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All Journal Jurnal Teknologi Industri Pertanian IZUMI JISI UMJ (Jurnal Integrasi Sistem Industri UMJ) Jurnal Optimasi Sistem Industri QARDHUL HASAN: MEDIA PENGABDIAN KEPADA MASYARAKAT Media Bahasa, Sastra, dan Budaya Wahana Idea : Jurnal Studi Jepang TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Penelitian Ilmu Pendidikan Indonesia Journal of Prosthetics Orthotics and Science Technology (JPOST) Metris: Jurnal Sains dan Teknologi English Education, Linguistics and Literature Journal Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Jurnal Abdimas Multidisiplin Society Journal of Social Service and Empowerment TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata
Rina Fitriana, Rina
Universitas Pakuan
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Journal : Society

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Komunikasi dalam Pengambilan Keputusan Ekonomi di Kalangan Keluarga Sasaran Program CSR di Jatigede Timur Rahmat, Agus; Mansyur, Mansyur; Sjuchro, Dian Wardiana; Fitriana, Rina
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.807

Abstract

At the micro or local level, many Corporate Social Responsibility (CSR) programs are beneficial to communities. Most CSR initiatives focus on the economic aspect through income-generating activities. Previous researchers have extensively discussed the implementation processes and benefits of CSR programs for communities. However, a common challenge in the implementation of these programs is the difficulty faced by organizers in engaging target groups, due to factors such as family communication and internal references. This issue has attracted researchers to explore how communication influences decision-making regarding participation among beneficiaries or target groups of CSR programs, particularly in ensuring that the economic objectives set for target families can be successfully achieved. This study employs a qualitative method, utilizing structured interviews and focus group discussions (FGDs) involving 120 informants from CSR target groups considered representative. The findings indicate that the head of the household, as the primary target of the CSR program, communicates with his spouse and extended family when making decisions. The involvement of individuals outside the extended family is based on considerations of trust. The outcomes of these communication processes—among the head of the family, spouse, extended family, and trusted individuals—are significant in shaping a family’s decision to participate in a CSR program. Understanding who serves as a source of influence and inspiration in encouraging families to engage in CSR activities can enhance participation and interest among target communities, ultimately contributing to the success of the program.
Mengungkap Budaya Baru Penyiaran Radio: Analisis Perubahan dalam Produksi, Distribusi, dan Konsumsi Program Radio Priana, Ronny Yudhi Septa; Sjuchro, Dian Wardiana; Fitriana, Rina
Society Vol 13 No 2 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i2.827

Abstract

This study explores the emergence of a new culture within the radio broadcasting industry, focusing on transformations in radio programs' production, distribution, and consumption. The new culture refers to shifts driven by digital transformation, significantly altering media practices. While previous studies have largely examined digitalization in mainstream or commercial media, little attention has been given to its impact on government-owned and community-based radio stations. To address this gap, the study employs a qualitative case study approach, examining two local broadcasting institutions in Indonesia: Serang Gawe FM, a Local Public Broadcasting Institution (LPBI; Lembaga Penyiaran Publik Lokal or LPPL) operated by the Serang Regency Government, and TiRTA FM, a student-run community radio station at Sultan Ageng Tirtayasa University. Data were collected through in-depth interviews and limited participatory observation, and analyzed through coding and thematic interpretation. Findings reveal that integrating internet-based technologies and social media has introduced new cultural practices in broadcasting. These include using social media to promote programs, conduct live streams, and distribute content via audio streaming platforms, resulting in greater audience reach and enhanced interactivity. The digital transformation has redefined the roles of broadcasters and listeners, fostering more participatory and dynamic communication. Furthermore, it enables local radio stations to connect with audience segments beyond the limitations of traditional FM signal coverage. This study contributes to ongoing discussions on media convergence and digital transformation by demonstrating that these developments are both technological and cultural. It emphasizes the importance of institutional adaptability and highlights the evolving relationship between media producers and audiences in the digital era.
Gegar Budaya, Adaptasi, dan Konsep Diri Sumber Daya Manusia Pariwisata dalam Menyongsong Era New Normal Simanjuntak, Diana; Fitriana, Rina
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.200

Abstract

As a business that relies on human mobility, the tourism sector has proven to be severely affected by the Coronavirus disease (COVID-19) pandemic. The paralysis of tourism both nationally and globally as a result of the lockdown policy in various countries and the Large-Scale Social Restriction (LSSR) policy in Indonesia affects the operations of tourism businesses. This has raised high anxiety for Tourism Human Resources about the future of the tourism business. This research discusses culture shock, adaptation, and self-concept of Tourism Human Resources in welcoming the new normal era from a communication perspective, both related to intercultural communication, interpersonal communication, and self-concept as part of communication psychology. This research used a qualitative research method with a case study approach. Data collection techniques were conducted through interviews, field observations, and document study through WhatsApp messages in several professional association groups, webinars, and mass media. The key informants in the research were 14 people as primary data and more than 200 members of the WhatsApp group “Housekeepers Jabar” as secondary data. The results of this research showed that Tourism Human Resources suffered from a culture shock and reached its lowest point in March to mid-April, but rose slowly from late April to June. There are three very stressful aspects of their life, consisting of cultural, social, and economic aspects. Cultural and social aspects are relatively easier to overcome, but the economic aspects are the most impactful because it concerns the sustainability of their life and their families. The period of awareness in the adaptation process is a period of struggle, creativity, and action so that many of them switch professions to run online businesses. This period is still ongoing and it is not known how long it will end. Positive self-concept plays an important role in a person’s success in adapting to survive because it helps a person to be resilient, patient, courageous, and creative in finding solutions in facing challenges thus opening up greater opportunities to successfully solve the problems.
Partisipasi Perempuan dalam Aktivitas Pariwisata: Studi Kasus Suku Baduy Fitriana, Rina; Sujana, Dadan; Leonandri, Dino Gustaf
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.220

Abstract

This research aims to analyze women’s participation in tourism activities in the Outer Baduy tribe, according to the tourism components consisting of attraction, amenity, accessibility, and ancillary (supporting factors). This research uses a qualitative research method, in which data collected through interviews, observations, and documentation. This research involved 18 informants from several stakeholders, such as the tourism awareness group, handicraft producers, homestay and restaurant owners, government officers, and tourists who have visited the destination. Informants’ selection uses a purposive sampling technique. According to the tourism components, the research results show women’s participation in tourism activities in the Outer Baduy tribe, only two of four tourism components: attraction and amenity. In the attraction component, women possess more or less the same level of participation as men. However, in the amenity component, women may have a higher level of participation than men may. In the accessibility and ancillary (supporting factors) components, only men participation existed. The limited level of women’s participation is rooted deep and taken for granted in their culture. The women themselves do not dispute inequality and disparity because they consider their role as women in the domestic sector and not in the public sector.
Co-Authors agus rahmat Agusni Karma Alexandra, Cut Meutia Amrullah Amrullah Anggoro, Brahmantyo Apip, Abdul Ariwibowo, Anung B Baskoro Harwindito Dedy Sugiarto Devita Gantina Dewantie, Jessie Dharojatin, Indri Dian Wardiana Sjuchro Dian, Elka Ryzki DIANA SIMANJUNTAK, DIANA Dinata, Abi Sapta Dwi Syahrul Ramdhanu EMAN SULAEMAN Fakhira, Rahmah Fauzan, Rahman Febriani, Elfira Fransisca, Vinne Habyba, Anik Nur Harahap, S.TP, M.Si, Elfira Febriani Hartini Helen Susanti Hidayani, Selnistia Indah Permata Sari Intan Suryani, Intan Iveline Anne Marie Jaiz, Muhammad Kawilarang, Ruth Dimitri Abigail Kemala Sari, Debbie Khoiruddin Khoiruddin Leonandri, Dino Gustaf Liang, Yun-Chia Lohanatha, Anastacia Mansyur Mansyur Maryetti, Maryetti Monica Dwi Hartanti, Monica Dwi Mugiyanti Nadia Prameswary Nasution, Deivy Zulyanti Ni Made Dwiyana Rasuma Putri, Ni Made Dwiyana Rasuma Nina Yuliana Noviadi, Andy Nurjuman, Husnan Priana, Ronny Yudhi Septa Purnamasari, Mita Rahmawati, Rahmawati Rahmi Winangsih Rahmitasari, Nurima Ramadhani, Resty Ayu Ronny Yudhi Septa Priana, Ronny Yudhi Salsadila Hairulnisa Sumpena Sapulette, Ralph Vincent Sarah, Syamila Sari, Debby Kumala Shigehiro Ohashi Tamaru Siregar, Jaquline Glenadys Sujana, Dadan Sukma, Indah Millia Sutisna, Nana Toro, Sahlan Wawan Kurniawan Wegig Murwonugroho Widhata, Dhanny Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yelni Rahmawati Yojana, Ratna Mira Yoseli, Marcelina Yusanto, Yoki