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Journal : JURNAL MATEMATIKA STATISTIKA DAN KOMPUTASI

Analisis Strategi Pemasaran Transportasi Online Menggunakan Teori Permainan Indah Hatika Lubis; Ismail Husein; Rima Aprilia
Jurnal Matematika, Statistika dan Komputasi Vol. 20 No. 2 (2024): JANUARY 2024
Publisher : Department of Mathematics, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/j.v20i2.32064

Abstract

Advances in information and communication technology that are growing rapidly also bring influence in the field of transportation. It can be seen with the emergence of online transportation applications that help people so that it can be easier to order fast and efficient transportation in reaching various places. Along with the many online transportation applications that appear, this makes competition between online transportation increase. For this reason, online transportation companies need the right and best strategy to reach consumer profits and interests. The purpose of this research is to analyze competitive strategies based on optimal online transportation marketing strategies. The solution that can be used for this problem is to use the Game Theory method. Game Theory method is an approach or technique used to analyze the situation of interaction between two or more people or entities that have conflicting interests in choosing the action to be performed. The results of the research obtained show competition between Gojek and Grab, Gojek's optimal strategy is Security and Promo while Grab is Service and Promo. In the competition of Gojek and InDrive, Gojek's optimal strategy is promo, while InDrive is price. In the Gojek and Maxim competition, the same optimal strategy is Promo. On the competition of Grab and InDrive, Grab's optimal strategy is Security, while InDrive is price. In the competition of Grab and Maxim, Grab's optimal strategy is Promo while Maxim is price. In InDrive and Maxim competition, InDrive's optimal strategy is Price, while Maxim is Promo. So, from the research results, it is concluded that gojek has the most profitable marketing strategy if it uses promos, grab uses service and security, maxim uses promos, and indrive uses prices.
Co-Authors Abdi, Hamdan Achyar Zein, Achyar Adella Aulia Mukti Adrya, M Rifqi Agusmanto J.B. Hutauruk Al Rizky, Muhammad Furqan Anandara, Aurelia Andayani Andini, Qonita Putri Anggi Nurmala Anggraini, Arizka Anggreini, Yopie Puspita Arianti, Mei Yunina Arya Impun Diapari Lubis Astuti, Widya Tantri atika nadila Aulia, Nurissa Ayunda, Afrila Azizah Wulan Lestari Azura, Maudya Nur Azura, Silva Batubara, Nuriman Astuti Cindy Artika Cipta, Hendra Dalimunthe, Riska Aulia Dedy Juliandri Panjaitan Dewi, Ratna Sri Dewi, taslima Dinda Chairani Ditta Arsyilviasari Dur, Sajaratud Dur, Sajaratud Dur, Sajaratud Dur, Sajaratud Dwi Anggraini Dwi Lestari, Riani Efriliya Hafni Yuswinda Elis, Elis Citra Eliza, Novi Eva Yuliani Fadhillah, Nurul Faigle, Ulrich Faigle, Ulrich Fatharani Syahfitri Febrianti, Zelika Febriyanti, Chairina Fransiska, Sintia Frischa, Ledya Ginting, Edi Suranta Hanifah Dara Puspita Hanum, Syarifah Harahap, M. Rivan Febriansyah Harahap, Tramilta Salsabila Hasibuan, Hani Maulida Hendra Cipta Heni Pujiastuti Hidayah, Mega Nur Hsb, Sumawiyah Hutauruk, Agusmanto Ikhsan, Ramadhani Al Ilka Zufria Indah Hatika Lubis Indra Jaya Indra Jaya Intan Irfanilia Jihan Adelia Nasution Jumiati, Ety Junita Fadilah Jusmita Weriza Juwita Samroiyah Pulungan Karadeniz, Ahmet Serdar Karadeniz, Mehmet Fatih Khairan marzuki Khairina Khairina, Khairina Khairul Purqon Khairun Nikmah Khairun Nisa Khoiriah Syahfitri Lingga, Eva Ridya Wanti Lisa Salsabila Sinaga Lubis, Arya Impun Diapari M Fakhariza M. Abdul Rizki Marwan Marwan Maya Sari Maysarah, Maysarah Melinda Aprianingsih Mhd Ikhsan Rifki Mhd. Joni Marpaung Mingka, Muhammad Farhan Mutiara Amanda Nafila Zendhia Ulhaq Nasution, Hamidah Nasution, Hamidah Nasution, Hamidah . Nasution, Yanisa Noranizamardia Noranizamardia Novianti Nuhrul Huda, Ella Nur Aisyah Nur Atsilah Hasibuan Nur Hafizah Nuraini Ade Putri Lubis Nurul Huda Prasetya Nurul Khoiriah Hasibuan Ong, Aldi Maulana Pane, Maahfuzha Pane, Mahfuzha Panjaitan, Adelia Nopiazinda Br Panjaitan, Rio Anggara Pasaribu, Sarif Muda Pasya, Aulia Mumtazah Pratidina, Maulia Puan Salwa Afifah Putri Harahap, Riska Evita Putri Nilam Sari Rahayu, Atika Rahma Utami Rahmadani, Artika Rahmat Hutapea Rakhmawati, Fibri Rakhmawati, Fibri Riezky Meiliza Rifki, Mhd Ikhsan Rima Aprilia Rima Aprilia Rima Aprilia Rima Aprilia Rina Filia Sari Rina Filia Sari Rina Filia Sari Rina Filia Sari, Rina Filia Rina Widya Sari Rina Widyasari Rina Widyasari Rina Widyasari Rina Widyasari Riningsih, Novia Rinjani, Nazwa Riri Syafitri Lubis Ritonga, Muhammad Iqbal Rizka Ramadani Sam Rizky, Fadhlan Roshihan Mawazzi Lubis RR. Ella Evrita Hestiandari Sabrina, Ladia Sabrina, Ladia Sajaratud Dur Sajaratud Dur Sajaratud Dur, Sajaratud Saputri, Ika Junia Saragih, Dewi Kentri Sari, Dinda Permata Sari, Linda Kumala Sari, Rina Filia Sari, Rina Widya Seprina, Dita Shedriko, Shedriko Siahaan, Maharani Putri Adam sihombing, dame ifa Sihombing, Dame Ifa Sinaga, Husnia Amro Br Sirait, Nurul Yusro Siregar, Machrani Adi Putri Siregar, R. Maisaroh Rezyekiyah Siti Aisyah Sitompul, Apri Yani Sri Ulfa Rahayu Suci Rachmadini, Haliza Syafitriani Syari, Isma Aulia Zamaakh Tamimi, Allifiyani Tri Kartika Chaniago Trima Lestari Uci Kirani Rambe Ulifia Cahaya Hasibuan Umami, Fauzah Wahyu Dianti, Ika Thrisna Weber, Gerhard Wilhelm Widyasar, Rina Widyasar, Rina Widyasari, Rina Widyasari, Rina Widyasari, Rina Wulandari, Hamidah Yumna, Yaumi Yusra Habibah Laily