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All Journal Lentera Hukum JURNAL MAHKAMAH KHOZANA: Jurnal Ekonomi dan Perbankan Islam Jurnal Manajemen dan Bisnis Jayakarta Journal of Islamic Law Jurnal Simki Economic Smart: Journal of Sharia, Tradition, and Modernity Al-Khidmah Jurnal Pengabdian Masyarakat HUMANISMA : Journal of Gender Studies Al Hurriyah : Jurnal Hukum Islam Al-Istinbath: Jurnal Hukum Islam Margin : Jurnal Bisnis Islam dan Perbankan Syariah Kartika: Jurnal Studi Keislaman Moderasi : Journal of Islamic Studies Jurnal Pengabdian Masyarakat Bangsa As-Syifa Journal of Islamic Studies and History Journal of Modern Islamic Studies and Civilization Tasyri' WASATHON Analogi At-Tahdzib: Jurnal Studi Islam dan Muamalah Al-Mabsut: Jurnal Studi Islam dan Sosial Taawun: Jurnal Pengabdian kepada Masyarakat Ihsanniat: Jurnal Pengabdian Kepada Masyarakat Tintamas: Jurnal Pengabdian Indonesia Emas al Hairy | Journal of Islamic Law
Habib Ismail, Habib
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Journal : Jurnal Simki Economic

 1 
Manajemen Komunikasi Pemasaran antara Lembaga Zakat (Amil) kepada Penerima Zakat (Mustahik) Ismail, Habib; Prakosa, Farid Aji; Amalin, Khusnul
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1168

Abstract

Indonesia has great potential in collecting zakat as a country with the largest Muslim population. However, its distribution is still predominantly consumptive and has not been optimal in improving the welfare of mustahik. This study aims to determine the marketing communication management carried out by the Indonesian Zakat Initiative (IZI) Yogyakarta in the "Lapak Berkah" program in collaboration with the Baitul Maal Foundation (YBM) PLN UP3 Yogyakarta. This program distributes productive zakat in the form of business capital assistance to mustahik. This study uses a descriptive method with a qualitative approach. Data analysis techniques are carried out through observation, interviews, and documentation to evaluate the effectiveness of the communication strategy implemented. The results of the study indicate that the marketing communication management implemented by IZI is effective in delivering the program to mustahik. Success factors include intensive communication, ongoing mentoring, and transparency in the selection process. This program not only provides financial assistance, but also equips mustahik with business skills, so that they can improve their standard of living. Overall, this program contributes to the transformation of mustahik into muzakki in the future through a sustainable productive zakat approach.
Co-Authors A, M. Luthfi A. Kumedi Ja’far Agus Hermanto Agus Setiawan Agus Sriyanto Ahmad Burhanuddin, Ahmad Angga Saputra Anjas, Muhammad Annikmah Farida, Annikmah Ardiansyah Ardiansyah Ari Rohmawati Aripin, Khairul Arsyad, Mufid Asy'ari, Hasyim Asyharul Muala Budi Prasetiyono, Agung Buya Al Ghazali Cahyadi, Fian Pandu Cindy Eka R. Dani Amran Hakim Dharmayani, Dharmayani Durin, Ramzi Erma Widyastuti Eti karini Eva Yuniarti Farid Aji Prakosa Fikri, Arif Habib Shulton Asnawi Heri Sugianto Hidayati, Niswatin Nurul Husna, Faizah Khotimatul Indraswati, Tutik Irhamuddin Iwannudin Iwannudin Jihad, Muh. Ikhlazul Khairuddin - Khamim Khusnul Amalin khusnul khotimah Lilis Setiawati Lubis, Rahmad M Nurdin Zuhdi M. Muslih Mardiantari, Ani Maulana, Muhamad Ridho Mohammad Yasir Fauzi Mufid Arsyad Mughzi Abdillah, Akhmad Muhammad Lutfi Hakim Muhklishin, Ahmad Mukhlishin, Achmad Mukhlisin, Ahmad Nur Alfi Khotamin, Nur Alfi Purwaningsih, Titin Putri, Arie Rachma Rahmat Rahmat Rakhmat Rakhmat, Rakhmat Ramadhan, Taufiq Reswandi, Achmad Desta Rini, Etika Rita Rahmawati Rizqi, Eva Ainur Romadhani, Mustofa Rudi Santoso, Rudi Santoso, Haris Saputro, Fachruddin Edi Nugroho Seftina, Any Shifa Siti Nurjanah Siti Zulaikha Sugianto Sugianto Sulistya, Safira Nur Syafe’i, Irsyad Syamsul Wathani, Syamsul Syeh Sarip Hadaiyatullah Zahra, Abid Assidiqi Zahrina Lutfiana Zainal Abidin