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All Journal CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur JURNAL MANAJEMEN DAN BISNIS INDONESIA
Yudha Praja, Yudha
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Peranan Kepuasan Wisatawan Dalam Memediasi Citra Destinasi Dan Fasilitas Wisata Yang Berdampak Pada Minat Kunjung Ulang Wisatawan Ijen Geopark Bondowoso Praja, Yudha
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 2 (2023): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i2.927

Abstract

Penelitian ini bertujuan untuk menguji peranan kepuasan wisatawan dalam memediasi hubungan antara citra destinasi dan fasilitas wisata dengan minat kunjung ulang wisatawan di Ijen Geopark, Bondowoso. Populasi penelitian ini adalah pengunjung ijen Geopark Kabupaten Bondowoso yang jumlahnya tidak dapat diketahui dengan pasti, sedangkan jumlah sampel yang digunakan sebanyak 300 responden. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling, dimana peneliti secara selektif memilih anggota populasi yang dianggap dapat memberikan informasi yang relevan. Pertimbangan yang digunakan dalam penelitian ini adalah responden dengan usia di atas 17 tahun dan minimal pernah mengunjungi Ijen Geopark sebanyak satu kali. Teknik analisis yang digunakan dalam penelitian ini teknik analisis jalur untuk menguji hubungan antara citra destinasi, fasilitas wisata, kepuasan wisatawan, dan minat kunjung ulang wisatawan. Hasil penelitian menunjukkan bahwa kepuasan wisatawan memediasi hubungan antara citra destinasi dan fasilitas wisata dengan minat kunjung ulang wisatawan di Ijen Geopark, Bondowoso. Citra destinasi dan fasilitas wisata secara positif berpengaruh terhadap kepuasan wisatawan. Selanjutnya, kepuasan wisatawan juga berpengaruh positif terhadap minat kunjung ulang wisatawan. Temuan ini menunjukkan pentingnya meningkatkan citra destinasi dan fasilitas wisata untuk meningkatkan kepuasan wisatawan, yang pada gilirannya akan berdampak pada minat kunjung ulang wisatawan di Ijen Geopark.
PERAN KEPUTUSAN PEMBELIAN DALAM MEMEDIASI LIFESTYLE E-WOM DAN PRODUCT DIVERSITY TERHADAP KEPUASAN KONSUMEN CONATO BAKERY & CAFÉ SITUBONDO Hafi, Mufida Asri Laila; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6501

Abstract

The era of increasingly competitive business competition requires a deep understanding of consumer behavior as a strategic factor in designing and implementing practical and sustainable marketing strategies. Consumer preferences constantly change, and business actors must constantly adapt and innovate to meet consumers’ needs, desires, and expectations. This study aims to analyze and test the role of purchasing decisions in mediating lifestyle, E-WOM, and product diversity on customer satisfaction at Conato Bakery & Café Situbondo. The sampling technique was determined by purposive sampling. This study’s data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that lifestyle has a negative but not significant influence on purchasing decisions, E-WOM has a significant positive influence on purchasing decisions, Product Diversity has a significant positive influence on purchasing decisions, lifestyle has a negative but not significant influence on consumer satisfaction, E-WOM has a significant positive influence on consumer satisfaction, Product diversity has a negative but not significant influence on consumer satisfaction, Purchasing decisions have a significant positive influence on consumer satisfaction. The indirect influence hypothesis test results show that lifestyle has a negative but insignificant influence on consumer satisfaction through purchasing decisions, E-WOM has a significant positive influence on consumer satisfaction through purchasing decisions, and Product diversity has a significant positive influence on consumer satisfaction through purchasing decisions.
ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO FASHION MIA COLLECTION SITUBONDO Mawardi, Farhan Khafi; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5219

Abstract

This study aimed to determine the role of buying interest in mediating price, service quality, and product diversity on purchasing decisions at Mia Collection Situbondo Fashion Store. The population in this study was consumers who bought products at the Mia Collection Situbondo Fashion Store. The sampling technique used in this study was probability sampling using a random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model—Partial Least Square (PLS-SEM). The results showed that price has a significant positive effect on purchase interest, service quality has a significant positive effect on purchase interest, product diversity has a significant positive effect on purchase interest, price has a significant positive effect on purchasing decisions, service quality has a positive but insignificant effect on purchasing decisions, product diversity has a positive but insignificant effect on purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on purchasing decisions through purchase interest, service quality has a positive but insignificant effect on purchasing decisions through purchase interest, and product diversity has a significant positive effect on purchasing decisions through purchase interest.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WARUNG SEBLAK PRASMANAN MIMBAAN SITUBONDO Fadilah, Moch.; Sari, Lita Permata; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5321

Abstract

In the current era of globalization, business competition is fierce, where each company is required to meet consumer demand and create products that are unique and different from other competitors. Therefore, the company's efforts to develop new products can be an effective strategy for companies to seek as much profit or profit as possible. The purpose of this study was to analyze the factors that influence consumer buying interest through customer satisfaction as an intervening variable at Warung Seblak Prasmanan Mimbaan Situbondo. The target respondents of this study were consumers of Warung Seblak Prasmanan Mimbaan using the simple random sampling method. Data and hypothesis analysis using the Structural Equation Model-Partial Leas Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that price has a significant positive effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Consumer trust has a significant positive effect on customer satisfaction. Price has a positive but insignificant effect on consumer buying interest. Service quality has a significant positive effect on consumer buying interest. Consumer trust has a positive but insignificant effect on consumer buying interest. Customer satisfaction has a significant positive effect on consumer buying interest. Price has a significant positive effect on consumer buying interest through customer satisfaction through customer satisfaction. Service quality has a positive but insignificant effect on consumer buying interest through customer satisfaction. Consumer confidence has a significant positive effect on consumer buying interest through customer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA IKAN BAKAR BANG JAMIL DI SITUBONDO Badreya, Ricka Lailatul; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3602

Abstract

The aim of the study was to determine the Analysis of the Factors Affecting Repurchase Interest Through Consumer Satisfaction as an Intervening Variable in Bang Jamil Grilled Fish in Situbondo. The sampling technique used in this study was purposive sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product diversity has a positive and significant effect on consumer satisfaction, consumer trust has a positive and significant effect on consumer satisfaction, product diversity has a positive and significant effect on repurchase intention, trust has a negative effect but not significant on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product diversity has a positive and significant effect on repurchase intention through consumer satisfaction, consumer trust has a positive and significant effect on repurchase intention through consumer satisfaction
PENGARUH KERAGAMAN PRODUK, KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA APOTEK RABELLA FARMA PANARUKAN Ramadani, Nova Berliyanti; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.6955

Abstract

The strategies implemented by companies in marketing their products to the public are key factors that influence customer satisfaction. Given the diverse needs of society, companies must be able to analyze and prepare appropriate strategies to meet consumer expectations. This study aims to analyze the influence of product diversity, product quality, and service quality on repurchase intention, with customer satisfaction as an intervening variable at Rabella Farma Pharmacy Panarukan. The study involved 99 respondents who were selected using simple random sampling. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling–Partial Least Squares (PLS-SEM) approach with SmartPLS 3.0 software. The direct effect hypothesis testing results show that product diversity has a negative but insignificant effect on customer satisfaction; product quality has a positive but insignificant effect on customer satisfaction; and service quality has a significant positive effect on customer satisfaction. Furthermore, product diversity has a negative but insignificant effect on repurchase intention; product quality has a positive but insignificant effect; and service quality has a significant positive effect on repurchase intention. Customer satisfaction has a significant positive effect on repurchase intention. Regarding indirect effects, product diversity and product quality have no significant effect on repurchase intention through customer satisfaction, while service quality has a significant positive effect on repurchase intention through customer satisfaction.
PENGARUH SERVICE QUALITY, DIGITAL MARKETING DAN E-COMMERCE TERHADAP REPEAT PURCHASE DENGAN E-TRUST SEBAGAI VARIABEL INTERVENING PADA ROTI BRILYAN BAKERY DI KABUPATEN SITUBONDO Taufiqurrahman, Moh.; Arief, Mohammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 10 (2025): OKTOBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i10.7065

Abstract

The purpose of this study is to determine the Influence of Service Quality, Digital Marketing and E-commerce on Repeat Purchase with E-Trust as an Intervening Variable at Brilyan Bakery Bread in Situbondo Regency. The sampling technique used in this study was simple random sampling of 98 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the study showed that Service quality had a significant positive effect on E-trust, Digital marketing had a significant positive effect on E-trust, E-commerce had a significant positive effect on E-trust, Service quality had a significant positive effect on Repeat purchase, Digital marketing had a significant negative effect on Repeat purchase, E-commerce had a positive but not significant effect on E-trust, E-trust had a significant positive effect on Repeat purchase, Service quality had a significant positive effect on Repeat purchase through E-trust, Digital marketing had a significant positive effect on Repeat purchase through E-trust, E-commerce had a significant positive effect on Repeat purchase through E-trust.
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO KECANTIKAN FITHKA MS GLOW DI MANGARAN SITUBONDO Feriska, Fera; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.103 KB) | DOI: 10.36841/jme.v1i8.2216

Abstract

ABSTRACT Marketing is an important activity carried out by companies in order to market or sell goods or services to consumers related to products, prices, promotions and distribution or often called the marketing mix. The purpose of this study was to analyze and test the effect of product quality and service in determining consumer satisfaction with purchase intention as an intervening variable. The population in this study are consumers of Fitkha MS Glow in Mangaran Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on purchase intention, service has a significant positive effect on purchase intention, product quality has a significant positive effect on consumer satisfaction, service has a significant positive effect on consumer satisfaction, purchase intention has a significant positive effect on consumer satisfaction. significant positive on consumer satisfaction. The results of the indirect influence hypothesis show that the product quality variable on consumer satisfaction through purchase intention has a significant positive effect, service on consumer satisfaction through purchase intention has a significant positive effect.
PENGARUH KERAGAMAN PRODUK TERHADAP MINAT BELI KONSUMEN PADA CAFE AMIRAH DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Zahroni, Zahroni; Arief, Muhammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.446 KB) | DOI: 10.36841/jme.v1i10.2255

Abstract

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals. The purpose of this study was to analyze and examine the effect of product diversity on consumer buying interest at Cafe Amirah in Situbondo with consumer satisfaction as an intervening variable. The population in this study are consumers of Cafe Amirah, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant effect on consumer satisfaction. Product diversity has a significant effect on consumer buying interest. Consumer satisfaction has a significant effect on consumer buying interest. Product diversity has a significant effect on consumer buying interest through consumer satisfaction.
PERANAN LOYALITAS DALAM MEMEDIASI BRAND IMAGE DAN EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG KONSUMEN KOPI KAPAL API DI KABUPATEN BONDOWOSO Praja, Yudha
CERMIN: Jurnal Penelitian Vol 6 No 2 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v6i2.2495

Abstract

Penelitian ini untuk pengaruh Brand Image Dan Experiential Marketing terhadap minat beli ulang konsumen kopi Kapal Api di Kabupaten Bondowoso melalui loyalitas sebagai variabel intervening. Metode analisis data yang digunakan dalam penelitian ini adalah SEM dengan menggunakan aplikasi Smart-PLS. Jumlah sample dalam penelitian ini adalah 230 dengan teknik purposive sampling. Hasil penelitian menunjukkan Brand Image (X1) berpengaruh signifikan terhadap loyalitas (Y1); Experiential Marketing (X2) berpengaruh tidak signifikan terhadap loyalitas (Y1); Brand Image (X1) berpengaruh signifikan terhadap minat beli (Y2); Experiential Marketing (X2) berpengaruh tidak signifikan terhadap minat beli (Y2); Loyalitas (Y1) berpengaruh tidak signifikan terhadap minat beli (Y2).
Co-Authors A, Maulana Febri A.G, Mohammad Imam Abaitunnisa, Fatima Agusta, Kuku Ahmad Hidayatullah Aini, Dini Noor Akbar, Ach. Kiswandha Islamy Alfaini, Diana Ali Ghufron, Mohammad Imam Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arief, Muhammad Yahya Arifandi, Arifandi Arisusanto, Maulana Febri Assagaf, Mohammad Furkon Aziz, Moh Abdul Badreya, Ricka Lailatul Ciptasari, Ayu Dita Windra Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fadilah, Moch. Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriska, Fera Feriyanto, Yudi Ghufran, Mohammad Imam Ali Hadi, Nihlah Rosanti Citra Hafi, Mufida Asri Laila hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Hikmah, Hotijah Husnul Holidah, Syarifatul Ibad, Ersatul Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Karnadi, Karnadi Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Maisyaroh, Sindi Dayu Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Mawardi, Farhan Khafi Minullah, Minullah Mu’ad, Muhammad Ningrum, Dian Prihatin Noer, Anugrah Ramadhani Norchalicatin, Yuli Novansyah, Roby Tri Nurwijayanti Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Purwaningtyas, Lovika Augusta Rahman, Ervina Adita Rahmawati, Rahmawati Ramadani, Nova Berliyanti Razak, Hadiesta Mahza Aliana Rini Kartika Sari Rohmatilla, Sitti Roziqin, Khoirur Samudra, Arung Saputra, Andre Agung Sariyanti, Sariyanti Sa’diah, Halimatus Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Taufiqurrahman, Moh. Triska Dewi Pramitasari Wahyudi, Agus Tri Yanti, Rizqi Yaqin, Rizal Ainul Yofiandi, Afrizal yulistiawati, Mita Yunus, Hedi Zahroni, Zahroni Zaufariyanto, Abdul Malik Zein, Achmad Faried Zubairi, Ahmad Zuhdi, Farhan Tri Nanda