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All Journal Ilmu dan Budaya Populis : Jurnal Sosial dan Humaniora Journal of Governance Jurnal Akuntansi dan Pajak AL ISHLAH Jurnal Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Technomedia Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Strategi dan Aplikasi Bisnis Shirkah: Journal of Economics and Business Pena Justisia: Media Komunikasi dan Kajian Hukum AKURASI: Jurnal Riset Akuntansi dan Keuangan SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Amalee: Indonesian Journal of Community Research & Engagement Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Pelayanan Hotel Enrichment : Journal of Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Syntax Transformation jurnal syntax admiration Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kajian Ilmiah Journal of Economics Research and Social Sciences Jurnal Abdimas Bina Bangsa International Journal of Social Service and Research International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Equivalent: Jurnal Ilmiah Sosial Teknik Jurnal Penelitian Pendidikan Indonesia International Journal of Business, Economics & Financial Studies Akurasi Atestasi : Jurnal Ilmiah Akuntansi Jurnal Manajemen Maranatha
Kumba Digdowiseiso, Kumba
Faculty Of Economics And Business, National University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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The Influence of Price Perception, Brand Image, and Consumer Satisfaction Towards Interest in Rebuying Zara Clothing Products in Jakarta Firyal Nadhifah Fairuz; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.821

Abstract

The purpose of this study is to see and analyze the Influence of Perceived Price, Brand Image, and Consumer Satisfaction on Repurchasing Interest for Zara clothing products in the city of Jakarta. This type of research uses descriptive quantitative methods and inferential analysis using primary data. The sample was determined by purposive sampling method with a total of 100 respondents. Data collection was carried out by providing a list of questions to respondents, namely consumers of Zara clothing products in the city of Jakarta, the questions given were about price perception, brand image, and consumer satisfaction, on repurchase intention. This research uses multiple linear regression analysis. The results showed that perceived price, brand image and consumer satisfaction had a positive and significant effect on the intention to repurchase Zara clothing products in the city of Jakarta.
The Effect of Trust, Easy and Company Image on The Decision to Use Livin By Mandiri (Jakarta Kota Branch) Muhammad Ananda Putra Kushendar; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.844

Abstract

This study aims to analyze the effect of trust, convenience and company image on the decision to use Livin By Mandiri. Data collection techniques in this study were obtained from the results of distributing questionnaires to 100 respondents who were customers of Bank Mandiri and at the same time users of the Livin By Mandiri application with certain criteria. The sampling technique used in this study is probability. Analysis of the data used in this study using multiple linear regression analysis which obtained the results of the regression. The results shown in this study that Trust, Ease and company image have a positive effect on the decision to use Livin By Mandiri. In improving the decision to use the Livin By Mandiri application, Bank Mandiri has made significant changes to the Livin By Mandiri application, which is expected that the users or customers of Bank Mandiri can make transactions faster and easier.
The Effect of Price Perception, E-Service Quality, Brand Image on Spotify App Repurchase Interest Premium on National University Students Irma Sifa Fauziah; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.845

Abstract

This study aims to analyze the effect of perceived price, e-service quality, brand image on repeat purchase intention of students at the National University. The population in this study used the Non-Probability Sampling Technique with a population of 100 people, the students of the National University of Jakarta as respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23 program. The results of the Multiple Linear Regression analysis show that the Price Perception variable (X1) has no positive and significant effect while E-Service Quality (X2) ¬), Brand Image (X3) has a positive and significant effect on Repurchase Intention (Y). The results of this study are expected to be able to increase Price Perception, E- Service Quality and Brand Image at the Spotify Company so that it can also increase existence and increase subscriptions for National University students.
The Effect of Price Perception, Existence and Trust of a Brand on Consumers' Decisions to Use Lublyu Wedding Organizer Services Nadia Maulidah Nurul Robi Zain; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.846

Abstract

This study aims to determine Price Perception, Existence and Brand Trust on Consumer Decisions to Use Lublyu Wedding Organizer Services. This data uses primary data in the form of distributing questionnaires to clients who have used the services of a lublyu wedding organizer for 44 respondents, using the perposive sampling method. The data analysis technique uses the SmartPLS 3.3.8 program. This shows that perceived price and existence do not have a positive and significant effect on consumer decisions, while the brand trust variable has a positive and significant effect on satisfaction. The coefficient of determination (Adjusted R Square) is 0.864, this indicates that the perception of price, existence and brand trust contributes 86.4% to consumer decisions while the remaining 13.6% is influenced by variables not examined.
The Effect of Product Variation, Brand Image and Price Perception on Purchase Decisions of Fried Sedaap Noodles at Smbako Agent in Kumpay Village, Banten Ilma Fitria; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.852

Abstract

This study aims to determine the effect of product variations, brand image, and price perceptions on purchasing decisions for fried noodles at basic food agents in the Kumpay sub-district, Banten. The sample in this study were 100 respondents who had purchased fried noodles at least once. This study uses primary data with data collection methods through questionnaires distributed to 100 respondents. The data analysis technique uses inferential analysis with multiple linear regression and uses the Statistical Product and Service Solution (SPSS) version 22.0 program. From the results of multiple linear regression analysis, using the t test where Product Variation (X1) has a positive and significant effect on purchasing decisions with a score of 3.665 > 1.985. Brand Image (X2) has no positive and significant effect on purchasing decisions with a score of 1.276 <1.985 and Price Perception (X3) has a positive and significant effect on purchasing decisions with a score of 4.873 > 1.984. So it can be concluded that Product Variation and Perceived Price have a positive effect on purchasing decisions. Meanwhile, brand image has no positive and significant effect on purchasing decisions.
The Influence of Brand Image, Brand Awareness, and Labeling Halal Against the Decision to Purchase Sarimi Instant Noodle Products at Alfamidi Jeruk Raya, South Jakarta Chaerillya Chaerillya; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.853

Abstract

This study aims to analyze the effect of brand image, brand awareness, and halal labeling on purchasing decisions for Sarimi instant noodle products at Alfamidi Jeruk Raya, South Jakarta. The population in this study were customers who bought Sarimi instant noodle products at Alfamidi Jeruk Raya, South Jakarta. The sample used in the study was 96 people. Collecting data in this study using a questionnaire. This study uses multiple linear regression analysis techniques to test the independent variables on the dependent variable. The results of this study found that brand image and brand awareness had a positive and significant effect on purchasing decisions, however, halal labeling had a positive but not significant effect on purchasing decisions for Sarimi instant noodle products at Alfamidi Jeruk Raya, South Jakarta.
The influence of leadership style, work motivation, work discipline on employee performance at Perumda Pasar Jaya Central Jakarta Ilham Nur Muhammad; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.855

Abstract

This study was conducted in order to analyze the Influence of Leadership Style, Work Motivation, and Work Discipline on Employee Performance at Perumda Pasar Jaya Central Jakarta. The sample in this study was 120 respondents based on the Yamane formula. The data used in this study came from primary data assisted by questionnaires that had been distributed to 120 respondents. Related to data analysis, this study uses inferential analysis with multiple linear regression. It is known that the results obtained in this study are that Leadership Style has a good impact on employee performance, work motivation has a good impact on employee performance, and work discipline has a good impact on employee performance. Therefore, Perumda Pasar Jaya Central Jakarta should have a better impact so that it can continue to maintain stability
The Influence of Taste, Word of Mouth and Consumer Satisfaction on Panada Dapur Mayank South Jakarta Purchasing Decisions Eunike Threisa Lintong; Resti Hardini; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 1 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i1.856

Abstract

This study aims to determine the influence of Taste, Word of Mouth and Consumer Satisfaction on the Purchasing Decision of Panada Dapur MayankSouth Jakarta. The population in this study used Anderson sampling technique where the population taken amounted to 96 people with a significance level of 95% and a standard deviation of 25%. This study used primary data with a data collection method through questionnaires distributed to 96 respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) program version 26.0. The results showed that Taste had a positive and significant effect on Purchasing Decisions with a path coefficient value of 0.553 and a significant t of 0.000. Word Of Mouth has a positive and significant effect on Purchasing Decisions with a path coefficient value of 0.248 and a significant t of 0.001. Consumer Satisfaction has a positive and significant effect on Purchasing Decisions with a path coefficient value of 0.508 and a significant t of 0.000.
The Influence of ROA, DER, Total Asset Turnover and Sales Growth on Firm Value (Study of Companies in the Consumption Goods Industrial Sector Listed on The IDX for The 2017-2021 Period) Indah Rahmawati Rambe; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.857

Abstract

This study aims to examine the effect of Return on Assets (ROA), Debt to Equity Ratio (DER), Total Asset Turnover and Sales Growth on Firm Value. The sample of this research is consumer goods industry sector companies listed on the Indonesian stock exchange from 2017-2021 using a purposive sampling method. There are 18 companies in the consumer goods industry sector that meet the criteria to be used as research samples. The analytical method used in this study is multiple linear regression. The dependent variable in this study is company value, measured using price book value (PBV). The results of this study indicate that ROA and Total Asset Turnover have a positive and significant effect on firm value, while DER and Sales Growth have no effect and are not significant on firm value. Simultaneously there is a significant effect on the variables ROA, DER, Total Asset Turnover and Sales Growth on Firm Value.
The Influence of Brand Image, Location, Trust and Consumer Satisfaction on The Repurchase Interest of Alfamart Consumers in South Jakarta in 2021 Novi Lovita Dwi; Elwisam Elwisam; Kumba Digdowiseiso
Jurnal Syntax Admiration Vol. 4 No. 3 (2023): Jurnal Syntax Admiration
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v4i3.859

Abstract

This study aims to analyze the influence of brand image, location, consumer trust and satisfaction on the repurchase interest of Alfamart consumers in South Jakarta in 2021. The sample in this study was 96 respondents using Anderson's formula. This study used primary data with a data collection method through questionnaires distributed to 96 respondents. Data analysis technique using inferential analysis with multiple linear regression and using SPSS program version 23.0. With data testing techniques used in this study include multiple linear regression tests, and research hypothesis testing. From the results of the analysis, it can be concluded that brand image, trust, and consumer satisfaction affect the repurchase interest of Alfamart consumers in Pasar Minggu in 2021. Meanwhile, location does not affect the repurchase interest of Alfamart consumers in South Jakarta in 2021.
Co-Authors Abdillah Dattul Kahfie Abdul Hafaz Ngah Achmad Fauzi Achmad Taufik Adam Nurkholik Adam Yola Mughni Aditria, Donan Aditya Kusuma Rachman Adityo Alif Rahman Kusumo Affiani, Ariqoh Eka Agustina Agustina Ahmad Cik Ahmad Nabil Bintang Akristi Eni Alam Nur Amali Ananda Alifia Ahmad Andi Nurcahya ANDINI NURWULANDARI Andre Golioth Anggoro, Tommy Annisa Ussolikhah Arlisa Nurul Imani Arlisa Nurul Imani Arni Karina Arni Karina Arum Fitri Nuryanti Asyari Aulia, Syarifa Ayla Virariani Azizul Yadi Yaakop Azlinzuraini Ahmad Azwadi Ali Bagus Syarifuddin Bambang Subiyanto Bambang Subiyanto Bambang Subiyanto, Bambang Bambang Susilo Banu Abdillah Beladdina An’nisa Beureukat Beureukat Bua, Christian Nataniel Tandi Chaerillya Chaerillya Cik, Ahmad Citra Paramitha Selviana Clarissa Alexandra Cucuk Endratno Dameria Muhani, Rosa Deni Aries Deva Safrina Dewi Sekar Arum Dewi, Anisa Indah Lestari Dhieka Avrilia Lantana Diah Ramadhani Fadillah Dian Nafiati Dimas Akendy Dimas Fajar Satrio Dinda Dwi Pertiwi Dinda Karunia Putri Dita Nurul Aini Mustika Dewi Dita Nurul Aini Mustika Dewi Divya Chaerani Mulia Safitri Djanuar, Tasya Meyrizka Dwi Budi Sulistiyana Edi Sarwa Susila Efendi, Nalam Eko Sugiyanto Elwisam Elwisam Elwisam Elwisam Elwisam Elwisam Elwisam, Elwisam Erwin Indriyanto Eunike Threisa Lintong Eva Kartikasari Fadjar Arief Perdana Putra Fahlevi Lubis, Reza Falya Azkia Putri Fatimah Azzahra Fauzia Listianto Febrian Caesar Ramadhan Feby Kartika Ismawati Felicia Khalkali Hendris Fidriyanti, Amelia Firyal Nadhifah Fairuz Fitra Pratama Putra Fitri Agustiani Fitri Yesica Sabrina Panjaitan Fitria Erisa Suci Gadis Dwi Inanta Gagih Pradini Ganang Ari Putranto Gims Viega Riviere Tambun Grace Artha Debora ha Rofusila Abu Hasan Haat, Mohd Hassan Che Hadi Prayitno Hafiza Aishah Hashim Hamrin Hamrin Hasnop Putra Minang Heni Suryanti Herry Krisnandi Herry Krisnandi Hery Widijanto Hilda Mataris Ifan Firmansyah Ila Florencia Soka Raga Ilham Nur Muhammad Ilma Fitria Indah Dian Indah Fitriyani Indah Rahmawati Rambe Indra Priadi, Jodi Indriyanto, Erwin Intan Sulistia Ningrum Irma Sifa Fauziah Jassmin Johari Juhaizi Mohd Yusof Jumadil Saputra Junaedah Junaedah Junaedi, Muhammad Azis Karina Anjasmara Karina, Arni Karyatun, Subur Kennedy Irnandi Khairul Saleh L. Tobing Khairunnisa Khairunnisa Khalid Azistha Amri Khalid Farooq Khatijah Omar Krisnandi, Herry Kurniawan, Rudi Ade Kusumaningrum, Anisa Putri Latifah Abdul Ghani Lestari, Hani Lestari, Rikka Indah Lestinar Fefrina Letitia, Dita Amanda Lily Sri Utami Lorenta, Meta Lukman Mandasari, Noviyanti Maniihuruk, Cindy Widya Marsudi Utoyo Mawardi, Rimah Mayorette Shabrina Ananda Meika Rozandi Melati Melati Melati Mochammad Wafie Arsyad Molina Muhamad Fikri Rachmansyah Muhammad Ananda Putra Kushendar Muhammad Aufa Pumuka Muhammad Bahtiar Satrio Muhammad Dimyati Sudja Muhammad Nur Muhammad Nur Muhammad Nur Muhammad Nuril Huda Muhammad Rayhan Muhammad Rizki Darmawan Muhammad Sabana Muhammad Wahyu Saputra Muhani Muhani Muhani, Muhani Nabila, Tasya Shafa Nada Virgita Nadia Maulidah Nurul Robi Zain Nanda Meyta Sari Nanda Salsabillah Naraswati, Atika Nguyen Duc Tri Ni Made Widya Premaiswari Nida Nafisah Oktaviani Niken Kusumawardani Niken Winarsih Noor Fadhiha Mokhtar Nor Hayati Sa’at Norakma Abd Majid Nourman Dwi Seftia Novi Lovita Dwi Novia Nur Damayanti Novita Sari, Minda Dian Nur Aishah Awi Nur Hidayat Fanesa Nur Ikawati Nur Muhamad Fachrurrozi Nurasyikin Jamaludin Nurhaeni Nurhaeni Nurrachma, Farhana Najmi Nurul Fadillah Nurul Hasanah Nurul Nazwa Napatah Octavia Miranti Olawole Olanre Fawehinmi Padri Achyarsyah Pangestu Raharjo Prameswari, Kintan Mayang Prasetya, Mufida Alfian Putra, Suadi Sapta RACHMAT HIDAYAT Rafitra Amira Putri Rahadian Ananto Rahayu Lestari Rahayu Lestari Rahayu Lestari Raihan Aqilla Khalis Ramadhani, Allysa Zahra Ramang Husin Demolingo Ramang Husin Demolingo Ramdhani, Topan Rangga Dimas Dimas Rani Yulia Rasyid, Amanda Rachmawati Resti Hardini Resti Hardini Resti Hardini Resti Hardini Reza Dwi Cahyanto Reza Emelia Ria Ria Ria Ria, Ria Rian Hidayat Rika Nur Hikmah Rinanto, Fandy Darmawan Rini, Nurul Alfisyah Ritonga, Sri Endah Robby Ferdiansyah Rohana Ahmad Rosyidah Muhammad Safiek Mokhlis Salam, Haris Hi Abd Salsa Nabila Aziz Salsabilla, Alyssa Santi Retno Sari Santi Retno Sari, Santi Santika, Sindi Saprudin Saprudin Saputri, Zahwa Assabilliyah Sari , Santi Retno Sari, Dian Mega Sarina Ismail Setyawarni, Idah Shafira Qadrina Shahnaz Meutia Andrapuri Shipa Nur Fadila Silviana Rachman Sindi Claudia Vanessa Siti Falindah Padlee Siti Hikmah Siti Mariah Ulfah Siti Nurain Muhmad Siti Rosyida Cindy Siti Sarah Chairunisa Siti Zuliyana Siwi Afinni Lestari Sri Rustiningrum Suadi Sapta Putra Suadi Sapta Putra Subur Karyatun Subur Karyatun Subur Karyatun Sulaeman, Ahmad Fauzi Sulistianto Ibrahim Suryanto Suryanto Syamsudin Syifa Nuraiyini Amelia Theodorus Gavrilla Banusetyo Theodorus Gavrilla Banusetyo Tiara Pradani Tri Septy Lutpiana Tri Waluyo Trianita, Della Septia Tyan Putri Isnaini Umi Rofiqotul Laili Virhan Arief Fadhila Wahyu Bagus Satrio Wahyu Fajar Ramadhan Wildan Nuradi Nuradi Windartiningsih, Reska Wulandita Julyanti Sabila Yetiani, Yetiani Yogi Alfaizi Yulia Kartika Sari Yulita Yumna Zahra Andita Putri Yunita Pratiwi Yunita Pratiwi Zaenal Arifin Zahirah, Fildzah Dini Zalailah Salleh Zaliha Zainuddin Zhalma Syafitri Alkobar Zuha Rosufila Abu Hasan Zumratul Meini