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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Kewirausahaan Concept: Journal of Social Humanities and Education ITQAN: Journal of Islamic Economics, Management, and Finance Eduvest - Journal of Universal Studies Indonesian Journal Economic Review (IJER) Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

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Entrepreneurial Behavior and Opportunity Recognition In Global Career Development Helmy Rahayu; Ratih Purbasari; Margo Purnomo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1144

Abstract

Motivation plays a vital role in fostering entrepreneurial behavior and influencing decisions of career advances in the international arena. The aim of this qualitative study is to understand how aspects of entrepreneurial motivation, namely need for achievement, autonomy, and risk tolerance, influence individuals seeking to explore cross-border professional experiences. Data collection involved semi-structured interviews with a sample of young professionals who have acquired international experience, followed by thematic analysis of transcribed interviews to create an interpretation of the data. From the thematic analysis, five thematic representations emerged, including: entrepreneurial motivation to pursue international opportunities; risk taking and risk perception in the decision-making process; adaptive learning and cross-cultural adaptability; networking and recognition of global opportunities; and merging of entrepreneurial motivation with international career theory. The results suggest the findings indicate that high motivated individuals are hungry for international opportunities, will seek information and resources to pursue their goal, and develop innovative and strategic connections to manage uncertainty. It seems international experience serves as a media/platform for entrepreneurial learning, and for fostering adaptive decision making and recognition of and facilitating opportunity use. Overall, the study demonstrates that entrepreneurial motivation is not limited to creating new ventures but motivates proactive behavior when considering global careers and career advances. From a theoretical contribution, I examined the Theory of Entrepreneurial Motivation, followed by Effectual Theory, in relation to the international career behavior exhibited. I employ practical contributions for organizations to develop workforce capabilities when considering cross-border careers, as well educational institutions in educating students to navigate this arena.
PENGARUH CORPORATE ENTREPRENEURSHIP TERHADAP KINERJA ORGANISASI DI ERA EKONOMI KREATIF Eka Annisa Zulqaidah Kadaruddin; Ratih Purbasari; Margo Purnomo
Jurnal Administrasi Bisnis (JUBIS) Vol. 6 No. 1 (2026): June
Publisher : Universitas Suryakancana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35194/jubis.v6i1.6338

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh corporate entrepreneurship terhadap kinerja organisasi dalam konteks era ekonomi kreatif yang ditandai oleh tingginya peran inovasi, kreativitas, dan pemanfaatan ide sebagai sumber utama penciptaan nilai ekonomi. Penelitian menggunakan metode Systematic Literature Review (SLR) dengan mengkaji berbagai artikel ilmiah yang diperoleh dari basis data Google Scholar dan Scopus. Selain itu penelitian ini juga menggunakan perangkat lunak VOSviewer untuk melakukan analisis bibliometric guna memetakan hubungan antar kata kunci dan mengidentifikasi tren penelitian terkait corporate entrepreneurship dan kinerja organisasi. Hasil kajian menunjukkan bahwa corporate entrepreneurship yang tercermin melalui dimensi inovasi, proaktivitas, dan keberanian mengambil resiko memiliki pengaruh positif terhadap pendekatan kinerja organisasi. Dalam era ekonomi kreatif organisasi yang mampu menerapkan corporate entrepreneurship cenderung lebih adaptif, inovatif, dan kompetitif dalam menghadapi perubahan lingkungan bisnis. Penelitian ini diharapkan dapat memberikan kontribusi konseptual dalam pengembangan kajian corporate entrepreneurship serta menjadi dasar bagi penelitian selanjutnya.
Mapping Research on Business Model Transformation Strategies as a Response to Digital Disruption to Achieve Competitive Advantage Erika Dwi Lestari; Lina Auliana; Ratih Purbasari
Eduvest - Journal of Universal Studies Vol. 6 No. 3 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i3.52487

Abstract

Rapid advancements in digital technologies have transformed the business environment, requiring organizations to rethink their business models to remain competitive. Digital disruption driven by technologies such as artificial intelligence (AI), big data, and the Internet of Things (IoT) has reshaped how firms create and capture value. However, existing studies on digital disruption, business model transformation, and competitive advantage remain fragmented, limiting a comprehensive understanding of research trends in this field. This study presents a systematic mapping study (SMS) and bibliometric analysis using VOSviewer to identify the research landscape regarding business model transformation strategies in response to digital disruption in an effort to achieve competitive advantage. Of the 295 initial articles identified in Scopus, 33 were selected as the most relevant and analyzed for intellectual structure, publication trends, geographic distribution, and subject area focus. The results of the keyword co-occurrence analysis show that “digital transformation” is a central concept connected to “business model,” “competitive advantage,” “AI,” “strategic management,” “value creation,” “innovation,” and “performance.” This research topic has experienced a surge in publications since 2022. This increase reflects growing urgency and academic attention, as well as the evolution of research from the basic concept of digitalization to the role of AI and performance measurement. This research topic is widely studied by developed countries such as Germany. It is also interdisciplinary and is widely examined within the subject areas of Business, Management, and Accounting.
CORPORATE ENTREPRENEURSHIP: INOVASI NET VISI MEDIA DALAM MENGHADAPI DIGITALISASI Rizki Surya Akbar; Ratih Purbasari; Margo Purnomo
Jurnal Investasi Vol. 8 No. 2 (2022): Jurnal Investasi April 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i2.197

Abstract

Net Visi Media menyadari pentingnya akan inovasi agar supaya bisa stabil dan bersaing dengan konglomerasi media lainnya. Tentunya dengan berbagai upaya untuk bisa meng-akselerasikan inovasinya tersebut dengan berbagai pertimbangan. Apa saja yang menjadi langkah dari perusahaan dalam menghadapi digitalisasi. Yang sebanarnya ini merupakan tantangan baru bagi para konglomerasi media lainnya. Artinya, upaya apa yang dilakukan oleh Net Visi Media ini untuk menjawab tantangan serta inovasi apakah yang akan lahir di industri media Indonesia.Metode yang digunakan deskriptif kualitatif dan untuk memperoleh data berdasarkan permasalahan artikel ini didapatkan dalam bentuk data sekunder. Corporate Venturing sendiri memiliki arti sebagai kegiatan untuk menemukan dan mencari bisnis baru dari perusahaan. Dengan kemunculan Zulu.id maka Net Visi Media melakukan eksploitasi dan Eksplorasi jauh lagi terhadap dunia digital. Digitalisasi pada perusahaan ini tidak lain sebagai usaha perusahaan untuk menyesuaikan dan menemukan bisnis barunya. perubahan memiliki segudang hambatan, salah satunya kondisi finansial yang kurang baik. Transformasi yang dilakukan oleh Net baik secara prngorganisasian hingga masing-masing lini bisnis dianggap yang paling sukses. Karena dengan hadirnya seperti yang dilakukan oleh Net Visi Media ini memunculkan istilah New Economy: Digital Economy. Kongkritsitas dari CE sudah dibuktikan oleh perusahaan media seperti Net Visi Media dan melalui Corporate Entreprenuership berhasil menyatukan semua ide-ide yang futuristic
Dampak Implementasi Kebijakan Pajak atas Ekonomi Digital terhadap Perilaku Konsumsi Generasi Z Ike Zahrotun Nisa; Ratih Purbasari
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2025): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The taxation policy on the digital economy has garnered increasing attention in various countries, including Indonesia, in line with the rapid growth of digital transactions. This article examines the impact of the implementation of such tax policies on the consumption behavior of Generation Z, known as a digital-native group highly dependent on online services and digital shopping. The study identifies how the application of taxes on digital products and services, such as e-commerce, streaming, and apps, influences Generation Z’s purchasing power and consumption decisions. Using statistical data and case studies of digital tax policies from several countries, the article finds that these policies tend to make Generation Z more selective and sensitive to price changes. Furthermore, the research highlights the challenges faced by governments in balancing the objective of increasing national revenue with efforts to maintain consumer purchasing power. These findings are expected to provide valuable insights for policymakers and industry players in formulating strategies that support the growth of the digital economy without hindering the consumption of younger generations.
Pengaruh Employer Attractiveness dan Use of Social Media terhadap Intention to Apply Generasi Z pada PT XYZ Bandung Aisna Dewi Romizza; Ratih Purbasari; Dian Fordian
Concept: Journal of Social Humanities and Education Vol. 5 No. 2 (2026): Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v5i2.2924

Abstract

Competition to attract young talent in the digital era encourages companies to strengthen their Employer Attractiveness while also using social media as a recruitment communication channel. This study examines the effect of Employer Attractiveness and Use of Social Media on Generation Z's Intention to Apply at Company X, a food and beverage (F&B) company in Bandung. The study was motivated by a three-year decline in the number of job applications received by the company. A quantitative approach with a verificative survey design was employed. Data were collected from 97 Generation Z respondents who were familiar with the company through social media, selected using purposive sampling, and analysed with multiple linear regression supported by the F-test, t-test, and coefficient of determination. The results show that Employer Attractiveness and Use of Social Media each have a positive and significant effect on Intention to Apply, both partially and simultaneously, with Employer Attractiveness exerting a stronger influence than Use of Social Media. Together, the two variables explain 69.6% of the variance in Intention to Apply. These findings suggest that strengthening a company's image as an employer, supported by effective social media management, can increase Generation Z's Intention to Apply for jobs at Company X.
Implementation of AI-Based TikTok Content Marketing to Increase Sales: A Study of MSMEs X Athhar Malika Yudistira Prasetyo; Ratih Purbasari; Mas Rasmini
Indonesian Journal Economic Review (IJER) Vol. 6 No. 3 (2026): September
Publisher : Divisi Riset, Lembaga Mitra Solusi Teknologi Informasi (L-MSTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59431/ijer.v6i3.955

Abstract

The rapid growth of the global edutech industry has encouraged MSMEs to strengthen digital marketing strategies. X Edutech, an MSME specializing in artificial intelligence education, previously relied mainly on paid Facebook Ads and had not utilized TikTok as a marketing channel. This study aimed to analyze the initial marketing condition, implement an AI-assisted TikTok content strategy, and evaluate its associated marketing and sales outcomes. A qualitative project-based applied research approach was employed using Pulizzi's (2014) six-stage content marketing framework. Data were collected through observation, semi-structured interviews, documentation, literature review, and open-ended questionnaires. SWOT analysis and the Value Proposition Canvas were used to identify marketing opportunities. The implementation involved developing a content strategy, establishing a TikTok account, creating a content calendar, and publishing 36 AI-assisted content pieces over two months. The implementation generated 538 followers, 32,877 views, 84 leads, 29 inquiries, and 55 sales attributed to TikTok. Transactions increased from 144 to 207, while revenue increased by 43.75%. These findings indicate an association between the implementation and improved marketing and sales indicators. However, the changes cannot be attributed solely to AI-assisted TikTok marketing because Facebook Ads, TikTok Ads, and other activities continued during the project.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Aisna Dewi Romizza Ajeng Putri Hanifah Arbi Abdul Kahfi Arianis Chan Athhar Malika Yudistira Prasetyo Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dian Fordian Dini Indiani Eka Annisa Zulqaidah Kadaruddin Ellissa Priyanka Erika Dwi Lestari Erna Maulina Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Helmy Rahayu Herwan Abdul Muhyi Ike Zahrotun Nisa Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Lina Auliana Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Mas Rasmini Megayanti, Putri Mohammad Benny Alexandri Muhammad Nabil Aditama Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Rizki Surya Akbar Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike