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Kusuma Chandra Kirana, Kusuma Chandra
"STIE Mitra Indonesia Yogyakarta"
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Journal : Visualita : Jurnal Online Desain Komunikasi Visual

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Penguatan E-Commerce Fesyen Tas Kayu Mindi Berbasis Inovasi Desain di Bantul Yogyakarta Susanto, Moh Rusnoto; Retnaningsih, Rahayu; Kirana, Kusuma Chandra
Visualita Jurnal Online Desain Komunikasi Visual Vol 9 No 1 (2020)
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (451.451 KB) | DOI: 10.34010/visualita.v9i1.3896

Abstract

Mindi wood is a local wood that is easy to obtain and is currently in great demand because it is easy to process for the craftsmen considering the nature of the wood with stable dimensions and not easily warped. Mindi wood is commonly used as raw material for making special handicraft items that can be adjusted according to needs because of its texture characteristics which tend to be straight and free from knots so that it tends to be smooth. 'Ruaya' is one of the home industries that focus on making fashion bags based on processed wood by prioritizing the distinctive design image of fashion bags. As a manufacturer of Wooden Fashion Bags, Ruaya focuses on maintaining the quality of its products and unique styles by continuing to innovate to develop its products. The products that are marketed to foreign markets are very diverse, namely fashion wooden bag as a superior product, wooden speakers, wooden wallets, and many other products made from Mindi wood. This study uses a qualitative descriptive approach intended to obtain a clear, objective, systematic, and accurate picture of the facts obtained related to the research objectives. This research design was chosen to provide a description of how the strategy of strengthening Mindi Wooden Fashion Bag E-Commerce based on Design Innovation. The data collection method used is the method of observation, interviews, document recording, and analysis of findings reflected in scientific expositions as a result of SME assistance in PKM Grant activities. The research results obtained include; (1) Strengthening the Mindi Wooden Fashion Bag Brand as a pioneering creative industry through E-Commerce. (2) Strengthening the E-Commerce based Marketing Communication (MARCOM) system as an effort to increase sales turnover and strengthen global market business strategies. (3) The strategy of strengthening Mindi Wooden Fashion Bag E-Commerce based on Design Innovation in Pajangan, Bantul.
Co-Authors Adi Saputra Ambar Lukitaningsih Andleeb, Naima Ani, Ayu Asri Anintito, Barrun Naufal Argyaningrum, Syafira Ashakah, Felix Onoriode Bintang Prasojo Damayanti, Devi Rosa Fitri Danarsih, Risa Umami Darmaeti, Haryu Dianti, Cindy Alfianuri Imas Dus Reis Doa, Ajita Da Silva EKO YULIANTO Fathurrahman, Puri Muhammad Febriyanto, Khoirul Gendro Wiyono Gustari, Estu Harnandito Paramadharma, Harnandito Henny Welsa Hidayatun Noor, Anni Hikmah, Fanzilul Ismarsanto, Falya Ikhlimarisqi Istiqomah, Ervina Fatah Jajuk Herawati Jayaningrum, Siti Kusandhitasari Kevin Saputra, Graciano Kholifah, Laras Kon, Iknasius Kristira, Asri - Kurniasari, Riza Kusuma , Nala Tri kusuma, nala tri Lamere, Lukas Londin, Dorce Marchiliya Maharani Maharani, Maharani MMSI Irfan ,S. Kom Muinah Fadhilah, Muinah Nugraha, Puguh Setya Nur Rokhman Nurcahyo, Oktivany Nurfauziah, Hasna Zulfa Oktavia, Belia Cindy Othman, Azmah Pamawan, Enri Pramesti, Savira Ayu Pratama, Rabit Prayekti Prayekti, Prayekti Prayekti, Prayekti - Pudyastowo, Damarsasi Tunggul Puntorini, Nur Tyastuti Purbojati, Ziko Purnamarini, Tri Ratna Purnasari, Eni Putra Hana, Yogananda Enggara Putri, Khoirunnisa' Amalia Rais Muhammad, Aditya Ramdani, Ica Retnaningsih, Rahayu Retno Widiastuti Rismanto, Lukman Dwi Rukoh, Hasnah Yasmina S.Lihan, Taufiqurrahman Safenda, Anggit Rahmaddani Sakti, Danar Suprobo Saleh, Sandyka Yanuar Sari, Anita Gesti Timur Selamet Hartanto Septianingsih, Heny Septiarini, Epsilandri Septiarini Septyarini, Epsilandri Setiawan, Muhammad Hengki Setiyaningtiyas, Windi Sinurat, Nover Iradat Martinus Siska Andriyani Sri Hermuningsih SRI RAHAYU Subiyanto, Didik Subiyanto, E. Didik Sulistyawati, Eni Susanto, Moh Rusnoto Susilowati, Atik Sutanto, Dedy Swastika, I Gede Syahbana, Bahtiar Nur Syaifudin, Ali Syamsul Hadi Trilvita, Landriana Triono, Tomi Agus Triwibowo, Wawan Vanderson, Vanderson Viyeni, Maria Fitri Ayu Olin Wafa, Irkhamsyah Khoirul Widyaningsih , Asty Wijayanti, Nooria Kuncoro Yuniawati, Rusmita