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All Journal Torani Journal of Fisheries and Marine Science Jurnal Perikanan dan Kelautan Jurnal Perikanan dan Kelautan EDULITE: Journal of English Education, Literature and Culture JFMR (Journal of Fisheries and Marine Research) Martabe : Jurnal Pengabdian Kepada Masyarakat Bubungan Tinggi: Jurnal Pengabdian Masyarakat Community Empowerment Paradoks : Jurnal Ilmu Ekonomi Nobel Community Services Journal Advances in Community Services Research Jurnal Medika: Medika Celebes Journal of Community Services Jurnal Perikanan dan Kelautan
Hardianty Askar
Institut Teknologi Dan Bisnis Nobel Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pemberdayaan UMKM Lokal melalui Pelatihan Wirausaha dan Digitalisasi Pembayaran QRIS Askar, Hardianty; Hidayat, Muhammad; Rahmah, Ridhan; Fitriany, Fitriany; Kitta, Syafruddin
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dng4wn76

Abstract

Penguatan ekonomi desa melalui pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) menjadi strategi penting dalam mendorong kemandirian masyarakat pedesaan. Desa Limapoccoe, Kecamatan Cenrana, Kabupaten Maros, memiliki potensi lokal yang melimpah, namun sebagian besar masih dimanfaatkan secara tradisional dengan nilai tambah rendah. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas wirausaha masyarakat desa, memperkuat daya saing UMKM lokal, serta mendorong terbentuknya ekosistem ekonomi digital melalui pemanfaatan teknologi keuangan non-tunai. Metode pelaksanaan menggunakan pendekatan partisipatif, melibatkan masyarakat sejak tahap identifikasi kebutuhan, sosialisasi, pelatihan, pendampingan, hingga evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada seluruh aspek. Pengetahuan manajemen usaha meningkat dari skor rata-rata 55 menjadi 82, inovasi produk dari 50 menjadi 80, branding dan packaging dari 48 menjadi 78, pemasaran digital dari 45 menjadi 81, serta pengelolaan keuangan dari 52 menjadi 79. Peningkatan tertinggi terjadi pada aspek pemasaran digital yang diperkuat dengan penerapan QRIS sebagai sistem pembayaran non-tunai. Adopsi QRIS mempermudah pencatatan transaksi, memperluas segmen konsumen, serta meningkatkan transparansi keuangan UMKM. Dengan demikian, pengabdian ini tidak hanya berhasil meningkatkan keterampilan teknis UMKM, tetapi juga mendorong perubahan perilaku kewirausahaan menuju digitalisasi.
Empowering MSME Entrepreneurs Through Digital Marketing Mentoring and Digital Financial Literacy in Tinambung Subdistrict, Indonesia Latief, Fitriani; Firman, Ahmad; Askar, Hardianty; Azis, Indrawan; Hidayat, Andi Ircham; Bahasoan, Shandra; Nianty, Dara Ayu; Asniwati, Asniwati; Dirwan, Dirwan; Hadiningtyas, Eka Aussie; Handaling , Mutiasari Mubyl; Anita, Anita
Advances in Community Services Research Vol. 4 No. 2 (2026): March - August
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/acsr.v4i2.750

Abstract

Purpose: This program was initiated in response to low adoption of digital marketing and financial literacy among MSMEs in Tinambung Subdistrict, resulting in limited market reach and poor business management. The initiative aims to enhance MSMEs’ capabilities in digital marketing and financial literacy and to promote business self-reliance. Research Method: The activity was conducted in February 2026 in the Tinambung Subdistrict, Polewali Mandar Regency, and involved 30 MSME operators across the retail, food service, and service sectors. The method used was a participatory approach through outreach, technical training, and hands-on coaching, with observations, interviews, and questionnaires serving as evaluation tools. Results and Discussion: Before the intervention, only 23% of partners had a digital business account, and 26% kept financial records. The activities were implemented in phases, ranging from outreach to monitoring. The results showed significant improvements: digital account ownership rose to 83%, understanding of promotional content to 78%, financial record-keeping to 80%, and financial segregation to 76%. Implications: This program promotes digital adoption and financial management among SMEs. Ongoing support is recommended to ensure the sustainability of SMEs’ digital transformation.
Co-Authors - Indrawan Azis, - Ahmad Firman Andi Ircham Hidayat Andi Ririn Oktaviani Anita Anita Anjaningrum, Widya Dewi Annur SB, Ince Adzzahra Arfah Mustari, Muh Arif M Saleh Arwita Irawati Asjun, Asjun Asniwati Dara Ayu Nianty Dirwan Dirwan Fitriany Fitriany, Fitriany Gusti, Didiek Handayani Hadiningtyas, Eka Aussie Haeranah, Haeranah Handaling , Mutiasari Mubyl Hasnah Hasnah Haswika, Haswika Hijriani, Nurul Irawati, Arwita Istyqamah Muslimin Januar Kulsaputro Kitta, Syafruddin Latief, Fitriani Lobo, Dea M Ilham Mariesti Andriany, Lussia Muh Arfah Mustari Muh Takdir Imran Muhammad Hidayat Mujaddid Mujaddid Mujaddid, Mujaddid Multhazam, Nur Afifah Thohirah Murtianingsih Murtianingsih, Murtianingsih Musdalifah Musdalifah Musdhalifah Yusran, Umniyah Muslimin, Istyqamah Muslimin, Istyqamah Nuggraha, I Made Widi Nur Windi Asnim Purnamasari Anwar, Dian Rahmah, Ridhan Rasdi Rasdi Rasdi Rasdi Rasdi Rasdi, Rasdi SYAMSU ALAM Takdir Imran, Muh Titia Putri Umniyah Musdhalifah Yusran Wafiq Azizah Widi Astutik Widi Astutik Windi Asnim, Nur