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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat Jurnal Akuntansi dan Pajak AdBispreneur Jurnal Inovasi Bisnis (Inovbiz) IJEBD (International Journal Of Entrepreneurship And Business Development) JABE (Journal of Applied Business and Economic) JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Bisnis dan Kewirausahaan J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Business Innovation and Entrepreneurship Journal Kumawula: Jurnal Pengabdian Kepada Masyarakat Business Management Journal Program Studi Manajemen Jurnal Investasi Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Journal of Management and Business Environment (JMBE) Jurnal Disrupsi Bisnis Jurnal Terapan Manajemen dan Bisnis Jurnal Manajemen Sains dan Organisasi (JMSO) Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Bahtera Inovasi Jurnal USAHA Jurnal Bisnis dan Manajemen (JBM) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Riset Ilmu Ekonomi dan Bisnis Jurnal Administrasi Bisnis Jurnal Bisnis dan Kewirausahaan Concept: Journal of Social Humanities and Education ITQAN: Journal of Islamic Economics, Management, and Finance Eduvest - Journal of Universal Studies Indonesian Journal Economic Review (IJER) Gudang Jurnal Multidisiplin Ilmu Journal of Multi Disciplines Science IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ratih Purbasari, Ratih
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Padjadjaran
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Pengaruh Dinamika Kelompok terhadap Kinerja Tim di Era Bisnis Modern Fathiha, Erika Azzahra; Raharja, Sam’un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 6, No 1 (2025): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v6i1.3537

Abstract

Bisnis modern dituntut untuk beradaptasi dengan cepat terhadap perubahan yang terjadi di lingkungan bisnis yang dinamis. Hal ini menuntut perusahaan untuk mengelola sumber daya manusia dengan efektif, mengingat pentingnya hubungan antar individu dalam tim yang beragam. Dinamika kelompok yang ada dalam tim akan mempengaruhi interaksi serta kolaborasi antar anggota yang pada gilirannya berdampak pada kinerja tim secara keseluruhan.  Penelitian ini adalah kajian berdasarkan literatur dari berbagai sumber dan referensi penelitian sebelumnya. Penting untuk perusahaan mengelola dinamika kelompok dengan baik agar tim dapat bekerja secara optimal, menghadapi tantangan dengan lebih baik, dan mendorong terciptanya inovasi.
PEMBERDAYAAN WIRAUSAHA DIGITAL WANITA: PELATIHAN PEMBUATAN KEMASAN PRODUK DAN KATALOG DIGITAL BAGI KADER PKK DAN IBU RUMAH TANGGA Purbasari, Ratih; Sukmadewi, Rani; Kurniawati, Linda; Muttaqin, Zaenal
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 1 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i1.59799

Abstract

Women entrepreneurs in Cikeruh Village face challenges in increasing business competitiveness due to a lack of understanding and skills in product packaging and digital catalog creation. Many of their products still use simple packaging, and most entrepreneurs have not yet utilized digital catalogs as promotional media, affecting consumer appeal and market reach. This Community Service Program aims to enhance the capacity of women digital entrepreneurs—particularly members of the Family Welfare Empowerment group and housewives—in understanding and applying techniques for product packaging and digital catalog creation. The method used is interactive training that combines theory and practice, including presentations, demonstrations, and hands-on exercises in designing packaging and digital catalogs. Evaluation was conducted by measuring participants’ knowledge before and after the training using a questionnaire to assess improvement. The training results showed a significant increase in participants' skills in creating more attractive and professional product packaging and developing effective digital catalogs as marketing tools. After evaluation and monitoring, participants demonstrated a better understanding of branding strategies and digital marketing. In conclusion, this program successfully improved the competencies of women digital entrepreneurs in Cikeruh Village in utilizing technology to develop their businesses. This is expected to enhance their business competitiveness and sustainability in the digital era.Wirausaha wanita di Desa Cikeruh menghadapi kendala dalam meningkatkan daya saing usaha karena kurangnya pengetahuan dan keterampilan dalam pembuatan kemasan produk dan katalog digital. Produk yang dihasilkan masih menggunakan kemasan sederhana, dan sebagian besar pelaku usaha belum memanfaatkan katalog digital sebagai media promosi, sehingga berpengaruh terhadap daya tarik konsumen dan jangkauan pasar. Program Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas wirausaha digital wanita, khususnya kader Pemberdayaan Kesejahteraan Keluarga dan ibu rumah tangga, dalam memahami serta mengaplikasikan teknik pembuatan kemasan produk dan katalog digital. Metode yang digunakan adalah pelatihan interaktif yang menggabungkan teori dan praktik, meliputi pemberian materi, demonstrasi, serta latihan langsung dalam mendesain kemasan dan katalog digital. Evaluasi dilakukan melalui pengukuran sebelum dan sesudah pelatihan dengan kuesioner untuk mengetahui tingkat peningkatan pengetahuan peserta. Hasil pelatihan menunjukkan adanya peningkatan yang signifikan dalam keterampilan peserta dalam menciptakan kemasan produk yang lebih menarik dan profesional, serta menyusun katalog digital yang efektif sebagai alat pemasaran. Setelah dilakukan evaluasi dan monitoring, peserta menunjukkan pengetahuan yang lebih baik mengenai strategi branding dan pemasaran digital. Kesimpulannya, kegiatan ini berhasil meningkatkan kompetensi wirausaha digital wanita di Desa Cikeruh dalam memanfaatkan teknologi untuk mengembangkan usaha mereka, yang diharapkan dapat meningkatkan daya saing dan keberlanjutan bisnis di era digital. 
Sustainable Entrepreneurship : Corporate Entrepreneurship yang Berkelanjutan pada PT Industri Jamu dan Farmasi Sido Muncul Tbk Achmada, Aurora Yupita; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 1 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i1.66-75

Abstract

The purpose of this study is to analyze how PT Industri Jamu dan Farmasi Sido Muncul Tbk implements sustainable entrepreneurship (SE) by using the triple bottom line (TBL) approach, find challenges to implementing it, and evaluate how it impacts the sustainability and performance of the company. The qualitative research used content analysis and descriptive analysis. Secondary data sources used were annual reports, sustainability reports, and scientific articles. The results of the analysis show that Sido Muncul successfully reduced greenhouse gas emissions by 80.3% and achieved renewable energy use of 88%. In addition, the company increased employee training hours by 5.4% and improved community collaboration. The company focused on product innovation and operational efficiency in order to maximize profit, despite revenue fluctuations. Climate change, strict regulations, and limitations in internal and external sustainability management are the main obstacles. This study helps improve our knowledge of how sustainable entrepreneurship (SE) fits into corporate entrepreneurship (CE), especially in the traditional herbal medicine industry in developing countries that depend on local knowledge.
Reject Dokumen Impor dan Efisiensi Biaya pada Proses Customs Clearance di Perusahaan Freight Forwarding Setianti, Elisa; Purbasari, Ratih; Novel, Nurlillah
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 11, No 1 (2025): Volume 11 Number 1 (2025)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v11i1.7116

Abstract

AbstractThis study aims to identify the factors causing errors in import documents that lead to the issuance of Document Rejection Notices (NPP) and to analyze their impact on operational cost efficiency in the customs clearance process at PT X. The research employs a descriptive qualitative approach with data collection techniques including interviews, observation, and literature review. Informants were selected purposively and consisted of operational staff and managers directly involved in the import process. The findings reveal that the most common errors involve discrepancies in the Harmonized System (HS) Code, followed by inconsistencies between the Import Declaration (PIB) and Bill of Lading (B/L), incomplete documents, and differences between original and copy B/Ls. As a result, the company experienced delays in the release of goods and a significant increase in operational costs amounting to IDR 282,019,609 during the period of January to June 2024. These costs include administrative penalties, import duty adjustments, and storage and handling fees. This study contributes by offering strategic recommendations for the company, including improvements in document verification procedures, development of standardized operating procedures (SOPs), and enhanced employee understanding of goods classification and customs regulations to improve efficiency and competitiveness in international logistics services. 
Dinamika Intrapreneurship di Perusahaan Denim Earthy Genova: Suatu Pendekatan Kualitatif Salsabila, Nardina; Purnomo, Margo; Purbasari, Ratih
Bahtera Inovasi Vol 8 No 2 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/ds2w7h07

Abstract

This study examines the dynamics of intrapreneurship at Earthy Genova, a denim company that relies on both online and offline sales. Intrapreneurship, which involves innovation and employee initiative, plays a critical role in developing more creative and responsive marketing strategies to adapt to market changes. This research uses a qualitative method with an in-depth case study design, where data is collected through observation and semi-structured interviews with the company's owner. The findings reveal that intrapreneurial experiences at Earthy Genova have improved product and service quality, strengthened customer loyalty, and enhanced the company’s competitiveness in the denim industry. Innovations, such as the development of premium denim products and a customer-oriented approach, have significantly contributed to the company's success. The study concludes that intrapreneurship is a key factor in Earthy Genova's ability to navigate the challenges of the dynamic fashion industry. This research provides important insights for other e-commerce businesses regarding the importance of innovation and managerial capabilities in maintaining customer loyalty.
Strategi Inovasi Digital UMKM Huisaeng Dimsum untuk Pertumbuhan Bisnis Pawindru, Rafly; Purbasari, Ratih
Jurnal Riset Ilmu Ekonomi dan Bisnis Volume 5, No. 1, Juli 2025, Jurnal Riset Ilmu Ekonomi dan Bisnis (JRIEB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrieb.v5i1.6987

Abstract

Digitalisasi telah menjadi kebutuhan strategis bagi keberlanjutan UMKM di era pascapandemi, terutama dalam menghadapi disrupsi pasar dan perubahan perilaku konsumen. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi inovasi digital yang diterapkan oleh UMKM Huisaeng Dimsum Bandung sebagai upaya adaptif dalam mendorong pertumbuhan bisnis. Dengan menggunakan pendekatan deskriptif kualitatif, data diperoleh melalui studi dokumentasi dan analisis isi terhadap sumber sekunder seperti artikel ilmiah, laporan pemerintah, dan publikasi media daring. Hasil penelitian menunjukkan bahwa Huisaeng Dimsum secara aktif mengadopsi teknologi digital sejak awal berdiri di masa pandemi melalui pemasaran berbasis media sosial, kolaborasi dengan platform pesan-antar digital, dan pengemasan produk yang mendukung promosi visual. Strategi ini memberikan dampak signifikan terhadap pertumbuhan usaha dan keterlibatan pelanggan. Namun, tantangan seperti keterbatasan literasi digital, belum optimalnya sistem manajemen internal, dan keterbatasan kolaborasi digital masih menjadi hambatan. Penelitian ini memberikan kontribusi terhadap literatur inovasi UMKM dengan menekankan pentingnya pendekatan digital yang terintegrasi dan berbasis kebutuhan lokal. Implikasi praktisnya mencakup perlunya pelatihan berkelanjutan, dukungan ekosistem digital, serta pengembangan sistem manajemen berbasis teknologi. Studi ini juga merekomendasikan eksplorasi lebih lanjut melalui pendekatan triangulasi data dan pengkajian lintas sektor untuk memperkaya pemahaman terhadap transformasi digital UMKM. Digitalization has become a strategic necessity for the sustainability of MSMEs in the post-pandemic era, especially in the face of market disruption and changes in consumer behavior. This research aims to identify and analyze the digital innovation strategies implemented by Huisaeng Dimsum Bandung MSMEs as an adaptive effort in driving business growth. Using a qualitative descriptive approach, data was obtained through documentation studies and content analysis of secondary sources such as scientific articles, government reports, and online media publications. The results showed that Huisaeng Dimsum actively adopted digital technology since its inception during the pandemic through social media-based marketing, collaboration with digital delivery platforms, and product packaging that supports visual promotion. This strategy has had a significant impact on business growth and customer engagement. However, challenges such as limited digital literacy, not yet optimized internal management systems, and limited digital collaboration are still obstacles. This research contributes to the MSME innovation literature by emphasizing the importance of an integrated and local needs-based digital approach. Practical implications include the need for continuous training, digital ecosystem support and the development of technology-based management systems. The study also recommends further exploration through data triangulation approaches and cross-sector studies to enrich the understanding of MSME digital transformation.
Assessing The Influence of Digital Entrepreneurial Ecosystem on Competitive Advantage: Insights From Women Digital Entrepreneurs Purbasari, Ratih; Mahira, Siti Alyqha; Suwandi, Imam
Indonesian Journal of Business and Entrepreneurship Vol. 11 No. 3 (2025): IJBE, Vol. 11 No. 3, September 2025
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.11.3.700

Abstract

Background: The growing importance of the digital entrepreneurial ecosystem (DEE) for business competitiveness, particularly among women digital entrepreneurs, was increasingly recognized. Research suggested that supportive ecosystems offered vital resources and networks. This study investigated this relationship specifically among women digital entrepreneurs in West Java.Purpose: To explain the influence of the DEE on the competitive advantages of women digital entrepreneurs in West Java.Design/methodology/approach: A quantitative method using regression analysis with Smart PLS 4 was applied to data from 135 women digital entrepreneurs in West Java.Findings/Result: The DEE positively and significantly influences the competitive advantages of women digital entrepreneurs in West Java. The relationship is strong and stable, indicating a reliable impact of the digital ecosystem on competitiveness.Conclusion: The DEE is a key driver of competitive advantages for women digital entrepreneurs in West Java, providing essential resources and opportunities. This study offers empirical evidence supporting the relevance of the DEE in fostering competitiveness and contributes to the theoretical understanding.Originality/value (State of the art): This study provides specific empirical evidence on the DEE's influence on the competitive advantages of women digital entrepreneurs in West Java. It offers a theoretical framework and practical insights for leveraging digital network. Future research should explore the role of entrepreneurial communities in this dynamic. Keywords: women digital entrepreneur, digital entrepreneurial ecosystem, competitive advantage, digital entrepreneur
RESILIENSI PADA PERUSAHAAN SKALA USAHA KECIL MENENGAH (UKM) Lenasari, Rekha Puspa; Purbasari, Ratih; Purnomo, Margo
Jurnal Bisnis dan Kewirausahaan Vol. 20 No. 2 (2024): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Badung Bali: Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v20i2.58-67

Abstract

Resilience in SMEs is explained based on the results of the research that has been done represented by three aspects, first Resilience is more studied with a focus on the theme of Sustaibanilitas in tourism sector SMEs. Second, during the Covid-19 period, traditional retail SMEs were vulnerable to supply chain problems and were dominantly studied in relation to strategies to survive. And third, innovation and sustainability are seen by researchers as key concepts for success in building SME resilience. This research is a qualitative research with systematic literature review method. This research presents a text analysis so that it is expected to bring up the current state of resilience studies in SMEs. Based on the results of text analysis, it is also known that the emerging issues on business resilience in SMEs are still dominated by Covid-19 issues. Empirical gaps that can be followed up in future research include those related to the ability of SMEs to improve their business resilience by adopting post-Covid-19 innovation and sustainability theory. Especially related to changes in supply and demand behavior as described in the introduction.
Board Director Diversity and Corporate Innovation : A Library Research Megayanti, Putri; Purnomo, Margo; Purbasari, Ratih
Jurnal USAHA Vol 5, No 1 (2024): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i1.2779

Abstract

Diversity among board members tends to foster a knowledge base for the company and encourage interaction between different knowledge and competencies. Diversity can also improve better performance such as creative and innovative ideas, as well as good problem solving. The purpose of this study is to understand the concept of board diversity on corporate innovation. The method used is an exploratory literature study of the results of previous research on board diversity and corporate innovation. The results from various sources show that the diversity of the board of directors in the company has a significant and insignificant effect on corporate innovation. 
Urgensi Learning Organization dengan Peran Kepemimpinan Digital dan Penerapannya sebagai Budaya Organisasi Novianti, Reva; Rahardja, Sam'un Jaja; Muhyi, Herwan Abdul; Purbasari, Ratih
Jurnal USAHA Vol 5, No 1 (2024): Juni
Publisher : Universitas Indraprasta PGRI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/juuk.v5i1.2516

Abstract

  Suatu perusahaan terdiri dari kumpulan manusia di dalamnya yang akan selalu dituntut untuk beradaptasi sebab manusia tidak akan bisa lepas dari perkembangan teknologi sehingga diharuskan terus bergerak menuju perubahan. Manusia penuh dengan rasa penasaran serta memiliki banyak keinginan dan kebutuhan yang berubah-ubah akan mengakibatkan iklim organisasi bisnis yang dinamis. Hal ini menjadi tantangan bagi perusahaan untuk mengelola dan mengembangkan sumber daya manusia yang ada dengan membangun budaya organisasi pembelajar atau learning organization. Penelitian ini merupakan sebuah kajian literatur dari berbagai sumber dan rujukan penelitian terdahulu. Penting bagi perusahaan untuk mempersiapkan diri pada era digital ini dengan kepemimpinan digital yang akan membangun budaya organisasi untuk meningkatkan kemampuan adaptif pada karyawan sehingga akan berdampak baik bagi peningkatan kinerja mereka.    
Co-Authors Achmada, Aurora Yupita Aditama, Muhammad Nabil Afifah Shalihah Ahmad Riyadi Aisna Dewi Romizza Ajeng Putri Hanifah Arbi Abdul Kahfi Arianis Chan Athhar Malika Yudistira Prasetyo Bunga Paramita Cendria Tj. Tasdik Chandra Wijaya Chandra Wijaya Chandra, Wijaya Citra Puspa Ramadhani Deasy Silvya Sari Deliani Azmi Zakiah Ahmad Dian Fordian Dini Indiani Eka Annisa Zulqaidah Kadaruddin Ellissa Priyanka Erika Dwi Lestari Erna Maulina Fat'Chatus Chanifa Jikhan Fathiha, Erika Azzahra Fauzi, Khaleeva Aqeyla Ghina Annisa Akyas Ginanjar*, Jajang Hasan Al Farisi Hasanah, Mia Ayu Yulianti Haurannisa, Alifa Sakina Helmy Rahayu Herwan Abdul Muhyi Ike Zahrotun Nisa Kirana, Indah Pramesthi Lenasari, Rekha Puspa Leti Arinawati Leti Arinawati Lina Auliana Linda Kurniawati, Linda Mahira, Siti Alyqha Margo Purnomo Margo Purnomo Margo Purnomo Margo Purnomo Mas Rasmini Megayanti, Putri Mohammad Benny Alexandri Muhammad Nabil Aditama Nadhirah Fahrani Nadhiva, Meliniarta Nenden Kostini Ning Rahayu Novel, Nurlillah Novianti, Reva Nurdin, Mahmud Nurhadi, Dhifan Fadhilah Rizky Nurillah Jamil Achmawati Novel Nuryati, Marita Sri Pawindru, Rafly Priyanka, Ellissa Rahardja, Sam'un Jaja Rahma Dafitri Raja Ainaya Alfatiha Ratnasari, Bunga Ayu Reza Damayanti Richa Nahdalaily Fathara Rizki Surya Akbar Salma Annisa Salsabila, Nardina Sam'un Jaja Raharja Setianti, Elisa Sukmadewi, Rani Suryanto Suryanto Suryanto Suryanto Suwandi, Imam Tradiga Nur Aziz Waliyyan, Urfan Wijaya Chandra Zaenal Muttaqin Zaenal Muttaqin Zahrotun Nisa, Ike