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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Perceived Value dan Perceived Quality Terhadap Kepuasan Pengunjung Domestik di Saung Angklung Udjo Ahmad Riyadi; Suryanto Suryanto; Ratih Purbasari
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6436

Abstract

This study aims to explain and examine the effect of perceived value and perceived quality on the satisfaction of domestic visitors at Saung Angklung Udjo. The study employs a quantitative approach with an explanatory research design, focusing on testing the causal relationships among variables. Data were collected through a survey using structured questionnaires with a Likert scale administered to 97 respondents, selected through non-probability sampling using a purposive sampling technique. The data were analyzed using multiple linear regression analysis, preceded by validity and reliability tests as well as classical assumption tests, and followed by partial hypothesis testing (t-test) and simultaneous hypothesis testing (F-test). The results indicate that perceived value and perceived quality have a positive and significant effect on visitor satisfaction, both partially and simultaneously. Perceived value is found to have a more dominant influence than perceived quality, indicating that the value of the interactive and educational cultural experience provided through the main performance is a stronger factor in shaping visitor satisfaction. These findings confirm that, within the context of interactive cultural performance tourism, visitor satisfaction is formed through a combination of the value and benefits received from the performances with the service and facility quality experienced during the visit.    
TRANSFORMASI PERAN IBU RUMAH TANGGA MENJADI WOMAN DIGIPRENEUR MELALUI PELATIHAN AFFILIATE MARKETING Purbasari, Ratih; Sukmadewi, Rani; Muttaqin, Zaenal; Kahfi, Arbi Abdul
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v9i1.67406

Abstract

The rapid growth of the digital economy has created opportunities for women to participate in entrepreneurship; however, housewives in Cikeruh Village still face constraints in digital literacy, creativity, and access to online marketing skills. This community service initiative aimed to transform the role of housewives into women digital entrepreneurs through structured training in affiliate marketing. The program integrated theoretical explanations, interactive discussions, and hands-on practices in producing persuasive promotional content using digital platforms. Data were collected using pre- and post-training questionnaires and analyzed using descriptive quantitative analysis through percentage comparison, complemented by descriptive qualitative analysis from participant feedback. These data were used to measure participants’ progress in entrepreneurial mindset, digital literacy, and content creation skills. The findings revealed significant improvement in participants’ ability to design engaging digital content, increased confidence in managing online business activities, and enhanced understanding of affiliate-based income generation. The training not only built essential entrepreneurial competencies but also fostered awareness of women’s economic potential in the village context. In conclusion, the program successfully strengthened the digital capabilities and independence of women entrepreneurs, promoting inclusive and sustainable community empowerment through technology-based entrepreneurship.Pertumbuhan ekonomi digital yang pesat membuka peluang bagi perempuan untuk berpartisipasi dalam kewirausahaan, namun ibu rumah tangga di Desa Cikeruh masih menghadapi keterbatasan literasi digital, kreativitas, dan kemampuan pemasaran daring. Program pengabdian kepada masyarakat ini bertujuan mentransformasi peran ibu rumah tangga menjadi wirausaha digital wanita melalui pelatihan terstruktur mengenai pemasaran afiliasi. Kegiatan dirancang dengan menggabungkan penjelasan teori, diskusi interaktif, serta praktik langsung pembuatan konten promosi persuasif berbasis digital. Data dikumpulkan melalui kuesioner pre-test dan post-test, kemudian dianalisis menggunakan analisis kuantitatif deskriptif melalui perbandingan persentase, serta didukung oleh analisis kualitatif deskriptif berdasarkan umpan balik peserta. Data digunakan untuk menilai peningkatan pola pikir kewirausahaan, literasi digital, dan keterampilan pembuatan konten peserta. Hasil menunjukkan adanya peningkatan signifikan dalam kemampuan peserta merancang konten digital yang menarik, peningkatan kepercayaan diri dalam mengelola usaha daring, serta pemahaman lebih baik mengenai mekanisme pendapatan berbasis afiliasi. Pelatihan ini tidak hanya membangun kompetensi kewirausahaan yang esensial, tetapi juga menumbuhkan kesadaran akan potensi ekonomi perempuan di tingkat desa. Dengan demikian, program ini berhasil memperkuat kapasitas digital dan kemandirian ekonomi perempuan, sekaligus mendorong pemberdayaan masyarakat yang inklusif dan berkelanjutan melalui kewirausahaan berbasis teknologi.
Pengaruh Citra Merek Terhadap Loyalitas Pelanggan pada Perusahaan Penerbitan: Survei pada Pengikut Akun Instagram Penerbit Mediakita Nadhirah Fahrani; Mohammad Benny Alexandri; Ratih Purbasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7176

Abstract

This study aims to examine the impact of brand image on customer loyalty at Mediakita Publisher, a publishing company. Brand image and customer loyalty are the objects of this research as independent and dependent variables. This research employs a descriptive quantitative methodology utilizing a survey research design. The study's population comprised all followers of the Mediakita Publisher Instagram account, with a sample size of 100 respondents. For this analysis, SPSS version 25 is being used, and the results indicated a positive and significant impact of brand image on customer loyalty at Mediakita Publisher, with an influence of 36.9%. Increasing contact with account followers through interactive material, publishing books on customer-interested subjects, and releasing special edition books are some ideas that can be made.
Ethics and Leadership: Examining the Roles of Honesty and Integrity Muhammad Nabil Aditama; Ratih Purbasari; Sam'un Jaja Raharja; Herwan Abdul Muhyi
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v6i1.18138

Abstract

Objective – This literature review aims to examine the importance of honesty and integrity in the practice and theories of leadership, and how both are fundamentally attached to the concept itself, particularly to the types of leadership that are characterized by the presence of ethics.Design/Methodology/Approach – It is written to elaborate the existing literatures on this very topic in a systematic manner and to examine them thematically, creating an organized discussions on how the understanding of the correlation of those two qualities with leadership developed.Findings – This paper elaborates on the very definition of leadership; how different perspectives may define the concept differently and how it shapes the practice of leadership itself. It highlights the gaps in previous theorization of transformational leadership and how it does not place heavy emphasis on moral values such as honesty and integrity. Furthermore, it explains the various perspectives on honesty and integrity and their connection to leadership, how the two qualities shape both the leader as the moral agent and the people or the organization as the extension of the given leader.Implications – Integrity and Honesty are indeed fundamental to leadership and its overall practice and theorization.
Entrepreneurial Behavior and Opportunity Recognition In Global Career Development Helmy Rahayu; Ratih Purbasari; Margo Purnomo
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1144

Abstract

Motivation plays a vital role in fostering entrepreneurial behavior and influencing decisions of career advances in the international arena. The aim of this qualitative study is to understand how aspects of entrepreneurial motivation, namely need for achievement, autonomy, and risk tolerance, influence individuals seeking to explore cross-border professional experiences. Data collection involved semi-structured interviews with a sample of young professionals who have acquired international experience, followed by thematic analysis of transcribed interviews to create an interpretation of the data. From the thematic analysis, five thematic representations emerged, including: entrepreneurial motivation to pursue international opportunities; risk taking and risk perception in the decision-making process; adaptive learning and cross-cultural adaptability; networking and recognition of global opportunities; and merging of entrepreneurial motivation with international career theory. The results suggest the findings indicate that high motivated individuals are hungry for international opportunities, will seek information and resources to pursue their goal, and develop innovative and strategic connections to manage uncertainty. It seems international experience serves as a media/platform for entrepreneurial learning, and for fostering adaptive decision making and recognition of and facilitating opportunity use. Overall, the study demonstrates that entrepreneurial motivation is not limited to creating new ventures but motivates proactive behavior when considering global careers and career advances. From a theoretical contribution, I examined the Theory of Entrepreneurial Motivation, followed by Effectual Theory, in relation to the international career behavior exhibited. I employ practical contributions for organizations to develop workforce capabilities when considering cross-border careers, as well educational institutions in educating students to navigate this arena.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Ajeng Putri Hanifah Akbar, Rizki Surya Arbi Abdul Kahfi Arianis Chan Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dini Indiani Ellissa Priyanka Erna Maulina Fadhilah, Azka Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Helmy Rahayu Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Megayanti, Putri Mohammad Benny Alexandri Mooduto, Bianti F. F. Muhammad Nabil Aditama Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike