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All Journal CERMIN: Jurnal Penelitian Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur JURNAL MANAJEMEN DAN BISNIS INDONESIA
Yudha Praja, Yudha
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH KOMPENSASI, DISIPLIN KERJA DAN BUDAYA KERJA TERHADAP KINERJA KARYAWAN PT. SGN PABRIK GULA ASSEMBAGOES DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Ningrum, Dian Prihatin; Praja, Yudha; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7000

Abstract

Entering the era of the Industrial Revolution, changes in Human Resources (HR) have occurred alongside rapid industrial advancement. Human Resources plays a crucial role in the continuity of a company’s operations. Given the significance of HR as a fundamental asset, companies are required to develop and manage HR effectively. Empowering and motivating human resources is a strategic approach that enables companies to grow and compete effectively with other industry players. This study aims to examine the effects of compensation, work discipline, and work culture on performance, with job satisfaction as an intervening variable, at PT. SGN Assembagoes Sugar Factory, Asembagus District, Situbondo Regency. The sampling technique used in this study is total sampling, involving all 70 employees of PT. SGN Assembagoes Sugar Factory as research participants. Data analysis and hypothesis testing were conducted using Structural Equation Modeling - Partial Least Squares (PLS-SEM). The results of hypothesis testing using Smart PLS 4.0 indicate that compensation has a significant positive effect on job satisfaction, work discipline has a significant positive effect on job satisfaction, and work culture also has a significant positive impact on job satisfaction. Moreover, compensation has a significant positive effect on performance, while work discipline and work culture have a positive but not significant impact on performance. Job satisfaction has a significant positive effect on performance. Furthermore, compensation has a positive but not significant indirect effect on performance through job satisfaction. In contrast, both work discipline and work culture have substantial positive indirect effects on performance through job satisfaction.
PERANAN MINAT BELI ULANG DALAM MEMEDIASI PENGARUH BAURAN PEMASARAN, CITRA TOKO, LOKASI TERHADAP LOYALITAS KONSUMEN PADA TOKO DARUL FALAH CERMEE BONDOWOSO Ibad, Ersatul; Pramitasari, Triska Dewi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 6 (2025): JUNI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i6.7021

Abstract

Toko Darul Falah is a retail store that offers a variety of daily necessities, primarily catering to the needs of male and female students (santri and santriwati) at Islamic boarding schools (pesantren). Over time, however, the store has expanded to serve the general public, capitalizing on promising market potential in the surrounding area. This study aims to examine the effect of the marketing mix, store image, and location on customer loyalty, with repurchase intention as an intervening variable at Toko Darul Falah Cermee Bondowoso. The population in this study consists of 6,880 customers, with a sample size of 99 respondents selected using simple random sampling. Data analysis and hypothesis testing were conducted using SmartPLS 3.0. The results of direct effect hypothesis testing indicate that both the marketing mix and store image have a significant effect on repurchase intention and customer loyalty. Location has a significant impact on repurchase intention, but does not significantly influence customer loyalty. Furthermore, repurchase intention does not have a significant effect on customer loyalty.
PERANAN MINAT BELI DALAM MEMEDIASI KESADARAN MEREK LAYANAN CASH ON DELIVERY DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSA PEMBELIAN PADA LIVE TIKTOK HIKMAH_STORE Hikmah, Hotijah Husnul; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6984

Abstract

Hotijah Husnul Hikmah. Student ID 202113272. "The Role of Purchase Intention in Mediating Brand Awareness, Cash on Delivery Service, and Experiential Marketing toward Purchase Decision of Handmade Products on TikTok Live Hikmah_Store" This study aims to examine the role of purchase intention in mediating the influence of brand awareness, Cash on Delivery (COD) service, and experiential marketing on purchase decisions of handmade products during TikTok Live sessions at Hikmah_Store. The sampling technique used in this study is simple random sampling (SRS) with a total of 200 respondents. Data analysis and hypothesis testing were conducted using the Structural Equation Modeling - Partial Least Squares (PLS-SEM) approach. The results show that brand awareness has a negative and insignificant effect on purchase intention. Cash on Delivery service has a positive but insignificant effect on purchase intention. Experiential marketing also has a positive but insignificant effect on purchase intention. However, brand awareness, Cash on Delivery service, and experiential marketing have positive and significant effects on purchase decisions. Meanwhile, purchase intention has a positive but insignificant effect on purchase decisions. Additionally, the indirect effect of brand awareness, Cash on Delivery service, and experiential marketing on purchase decisions through purchase intention is not significant.
PENGARUH BRAND IMAGE PRICE DISCOUNT DAN EXPERIENTIAL MARKETING TERHADAP KEPERCAYAAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA UMKM UTI DHIFA KATERING DI BANYUPUTIH SITUBONDO Roziqin, Khoirur; Praja, Yudha; Soeliha, Siti
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.6983

Abstract

The purpose of this study is to determine the influence of Brand Image, Price Discount, and Experiential Marketing on Trust through Customer Satisfaction as an intervening variable in MSME Uti Dhifa Catering in Banyuputih, Situbondo. The sampling technique used in this research is Simple Random Sampling (SRS) with a total of 192 respondents. Data analysis and hypothesis testing in this study employed the Structural – Partial Least Square (PLS-SEM) model. The results show that Brand Image has a positive and significant influence on Customer Satisfaction, Price Discount has a positive but not significant influence on Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Customer Satisfaction. Furthermore, Brand Image has a positive but not significant influence on Trust, Price Discount has a negative and not significant influence on Trust, while Experiential Marketing has a positive and significant influence on Trust. Customer Satisfaction has a positive and significant influence on Trust. Brand Image has a positive and significant influence on Trust through Customer Satisfaction, Price Discount has a positive but not significant influence on Trust through Customer Satisfaction, and Experiential Marketing has a positive and significant influence on Trust through Customer Satisfaction.
PENGARUH MOTIVASI KERJA, BUDAYA KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA ASN NON MEDIS PADA RSUD dr. ABDOER RAHEM SITUBONDO DENGAN DISIPLIN KERJA SEBAGAI VARIABEL INTERVENING Sa’diah, Halimatus; Soeliha, Siti; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7029

Abstract

Bureaucratic reform is a strategic step to create better, more transparent, and accountable governance. The main goal is to increase the efficiency, effectiveness, and quality of public services in order to optimally meet the needs of the community. This reform includes updating the institutional structure, work processes, and developing the capacity and integrity of ASN. Improving ASN professionalism is the main pillar, with training programs, competency development, and merit-based performance evaluations. A fair reward and punishment system is also implemented to encourage better performance. This study examined the influence of work motivation, work culture, and work environment on the performance of non-medical civil servants (ASN) at Dr. Abdoer Rahem Situbondo Regional Hospital, with work discipline as an intervening variable. Using PLS-SEM analysis on data from 96 employees, the results showed that work motivation and work culture significantly improved work discipline, while the work environment had a negative (but insignificant) effect. Although none of the three factors directly enhanced employee performance, work discipline itself had a significant positive impact. Importantly, work motivation and work environment indirectly boosted performance through work discipline, whereas work culture did not show a significant mediating effect. These findings suggest that fostering discipline, motivation, and a supportive work environment rather than work culture alone can effectively enhance employee performance in non-medical hospital settings.
PENGARUH KUALITAS PRODUK, PROMOSI ONLINE DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN LIVINT THRIF DI SITUBONDO DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Maisyaroh, Sindi Dayu; Pramesthi, Riska Ayu; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7060

Abstract

This study aims to determine the effect of product quality, online promotions, and service quality on purchasing decisions at Livint Thrift in Situbondo, with purchase intention as an intervening variable. The growing thrift business and intense competition have encouraged businesses to implement effective marketing strategies. This study employed a quantitative approach with a survey method, distributing questionnaires to 99 respondents, who were Livint Thrift consumers. Data analysis used Structural Equation Modeling (SEM) with the assistance of SmartPLS 3.0 software. The results showed that product quality, online promotions, and service quality had a positive and significant effect on purchase intention and purchase decisions. Furthermore, purchase intention proved to be an intervening variable, strengthening the influence of the three independent variables on purchase decisions. These findings are expected to provide input for Livint Thrift in formulating more effective marketing strategies to increase its business competitiveness.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN E-WOM TERHADAP MINAT BELI ULANG DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA UD. MAHKOTA RAJA Yofiandi, Afrizal; Praja, Yudha; Ciptasari, Ayu Dita Windra
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7221

Abstract

This study aims to analyze the influence of brand image, location, and promotion on consumer loyalty with repurchase intention as an intervening variable at Honda Jaya Terang III Dealer in Besuki. The background of this research lies in the importance of understanding factors that can drive consumer loyalty, especially amidst the increasingly intense competition in the two-wheeler automotive industry. The research uses a quantitative approach with data collected through questionnaires distributed to customers who have made transactions at the dealer. Data analysis was conducted using the Partial Least Square (PLS) method through the SmartPLS application. The results indicate that brand image, location, and promotion have a positive and significant effect on repurchase intention, and indirectly affect consumer loyalty through repurchase intention. Repurchase intention is proven to be an effective intervening variable that strengthens the influence of independent variables on consumer loyalty. These findings can serve as a basis for the dealer's management to develop more effective marketing strategies to enhance customer loyalty.
PENGARUH GAYA KEPEMIMPINAN BEBAN KERJA DAN STRES KERJA TERHADAP KINERJA ASN DENGAN KOMITMEN KERJA SEBAGAI VARIABEL INTERVENING PADA DINAS LINGKUNGAN HIDUP SITUBONDO Aziz, Moh Abdul; Pramesthi, Riska Ayu; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.6995

Abstract

This study aims to analyze the influence of leadership style, workload, and job stress on the performance of State Civil Apparatus (ASN), with work commitment as an intervening variable at the Situbondo Regency Environmental Service. Civil servant performance is a crucial issue given their crucial role in providing public services and achieving organizational goals. This study used a quantitative approach with a purposive sampling technique for civil servants working at the agency. The data were collected through questionnaires and then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0 software. The results showed that leadership style had a positive and significant effect on civil servant performance, while workload and job stress had a negative and significant effect. Furthermore, leadership style also had a positive effect on work commitment, while workload and job stress had a negative effect. Work commitment was shown to significantly mediate the relationship between leadership style, workload, and job stress on civil servant performance. These findings emphasize the importance of effective leadership and balanced management of workload and stress to strengthen commitment and improve employee performance. The results of this study are expected to serve as a reference in formulating human resource management strategies within local government agencies.
PENGARUH KUALITAS PELAYANAN, LOKASI DAN HARGA DALAM MENENTUKAN KEPUASAN KONSUMEN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING PADA RUMAH MAKAN BIRU DAUN KABUPATEN SITUBONDO Zuhdi, Farhan Tri Nanda; Pramitasari, Triska Dewi; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6996

Abstract

In an ever-evolving and competitive business world, companies must adapt by changing their approach to serving customers, facing competitors, and launching products. This study aims to determine the influence of Service Quality, Location, and Price on Consumer Satisfaction, with Purchase Intention as an Intervening Variable at Biru Daun Restaurant in Situbondo Regency. The sampling technique used in this study was simple random sampling, with 96 consumers as respondents. Data analysis and hypothesis testing used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The hypothesis test results using the Smart PLS 3.0 application show that service quality positively and significantly affects purchase intention. Location has a positive but insignificant effect on purchase intention. Price has a positive and significant effect on purchase intention. Service quality has a positive but insignificant effect on customer satisfaction. Location has a positive but insignificant effect on customer satisfaction. Price has a positive and significant effect on customer satisfaction. Purchase intention has a positive and significant effect on customer satisfaction. Product quality has a positive but insignificant effect on customer satisfaction through purchase intention. Location has a positive but insignificant effect on customer satisfaction through purchase intention. Price has a positive and significant effect on customer satisfaction through purchase intention.
PENGARUH KUALITAS PELAYANAN, KEBERAGAMAN PRODUK DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA KONTER ABG 1 CELL DI KAPONGAN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Rohmatilla, Sitti; Subaida, Ida; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6646

Abstract

Ponsel, aksesori, dan paket layanan komunikasi semuanya tersedia di konter ABG 1 Cell. Layanan pelanggan yang unggul merupakan prioritas utama konter tersebut. Meskipun layanan pelanggan tentu penting, ABG 1 Cell juga menggunakan sejumlah taktik promosi untuk mendatangkan lebih banyak pelanggan. Meskipun demikian, loyalitas pelanggan di ABG 1 Cell masih rendah, bahkan setelah semua upaya ini. Ini mungkin berarti bahwa pelanggan tidak senang atau tidak peduli dengan barang dan layanan yang diberikan. Tujuan penelitian ini adalah untuk mengetahui apakah lokasi konter ABG 1 Cell di Kapongan, Situbondo memiliki pengaruh positif terhadap kepuasan pelanggan, yang selanjutnya mempengaruhi loyalitas terhadap merek dan kekuatan hubungan antara kualitas layanan, variasi produk, dan promosi. Penelitian kuantitatif ini melibatkan total sembilan puluh delapan pelanggan. Kami menggunakan teknik simple random sampling untuk memilih sampel kami. Analisis data dan pengujian hipotesis dilakukan dengan menggunakan teknik Structural Equation Modeling - Partial Least Squares (PLS-SEM). Banyak penemuan penting yang dibuat setelah menganalisis data pengujian hipotesis efek langsung menggunakan alat Smart PLS 3.0. Korelasi antara variasi produk dan kepuasan pelanggan bersifat positif dan signifikan secara statistik, tetapi korelasi antara kualitas layanan dan kepuasan pelanggan bersifat negatif dan signifikan secara statistik. Lebih lanjut, loyalitas konsumen dan kualitas layanan berhubungan secara negatif dan signifikan secara statistik. Pelanggan menjadi kurang loyal sebagai akibat dari promosi dan keragaman produk, meskipun pada tingkat yang lebih rendah dari yang diantisipasi. Sebaliknya, loyalitas klien sangat dipengaruhi secara positif oleh kepuasan konsumen. Hasil pengujian hipotesis pengaruh tidak langsung menunjukkan bahwa pemasaran, keragaman produk, dan kualitas layanan semuanya menghasilkan konsumen yang puas, yang cenderung lebih loyal terhadap suatu merek. Kepuasan pelanggan merupakan mediator penting dalam mengembangkan konsumen yang loyal, menurut statistik ini, meskipun tidak semua hubungan langsung efektif.
Co-Authors A, Maulana Febri A.G, Mohammad Imam Abaitunnisa, Fatima Agusta, Kuku Ahmad Hidayatullah Aini, Dini Noor Akbar, Ach. Kiswandha Islamy Alfaini, Diana Ali Ghufron, Mohammad Imam Andrianas, Yoga Anshory, Muhammad Iqbal Arfandi, Achmad Arief, Mohammad Yahya Arief, Muhammad Yahya Arifandi, Arifandi Arisusanto, Maulana Febri Assagaf, Mohammad Furkon Aziz, Moh Abdul Badreya, Ricka Lailatul Ciptasari, Ayu Dita Windra Dian Widiarti Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fadilah, Moch. Fadilah, Sohibul Fandiyanto, Randika Fardian, Fardian Feri, Feri Feriska, Fera Feriyanto, Yudi Ghufran, Mohammad Imam Ali Hadi, Nihlah Rosanti Citra Hafi, Mufida Asri Laila hamdun, Edy kusnadi Hamida, Lutfiyatil Harifin, Hari HARIYANTO HARIYANTO Hikmah, Hotijah Husnul Holidah, Syarifatul Ibad, Ersatul Ika WAHYUNI Ismayani, Meiriyanti Jamilah, Latifatul Karnadi, Karnadi Khotip, Zainal Lita Permata Sari Lusiana Tulhusnah Maisyaroh, Sindi Dayu Marsuki, Farukh Abdullah Huzain Risqy Mawadah, Imfitahol Mawardi, Farhan Khafi Minullah, Minullah Mu’ad, Muhammad Ningrum, Dian Prihatin Noer, Anugrah Ramadhani Norchalicatin, Yuli Novansyah, Roby Tri Nurwijayanti Oktavia, Mita Pramesthi, Riska Ayu Pratama, Aldy Septyan Purwaningtyas, Lovika Augusta Rahman, Ervina Adita Rahmawati, Rahmawati Ramadani, Nova Berliyanti Razak, Hadiesta Mahza Aliana Rini Kartika Sari Rohmatilla, Sitti Roziqin, Khoirur Samudra, Arung Saputra, Andre Agung Sariyanti, Sariyanti Sa’diah, Halimatus Seinuri, Seinuri Soeliha, Siti Sonia, Siti Sufyan, Moh. Iqbal Abu Suhendra Suhendra Taufiqurrahman, Moh. Triska Dewi Pramitasari Wahyudi, Agus Tri Yanti, Rizqi Yaqin, Rizal Ainul Yofiandi, Afrizal yulistiawati, Mita Yunus, Hedi Zahroni, Zahroni Zaufariyanto, Abdul Malik Zein, Achmad Faried Zubairi, Ahmad Zuhdi, Farhan Tri Nanda