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All Journal EkoBis ( Ekonomi & Bisnis ) INFOKAM Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Educatio FKIP UNMA Studi Kasus Inovasi Ekonomi Enrichment : Journal of Management MALA'BI JME Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Community Service and Engagement Jurnal Abdimas Ekonomi dan Bisnis MOVE: Journal of Community Service and Engagement NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Work and Empowerment E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Economic Education Analysis Journal International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research Asian Journal of Management, Entrepreneurship and Social Science Inovasi Sosial: Jurnal Pengabdian Masyarakat EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Fidyah Yuli Ernawati, Fidyah Yuli
Sekolah Tinggi Ilmu Ekonomi Semarang
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PENDAMPINGAN PEMANFAATAN WHATSAPP UNTUK MENINGKATKAN PEMASARAN UMKM DI KELURAHAN KRAPYAK Ria, Tiara Nove; Fauzijanti, Wachidah; Ernawati, Fidyah Yuli
EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2024): EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pengabdian masyarakat ini berfokus pada pemberdayaan pelaku UMKM di Kelurahan Krapyak, Semarang Barat, yang mengalami kesulitan dalam memasarkan produk secara digital. Kendala utama meliputi kurangnya pemahaman dan keterampilan pelaku UMKM dalam menggunakan alat digital untuk pemasaran, khususnya WhatsApp. Tujuan program ini adalah meningkatkan kemampuan pelaku UMKM dalam memanfaatkan WhatsApp sebagai media pemasaran yang efektif, sederhana, dan terjangkau. Program ini menggunakan pendekatan partisipatif melalui pelatihan interaktif, diskusi kelompok, dan praktik langsung. Kegiatan dilaksanakan di ruang diskusi salah satu rumah warga, melibatkan UMKM setempat secara aktif. Hasilnya menunjukkan adanya peningkatan signifikan pada pemahaman pemasaran digital, keterampilan teknis dalam menggunakan fitur WhatsApp, serta kualitas interaksi pelaku UMKM dengan konsumen. Program ini tidak hanya membantu UMKM meningkatkan visibilitas produk dan potensi penjualan tetapi juga memberikan rasa percaya diri untuk mengadopsi strategi pemasaran digital. Dengan dampak positif yang dirasakan, program ini diharapkan menjadi model pemberdayaan digital yang dapat direplikasi untuk mendukung pertumbuhan ekonomi lokal secara berkelanjutan
Socialization of Improving Sales Quality for MSMEs in Semarang City Ernawati, Fidyah Yuli; Irawati, Marsha Ayunita; Novandalina, Arini
MOVE: Journal of Community Service and Engagement Vol. 3 No. 5 (2024): May 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v3i5.337

Abstract

The global recession will certainly weaken exports which are one of the sources of growth in Indonesia. Furthermore, weakening exports followed by shrinking foreign capital flows will weaken the rupiah exchange rate, especially as capital outflows have the potential to increase along with the increase in benchmark interest rates in developed countries. If we assume that the world will experience a recession, then the impact, both directly and indirectly, will hit the domestic economy, everywhere. Therefore, every country needs to prepare itself to face the threat of recession. Objective: To provide insight into improving the quality of sales for MSMEs in Semarang City and to provide outreach &; training on digitizing MSME sales in Semarang City. Implementation Method includes the following: (1 ) Planning and preparation (2) Implementation of training (3) Evaluation. core activities by delivering material on entrepreneurship digitalization and continued with the use of social media in implementing digitalization. The first material conveys the importance of digitalization for today's business, its role and stages of implementation. The second material discusses in detail what social media can be used, such as WhatsApp Business, Facebook Ads and other media that are currently being used, such as TikTok and Instagram. This activity ended with a discussion and questions and answers to strengthen the community's understanding and practice in utilizing digital media which has been explained. All Semarang City MSME Actor Training activities have been carried out smoothly and according to plan. The main aim of holding the training was to increase the knowledge and skills regarding the role of digitalization in entrepreneurship for the participants. especially for MSME business actors in Semarang City, it can be an opportunity for academics to carry out research and service. Optimizing understanding and practice in every community business is used to improve the marketing of its products and get better profits from these economic activities. The results can be used to focus on specific social media uses that are relevant to the target market.
Sosialisasi Gerakan Menabung dan Investasi Di Pasar Modal Hendrayanti, Silvia; Ernawati, Fidyah Yuli
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 1 (2024): Jurnal Abdimas Ekonomi Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i1.3304

Abstract

Saving is a wise and strategic step that reflects a person's commitment to financial prosperity and security in the future. In the midst of the dynamics of modern life, saving is not just a habit, but a smart decision that will have a long-term positive impact. Let's explore why saving is so important in laying the foundation for a more stable future. The location of service is at the Semarang College of Economics. The aim of this activity is to provide students with an understanding of the importance of saving, explain the basic concepts and benefits of investing in the capital market and provide practical information about how to start investing in the capital market. The method applied in this activity is to present the material and then make a presentation to the training participants. The service team designs material that can be understood by students. The material is presented clearly and responsively to ensure good understanding. Participants are given the opportunity to discuss and ask questions about the topic of saving and investing in the capital market, thereby ensuring that the information provided can really be applied in everyday life. The service team provides supporting materials in the form of brochures, booklets or small books which can be used as references for participants after the activity ends. The output resulted in an increase in understanding from 11% to 99%. Participants' ability to empower themselves and manage financial literacy optimally is increasing with the knowledge provided in socialization activities.
Pendampingan Pengembangan Soft Skills Ibu-Ibu Mekar di Era Society 5.0 di Kota Semarang Fidyah Yuli Ernawati; Hendrayanti, Silvia; Junaidi, Achmad; Sukarsono Sukarsono
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2521

Abstract

This community service activity aims to improve the soft skills capacity of the Ibu-Ibu Mekar community in Semarang City to face the demands of the Society 5.0 era. The program was implemented through four stages: needs assessment, participatory planning, training, and mentoring. The methods used included interactive lectures, group discussions, role-play, and contextual practice. The results of the activity showed significant improvements in participants' communication, creativity, collaboration, and problem-solving skills. In addition, several participants began to demonstrate informal leadership roles and greater involvement in community activities. These findings indicate that the experience-based participatory mentoring approach is effective in strengthening women's empowerment and preparing communities for socio-technological change. The program also helped participants develop adaptability to change, increased self-confidence, and facilitated the formation of broader social networks in their communities. Empowering women through soft skills development is expected to create a more resilient community in facing the challenges posed by digital transformation in the Society 5.0 era. This program emphasizes the importance of sustainable soft skills development as a foundation for community resilience in the Society 5.0 era.
The Role of Dividend Policy, Leverage, and Profitability in Influencing Profit Management in the Food and Beverage Sub-Sector on the IDX in 2021–2023 Hendrayanti, Silvia; Fidyah Yuli Ernawati
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2593

Abstract

Earnings management is a management effort to influence reported earnings. The purpose of this study is to determine the effect of dividend policy, leverage and profitability on earnings management in food and beverage subsector companies listed on the Indonesian Stock Exchange in 2021-2023. The population in this study were all food and beverage sub-sector companies Listed on the Indonesian Stock Exchange totalling 95. The sample in this study used purposive sampling so that 29 companies were obtained. The dependent variable in this study is earnings management, and the independent variables are dividend policy (XI), Leverage (X2) and Profitability (X3). The analysis method uses multiple linear regression analysis. Based on the results of the data analysis, it was concluded that dividend policy had no effect on earnings management with a significance value of 0.6885 0.05. Leverage affects earnings management with a significance value of 0.000 «0.05. Profitability affects earnings management with a significance value of 0.020 C0.05. The coefficient of determination value is 40.356. Suggestions that can be given to investors to pay attention to the leverage and profitability ratios because they affect profit management in the company, so that investment will be more profitable. For further researchers to take samples in other sectors so that results are obtained that better describe the condition of the company as a whole.
Mengembangkan Pola Pikir Digital dan Keterampilan Lunak Melalui Program Mentoring yang Berpusat pada Manusia Menuju Kesiapan Tenaga Kerja Society 5.0 Budiyono , Rokhmad; Fidyah Yuli Ernawati
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2555

Abstract

The transition toward Society 5.0 demands a workforce capable of integrating technological proficiency with strong human-centered soft skills. This community engagement program aims to enhance the digital mindset and soft skills of PKK women in Boja District, Kendal Regency through a structured mentoring model rooted in human-centered learning principles. Using a needs assessment, experiential training sessions, and group mentoring, the program focused on increasing participants’ abilities in digital literacy, communication, collaboration, creativity, and community-based leadership. The mentoring activities revealed significant improvements in participants’ understanding of basic digital functions, such as the use of smartphones for communication, information access, and household economic opportunities. Engagement in interactive sessions—such as role play, guided discussions, and problem-solving simulations—strengthened participants’ confidence, interpersonal communication, and teamwork skills. Furthermore, several participants demonstrated emerging leadership abilities, particularly in facilitating peer learning and supporting other members during digital practice activities. These findings align with recent literature emphasizing the effectiveness of contextual digital training and experiential adult learning in promoting behavioral change and improving community readiness for technological transformation. Overall, the program successfully enhanced the participants’ readiness to face the challenges of Society 5.0 by fostering digital mindset growth, essential soft skills development, and strengthened leadership capacity. The results indicate that human-centered mentoring can serve as a sustainable approach to empowering local communities and improving their competitiveness in the digital era.  
PENGARUH KUALITAS PELAYANAN, KEPERCAYAAN DAN KUALITAS PRODUK TERHADAP KEPUASAN ANGGOTA (Studi Kasus pada KSPPS BMT AL FATAA Ulujami Kabupaten Pemalang) Nurhidayah, Evinta Amalia; Santoso, Nanda Joko; Ernawati, Fidyah Yuli
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.259

Abstract

Member satisfaction reflects the level of a person's feelings after comparing expectations with the performance of services received, which in turn encourages the creation of long-term loyalty and attachment to the institution. This study aims to determine the influence of service quality, trust, and product quality on member satisfaction at KSPPS BMT AL FATAA Ulujami, Pemalang Regency. The population in this study consists of members of KSPPS BMT AL FATAA Ulujami, Pemalang Regency, with a sample of 100 members. The sampling technique used is nonprobability sampling with a purposive sampling approach. The analytical tools employed in this study include instrument testing (validity and reliability tests), descriptive statistical analysis, classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation tests), model feasibility test, multiple linear regression analysis, and hypothesis testing through t-tests and F-tests. The results indicate that the service quality variable (X1) has a t value of 5.803 > t table 1.985 and a significance value of 0.000 < 0.05, indicating a significant effect on member satisfaction (Y). The trust variable (X2) has a t value of 4.734 > t table 1.985 and a significance value of 0.000 < 0.05. The product quality variable (X3) has a t value of 4.763 > t table 1.985 and a significance value of 0.000 < 0.05. Based on the results of the F-test (model feasibility test), the calculated F value is 46.843, which is greater than the F table value of 3.09, with a significance level of 0.000 < 0.05. This indicates that the variables of service quality, trust, and product quality are appropriate to be used as research model variables. The coefficient of determination (Adjusted R Square) is 0.581 which means that 58.1% of member satisfaction can be explained by the variables of service quality, trust, and product quality. The remaining 41.9% is influenced by other factors not included in this study. The conclusion of this study is that service quality has a positive and significant effect on member satisfaction at KSPPS BMT AL FATAA Ulujami, Pemalang Regency. Trust also has a positive and significant effect on member satisfaction. Likewise, product quality has a positive and significant effect on member satisfaction. Collectively, service quality, trust, and product quality have a positive and significant effect on member satisfaction. Suggestion based on the research findings indicates that KSPPS BMT AL FATAA Ulujami, Pemalang Regency, is advised to improve service quality, maintain the consistency and integrity of its staff, and develop more flexible products tailored to the members' needs, thereby enhancing member satisfaction.
WORK LIFE BALANCE DAN PENGARUHNYA TERHADAP KEPUASAN KERJA KARYAWAN PT. NASMOCO BAHTERA MOTOR JANTI Natoil, Natoil; Ernawati, Fidyah Yuli; Linanjung, Yolanda Ardestya; Khayatun, Siti
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.332

Abstract

Companies must consider the level of satisfaction of each employee because satisfaction is a crucial factor for the company, as job satisfaction is a criterion for determining a company's success in meeting its employees' needs. This study was conducted to determine and analyze the influence of work-life balance, work environment, and leadership on employee job satisfaction at PT. Nasmoco Bahtera Motor Janti. This study used quantitative methods. The research subjects were PT. Nasmoco Bahtera Motor Janti employees. The sample size was 94. Data collection techniques used were questionnaires and literature reviews. The analytical methods used were Descriptive Statistical Analysis, Classical Assumption Testing, Model Feasibility Testing, Multiple Linear Regression, t-tests, and F-tests. . The results of the t test of the work life balance variable do not have a significant effect on employee job satisfaction at PT. Nasmoco Bahtera Motor Janti, seen from the t count on the work life balance variable, the t count value is 1.745. While the t table value (a = 0.05, dk = n-k-1, dk = 94-3-1 = 90) is 1.986. t count (1.745) < t table (1.986) (Ha is rejected and Ho is accepted).The work environment variable has a significant influence on the job satisfaction of employees of PT. Nasmoco Bahtera Motor Janti, seen from the t count on the work environment variable, the t count value is 4.382. While the t table value (a = 0.05, df = n-k-1, df = 94-3-1 = 90) is 1.986. t count (4.382) > t table (1.986) (Ho is rejected and Ha is accepted) and the leadership variable does not have a significant influence on the job satisfaction of employees of PT. Nasmoco Bahtera Motor Janti, seen from the t count on the leadership variable, the t count value is 0.012. While the t table value (a = 0.05, df = n-k-1, df = 94-3-1 = 90) is 1.986. t count (0.012) < t table (1.986) (Ha is rejected and Ho is accepted). Based on this research, the author offers several suggestions for improving employee job satisfaction: developing a work system, organizing work in accordance with standard procedures, and creating a more comfortable work environment so that employees feel more comfortable and safe in the workplace, which will ultimately increase employee job satisfaction
KAJIAN PENINGKATAN TEHNOLOGI TEPAT GUNA UKM ANGKRINGAN DI MRANGGEN DEMAK Fidyah Yuli Ernawati; Rokhmad Budiyono
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.38286

Abstract

Usaha mikro dan kecil sekarang ini menjadi perhatian pemerintah. Pada RMJD Jawa Tengah tahun 2013-2018 untuk UMKM dalam kebijiakannya adalah perlu adanya pembimbingan dan pendampingan UKM.UKM dewasa ini mempunyai peluang bisnis yang luar biasa. Salah satu contoh bisnis kuliner yang cukup sukses adalah bisnis angkringan nasi kucing (https://www.maxmanroe.com/usaha-kecil-menengah.html).Diantara warung angkringan yang ada di Kabupaten Demak adalah warung angkringan “Mbak yanti dan “Bu Untung” , yang dari masa pandemi sampai sekarang ini tergolong usaha yang masih bertahan.Dalam situasi ini dalam rangka membangkitkan warung angkringan tetap bertahan dan lebih bergairah lagi perlu kiranya diadakan program kemitraan yaitu pendampingan dan pemberian perhatian serta bantuan pada aspek yang dibutuhkan UKM ini dapat meningkat dengan cara memberikan pendampingan berupa pembimbingan dan pembuatan gerobak karena tempat usaha angkringan yang ada sekarang ini masih jauh dari standar yang diperlukan.
Environmental, Social, and Governance (ESG) Disclosure Application to Company Profitability and Value Fidyah Yuli Ernawati; Rita Andini; Heni Subekti
Economic Education Analysis Journal Vol. 14 No. 2 (2025): Economic Education Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/eeaj.v14i2.28769

Abstract

This study examined the impact of ESG disclosure implementation on manufacturing companies and their profitability, with capital structure as a mediating variable. This gap in research is due to several inconsistent findings with previous studies on the relationship between ESG disclosure and company performance, particularly in emerging markets like Indonesia. This study used quantitative analysis and PLS-SEM to examine 42 companies listed on the Indonesia Stock Exchange from 2018 to 2024. The results indicate that environmental, social, and governance disclosures positively affect company profitability, mediating the relationship between capital structure and ESG disclosure. These findings will contribute to understanding how ESG implementation affects company performance in emerging markets and provide practical insights for companies implementing ESG practices. These findings contribute to understanding the dynamics of ESG implementation in emerging markets, highlighting the influence of each ESG component on company performance. This study also emphasizes the importance of strategic alignment between sustainability initiatives and corporate financial management to optimize performance in the face of the ever-changing business landscape in Indonesia.
Co-Authors Achmad Junaidi Achmad Junaidi, Achmad Ade, Sinar Hubtriyan Adlan Susendra Adlan Susendra Agung Siswanto Agus Susanta Alwin Basri Alwin Basri Anasari, Yamti Andika Oktavianto Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Asyhari Asyhari Besar Kusnianto Budiyono , Rokhmad Cahyani Tunggal Sari Chiriyah, Siti Clara Fahindra s Delta Puput Pepbrilita Dewi Kholisatun Dwi Novaria Misidawati Dwi Tsaniyah Egiliana Atika Putri Eko Sasono Endahsari, Bella Evinta Amalia Nurhidayah Fauzijanti, Wachidah Fauziyanti, Wachidah Febra Hendra Wijaya Hawinda Dwi Pamungkas Heni Pujiastuti Heni Subekti Herwinda Nur Indah Sari Indradewa, Rhian Irmawati, Monica Istiana Pratama Ita Monica jefri Heridiansyah Kharisma Perdana Khayatun, Siti Krisna Bayu Wicaksana Linanjung, Yolanda Ardestya Lisa Zahratul Adni Marnoto Marnoto Marsha Ayunita Irawati Marsha Ayunita Irawati Marsha Ayunita Irawati Melly Fitriana Muhammad Abdul Syukur Mukti Mukti NATOIL NATAOIL NATOIL Natoil, Natoil Rita Andini Rokhmad Budiyono Rokhmad Budiyono Rokhmad Budiyono Rokhmad Budiyono, Rokhmad Santoso, Nanda Joko sarbullah sarbullah Sarbullah, Sarbullah Setiyowati Setiyowati Shofwani, Siti Aniqoh Silvia Hendrayanti Siti Khayatun Siti Rochmah Siti Rochmah SITI ROCHMAH Siti Rochmah Siti Rochmah Siti Rochmah Siti Rochmah siti Rokhmah Sopi Sopi Sukarsono Sukarsono Sukarsono Sukarsono Sundari, Pipit Tiara Nove Ria Usman Abdul Majid zulkifli zulkifli