan produk, serta citra produk di pasar. Penggunaan vacuum sealer mampu memperpanjang masa simpan produk dari 3–5 hari menjadi sekitar 15–20 hari, sementara 78% pelaku usaha berhasil menerapkan label standar yang informatif. Selain itu, kepercayaan diri pelaku UMKM meningkat dan terjadi kenaikan permintaan produk hingga sekitar 30% setelah program dilaksanakan. Temuan ini menunjukkan bahwa intervensi berbasis teknologi pengemasan dan penguatan branding produk mampu meningkatkan kualitas, kredibilitas, serta peluang distribusi pasar UMKM secara berkelanjutan. Dengan demikian, kegiatan pengabdian ini berkontribusi dalam mendorong transformasi UMKM camilan khas Madura menjadi lebih profesional, kompetitif, dan adaptif terhadap tuntutan pasar modern.
Pemberdayaan Masyarakat Desa Rawan Banjir melalui Integrasi EWS dan Sistem Mina-Padi di Desa Marengan Daya Hasanur Mohammad Firdausi; Nurul Hidayat; Ach Zuhri; Agung Firdausi Ahsan
Jurnal Pengabdian Masyarakat Fakultas Teknik : Jurnal Abditek Vol. 6 No. 02 (2026): Jurnal Pengabdian Masyarakat Fakultas Teknik: Jurnal Abditek
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/Abditek.062.02

Abstract

Desa Marengan Daya, Kabupaten Sumenep, merupakan wilayah agraris yang rentan terhadap banjir musiman yang terjadi 5–7 kali setiap tahun dan berdampak pada produktivitas pertanian serta ketahanan pangan masyarakat. Petani masih mengandalkan pola usaha tani konvensional tanpa dukungan data lingkungan, sementara Karang Taruna belum memiliki kapasitas teknis dalam mitigasi kebencanaan. Kegiatan pengabdian ini bertujuan meningkatkan kesiapsiagaan banjir dan memperkuat ketahanan pangan melalui integrasi Smart Early Warning System (EWS) dan penerapan sistem pertanian adaptif mina-padi, sekaligus memberdayakan Kelompok Tani Suka Maju dan Karang Taruna Desa Marengan Daya. Metode yang digunakan meliputi survei kebutuhan, koordinasi dengan mitra, pelatihan, pendampingan, serta implementasi EWS dan lahan percontohan mina-padi seluas ±200 m². Hasil kegiatan menunjukkan peningkatan signifikan kemampuan teknis Karang Taruna dalam instalasi dan pengoperasian EWS, serta peningkatan kapasitas petani dalam memanfaatkan data lingkungan, menyusun rencana tanam, dan menerapkan sistem mina-padi. Keberadaan EWS mempercepat respons masyarakat terhadap potensi banjir, sementara mina-padi menjadi alternatif produksi yang adaptif di lahan tergenang. Kegiatan ini membuktikan bahwa integrasi teknologi dan pemberdayaan masyarakat efektif dalam membangun desa tangguh banjir sekaligus memperkuat ketahanan pangan secara berkelanjutan.
Circular Economy- Based Business Model With Business Model Canvas For Keris Craftsmen In Sumenep Madura Nurul Hidayat; Najiatun Najiatun; Syaiful Anshori Anshori; Nabilatul Hasanah
Eqien - Jurnal Ekonomi dan Bisnis Vol 15 No 01 (2026): Journal Ekonomi dan Bisnia
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v15i01.2314

Abstract

Tourist Village Aeng Tong-Tong, Sumenep, as center the largest keris craftsman recognized by UNESCO, has potential big in business model development sustainable based circular economy. Research This aim designing and redesigning business models with approach Business Model Canvas (BMC), evaluates potential revenue stream new, and study sustainability model for keris craftsman. Using method qualitative exploratory with technique expert opinion and key informant interviews, research This compile existing BMC, design Circular Business Model Canvas (CBMC), as well as analyze eligibility income new and diversified product based waste production. Research results show that integration principle circular economy in BMC increases efficiency source power, reduce waste, and produce product derivative worth plus. Digital marketing, NFT technology and green marketing participate strengthen Power competition keris industry. Research This offer contribution to development craft- based industry culture in a way sustainable with integration draft circular economy in context local.
Pelatihan dan Pendampingan Pemasaran UMKM Rengginang Singkong Berbasis Artificial Intelligence di Desa Banasare Hasanur Mohammad Firdausi; Moh Taufik; Achmad Faqih; Imam Anas Mubarok; Siti Sa’Adah; Nurul Hidayat; Bambang Sri Kaloko; Gamma Aditya Rahardi; Dani Hari Tunggal Prasetiyo
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 6 No. 3 (2026): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v6i3.7605

Abstract

This community service program aims to improve the marketing performance of a cassava rengginang micro, small, and medium enterprise (MSME) located in Banasare Village, Rubaru District, which faces limitations in digital marketing capabilities and has not yet utilized artificial intelligence (AI) technology. The partner MSME relies on conventional marketing methods, resulting in limited market reach and low promotional effectiveness. The method employed in this program integrates structured training with hands-on assistance in the implementation of artificial intelligence for marketing purposes. The stages include partner needs analysis through observation and interviews, AI-based marketing training focusing on content creation, direct assistance in applying AI to digital marketing and customer services, and evaluation through a comparison of conditions before and after the program. The results indicate a significant improvement in the partner’s capacity to utilize AI for marketing activities. After participating in the program, the MSME was able to independently create structured digital promotional content using AI tools and implement simple chatbot-based customer service. These changes contributed to more effective promotion, improved service efficiency, and broader market reach compared to the initial condition. The outputs of this community service activity include increased digital marketing skills of the partner MSME, the adoption of AI-based marketing practices, and the development of a replicable training and assistance model suitable for traditional food MSMEs in rural areas. This program demonstrates that artificial intelligence can be applied in a simple and practical manner to support the digital transformation and competitiveness of rural MSMEs.
Co-Authors Ach Zuhri Achmad Faqih Agung Firdausi Ahsan Ahmadi, Dedy Ainorrofiqie Ainorrofiqie Ainorrofiqie Ali, Mohammad Haidar Any Sani'atin Any Sani’atin Any Sani’atin Arif, Hertin Khalifatun Nisa Arifah, Hertin Khalifatun Nisa Arifin, Fausi As'adi Khas Athi’ Hidayati Awan, Edi Bambang Sri Kaloko Buhairi Buhairi Buhairi, Buhairi Dani Hari Tunggal Prasetiyo Dardiri, Masyhudan Edi Awan Edi Awan Ediawan Ediawan Fauziyah, Hanifah Firdaus, Jannatul Fuji Santoso GAMMA ADITYA RAHARDI Hairul Rahman Hanifah Fauziyah Hanifah Fauziyah Hanifah Fauziyah Hasanur Mohammad Firdausi Hertin Khalifatun Nisa Arifah Hertin Khalifatun Nisa Arifah Hertin Khalifatun Nisa Arifah Ilahi, Lailiy Kurnia Imam Anas Mubarok Jannatul Firdaus Jannatul Firdaus Jannatul Firdaus Khairil Anwar Khalida, Nur Diana Khas, As'adi Kusnul Ciptanila Yuni K Moh Naufal Abror Moh Sofwan Kastir Al Aziz Moh Taufik Muhlisin Muhlisin Muhlisin Musfiroh, Anita Nabilatul Hasanah Najiatun Najiatun Najiatun Najiatun Najiatun, Najiatun Nur Diana Khalida Nur Diana Khalida Rahmat Zulkarnain Rahmat Zulkarnain Rahmat Zulkarnain Rizka Firstiani Samsul Arifin Siti Hajar Siti Sa’adah Syaiful Anshori Syaiful Anshori Syaiful Anshori Anshori Syamsul Rizal Syamsul Rizal Wahyudi, M. Adi Trisna Wakik Wakik Wakik Zulkarnain, Rahmat