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All Journal CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Mahasiswa Entrepreneur JURNAL MANAJEMEN DAN BISNIS INDONESIA
Yudha Praja, Yudha
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences

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PENGARUH KUALITAS PELAYANAN, KEBERAGAMAN PRODUK DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA KONTER ABG 1 CELL DI KAPONGAN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Rohmatilla, Sitti; Subaida, Ida; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6646

Abstract

Ponsel, aksesori, dan paket layanan komunikasi semuanya tersedia di konter ABG 1 Cell. Layanan pelanggan yang unggul merupakan prioritas utama konter tersebut. Meskipun layanan pelanggan tentu penting, ABG 1 Cell juga menggunakan sejumlah taktik promosi untuk mendatangkan lebih banyak pelanggan. Meskipun demikian, loyalitas pelanggan di ABG 1 Cell masih rendah, bahkan setelah semua upaya ini. Ini mungkin berarti bahwa pelanggan tidak senang atau tidak peduli dengan barang dan layanan yang diberikan. Tujuan penelitian ini adalah untuk mengetahui apakah lokasi konter ABG 1 Cell di Kapongan, Situbondo memiliki pengaruh positif terhadap kepuasan pelanggan, yang selanjutnya mempengaruhi loyalitas terhadap merek dan kekuatan hubungan antara kualitas layanan, variasi produk, dan promosi. Penelitian kuantitatif ini melibatkan total sembilan puluh delapan pelanggan. Kami menggunakan teknik simple random sampling untuk memilih sampel kami. Analisis data dan pengujian hipotesis dilakukan dengan menggunakan teknik Structural Equation Modeling - Partial Least Squares (PLS-SEM). Banyak penemuan penting yang dibuat setelah menganalisis data pengujian hipotesis efek langsung menggunakan alat Smart PLS 3.0. Korelasi antara variasi produk dan kepuasan pelanggan bersifat positif dan signifikan secara statistik, tetapi korelasi antara kualitas layanan dan kepuasan pelanggan bersifat negatif dan signifikan secara statistik. Lebih lanjut, loyalitas konsumen dan kualitas layanan berhubungan secara negatif dan signifikan secara statistik. Pelanggan menjadi kurang loyal sebagai akibat dari promosi dan keragaman produk, meskipun pada tingkat yang lebih rendah dari yang diantisipasi. Sebaliknya, loyalitas klien sangat dipengaruhi secara positif oleh kepuasan konsumen. Hasil pengujian hipotesis pengaruh tidak langsung menunjukkan bahwa pemasaran, keragaman produk, dan kualitas layanan semuanya menghasilkan konsumen yang puas, yang cenderung lebih loyal terhadap suatu merek. Kepuasan pelanggan merupakan mediator penting dalam mengembangkan konsumen yang loyal, menurut statistik ini, meskipun tidak semua hubungan langsung efektif.
Peranan Kepuasan Wisatawan Dalam Memediasi Citra Destinasi Dan Fasilitas Wisata Yang Berdampak Pada Minat Kunjung Ulang Wisatawan Ijen Geopark Bondowoso Praja, Yudha
Jurnal Manajemen dan Bisnis Indonesia Vol. 9 No. 2 (2023): Edisi Bulan Desember
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v9i2.927

Abstract

Penelitian ini bertujuan untuk menguji peranan kepuasan wisatawan dalam memediasi hubungan antara citra destinasi dan fasilitas wisata dengan minat kunjung ulang wisatawan di Ijen Geopark, Bondowoso. Populasi penelitian ini adalah pengunjung ijen Geopark Kabupaten Bondowoso yang jumlahnya tidak dapat diketahui dengan pasti, sedangkan jumlah sampel yang digunakan sebanyak 300 responden. Teknik pengambilan sampel yang digunakan adalah teknik purposive sampling, dimana peneliti secara selektif memilih anggota populasi yang dianggap dapat memberikan informasi yang relevan. Pertimbangan yang digunakan dalam penelitian ini adalah responden dengan usia di atas 17 tahun dan minimal pernah mengunjungi Ijen Geopark sebanyak satu kali. Teknik analisis yang digunakan dalam penelitian ini teknik analisis jalur untuk menguji hubungan antara citra destinasi, fasilitas wisata, kepuasan wisatawan, dan minat kunjung ulang wisatawan. Hasil penelitian menunjukkan bahwa kepuasan wisatawan memediasi hubungan antara citra destinasi dan fasilitas wisata dengan minat kunjung ulang wisatawan di Ijen Geopark, Bondowoso. Citra destinasi dan fasilitas wisata secara positif berpengaruh terhadap kepuasan wisatawan. Selanjutnya, kepuasan wisatawan juga berpengaruh positif terhadap minat kunjung ulang wisatawan. Temuan ini menunjukkan pentingnya meningkatkan citra destinasi dan fasilitas wisata untuk meningkatkan kepuasan wisatawan, yang pada gilirannya akan berdampak pada minat kunjung ulang wisatawan di Ijen Geopark.
PERAN KEPUTUSAN PEMBELIAN DALAM MEMEDIASI LIFESTYLE E-WOM DAN PRODUCT DIVERSITY TERHADAP KEPUASAN KONSUMEN CONATO BAKERY & CAFÉ SITUBONDO Hafi, Mufida Asri Laila; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6501

Abstract

The era of increasingly competitive business competition requires a deep understanding of consumer behavior as a strategic factor in designing and implementing practical and sustainable marketing strategies. Consumer preferences constantly change, and business actors must constantly adapt and innovate to meet consumers’ needs, desires, and expectations. This study aims to analyze and test the role of purchasing decisions in mediating lifestyle, E-WOM, and product diversity on customer satisfaction at Conato Bakery & Café Situbondo. The sampling technique was determined by purposive sampling. This study’s data analysis and hypothesis testing used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application show that lifestyle has a negative but not significant influence on purchasing decisions, E-WOM has a significant positive influence on purchasing decisions, Product Diversity has a significant positive influence on purchasing decisions, lifestyle has a negative but not significant influence on consumer satisfaction, E-WOM has a significant positive influence on consumer satisfaction, Product diversity has a negative but not significant influence on consumer satisfaction, Purchasing decisions have a significant positive influence on consumer satisfaction. The indirect influence hypothesis test results show that lifestyle has a negative but insignificant influence on consumer satisfaction through purchasing decisions, E-WOM has a significant positive influence on consumer satisfaction through purchasing decisions, and Product diversity has a significant positive influence on consumer satisfaction through purchasing decisions.
ANALISIS PENGARUH HARGA, KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO FASHION MIA COLLECTION SITUBONDO Mawardi, Farhan Khafi; Tulhusnah, Lusiana; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 9 (2024): SEPTEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i9.5219

Abstract

This study aimed to determine the role of buying interest in mediating price, service quality, and product diversity on purchasing decisions at Mia Collection Situbondo Fashion Store. The population in this study was consumers who bought products at the Mia Collection Situbondo Fashion Store. The sampling technique used in this study was probability sampling using a random sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model—Partial Least Square (PLS-SEM). The results showed that price has a significant positive effect on purchase interest, service quality has a significant positive effect on purchase interest, product diversity has a significant positive effect on purchase interest, price has a significant positive effect on purchasing decisions, service quality has a positive but insignificant effect on purchasing decisions, product diversity has a positive but insignificant effect on purchasing decisions, purchase interest has a significant positive effect on purchasing decisions, price has a positive but insignificant effect on purchasing decisions through purchase interest, service quality has a positive but insignificant effect on purchasing decisions through purchase interest, and product diversity has a significant positive effect on purchasing decisions through purchase interest.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA WARUNG SEBLAK PRASMANAN MIMBAAN SITUBONDO Fadilah, Moch.; Sari, Lita Permata; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5321

Abstract

In the current era of globalization, business competition is fierce, where each company is required to meet consumer demand and create products that are unique and different from other competitors. Therefore, the company's efforts to develop new products can be an effective strategy for companies to seek as much profit or profit as possible. The purpose of this study was to analyze the factors that influence consumer buying interest through customer satisfaction as an intervening variable at Warung Seblak Prasmanan Mimbaan Situbondo. The target respondents of this study were consumers of Warung Seblak Prasmanan Mimbaan using the simple random sampling method. Data and hypothesis analysis using the Structural Equation Model-Partial Leas Square (PLS-SEM). The results of the direct effect hypothesis test using the Smart PLS 3.0 application show that price has a significant positive effect on customer satisfaction. Service quality has a positive but insignificant effect on customer satisfaction. Consumer trust has a significant positive effect on customer satisfaction. Price has a positive but insignificant effect on consumer buying interest. Service quality has a significant positive effect on consumer buying interest. Consumer trust has a positive but insignificant effect on consumer buying interest. Customer satisfaction has a significant positive effect on consumer buying interest. Price has a significant positive effect on consumer buying interest through customer satisfaction through customer satisfaction. Service quality has a positive but insignificant effect on consumer buying interest through customer satisfaction. Consumer confidence has a significant positive effect on consumer buying interest through customer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA IKAN BAKAR BANG JAMIL DI SITUBONDO Badreya, Ricka Lailatul; Hamdun, Edy Kusnadi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 9 (2023): SEPTEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i9.3602

Abstract

The aim of the study was to determine the Analysis of the Factors Affecting Repurchase Interest Through Consumer Satisfaction as an Intervening Variable in Bang Jamil Grilled Fish in Situbondo. The sampling technique used in this study was purposive sampling of 96 consumers. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct effect hypothesis test using the Smart PLS 3.0 application, show that product diversity has a positive and significant effect on consumer satisfaction, consumer trust has a positive and significant effect on consumer satisfaction, product diversity has a positive and significant effect on repurchase intention, trust has a negative effect but not significant on repurchase intention, consumer satisfaction has a positive and significant effect on repurchase intention, product diversity has a positive and significant effect on repurchase intention through consumer satisfaction, consumer trust has a positive and significant effect on repurchase intention through consumer satisfaction
PENGARUH KUALITAS PRODUK DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO KECANTIKAN FITHKA MS GLOW DI MANGARAN SITUBONDO Feriska, Fera; Kusnadi, Edy; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 8 (2022): AGUSTUS 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.103 KB) | DOI: 10.36841/jme.v1i8.2216

Abstract

ABSTRACT Marketing is an important activity carried out by companies in order to market or sell goods or services to consumers related to products, prices, promotions and distribution or often called the marketing mix. The purpose of this study was to analyze and test the effect of product quality and service in determining consumer satisfaction with purchase intention as an intervening variable. The population in this study are consumers of Fitkha MS Glow in Mangaran Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study used the Structural Equation Model – Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product quality has a significant positive effect on purchase intention, service has a significant positive effect on purchase intention, product quality has a significant positive effect on consumer satisfaction, service has a significant positive effect on consumer satisfaction, purchase intention has a significant positive effect on consumer satisfaction. significant positive on consumer satisfaction. The results of the indirect influence hypothesis show that the product quality variable on consumer satisfaction through purchase intention has a significant positive effect, service on consumer satisfaction through purchase intention has a significant positive effect.
PENGARUH KERAGAMAN PRODUK TERHADAP MINAT BELI KONSUMEN PADA CAFE AMIRAH DI SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Zahroni, Zahroni; Arief, Muhammad Yahya; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 10 (2022): OKTOBER 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.446 KB) | DOI: 10.36841/jme.v1i10.2255

Abstract

Marketing management can be defined as the analysis, planning, implementation and control of programs designed to create, build and maintain profitable exchanges with target markets with a view to achieving organizational goals. The purpose of this study was to analyze and examine the effect of product diversity on consumer buying interest at Cafe Amirah in Situbondo with consumer satisfaction as an intervening variable. The population in this study are consumers of Cafe Amirah, Situbondo Regency. The sampling technique was determined by the simple random sampling method. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that product diversity has a significant effect on consumer satisfaction. Product diversity has a significant effect on consumer buying interest. Consumer satisfaction has a significant effect on consumer buying interest. Product diversity has a significant effect on consumer buying interest through consumer satisfaction.
PERANAN LOYALITAS DALAM MEMEDIASI BRAND IMAGE DAN EXPERIENTIAL MARKETING TERHADAP MINAT BELI ULANG KONSUMEN KOPI KAPAL API DI KABUPATEN BONDOWOSO Praja, Yudha
CERMIN: Jurnal Penelitian Vol 6 No 2 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/cermin_unars.v6i2.2495

Abstract

Penelitian ini untuk pengaruh Brand Image Dan Experiential Marketing terhadap minat beli ulang konsumen kopi Kapal Api di Kabupaten Bondowoso melalui loyalitas sebagai variabel intervening. Metode analisis data yang digunakan dalam penelitian ini adalah SEM dengan menggunakan aplikasi Smart-PLS. Jumlah sample dalam penelitian ini adalah 230 dengan teknik purposive sampling. Hasil penelitian menunjukkan Brand Image (X1) berpengaruh signifikan terhadap loyalitas (Y1); Experiential Marketing (X2) berpengaruh tidak signifikan terhadap loyalitas (Y1); Brand Image (X1) berpengaruh signifikan terhadap minat beli (Y2); Experiential Marketing (X2) berpengaruh tidak signifikan terhadap minat beli (Y2); Loyalitas (Y1) berpengaruh tidak signifikan terhadap minat beli (Y2).
STRATEGI PEMASARAN DENGAN TEKNIK ANALISIS SWOT UNTUK MENGEMBANGKAN USAHA RENGGINANG IBU IMAM DESA TENGGIR BARAT, KECAMATAN PANJI, KABUPATEN SITUBONDO Anshory, Muhammad Iqbal; Praja, Yudha; A.G, Mohammad Imam; A, Maulana Febri
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6550

Abstract

Rengginang merupakan salah satu makanan yang terbuat dari beras ketan dan umumnya berbentuk lingkaran dengan ukuran tertentu. Ada beberapa macam variasi rengginang dengan cara pembuatan yang berbeda terutama pada segi bumbu, bentuk, dan ukurannya. Kabupaten Situbondo adalah kabupaten yang sedang berkembang salah satunya di bidang UMKM, di Kabupaten Situbondo ini banyak masyarakat yang memiliki usaha salah satunya dibidang produksi rengginang. Akan tetapi Usaha Mikro Kecil Menengah (UMKM) masih banyak mengalami kendala diantaranya ialah keterbatasan akses terhadap sumberdaya produktif, keterbatasan kapasitas produksi dan spesifikasi produk. Hasil analisis SWOT meghasilkan beberapa alternatif strategi yang bisa dipilih oleh perusahaan yaitu: 1) Meningkatkan kualitas produk guna meningkatkan kepuasan serta loyalitas konsumen. 2) Menciptakan produk dengan bentuk dan cita rasa yang baru. 3) Melakukan promosi dan iklan guna menarik pelanggan. 4) Menjalin kerja sama dengan agen distributor.
Co-Authors A, Maulana Febri A.G, Mohammad Imam Abaitunnisa, Fatima Agusta, Kuku Ahmad Hidayatullah Akbar, Ach. Kiswandha Islamy Alfaini, Diana Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arief, Muhammad Yahya Arifandi, Arifandi Assagaf, Mohammad Furkon Badreya, Ricka Lailatul Ciptasari, Ayu Dita Windra Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fadilah, Moch. Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriska, Fera Feriyanto, Yudi Hadi, Nihlah Rosanti Citra Hafi, Mufida Asri Laila hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Holidah, Syarifatul Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Mawardi, Farhan Khafi Minullah, Minullah Mu’ad, Muhammad Noer, Anugrah Ramadhani Norchalicatin, Yuli Novansyah, Roby Tri Nurwijayanti Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Rahman, Ervina Adita Rahmawati, Rahmawati Razak, Hadiesta Mahza Aliana Rohmatilla, Sitti Samudra, Arung Saputra, Andre Agung Sariyanti, Sariyanti Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Triska Dewi Pramitasari Wahyudi, Agus Tri Yanti, Rizqi Yaqin, Rizal Ainul yulistiawati, Mita Yunus, Hedi Zahroni, Zahroni Zaufariyanto, Abdul Malik Zein, Achmad Faried Zubairi, Ahmad Zuhdi, Farhan Tri Nanda