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All Journal Journal of Economics, Business, & Accountancy Ventura BAKI (Berkala Akuntansi dan Keuangan Indonesia) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MPI (Media Pharmaceutica Indonesiana) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Edutourism : Journal Of Tourism Reseach UTAMAX : Journal of Ultimate Research and Trends in Education Ijtimaiya : Journal of Social Science and Teaching Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Ilomata International Journal of Management Jurnal Ekonomi Indonesia eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS AL-MASHALIH (Journal of Islamic Law) Indonesian Capital Market Review Jurnal Keuangan dan Perbankan Journal Business Administration (JBA): Entrepreneurship and Creative Indutry
Helma Malini, Helma
Unknown Affiliation
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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The influence of social media marketing, brand image, and influencer endorsement towards purchase decisions of skintific skincare products on tiktok shop with trust as the mediator (study on generation Z consumers) Levina, Widya; Malini, Helma; Pebrianti, Wenny; Hendri, M. Irfani; Jaya, Arman
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1713

Abstract

Marketing through social media in recent years has been very widely used, ranging from skincare, fashion, and others, all the items we are looking for are very easy to find on social media with very broad access to e-commerce platforms. This study aims to determine the effect of social media marketing variables in selling skincare skintific products, then the brand image of skincare skintific products, and also the influence of Tasya Farasya's influencer endorsement in marketing these products through Tiktok with the Tiktok Shop feature, with the trust variable as an intervening variable. This study involved 263 people from various regions in Indonesia who were collected online using purposive sampling techniques through online questionnaires. The population of this study is Gen Z aged 17-25 years. The test tool to see the relationship between the independent variables and the dependent variable uses Structural Equation Modeling (SEM) with AMOS 24. The results of this study indicate that social media marketing, brand image, and influencer endorsement have a positive and significant effect on purchasing decisions. Trust has a positive and significant effect on purchasing decisions and significantly mediates social media marketing, brand image, and influencer endorsement on purchasing decisions.
The influence of service quality and perceived risk on repurchase intention with customer satisfaction as mediation Arifin Firdaus; Malini, Helma; Afifah, Nur; Azazi, Anwar; Fitriana, Ana
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1747

Abstract

Nowadays, with rapid technological advances, street food is not just ordinary food sold on the side of the road but has also become the identity of a country. Unfortunately, many business actors pay little attention to the services' quality and the risks involved in their products. This paper aims to identify the influence of service quality and perceived risk variables and their impact on repurchase intention, with customer satisfaction as a mediating variable. The survey was conducted online at locations in Indonesia with 200 respondents. The research results show that Service Quality positively affects Repurchase Intention. Perceived has a negative effect on Repurchase Intention. Customer Satisfaction is proven to mediate the Service Quality and Perceived Risk variables on Repurchase Intention. This offers fresh perspectives for marketing plans that highlight the value of service quality while considering customers' perceived risks to draw domestic and foreign customers to food merchants and establish a new culture.
The effect of work environment and emotional intelligence on affective commitment on millennial generation with job satisfaction as mediating variable S, Dewi Winarni.; Malini, Helma; Daud, Ilzar; Shalahuddin, Ahmad; Sulistiowati, Sulistiowati
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1748

Abstract

This study aims to analyze the influence of the work environment and emotional intelligence on affective commitment and job satisfaction as mediating variables among millennial employees in medium to large-scale industries in West Kalimantan. The study utilizes a descriptive quantitative research design with a sample of 200 millennial employees who participated in the survey via questionnaire. The sampling technique utilized the purposive sampling method, targeting employees working in the industrial sector in West Kalimantan, encompassing both contract and permanent employees from various divisions. A five-point Likert scale of 1 (Strongly disagree) to 5 (Strongly agree) was employed for data collection. In this study, the use of statistical software for measurement and analysis was conducted using Structural Equation Modelling (SEM) using AMOS 24. The findings indicate that the work environment and emotional intelligence positively and significantly impact job satisfaction. Additionally, both job satisfaction and the work environment positively and significantly impact affective commitment. Nevertheless, affective commitment is not significantly impacted by emotional intelligence.
Peran Financial Self-Efficacy dalam Hubungan antara Pendapatan, Literasi Keuangan, dan Perilaku Keuangan Mahasiswa di Indonesia Deviana, Deviana; Malini, Helma; Syahputri, Anggraini
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2604

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan dan literasi keuangan pada perilaku keuangan pribadi mahasiswa di Indonesia, dengan financial self-efficacy sebagai variabel mediasi. Latar belakang penelitian ini didasari oleh fenomena meningkatnya penggunaan layanan pinjaman online (pinjol) di kalangan mahasiswa, yang mengindikasikan adanya tantangan dalam pengelolaan keuangan pribadi serta kurangnya pemahaman finansial yang memadai. Dalam era digital dan kemudahan akses terhadap produk keuangan, kemampuan mahasiswa dalam mengelola keuangan secara bijak menjadi semakin krusial. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei online terhadap 206 mahasiswa aktif dari berbagai perguruan tinggi di Indonesia. Data yang diperoleh dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa pendapatan dan literasi keuangan memiliki pengaruh positif dan signifikan terhadap perilaku keuangan pribadi mahasiswa. Selain itu, financial self-efficacy terbukti secara signifikan memediasi hubungan antara kedua variabel independen tersebut dengan perilaku keuangan. Temuan ini menekankan pentingnya rasa percaya diri dalam pengambilan keputusan keuangan sebagai faktor kunci dalam menciptakan perilaku keuangan yang sehat. Implikasi dari penelitian ini mengarah pada perlunya pengembangan program literasi keuangan berbasis psikologis yang tidak hanya menekankan pada pengetahuan, tetapi juga pada aspek afektif, serta pentingnya regulasi dan kebijakan perlindungan konsumen fintech bagi generasi muda.
Peran Moderasi Profitabilitas dalam Pengaruh CSR dan GCG terhadap Nilai Perusahaan pada Perusahaan Tambang di Indonesia Triamanda, Deni; Malini, Helma; Mustika, Uray Ndaru; Syahputri, Anggraini
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2594

Abstract

This study examines the effect of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on firm value, with Return on Assets (ROA) as a moderating variable. The research was conducted on mining sector companies listed on the Indonesia Stock Exchange during the 2019–2023 period, using purposive sampling techniques with a total of 120 observations (firm-year). Data analysis was performed using panel data regression with the Random Effect Model approach and interaction testing through Moderated Regression Analysis (MRA). The results show that CSR and GCG have no significant effect on firm value (proxied by Price to Book Value/PBV). Meanwhile, ROA has a negative and significant effect on firm value. In addition, the interactions of CSR_ROA and GCG_ROA are also not significant, indicating that profitability does not moderate the relationship between CSR and GCG on firm value. These findings indicate that in the mining sector, profitability, CSR, and GCG are not yet strong indicators influencing investor perception. Profitability without a clear earnings utilization strategy can reduce market confidence, and CSR or GCG implementation that is merely formal does not enhance firm value.
Co-Authors Ahmad Shalahuddin, Ahmad Ana Fitriana Anwar Azazi Arifin Firdaus Arman Jaya Asli, Salsabila Hasya Barkah Barkah, Barkah Daud, Ilzar Deviana, Deviana Endang Wahyu Fitriani, Endang Wahyu Erna Listiana Fauzan, Rizky Giriati Handika, Yella Harry Setiawan Heriyadi, Heriyadi Indra Kurniawan Isfahan, Saif Raafi'in Jais, Mohammad Kamesywara, Saskia Farrasdita Lestari, Ega Dwi Levina, Widya M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maria Magdalena Mazayatul Mufrihah B11212091 Mohamad Jais, Mohamad Muhammad Afif Mustarudin, Mustarudin Mustika, Uray Ndaru Oprilyani, Adhinda Dwi Patricia, Vanessa Putri, Yuliani Alfiani Villye Adriani Ramadania Ramadania, Ramadania Rosita, Vestiana S, Dewi Winarni. Sulistiowati Sulistiowati Suwantono, Edwin Syahbandi Syahputri, Anggraini Triamanda, Deni Trisnawati, Weni Vemas, Vinsensius Wendy Wendy Wenny Pebrianti Widyaningrum, Belinda Putri wijaya, dwi nova Yulianingsih, Tanti Yuspita, Agata