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All Journal JURNAL MATEMATIKA STATISTIKA DAN KOMPUTASI CAUCHY: Jurnal Matematika Murni dan Aplikasi JURNAL PENGABDIAN KEPADA MASYARAKAT Edumatsains ZERO : Jurnal Sains, Matematika dan Terapan Sinkron : Jurnal dan Penelitian Teknik Informatika Desimal: Jurnal Matematika Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat BAREKENG: Jurnal Ilmu Matematika dan Terapan Justek : Jurnal Sains Dan Teknologi MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Zero : Jurnal Sains, Matematika, dan Terapan JISTech (Journal of Islamic Science and Technology) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Saintifik : Jurnal Matematika, Sains, dan Pembelajarannya AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT M A T H L I N E : Jurnal Matematika dan Pendidikan Matematika MES: Journal of Mathematics Education and Science Jurnal Varian JURNAL PEMBELAJARAN DAN MATEMATIKA SIGMA (JPMS) Proximal: Jurnal Penelitian Matematika dan Pendidikan Matematika Jatilima : Jurnal Multimedia Dan Teknologi Informasi Mandalika Mathematics and Educations Journal G-Tech : Jurnal Teknologi Terapan Range : Jurnal Pendidikan Matematika Journal of Computer Science, Information Technology and Telecommunication Engineering (JCoSITTE) Jurnal Lebesgue : Jurnal Ilmiah Pendidikan Matematika, Matematika dan Statistika Journal of Computer Networks, Architecture and High Performance Computing KUBIK: Jurnal Publikasi Ilmiah Matematika Journal of Information Technology (JIfoTech) Leibniz: Jurnal Matematika Jurnal Info Sains : Informatika dan Sains INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Mathematics and Scientific Computing With Applications Journal of Community Development and Disaster Management Journal of Comprehensive Science Journal of Analytical Research, Statistics and Computation Bersatu: Jurnal Pendidikan Bhinneka Tunggal Ika Jurnal Pengabdian Masyarakat Jurnal Akuntansi Hukum dan Edukasi
Ismail Husein, Ismail
Department Of Mathematics, Universitas Islam Negeri Sumatera Utara, Medan, Indonesia
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Journal : JURNAL MATEMATIKA STATISTIKA DAN KOMPUTASI

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Analisis Strategi Pemasaran Transportasi Online Menggunakan Teori Permainan Indah Hatika Lubis; Ismail Husein; Rima Aprilia
Jurnal Matematika, Statistika dan Komputasi Vol. 20 No. 2 (2024): JANUARY 2024
Publisher : Department of Mathematics, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/j.v20i2.32064

Abstract

Advances in information and communication technology that are growing rapidly also bring influence in the field of transportation. It can be seen with the emergence of online transportation applications that help people so that it can be easier to order fast and efficient transportation in reaching various places. Along with the many online transportation applications that appear, this makes competition between online transportation increase. For this reason, online transportation companies need the right and best strategy to reach consumer profits and interests. The purpose of this research is to analyze competitive strategies based on optimal online transportation marketing strategies. The solution that can be used for this problem is to use the Game Theory method. Game Theory method is an approach or technique used to analyze the situation of interaction between two or more people or entities that have conflicting interests in choosing the action to be performed. The results of the research obtained show competition between Gojek and Grab, Gojek's optimal strategy is Security and Promo while Grab is Service and Promo. In the competition of Gojek and InDrive, Gojek's optimal strategy is promo, while InDrive is price. In the Gojek and Maxim competition, the same optimal strategy is Promo. On the competition of Grab and InDrive, Grab's optimal strategy is Security, while InDrive is price. In the competition of Grab and Maxim, Grab's optimal strategy is Promo while Maxim is price. In InDrive and Maxim competition, InDrive's optimal strategy is Price, while Maxim is Promo. So, from the research results, it is concluded that gojek has the most profitable marketing strategy if it uses promos, grab uses service and security, maxim uses promos, and indrive uses prices.
Co-Authors Abdi, Hamdan Achyar Zein Achyar Zein, Achyar Adella Aulia Mukti Adrya, M Rifqi Agusmanto J.B. Hutauruk Al Rizky, Muhammad Furqan Andayani Andini, Qonita Putri Anggraini, Arizka Anggreini, Yopie Puspita Arya Impun Diapari Lubis Arya Impun Diapari Lubis atika nadila Aurelia Anandara Ayunda, Afrila Azura, Maudya Nur Azura, Silva Cindy Artika Dalimunthe, Riska Aulia dame ifa sihombing Dedy Juliandri Panjaitan Dewi, Ratna Sri Dewi, taslima Dinda Chairani Dur, Sajaratud Dwi Anggraini Dwi Lestari, Riani Efriliya Hafni Yuswinda Elis Citra Elis Ella Nuhrul Huda Eva Yuliani Fadhillah, Nurul Faigle, Ulrich Fatharani Syahfitri Fauzah Umami Febrianti, Zelika Fransiska, Sintia Hamidah Nasution Hamidah Nasution Hamidah Nasution Hanifah Dara Puspita Hanum, Syarifah Harahap, Tramilta Salsabila Hasibuan, Hani Maulida Hendra Cipta Heni Pujiastuti Hidayah, Mega Nur Hsb, Sumawiyah Ika Junia Saputri Ikhsan, Ramadhani Al Ilka Zufria Indah Hatika Lubis Indra Jaya Indra Jaya Intan Irfanilia Jihan Adelia Nasution Jumiati, Ety Junita Fadilah Jusmita Weriza Karadeniz, Ahmet Serdar Karadeniz, Mehmet Fatih Khairan marzuki Khairina Khairina, Khairina Khairul Purqon Khairun Nikmah Khairun Nisa Khoiriah Syahfitri Ladia Sabrina Ledya Frischa Linda Kumala Sari Lingga, Eva Ridya Wanti M Fakhariza M. Abdul Rizki Marwan Marwan Maya Sari Maysarah, Maysarah Mei Yunina Arianti Mhd. Joni Marpaung Mingka, Muhammad Farhan Nafila Zendhia Ulhaq Nasution, Hamidah . Noranizamardia Noranizamardia Novianti Nur Atsilah Hasibuan Nur Hafizah Nuraini Ade Putri Lubis Nuriman Astuti Batubara Nurissa Aulia Nurul Huda Prasetya Nurul Khoiriah Hasibuan Ong, Aldi Maulana Pane, Maahfuzha Pane, Mahfuzha Panjaitan, Adelia Nopiazinda Br Panjaitan, Rio Anggara Pasaribu, Sarif Muda Pasya, Aulia Mumtazah Puan Salwa Afifah Putri Harahap, Riska Evita Rahayu, Atika Rahma Utami Rahmadani, Artika Rahmat Hutapea Rakhmawati, Fibri Riezky Meiliza Rima Aprilia Rima Aprilia Rima Aprilia Rima Aprilia Rina Filia Sari Rina Filia Sari Rina Filia Sari Rina Filia Sari Rina Widya Sari Rina Widyasari Rina Widyasari Rina Widyasari Rina Widyasari Riningsih, Novia Rinjani, Nazwa Riri Syafitri Lubis Rizka Ramadani Sam Rizky, Fadhlan Roshihan Mawazzi Lubis RR. Ella Evrita Hestiandari Sabrina, Ladia Sajaratud Dur Sajaratud Dur Sajaratud Dur Sajaratud Dur Sajaratud Dur, Sajaratud Sari, Dinda Permata Sari, Rina Widya Seprina, Dita Shedriko, Shedriko Siahaan, Maharani Putri Adam Sihombing, Dame Ifa Sinaga, Husnia Amro Br Sirait, Nurul Yusro Siregar, Machrani Adi Putri Siregar, R. Maisaroh Rezyekiyah Siti Aisyah Sitompul, Apri Yani Sri Ulfa Rahayu Suci Rachmadini, Haliza Syafitriani Syari, Isma Aulia Zamaakh Tamimi, Allifiyani Tri Kartika Chaniago Trima Lestari Ulrich Faigle Wahyu Dianti, Ika Thrisna Weber, Gerhard Wilhelm Widya Tantri Astuti Widyasar, Rina Widyasar, Rina Widyasari, Rina Widyasari, Rina Wulandari, Hamidah Yaumi Yumna Yusra Habibah Laily