Article Per Year (5 Year)
p-Index From 2021 - 2026
8.024
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Bisnis dan Kewirausahaan ITQAN: Journal of Islamic Economics, Management, and Finance Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Nursing Public Health Social Sciences Other

Published : 65 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 65 Documents
Search

 3   4   5   6   7 
Dampak Implementasi Kebijakan Pajak atas Ekonomi Digital terhadap Perilaku Konsumsi Generasi Z Zahrotun Nisa, Ike; Purbasari, Ratih
Jurnal Akuntansi dan Pajak Vol. 25 No. 2 (2025): JAP, Vol. 25, No. 02, Agustus 2024 - Januari 2025
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The taxation policy on the digital economy has garnered increasing attention in various countries, including Indonesia, in line with the rapid growth of digital transactions. This article examines the impact of the implementation of such tax policies on the consumption behavior of Generation Z, known as a digital-native group highly dependent on online services and digital shopping. The study identifies how the application of taxes on digital products and services, such as e-commerce, streaming, and apps, influences Generation Z’s purchasing power and consumption decisions. Using statistical data and case studies of digital tax policies from several countries, the article finds that these policies tend to make Generation Z more selective and sensitive to price changes. Furthermore, the research highlights the challenges faced by governments in balancing the objective of increasing national revenue with efforts to maintain consumer purchasing power. These findings are expected to provide valuable insights for policymakers and industry players in formulating strategies that support the growth of the digital economy without hindering the consumption of younger generations.
Ethics and Leadership: Examining the Roles of Honesty and Integrity Aditama, Muhammad Nabil; Purbasari, Ratih; Raharja, Sam'un Jaja; Muhyi, Herwan Abdul
Jurnal Manajemen Sains dan Organisasi Vol. 6 No. 1 (2025): Jurnal Manajemen Sains dan Organisasi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jmso.v6i1.18138

Abstract

Objective – This literature review aims to examine the importance of honesty and integrity in the practice and theories of leadership, and how both are fundamentally attached to the concept itself, particularly to the types of leadership that are characterized by the presence of ethics.Design/Methodology/Approach – It is written to elaborate the existing literatures on this very topic in a systematic manner and to examine them thematically, creating an organized discussions on how the understanding of the correlation of those two qualities with leadership developed.Findings – This paper elaborates on the very definition of leadership; how different perspectives may define the concept differently and how it shapes the practice of leadership itself. It highlights the gaps in previous theorization of transformational leadership and how it does not place heavy emphasis on moral values such as honesty and integrity. Furthermore, it explains the various perspectives on honesty and integrity and their connection to leadership, how the two qualities shape both the leader as the moral agent and the people or the organization as the extension of the given leader.Implications – Integrity and Honesty are indeed fundamental to leadership and its overall practice and theorization.
Pengaruh Dinamika Kelompok terhadap Kinerja Tim di Era Bisnis Modern Fathiha, Erika Azzahra; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 6, No 1 (2025): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v6i1.3537

Abstract

Bisnis modern dituntut untuk beradaptasi dengan cepat terhadap perubahan yang terjadi di lingkungan bisnis yang dinamis. Hal ini menuntut perusahaan untuk mengelola sumber daya manusia dengan efektif, mengingat pentingnya hubungan antar individu dalam tim yang beragam. Dinamika kelompok yang ada dalam tim akan mempengaruhi interaksi serta kolaborasi antar anggota yang pada gilirannya berdampak pada kinerja tim secara keseluruhan.  Penelitian ini adalah kajian berdasarkan literatur dari berbagai sumber dan referensi penelitian sebelumnya. Penting untuk perusahaan mengelola dinamika kelompok dengan baik agar tim dapat bekerja secara optimal, menghadapi tantangan dengan lebih baik, dan mendorong terciptanya inovasi.
The Effect of Content Marketing, Celebrity Endorsers and Testimonials on Consumer Brand Awareness at Eighteen Coffee Sukajadi Mooduto, Bianti F. F.; Herawaty, Tetty; Purbasari, Ratih
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.50122

Abstract

This research aims to measure the influence of Content Marketing, Celebrity Endorser and Testimonials on Consumer Brand Awareness at Eighteen Coffee Sukajadi. In general, the influence of content marketing, celebrity endorsements and testimonials on consumer brand awareness can vary depending on various factors, such as consumer tastes and preferences. By using quantitative methods and a survey approach, the results of this research show that the influence of Content Marketing, Celebrity Endorser and Testimonials on Consumer Brand Awareness at Eighteen Coffee Sukajadi is not very significant because only the testimonial variable has a positive value, while Content Marketing and Celebrity Endorser have a negative value. This then emphasizes that the role of Testimonials in the current digital era is still quite influential. Even though the trend in marketing strategies continues to develop towards more advanced ones, such as Content Marketing and Celebrity Endorser, in fact, testimonials that are considered simpler actually have more influence.
CORPORATE ENTREPRENEURSHIP: INOVASI NET VISI MEDIA DALAM MENGHADAPI DIGITALISASI Akbar, Rizki Surya; Purbasari, Ratih; Purnomo, Margo
Jurnal Investasi Vol. 8 No. 2 (2022): Jurnal Investasi April 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i2.197

Abstract

Net Visi Media menyadari pentingnya akan inovasi agar supaya bisa stabil dan bersaing dengan konglomerasi media lainnya. Tentunya dengan berbagai upaya untuk bisa meng-akselerasikan inovasinya tersebut dengan berbagai pertimbangan. Apa saja yang menjadi langkah dari perusahaan dalam menghadapi digitalisasi. Yang sebanarnya ini merupakan tantangan baru bagi para konglomerasi media lainnya. Artinya, upaya apa yang dilakukan oleh Net Visi Media ini untuk menjawab tantangan serta inovasi apakah yang akan lahir di industri media Indonesia.Metode yang digunakan deskriptif kualitatif dan untuk memperoleh data berdasarkan permasalahan artikel ini didapatkan dalam bentuk data sekunder. Corporate Venturing sendiri memiliki arti sebagai kegiatan untuk menemukan dan mencari bisnis baru dari perusahaan. Dengan kemunculan Zulu.id maka Net Visi Media melakukan eksploitasi dan Eksplorasi jauh lagi terhadap dunia digital. Digitalisasi pada perusahaan ini tidak lain sebagai usaha perusahaan untuk menyesuaikan dan menemukan bisnis barunya. perubahan memiliki segudang hambatan, salah satunya kondisi finansial yang kurang baik. Transformasi yang dilakukan oleh Net baik secara prngorganisasian hingga masing-masing lini bisnis dianggap yang paling sukses. Karena dengan hadirnya seperti yang dilakukan oleh Net Visi Media ini memunculkan istilah New Economy: Digital Economy. Kongkritsitas dari CE sudah dibuktikan oleh perusahaan media seperti Net Visi Media dan melalui Corporate Entreprenuership berhasil menyatukan semua ide-ide yang futuristic
PEMBERDAYAAN WIRAUSAHA DIGITAL WANITA: PELATIHAN PEMBUATAN KEMASAN PRODUK DAN KATALOG DIGITAL BAGI KADER PKK DAN IBU RUMAH TANGGA Purbasari, Ratih; Sukmadewi, Rani; Kurniawati, Linda; Muttaqin, Zaenal
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.59799

Abstract

Women entrepreneurs in Cikeruh Village face challenges in increasing business competitiveness due to a lack of understanding and skills in product packaging and digital catalog creation. Many of their products still use simple packaging, and most entrepreneurs have not yet utilized digital catalogs as promotional media, affecting consumer appeal and market reach. This Community Service Program aims to enhance the capacity of women digital entrepreneurs—particularly members of the Family Welfare Empowerment group and housewives—in understanding and applying techniques for product packaging and digital catalog creation. The method used is interactive training that combines theory and practice, including presentations, demonstrations, and hands-on exercises in designing packaging and digital catalogs. Evaluation was conducted by measuring participants’ knowledge before and after the training using a questionnaire to assess improvement. The training results showed a significant increase in participants' skills in creating more attractive and professional product packaging and developing effective digital catalogs as marketing tools. After evaluation and monitoring, participants demonstrated a better understanding of branding strategies and digital marketing. In conclusion, this program successfully improved the competencies of women digital entrepreneurs in Cikeruh Village in utilizing technology to develop their businesses. This is expected to enhance their business competitiveness and sustainability in the digital era.Wirausaha wanita di Desa Cikeruh menghadapi kendala dalam meningkatkan daya saing usaha karena kurangnya pengetahuan dan keterampilan dalam pembuatan kemasan produk dan katalog digital. Produk yang dihasilkan masih menggunakan kemasan sederhana, dan sebagian besar pelaku usaha belum memanfaatkan katalog digital sebagai media promosi, sehingga berpengaruh terhadap daya tarik konsumen dan jangkauan pasar. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas wirausaha digital wanita, khususnya kader Pemberdayaan Kesejahteraan Keluarga dan ibu rumah tangga, dalam memahami serta mengaplikasikan teknik pembuatan kemasan produk dan katalog digital. Metode yang digunakan adalah pelatihan interaktif yang menggabungkan teori dan praktik, meliputi pemberian materi, demonstrasi, serta latihan langsung dalam mendesain kemasan dan katalog digital. Evaluasi dilakukan melalui pengukuran sebelum dan sesudah pelatihan dengan kuesioner untuk mengetahui tingkat peningkatan pengetahuan peserta. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam keterampilan peserta dalam menciptakan kemasan produk yang lebih menarik dan profesional, serta menyusun katalog digital yang efektif sebagai alat pemasaran. Setelah dilakukan evaluasi dan monitoring, peserta menunjukkan pengetahuan yang lebih baik mengenai strategi branding dan pemasaran digital. Kesimpulannya, kegiatan ini berhasil meningkatkan kompetensi wirausaha digital wanita di Desa Cikeruh dalam memanfaatkan teknologi untuk mengembangkan usaha mereka, yang diharapkan dapat meningkatkan daya saing dan keberlanjutan bisnis di era digital. 
Sustainable Entrepreneurship : Corporate Entrepreneurship yang Berkelanjutan pada PT Industri Jamu dan Farmasi Sido Muncul Tbk Achmada, Aurora Yupita; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.66-75

Abstract

The purpose of this study is to analyze how PT Industri Jamu dan Farmasi Sido Muncul Tbk implements sustainable entrepreneurship (SE) by using the triple bottom line (TBL) approach, find challenges to implementing it, and evaluate how it impacts the sustainability and performance of the company. The qualitative research used content analysis and descriptive analysis. Secondary data sources used were annual reports, sustainability reports, and scientific articles. The results of the analysis show that Sido Muncul successfully reduced greenhouse gas emissions by 80.3% and achieved renewable energy use of 88%. In addition, the company increased employee training hours by 5.4% and improved community collaboration. The company focused on product innovation and operational efficiency in order to maximize profit, despite revenue fluctuations. Climate change, strict regulations, and limitations in internal and external sustainability management are the main obstacles. This study helps improve our knowledge of how sustainable entrepreneurship (SE) fits into corporate entrepreneurship (CE), especially in the traditional herbal medicine industry in developing countries that depend on local knowledge.
Reject Dokumen Impor dan Efisiensi Biaya pada Proses Customs Clearance di Perusahaan Freight Forwarding Setianti, Elisa; Purbasari, Ratih; Novel, Nurlillah
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7116

Abstract

AbstractThis study aims to identify the factors causing errors in import documents that lead to the issuance of Document Rejection Notices (NPP) and to analyze their impact on operational cost efficiency in the customs clearance process at PT X. The research employs a descriptive qualitative approach with data collection techniques including interviews, observation, and literature review. Informants were selected purposively and consisted of operational staff and managers directly involved in the import process. The findings reveal that the most common errors involve discrepancies in the Harmonized System (HS) Code, followed by inconsistencies between the Import Declaration (PIB) and Bill of Lading (B/L), incomplete documents, and differences between original and copy B/Ls. As a result, the company experienced delays in the release of goods and a significant increase in operational costs amounting to IDR 282,019,609 during the period of January to June 2024. These costs include administrative penalties, import duty adjustments, and storage and handling fees. This study contributes by offering strategic recommendations for the company, including improvements in document verification procedures, development of standardized operating procedures (SOPs), and enhanced employee understanding of goods classification and customs regulations to improve efficiency and competitiveness in international logistics services. 
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/ds2w7h07

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
Strategi Inovasi Digital UMKM Huisaeng Dimsum untuk Pertumbuhan Bisnis Pawindru, Rafly; Purbasari, Ratih
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.6987

Abstract

Digitalisasi telah menjadi kebutuhan strategis bagi keberlanjutan UMKM di era pascapandemi, terutama dalam menghadapi disrupsi pasar dan perubahan perilaku konsumen. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi inovasi digital yang diterapkan oleh UMKM Huisaeng Dimsum Bandung sebagai upaya adaptif dalam mendorong pertumbuhan bisnis. Dengan menggunakan pendekatan deskriptif kualitatif, data diperoleh melalui studi dokumentasi dan analisis isi terhadap sumber sekunder seperti artikel ilmiah, laporan pemerintah, dan publikasi media daring. Hasil penelitian menunjukkan bahwa Huisaeng Dimsum secara aktif mengadopsi teknologi digital sejak awal berdiri di masa pandemi melalui pemasaran berbasis media sosial, kolaborasi dengan platform pesan-antar digital, dan pengemasan produk yang mendukung promosi visual. Strategi ini memberikan dampak signifikan terhadap pertumbuhan usaha dan keterlibatan pelanggan. Namun, tantangan seperti keterbatasan literasi digital, belum optimalnya sistem manajemen internal, dan keterbatasan kolaborasi digital masih menjadi hambatan. Penelitian ini memberikan kontribusi terhadap literatur inovasi UMKM dengan menekankan pentingnya pendekatan digital yang terintegrasi dan berbasis kebutuhan lokal. Implikasi praktisnya mencakup perlunya pelatihan berkelanjutan, dukungan ekosistem digital, serta pengembangan sistem manajemen berbasis teknologi. Studi ini juga merekomendasikan eksplorasi lebih lanjut melalui pendekatan triangulasi data dan pengkajian lintas sektor untuk memperkaya pemahaman terhadap transformasi digital UMKM. Digitalization has become a strategic necessity for the sustainability of MSMEs in the post-pandemic era, especially in the face of market disruption and changes in consumer behavior. This research aims to identify and analyze the digital innovation strategies implemented by Huisaeng Dimsum Bandung MSMEs as an adaptive effort in driving business growth. Using a qualitative descriptive approach, data was obtained through documentation studies and content analysis of secondary sources such as scientific articles, government reports, and online media publications. The results showed that Huisaeng Dimsum actively adopted digital technology since its inception during the pandemic through social media-based marketing, collaboration with digital delivery platforms, and product packaging that supports visual promotion. This strategy has had a significant impact on business growth and customer engagement. However, challenges such as limited digital literacy, not yet optimized internal management systems, and limited digital collaboration are still obstacles. This research contributes to the MSME innovation literature by emphasizing the importance of an integrated and local needs-based digital approach. Practical implications include the need for continuous training, digital ecosystem support and the development of technology-based management systems. The study also recommends further exploration through data triangulation approaches and cross-sector studies to enrich the understanding of MSME digital transformation.
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Ajeng Putri Hanifah Akbar, Rizki Surya Arbi Abdul Kahfi Arianis Chan Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dini Indiani Ellissa Priyanka Erna Maulina Fadhilah, Azka Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Herwan Abdul Muhyi Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Megayanti, Putri Mohammad Benny Alexandri Mooduto, Bianti F. F. Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahayu, Helmy Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tetty Herawaty, Tetty Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike