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STRATEGI PERLINDUNGAN DAN PEMELIHARAAN TARI TRADISIONAL DALAM ERA DIGITAL Hermansyah, David; Hasanah, Niswatun; Khairunnisa, Khairunnisa; Malini, Helma; Apriani, Dwi Anggi; Aisah, Aisah
Gesture: Jurnal Seni Tari Vol. 13 No. 1 (2024): Gesture: Jurnal Seni Tari (April)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gjst.v13i1.56421

Abstract

Penelitian ini bertujuan untuk melakukan tinjauan literatur sistematis terhadap peran teknologi digital dalam perlindungan dan pemeliharaan tari tradisional di era digital. Metode penelitian yang digunakan adalah sistematis literatur review dengan sumber literatur yang dipilih dari pengindeks Scopus, DOAJ, dan Google Scholar, dengan rentang tahun terbit antara 2013-2023. Hasil penelitian menunjukkan bahwa penggunaan teknologi digital memiliki peran yang signifikan dalam memperkuat upaya perlindungan, pemeliharaan, dan pengembangan tarian tradisional. Studi-studi yang dilakukan mengungkap bahwa teknologi digital memberikan kontribusi positif terhadap berbagai aspek, seperti promosi, dokumentasi, penyimpanan, dan pengajaran tentang tarian tradisional. Meskipun demikian, ditemukan juga beberapa tantangan dan kesenjangan dalam penerapan teknologi digital dalam konteks pelestarian budaya ini. Penelitian ini memberikan wawasan yang berharga bagi pembuat kebijakan, praktisi budaya, dan akademisi dalam mengembangkan strategi yang berkelanjutan dalam memelihara kekayaan budaya yang tak ternilai harganya di era digital.
Pemberdayaan UMKM Desa Lingga Melalui Legalitas Nomor Induk Berusaha Berbasis SDGs Triani, Sandrina Marsha; Malini, Helma; Zhafirah, Nony Ulya’ Sari; Yulia, Putri Meyke; Lestari, Nuraini; Alfanny, Nabila Alifia
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6524

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Lingga Village, Kubu Raya Regency, face challenges of low digital literacy and limited awareness of business legality, resulting in the absence of Business Identification Numbers (NIB) and restricted access to government support. To address this issue, a community service program was implemented using Service Learning, Technology Transfer, and Community Development approaches through stages of material preparation, socialization, technical assistance with the Online Single Submission (OSS) system, and evaluation. Among 15 participants, 14 (90%) successfully obtained NIBs, while understanding of business legality increased from 10% before the program to 90% afterward. These results indicate that a combined strategy of mentoring and hands-on practice effectively reduces administrative barriers and overcomes digital skill limitations. Formal business legality not only strengthens MSMEs’ credibility with consumers and financial institutions but also expands access to financing and government programs. This finding highlights the role of legality assistance as a catalyst for integrating MSMEs into the formal economy and contributes to the achievement of Sustainable Development Goal (SDG) 8 on inclusive and sustainable economic growth.
The Role of Financial Literacy and Entrepreneurial Orientation on MSME Sustainability: The Mediating Effect of E-Commerce Kristiawati, Endang; Giriati; Wendy; Malini, Helma
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.383

Abstract

MSMEs play an important role, but there are still many problems to improve their performance. The effect of financial literacy and entrepreneurial orientation on general performance is the purpose of this study. This research was conducted at MSMEs in Pontianak City and Singkawang City. The research method used is descriptive quantitative. Quantitative research is an attempt by a researcher to gain knowledge by providing data in the form of numbers which will then be used to analyze information. The data used in this research is primary data. The soil test results show that the significance value of the two-tailed test is 0.00 <0.05, so e-commerce can mediate the effect of financial literacy on MSME performance. The Sobel test results also show that the significance value of the two-tailed test is 0.00 <0.05, so e-commerce can mediate the effect of Entrepreneurial Orientation on MSME performance. Understanding financial literacy and the use of e-commerce will help MSMEs manage their finances and leverage business opportunities more effectively, as well as make it easier to access financial resources needed for business sustainability.
Pelatihan Peningkatan Kompetensi Pemuda di Kancah Internasional : Persahabatan Indonesia dan Malaysia Malini, Helma; Jaya, Arman; Marumpe, Dody Pratama
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023)
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2023.003.02.06

Abstract

Di dunia yang semakin saling terhubung dan terglobalisasi, peran pemuda di panggung internasional semakin penting. Kaum muda tidak hanya mewakili masa depan, namun juga agen perubahan, inovasi, dan kemajuan saat ini di dunia yang menghadapi berbagai tantangan, termasuk perubahan iklim, kesenjangan ekonomi, ketidakstabilan politik, dan krisis kesehatan masyarakat. Menyadari potensi pemuda sebagai agen perubahan positif, upaya untuk meningkatkan kompetensi mereka dan memberdayakan mereka untuk berpartisipasi secara efektif di panggung internasional menjadi semakin penting
The Influence of Beauty Vloggers, Brand Image, and Product Quality on Lipstick Purchase Decisions Malini, Helma
Keluwih: Jurnal Sosial dan Humaniora Vol. 2 No. 2 (2021): Keluwih: Jurnal Sosial dan Humaniora (October)
Publisher : Direktorat Penerbitan dan Publikasi Ilmiah, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/soshum.v2i2.4698

Abstract

Abstract—Women place a high value on their appearance. We can see in everyday life that most women are unable to live without cosmetics. Cosmetics have become a necessity for women to support their appearance while going about their daily activities in order to make them more attractive and confident. Women's lipstick is one of the most popular cosmetics. Consumers consider brand image and product quality when purchasing cosmetics, particularly lipsticks. The goal of this study is to see if the image of Beauty Vloggers and the quality of their products have an impact on purchase decisions. The sample size for this study was 100 people. Explanatory research methods are used. Multiple linear regression analysis with IBM SPSS Statistics 25 was used to analyze the data. The findings of this study show that in Indonesia, Beauty Vlogger Brand Image has no significant impact on Emina Cosmetics Lipstick Product Purchase Decisions, while Product Quality has a significant impact on Emina Cosmetics Lipstick Product Purchase Decisions. Keywords: beauty vlogger, brand image, product quality, purchase decision Abstrak—Wanita menempatkan nilai tinggi pada penampilan mereka. Kita dapat melihat dalam kehidupan sehari-hari bahwa kebanyakan wanita tidak dapat hidup tanpa kosmetik. Kosmetik sudah menjadi kebutuhan bagi wanita untuk menunjang penampilan saat menjalani aktivitas sehari-hari agar lebih menarik dan percaya diri. Lipstik wanita adalah salah satu kosmetik paling populer. Konsumen mempertimbangkan citra merek dan kualitas produk saat membeli kosmetik, khususnya lipstik. Tujuan dari penelitian ini adalah untuk melihat apakah citra Beauty Vlogger dan kualitas produknya berpengaruh terhadap keputusan pembelian. Besar sampel untuk penelitian ini adalah 100 orang. Metode penelitian eksplanatori digunakan. Analisis regresi linier berganda dengan IBM SPSS Statistics 25 digunakan untuk menganalisis data. Temuan penelitian ini menunjukkan bahwa di Indonesia, Brand Image Beauty Vlogger tidak berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics, sedangkan Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian Produk Lipstik Emina Cosmetics. Kata kunci: beauty vloggre, citra merek, kualitas produk, keputusan membeli
The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
The influence of profitability, business risk, corporate governance on dividend policy with growth opportunity as a moderation variable (lq45 companies listed on the bei) Theliya, Theliya; Azazi, Anwar; Malini, Helma; Daud, Ilzar; Wendy, Wendy
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.380

Abstract

LQ45 is a stock index company listed on the Indonesian Stock Exchange with high liquidity which is selected based on certain criteria or choices. Companies that are included in the criteria include having financial condition, transaction value and a high growth rate. These criteria can be seen through the company's dividend policy. Factors that influence dividend policy are profitability, business risk, corporate governance, apart from that, the existence of growth opportunities can provide opportunities for companies to grow and develop in the future. This research will examine how much influence profitability, business risk, corporate governance have on dividend policy, with growth opportunity as a moderating variable. The financial data for this study came from a number of financial reports that are filed on the Indonesia Stock Exchange (BEI). The LQ45 firm index category, which is listed on the BEI for the 2018–2022 period, serves as the population of interest for this study, and the sample size is limited to 20 companies. Descriptive statistical analysis, multiple linear regression analysis, coefficient of determination analysis, simultaneous test (F), partial test (T), and the classical assumption test are the data analysis methods employed in this study. Based on moderator regression analysis (MRA), a method of data processing. It is proven that profitability influences dividend policy with positive and significant results, while business risk and corporate governance do not have a significant influence on dividend policy. Profitability, business risk, corporate governance, after being moderated by growth opportunity, do not have a significant effect on dividend policy.
Influence of user experience, product innovation, and customer relationship management on word of mouth with the customer satisfaction as a mediating role in by.U digital provider Nazhifa, Nisya; Malini, Helma; Afifah, Nur; Ramadania, Ramadania; Karsim, Karsim
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.389

Abstract

In an era of rapidly evolving technology, telecommunications companies must compete quickly to create product innovations that suit the ever-changing preferences of Generation Z. Telkomsel, introduced by.U., which a digital provider that prioritizes exceptional User Experience. A good User Experience has the potential to generate long-term benefits by increasing Product Innovation and establishing efficient Customer Relationship Management to develop Customer Satisfaction. Customer Satisfaction generates positive Word of Mouth recommendations. This study explored the influence of User Experience, Product Innovation, and Customer Relationship Management on Word of Mouth through Customer Satisfaction among 227 respondents from Indonesia. Data was collected through online questionnaires and analyzed using Structural Equation Model (SEM) AMOS 24. Results indicate that User Experience, Product Innovation, and Customer Relationship Management have significant impacts on Customer Satisfaction and Word of Mouth. Additionally, Customer Satisfaction mediates the relationship between User Experience and Product Innovation on Word of Mouth. An intriguing discovery was found that Customer Satisfaction does not significantly mediate the link between Customer Relationship Management and Word of Mouth. This study aims to offer valuable insights and practical recommendations for companies and marketing practitioners, aiding in the development of adaptive strategies to stay competitive in the digital era.
Financial Literacy and Demographic Effect on Investor Investment Decisions Malini, Helma
Jurnal Doktor Manajemen (JDM) Vol 7, No 1 (2024): APRIL 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v7i1.22355

Abstract

This research seeks to determine the impact of financial literacy, age, income, and ethnicity on overconfidence and investment decisions in three major cities in Indonesia. This study employs quantitative research techniques of the associative variety. This study's participants resided in three major cities in Indonesia and had invested in equities. One hundred investors in Jakarta, Bandung, and Surabaya were selected as sample respondents using a technique of purposive sampling, yielding a sample size of 100. The respondent is at least 20 years old and has invested in equities for at least a year on the capital market. Results indicated that financial literacy, income, and semester had a positive effect on overconfidence, whereas age and ethnicity did not. Age, income, and ethnicity have no positive effect on investment decisions, whereas financial literacy does. Investment decisions are positively affected by overconfidence.
The Causal Relationship Between Deposit Interest Rates, Foreign Exchange Rates and Stock Market Index Shariah Compliance in Indonesia Pre and Post Crisis 2008 Malini, Helma; Suwantono, Edwin
AL-MASHALIH (Journal of Islamic Law) Vol. 5 No. 02 (2024): AL-MASHALIH (Journal of Islamic Law)
Publisher : Sekolah Tinggi Ilmu Syariah Husnul Khotimah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59270/mashalih.v5i02.30

Abstract

The main objectives of this study are to determine the interactions between deposit interest rates, foreign exchange rates and Shariah Compliance stock market index in Indonesia pre and post crisis 2008. The data period before the crisis is October 2000 until November 2008. The data period after the crisis is December 2008 until December 2015. Descriptive analysis method is performed by using analytical table and graphic. Quantitative analysis method is performed by making a regression equation econometric model with time series method to describe the presence or absence of the influence of the independent variable towards the dependant variable. The result showed that during the pre crisis 2008, unidirectional causality existed from Deposit Interest Rates towards Foreign Exchange Rates, Shariah Compliance stock market index towards Deposit Interest Rates, Deposit Interest Rates towards Shariah Compliance stock market index, and Shariah Compliance stock market index towards Foreign Exchange Rates. The result post crisis 2008 showed that unidirectional causality existed from Foreign Exchange Rates towards Deposit Interest Rates, Deposit Interest Rates towards Foreign Exchange Rates, and Shariah compliance stock market index towards Foreign Exchange Rates. It is found that the direction of causality between the three variables tends to demonstrate a hit-and-run behavior and changes according to the lag selection.