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All Journal Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Tourism & Hospitality Essentials Journal Jurnal Dimensi EKUITAS (Jurnal Ekonomi dan Keuangan) Tourism Scientific Journal Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Ilmiah STOK Bina Guna Medan Jurnal Pariwisata Vokasi International Journal of Community Service Jurnal Gastronomi Indonesia Jurnal Bina Pengabdian Kepada Masyarakat The Journal Gastronomy Tourism Jurnal Manajemen, Organisasi, Dan Bisnis Padma: Jurnal Pengabdian Kepada Masyarakat JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) Depik Jurnal Ilmu-Ilmu Perairan, Pesisir dan Perikanan Barista : Jurnal Kajian Bahasa dan Pariwisata Causa: Jurnal Hukum dan Kewarganegaraan Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Business and Management Inaba Jurnal Aksara Raga Inaba of Community Services Journal JUAN: Jurnal Pengabdian Nusantara Depik Jurnal Ilmu-Ilmu Perairan, Pesisir, dan Perikanan PESHUM
Ilham Fajri
Universitas Telkom
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Journal : tourism

 1 
Strategi Peningkatan Penjualan Makanan Tradisional Sunda Melalui Daya Tarik Produk Wisata Kuliner di The Jayakarta Bandung Suite Hotel & Spa Fajri, Ilham
THE Journal : Tourism and Hospitality Essentials Journal Vol 8, No 1 (2018)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v8i1.11689

Abstract

The increase in the number of visitors to the hotel each year has the potential to further develop, but the problem is the appeal of Traditional Sundanese Foods found in the hotel is not known by many people. This study aims to formulate the appropriate sales promotion strategy to be applied at The Jayakarta Bandung Suite Hotel Spa through SWOT analysis approach. Where based on SWOT analysis results, external factors with the highest score that affect the increase in sales is an opportunity factor is branding the city of Bandung as a culinary destination, while the highest threat is food from other countries. Internal factor with highest score is the strength factor that is the appeal of the menu offered, while the weakness factor is promotion. A suitable strategy to be applied for market is penetration strategy and product improvement strategy.
Co-Authors Adrian Damora Agus Sudono, Agus Ahmad Fauzan Lubis Ahmad Jumadil Anwar Akmal Sugiyarto Am Azbas Taurusman Amin, Saifuddin ANGGARA, DIMAS Anjani, Astrid Dwi Aqmarina, Damartera Tyan Arna Suryani, Arna Azmi, Helmi Ulul Benaya Meitasari Simeon Caria Ningsih Catur Fatchu Ukhriyawati Dadi Indra Permana Deden Saepudin Dendi Gusnadi Devi, Ghini Kuntala Devi, Ghini Kunthala Dewi Turgarini  Dicky Hendrawan Didin Nurdin Dika Dwi Panji Efin Muttaqin Enrico, Farel Adrian Erwin Setiawan Eva Mardiyana Eva Mardiyana Faturrahman, Azhali Cendra Firdiani, Inayah Gandhi Sutjahjo Geri Supriadi Ghini Kuntala Devi Ghini Kunthala Devi Gilang Alife Akbar Efendy Gilang Panji Sukoco Giriati, Giriati Gita Siswhara Hamidi Hamidi Hanifah, Nida Hasibuan, Sofyan Sauri Heri Atmojo Heri Sutardi Herman Herman Heru Kurniadi Hollie Booth Hubban Nabiel Matondang Idham Sakti Wibawa Idham Sakti Wibawa Idham Sakti Wibawa Idham Wibawa Ikhtiar Hulu Ilmiati Tsaniah Ilusyana Angkasawati Putri Imam Al Hafizh Harahap Inda Mardhatillah Intan, Amalia Juliana Monika Irfandi Crisnodel Manalu Ita Karnita Ita Karnita Ita Karnita Karnita, Ita Kelly Tanuhadi Khairul Usman Laila, Sulaiman Liliana Puspa Sari Lu’luwatin R.A M. Irfan Maima, Amsal Mochamad Whilky Rizkyanfi Muhammad Aris Muhammad Fedi Alfiadi Sondita Muhammad Firdaus MUHAMMAD SYALEH, MUHAMMAD Nikmah, Nur Faijatun Nugrahani, Fanny Nur Kholis Nur Zulurrahmi Nurlena Nurlena Nuryanto Nuryanto Octavia, Silvi Pangestu, Raju Putri, Megawati Listyana Rada Febriyanti Raihana, Raihana Ratna Mutia Aprilla Riska Diajeng Putri Rizki Eka Putra, Rizki Eka Rizkyanfi, Mochamad S. Rosalinda Salman Hafidz Sanjaya, Sonny Sarifah Nurjanah Siburian, Egi Lianry Simatupang, Mona Rebeca Siti Zakiah smaya, Rizma Sonny Sanjaya Sri Langgeng Ratnasari Sri Marini Sri Marini Sri Marini Sudaryanto Zain Superwiratni Superwiratni Superwiratni Superwiratni, Superwiratni Surya Aditya Wahyono Tawee, Seow Teuku Haris Iqbal Tito Pandu Raharjo Toni Andriyono Vany Octaviany Wahyono, Surya Aditya Wibawa, Idham Sakti Winarso, Widyo Yudianto, Peri Zulkifli Zulkifli