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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Economics, Business, & Accountancy Ventura BAKI (Berkala Akuntansi dan Keuangan Indonesia) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MPI (Media Pharmaceutica Indonesiana) Jurnal Ilmu Manajemen (JIMMU) Journal Of Management Science (JMAS) Jurnal Doktor Manajemen (JDM) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Edutourism : Journal Of Tourism Reseach UTAMAX : Journal of Ultimate Research and Trends in Education Ijtimaiya : Journal of Social Science and Teaching Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Keluwih: Jurnal Sosial dan Humaniora Ilomata International Journal of Management Jurnal Ekonomi Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) ACE : Accounting Research Journal eCo-Fin Gesture: Jurnal Seni Tari JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS AL-MASHALIH (Journal of Islamic Law) Indonesian Capital Market Review Jurnal Keuangan dan Perbankan Capacitarea : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HEALTH MANAGEMENT RESEARCH Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Helma Malini, Helma
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The influence of social media marketing, brand image, and influencer endorsement towards purchase decisions of skintific skincare products on tiktok shop with trust as the mediator (study on generation Z consumers) Levina, Widya; Malini, Helma; Pebrianti, Wenny; Hendri, M. Irfani; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1713

Abstract

Marketing through social media in recent years has been very widely used, ranging from skincare, fashion, and others, all the items we are looking for are very easy to find on social media with very broad access to e-commerce platforms. This study aims to determine the effect of social media marketing variables in selling skincare skintific products, then the brand image of skincare skintific products, and also the influence of Tasya Farasya's influencer endorsement in marketing these products through Tiktok with the Tiktok Shop feature, with the trust variable as an intervening variable. This study involved 263 people from various regions in Indonesia who were collected online using purposive sampling techniques through online questionnaires. The population of this study is Gen Z aged 17-25 years. The test tool to see the relationship between the independent variables and the dependent variable uses Structural Equation Modeling (SEM) with AMOS 24. The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions and significantly mediates social media marketing, brand image, and influencer endorsement on purchasing decisions.
The influence of service quality and perceived risk on repurchase intention with customer satisfaction as mediation Arifin Firdaus; Malini, Helma; Afifah, Nur; Azazi, Anwar; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1747

Abstract

Nowadays, with rapid technological advances, street food is not just ordinary food sold on the side of the road but has also become the identity of a country. Unfortunately, many business actors pay little attention to the services' quality and the risks involved in their products. This paper aims to identify the influence of service quality and perceived risk variables and their impact on repurchase intention, with customer satisfaction as a mediating variable. The survey was conducted online at locations in Indonesia with 200 respondents. The research results show that Service Quality positively affects Repurchase Intention. Perceived has a negative effect on Repurchase Intention. Customer Satisfaction is proven to mediate the Service Quality and Perceived Risk variables on Repurchase Intention. This offers fresh perspectives for marketing plans that highlight the value of service quality while considering customers' perceived risks to draw domestic and foreign customers to food merchants and establish a new culture.
The effect of work environment and emotional intelligence on affective commitment on millennial generation with job satisfaction as mediating variable S, Dewi Winarni.; Malini, Helma; Daud, Ilzar; Shalahuddin, Ahmad; Sulistiowati, Sulistiowati
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1748

Abstract

This study aims to analyze the influence of the work environment and emotional intelligence on affective commitment and job satisfaction as mediating variables among millennial employees in medium to large-scale industries in West Kalimantan. The study utilizes a descriptive quantitative research design with a sample of 200 millennial employees who participated in the survey via questionnaire. The sampling technique utilized the purposive sampling method, targeting employees working in the industrial sector in West Kalimantan, encompassing both contract and permanent employees from various divisions. A five-point Likert scale of 1 (Strongly disagree) to 5 (Strongly agree) was employed for data collection. In this study, the use of statistical software for measurement and analysis was conducted using Structural Equation Modelling (SEM) using AMOS 24. The findings indicate that the work environment and emotional intelligence positively and significantly impact job satisfaction. Additionally, both job satisfaction and the work environment positively and significantly impact affective commitment. Nevertheless, affective commitment is not significantly impacted by emotional intelligence.
Peran Financial Self-Efficacy dalam Hubungan antara Pendapatan, Literasi Keuangan, dan Perilaku Keuangan Mahasiswa di Indonesia Deviana, Deviana; Malini, Helma; Syahputri, Anggraini
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2604

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan dan literasi keuangan pada perilaku keuangan pribadi mahasiswa di Indonesia, dengan financial self-efficacy sebagai variabel mediasi. Latar belakang penelitian ini didasari oleh fenomena meningkatnya penggunaan layanan pinjaman online (pinjol) di kalangan mahasiswa, yang mengindikasikan adanya tantangan dalam pengelolaan keuangan pribadi serta kurangnya pemahaman finansial yang memadai. Dalam era digital dan kemudahan akses terhadap produk keuangan, kemampuan mahasiswa dalam mengelola keuangan secara bijak menjadi semakin krusial. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei online terhadap 206 mahasiswa aktif dari berbagai perguruan tinggi di Indonesia. Data yang diperoleh dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa pendapatan dan literasi keuangan memiliki pengaruh positif dan signifikan terhadap perilaku keuangan pribadi mahasiswa. Selain itu, financial self-efficacy terbukti secara signifikan memediasi hubungan antara kedua variabel independen tersebut dengan perilaku keuangan. Temuan ini menekankan pentingnya rasa percaya diri dalam pengambilan keputusan keuangan sebagai faktor kunci dalam menciptakan perilaku keuangan yang sehat. Implikasi dari penelitian ini mengarah pada perlunya pengembangan program literasi keuangan berbasis psikologis yang tidak hanya menekankan pada pengetahuan, tetapi juga pada aspek afektif, serta pentingnya regulasi dan kebijakan perlindungan konsumen fintech bagi generasi muda.
Peran Moderasi Profitabilitas dalam Pengaruh CSR dan GCG terhadap Nilai Perusahaan pada Perusahaan Tambang di Indonesia Triamanda, Deni; Malini, Helma; Mustika, Uray Ndaru; Syahputri, Anggraini
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2594

Abstract

This study examines the effect of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on firm value, with Return on Assets (ROA) as a moderating variable. The research was conducted on mining sector companies listed on the Indonesia Stock Exchange during the 2019–2023 period, using purposive sampling techniques with a total of 120 observations (firm-year). Data analysis was performed using panel data regression with the Random Effect Model approach and interaction testing through Moderated Regression Analysis (MRA). The results show that CSR and GCG have no significant effect on firm value (proxied by Price to Book Value/PBV). Meanwhile, ROA has a negative and significant effect on firm value. In addition, the interactions of CSR_ROA and GCG_ROA are also not significant, indicating that profitability does not moderate the relationship between CSR and GCG on firm value. These findings indicate that in the mining sector, profitability, CSR, and GCG are not yet strong indicators influencing investor perception. Profitability without a clear earnings utilization strategy can reduce market confidence, and CSR or GCG implementation that is merely formal does not enhance firm value.
A MEDIATING TRUST: HOW EASE OF USE AND SERVICE FEATURES INFLUENCE TRANSACTIONAL INTEREST ON THE MYBCA MOBILE APP Malini, Helma; Aldora Sianturi, Yosia
Jurnal Ilmu Manajemen (JIMMU) Vol. 10 No. 2 (2025): Jurnal Ilmu Manajemen (JIMMU)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v10i2.23129

Abstract

The rapid evolution of financial technology has positioned the MyBCA mobile application as a central tool for daily transactions in Indonesia. However, despite its widespread adoption, challenges related to usability, service features, and overall reliability can still impact user trust and subsequently their interest in transacting. This study addresses a crucial gap by empirically investigating the complex relationships among ease of use, service features, trust, and users' transaction interest within the context of the MyBCA mobile application. Specifically, it aims to determine the extent to which ease of use and service features influence transaction interest, and whether trust acts as a mediating variable in these relationships. This research employed a quantitative causal-associative approach, collecting data from a sample of 150 MyBCA Mobile app users in Indonesia through an online questionnaire using a purposive sampling method. The collected data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0. The empirical findings reveal nuanced relationships between the constructs. Ease of use was found to have a significant direct positive effect on transaction interest. However, its effect on trust was not significant, suggesting that basic usability is a customer expectation rather than a trust builder. Conversely, service features significantly affect trust but have an insignificant direct effect on transaction interest, implying that features build confidence, but not necessarily immediate action. Importantly, trust has a significant positive effect on users' interest in transacting. Ultimately, the study found a full mediation effect for both relationships, confirming that trust significantly mediates the influence of both ease of use and service features on transaction interest. This novel perspective suggests that while usability and features are essential, their full potential in driving transactional behavior is realized only through the establishment of trust. The conclusion is that digital banks must integrate intuitive design with robust, reliable features and strong security to foster the trust critical for sustained user engagement.
When Celebrity CEOs Undermine Sustainability Value: Evidence from Indonesian Firms Wijaya, Dwi Nova; Wendy, Wendy; Malini, Helma
Journal of Economics, Business, and Accountancy Ventura Vol. 27 No. 2 (2024): August - November 2024
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v27i2.4302

Abstract

This research investigates the moderating effect of celebrity CEOs on the relationship between corporate sustainability and firm value. A quantitative approach was utilized, analyzing data from 51 companies listed on the Indonesia Stock Exchange from 2014 to 2021 using regression analysis. While prior studies have explored the individual effects of either celebrity CEOs or corporate sustainability on firm value, this study addresses a gap by examining the interaction between these factors and its impact on firm value. The results reveal that although both the presence of a celebrity CEO and the implementation of corporate sustainability initiatives can enhance firm value, they do not necessarily create a beneficial synergy. In fact, the presence of a celebrity CEO may diminish the positive effects of corporate sustainability on firm value. These findings provide empirical evidence suggesting that companies should carefully assess the alignment between a CEO’s characteristics and the firm’s sustainability strategies to optimize value creation. The study underscores the importance of selecting a CEO whose attributes align with the company’s long-term sustainability objectives. These insights have practical implications for corporate management in making strategic decisions regarding CEO appointments and the execution of sustainability initiatives.
STRATEGI PERLINDUNGAN DAN PEMELIHARAAN TARI TRADISIONAL DALAM ERA DIGITAL Hermansyah, David; Hasanah, Niswatun; Khairunnisa, Khairunnisa; Malini, Helma; Apriani, Dwi Anggi; Aisah, Aisah
Gesture: Jurnal Seni Tari Vol. 13 No. 1 (2024): Gesture: Jurnal Seni Tari (April)
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gjst.v13i1.56421

Abstract

Penelitian ini bertujuan untuk melakukan tinjauan literatur sistematis terhadap peran teknologi digital dalam perlindungan dan pemeliharaan tari tradisional di era digital. Metode penelitian yang digunakan adalah sistematis literatur review dengan sumber literatur yang dipilih dari pengindeks Scopus, DOAJ, dan Google Scholar, dengan rentang tahun terbit antara 2013-2023. Hasil penelitian menunjukkan bahwa penggunaan teknologi digital memiliki peran yang signifikan dalam memperkuat upaya perlindungan, pemeliharaan, dan pengembangan tarian tradisional. Studi-studi yang dilakukan mengungkap bahwa teknologi digital memberikan kontribusi positif terhadap berbagai aspek, seperti promosi, dokumentasi, penyimpanan, dan pengajaran tentang tarian tradisional. Meskipun demikian, ditemukan juga beberapa tantangan dan kesenjangan dalam penerapan teknologi digital dalam konteks pelestarian budaya ini. Penelitian ini memberikan wawasan yang berharga bagi pembuat kebijakan, praktisi budaya, dan akademisi dalam mengembangkan strategi yang berkelanjutan dalam memelihara kekayaan budaya yang tak ternilai harganya di era digital.
Pemberdayaan UMKM Desa Lingga Melalui Legalitas Nomor Induk Berusaha Berbasis SDGs Triani, Sandrina Marsha; Malini, Helma; Zhafirah, Nony Ulya’ Sari; Yulia, Putri Meyke; Lestari, Nuraini; Alfanny, Nabila Alifia
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2025): Volume 5 Nomor 3 Tahun 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i3.6524

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Lingga Village, Kubu Raya Regency, face challenges of low digital literacy and limited awareness of business legality, resulting in the absence of Business Identification Numbers (NIB) and restricted access to government support. To address this issue, a community service program was implemented using Service Learning, Technology Transfer, and Community Development approaches through stages of material preparation, socialization, technical assistance with the Online Single Submission (OSS) system, and evaluation. Among 15 participants, 14 (90%) successfully obtained NIBs, while understanding of business legality increased from 10% before the program to 90% afterward. These results indicate that a combined strategy of mentoring and hands-on practice effectively reduces administrative barriers and overcomes digital skill limitations. Formal business legality not only strengthens MSMEs’ credibility with consumers and financial institutions but also expands access to financing and government programs. This finding highlights the role of legality assistance as a catalyst for integrating MSMEs into the formal economy and contributes to the achievement of Sustainable Development Goal (SDG) 8 on inclusive and sustainable economic growth.
The Role of Financial Literacy and Entrepreneurial Orientation on MSME Sustainability: The Mediating Effect of E-Commerce Kristiawati, Endang; Giriati; Wendy; Malini, Helma
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 8 No. 2 (2024)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v8i2.383

Abstract

MSMEs play an important role, but there are still many problems to improve their performance. The effect of financial literacy and entrepreneurial orientation on general performance is the purpose of this study. This research was conducted at MSMEs in Pontianak City and Singkawang City. The research method used is descriptive quantitative. Quantitative research is an attempt by a researcher to gain knowledge by providing data in the form of numbers which will then be used to analyze information. The data used in this research is primary data. The soil test results show that the significance value of the two-tailed test is 0.00 <0.05, so e-commerce can mediate the effect of financial literacy on MSME performance. The Sobel test results also show that the significance value of the two-tailed test is 0.00 <0.05, so e-commerce can mediate the effect of Entrepreneurial Orientation on MSME performance. Understanding financial literacy and the use of e-commerce will help MSMEs manage their finances and leverage business opportunities more effectively, as well as make it easier to access financial resources needed for business sustainability.
Co-Authors Ahmad Shalahuddin, Ahmad Aisah Aisah Aldora Sianturi, Yosia Alfanny, Nabila Alifia Ana Fitriana Anwar Azazi Apriani, Dwi Anggi Arifin Firdaus Arman Jaya Asli, Salsabila Hasya Asy Syifa, Alifiya Adhiya Barkah Barkah, Barkah Daud, Iizar Daud, Ilzar Deviana, Deviana Dody Pratama Marumpe Endang Kristiawati, Endang Endang Wahyu Fitriani, Endang Wahyu Erna Listiana Fauzan, Rizky Giriati Giriati, Giriati Handika, Yella Harry Setiawan Heriyadi, Heriyadi Hermansyah, David Indra Kurniawan Irfani, Muhammad Isfahan, Saif Raafi'in Jais, Mohammad Kamesywara, Saskia Farrasdita Karsim, Karsim Khairunnisa Khairunnisa Lestari, Ega Dwi Lestari, Nuraini Levina, Widya M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maria Magdalena Mazayatul Mufrihah B11212091 Mohamad Jais, Mohamad Muhammad Afif Mustarudin, Mustarudin Mustika, Uray Ndaru Nazhifa, Nisya Niswatun Hasanah Oprilyani, Adhinda Dwi Patricia, Vanessa Purmono, Bintoro Bagus Putri, Yuliani Alfiani Villye Adriani Ramadania Ramadania, Ramadania Rivaldo, Rino Rosita, Vestiana Rustam Rustam S, Dewi Winarni. Sakliana, Annisa Dipa Seinna, Yufita Efie Siti Nurhaliza Sulistiowati Sulistiowati Suwantono, Edwin Syahbandi Syahputri, Anggraini Theliya, Theliya Tri Wiyono Kurnianto Triamanda, Deni Triani, Sandrina Marsha Trisnawati, Weni Vemas, Vinsensius Wendy Wendy Wenny Pebrianti Widyaningrum, Belinda Putri wijaya, dwi nova Yulia, Putri Meyke Yulianingsih, Tanti Yulianty Yulianty Yuspita, Agata Zhafirah, Nony Ulya’ Sari