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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

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PERAN BUDAYA ORGANISASI DALAM MANAJEMEN KONFLIK PADA TEMPAT KERJA DI ERA DIGITAL Fauzi, Khaleeva Aqeyla; Purbasari, Ratih
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 20 (2024): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v20i2.2285

Abstract

Konflik di tempat kerja adalah tantangan umum yang mempengaruhi produktivitas dan harmoni organisasi. Penelitian ini mengeksplorasi peran budaya organisasi dalam manajemen konflik di tempat kerja. Sebagai sistem nilai bersama, budaya organisasi berpengaruh pada munculnya, perkembangan, dan penyelesaian konflik. Metode penelitian kualitatif melibatkan wawancara, observasi, dan analisis dokumen. Temuan menunjukkan bahwa budaya organisasi memengaruhi persepsi terhadap konflik dan strategi penyelesaiannya. Penelitian ini memberikan wawasan tentang bagaimana budaya organisasi dapat membentuk lingkungan kerja yang produktif dan harmonis. Implikasinya dapat membantu praktisi dan pemimpin mengembangkan strategi manajemen konflik yang sesuai dengan budaya mereka, meningkatkan efektivitas penyelesaian konflik di tempat kerja. Kata Kunci : Manajemen Konflik, Budaya Organisasi, Tempat Kerja Abstract Workplace conflict is a common challenge that impacts organizational productivity and harmony. This research explores the role of organizational culture in managing workplace conflicts. As a shared value system, organizational culture influences the emergence, development, and resolution of conflicts. The qualitative research method involves interviews, observations, and document analysis. Findings indicate that organizational culture affects perceptions of conflict and resolution strategies. This study provides insights into how organizational culture can shape a productive and harmonious work environment. Its implications can assist practitioners and leaders in developing conflict management strategies aligned with their culture, enhancing conflict resolution effectiveness in the workplace. Keywords: Conflict Management, Organizational Culture, Workplace
Intrapreneurship And Business Perfomance In Supporting Rebranding: A Case Study Of Day With Dya Ghina Annisa Akyas; Ratih Purbasari; Margo Purnomo
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 2 (2025): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i2.7212

Abstract

A medium-sized business from Bandung, Indonesia, namely Day with Dya brand, which has been operating since 2017, has experienced failure in its business journey and then decided to carry out a gradual rebranding in 2023. This study aims to examine the relationship between intrapreneurship and business performance in supporting the rebranding of Day with Dya. This study uses a qualitative description (QD) method that can discuss the learning journey and descriptions of experiences involving interviews with the owner of Day with Dya named Datu Adrian discussing the case study of Day with Dya rebranding according to intrapreneurial behavior and the impact on the business performance side. Document analysis was also carried out from visual sources, such as photos and videos via Instagram. The results of the study confirmed that the rebranding of the medium-sized business brand Day with Dya was supported by intrapreneurship in running its business, which could improve its brand performance.
Pengaruh Perceived Value dan Perceived Quality Terhadap Kepuasan Pengunjung Domestik di Saung Angklung Udjo Ahmad Riyadi; Suryanto Suryanto; Ratih Purbasari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6436

Abstract

This study aims to explain and examine the effect of perceived value and perceived quality on the satisfaction of domestic visitors at Saung Angklung Udjo. The study employs a quantitative approach with an explanatory research design, focusing on testing the causal relationships among variables. Data were collected through a survey using structured questionnaires with a Likert scale administered to 97 respondents, selected through non-probability sampling using a purposive sampling technique. The data were analyzed using multiple linear regression analysis, preceded by validity and reliability tests as well as classical assumption tests, and followed by partial hypothesis testing (t-test) and simultaneous hypothesis testing (F-test). The results indicate that perceived value and perceived quality have a positive and significant effect on visitor satisfaction, both partially and simultaneously. Perceived value is found to have a more dominant influence than perceived quality, indicating that the value of the interactive and educational cultural experience provided through the main performance is a stronger factor in shaping visitor satisfaction. These findings confirm that, within the context of interactive cultural performance tourism, visitor satisfaction is formed through a combination of the value and benefits received from the performances with the service and facility quality experienced during the visit.    
TRANSFORMASI PERAN IBU RUMAH TANGGA MENJADI WOMAN DIGIPRENEUR MELALUI PELATIHAN AFFILIATE MARKETING Purbasari, Ratih; Sukmadewi, Rani; Muttaqin, Zaenal; Kahfi, Arbi Abdul
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v9i1.67406

Abstract

The rapid growth of the digital economy has created opportunities for women to participate in entrepreneurship; however, housewives in Cikeruh Village still face constraints in digital literacy, creativity, and access to online marketing skills. This community service initiative aimed to transform the role of housewives into women digital entrepreneurs through structured training in affiliate marketing. The program integrated theoretical explanations, interactive discussions, and hands-on practices in producing persuasive promotional content using digital platforms. Data were collected using pre- and post-training questionnaires and analyzed using descriptive quantitative analysis through percentage comparison, complemented by descriptive qualitative analysis from participant feedback. These data were used to measure participants’ progress in entrepreneurial mindset, digital literacy, and content creation skills. The findings revealed significant improvement in participants’ ability to design engaging digital content, increased confidence in managing online business activities, and enhanced understanding of affiliate-based income generation. The training not only built essential entrepreneurial competencies but also fostered awareness of women’s economic potential in the village context. In conclusion, the program successfully strengthened the digital capabilities and independence of women entrepreneurs, promoting inclusive and sustainable community empowerment through technology-based entrepreneurship.Pertumbuhan ekonomi digital yang pesat membuka peluang bagi perempuan untuk berpartisipasi dalam kewirausahaan, namun ibu rumah tangga di Desa Cikeruh masih menghadapi keterbatasan literasi digital, kreativitas, dan kemampuan pemasaran daring. Program pengabdian kepada masyarakat ini bertujuan mentransformasi peran ibu rumah tangga menjadi wirausaha digital wanita melalui pelatihan terstruktur mengenai pemasaran afiliasi. Kegiatan dirancang dengan menggabungkan penjelasan teori, diskusi interaktif, serta praktik langsung pembuatan konten promosi persuasif berbasis digital. Data dikumpulkan melalui kuesioner pre-test dan post-test, kemudian dianalisis menggunakan analisis kuantitatif deskriptif melalui perbandingan persentase, serta didukung oleh analisis kualitatif deskriptif berdasarkan umpan balik peserta. Data digunakan untuk menilai peningkatan pola pikir kewirausahaan, literasi digital, dan keterampilan pembuatan konten peserta. Hasil menunjukkan adanya peningkatan signifikan dalam kemampuan peserta merancang konten digital yang menarik, peningkatan kepercayaan diri dalam mengelola usaha daring, serta pemahaman lebih baik mengenai mekanisme pendapatan berbasis afiliasi. Pelatihan ini tidak hanya membangun kompetensi kewirausahaan yang esensial, tetapi juga menumbuhkan kesadaran akan potensi ekonomi perempuan di tingkat desa. Dengan demikian, program ini berhasil memperkuat kapasitas digital dan kemandirian ekonomi perempuan, sekaligus mendorong pemberdayaan masyarakat yang inklusif dan berkelanjutan melalui kewirausahaan berbasis teknologi.
Pengaruh Citra Merek Terhadap Loyalitas Pelanggan pada Perusahaan Penerbitan: Survei pada Pengikut Akun Instagram Penerbit Mediakita Nadhirah Fahrani; Mohammad Benny Alexandri; Ratih Purbasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7176

Abstract

This study aims to examine the impact of brand image on customer loyalty at Mediakita Publisher, a publishing company. Brand image and customer loyalty are the objects of this research as independent and dependent variables. This research employs a descriptive quantitative methodology utilizing a survey research design. The study's population comprised all followers of the Mediakita Publisher Instagram account, with a sample size of 100 respondents. For this analysis, SPSS version 25 is being used, and the results indicated a positive and significant impact of brand image on customer loyalty at Mediakita Publisher, with an influence of 36.9%. Increasing contact with account followers through interactive material, publishing books on customer-interested subjects, and releasing special edition books are some ideas that can be made.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Ajeng Putri Hanifah Akbar, Rizki Surya Arbi Abdul Kahfi Arianis Chan Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dini Indiani Ellissa Priyanka Erna Maulina Fadhilah, Azka Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Megayanti, Putri Mohammad Benny Alexandri Mooduto, Bianti F. F. Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahayu, Helmy Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike