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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Economics, Business, & Accountancy Ventura BAKI (Berkala Akuntansi dan Keuangan Indonesia) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MPI (Media Pharmaceutica Indonesiana) Jurnal Ilmu Manajemen (JIMMU) Journal Of Management Science (JMAS) Jurnal Doktor Manajemen (JDM) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Edutourism : Journal Of Tourism Reseach UTAMAX : Journal of Ultimate Research and Trends in Education Ijtimaiya : Journal of Social Science and Teaching Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Keluwih: Jurnal Sosial dan Humaniora Ilomata International Journal of Management Jurnal Ekonomi Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) ACE : Accounting Research Journal eCo-Fin Gesture: Jurnal Seni Tari JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS AL-MASHALIH (Journal of Islamic Law) Indonesian Capital Market Review Jurnal Keuangan dan Perbankan Capacitarea : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HEALTH MANAGEMENT RESEARCH Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Economic: Journal Economic and Business
Helma Malini, Helma
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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The Influence of Co-branding, Fear of Missing Out (FoMO), and Brand Personality on Brand Preference and Purchase Intention Widyaningrum, Belinda Putri; Malini, Helma; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i3.1783

Abstract

Indonesia unresolved plastic waste problem has led to the emergence of more environmentally friendly products innovations, such as tumbler. One of the currently popular tumblers is Corkcicle, which is known for its quality and often collaborates with well-known brands. This study aims to understand how co-branding, FoMO, and brand personality jointly influence consumer purchase intention towards Corkcicle products. Brand preference is assumed to be a mediating variable, meaning that these three independent factors first influence brand preference, which then has an impact on consumers purchase intention. A quantitative methodology was employed, gathering data through questionnaires distributed to 220 qualified respondents. The analysis utilized Partial Least Squares Structural Equation Modelling (PLS-SEM) with SmartPLS v.4 software to evaluate the hypotheses based on the responses collected. Findings reveal that co-branding, FOMO, and brand personality have a significant effect on both brand preference and purchase intention for Corkcicle products, with co-branding exerting the most substantial influence.
Peran Financial Self-Efficacy dalam Hubungan antara Pendapatan, Literasi Keuangan, dan Perilaku Keuangan Mahasiswa di Indonesia Deviana, Deviana; Malini, Helma; Syahputri, Anggraini
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2604

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pendapatan dan literasi keuangan pada perilaku keuangan pribadi mahasiswa di Indonesia, dengan financial self-efficacy sebagai variabel mediasi. Latar belakang penelitian ini didasari oleh fenomena meningkatnya penggunaan layanan pinjaman online (pinjol) di kalangan mahasiswa, yang mengindikasikan adanya tantangan dalam pengelolaan keuangan pribadi serta kurangnya pemahaman finansial yang memadai. Dalam era digital dan kemudahan akses terhadap produk keuangan, kemampuan mahasiswa dalam mengelola keuangan secara bijak menjadi semakin krusial. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei online terhadap 206 mahasiswa aktif dari berbagai perguruan tinggi di Indonesia. Data yang diperoleh dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa pendapatan dan literasi keuangan memiliki pengaruh positif dan signifikan terhadap perilaku keuangan pribadi mahasiswa. Selain itu, financial self-efficacy terbukti secara signifikan memediasi hubungan antara kedua variabel independen tersebut dengan perilaku keuangan. Temuan ini menekankan pentingnya rasa percaya diri dalam pengambilan keputusan keuangan sebagai faktor kunci dalam menciptakan perilaku keuangan yang sehat. Implikasi dari penelitian ini mengarah pada perlunya pengembangan program literasi keuangan berbasis psikologis yang tidak hanya menekankan pada pengetahuan, tetapi juga pada aspek afektif, serta pentingnya regulasi dan kebijakan perlindungan konsumen fintech bagi generasi muda.
Co-Authors Ahmad Shalahuddin, Ahmad Aisah Aisah Aldora Sianturi, Yosia Alfanny, Nabila Alifia Ana Fitriana Andini, Novia Anwar Azazi Apriani, Dwi Anggi Arifin Firdaus Arman Jaya Asli, Salsabila Hasya Asy Syifa, Alifiya Adhiya Barkah Barkah, Barkah Daud, Iizar Daud, Ilzar Deviana, Deviana Dody Pratama Marumpe Endang Kristiawati, Endang Endang Wahyu Fitriani, Endang Wahyu Erna Listiana Fauzan, Rizky Giriati Giriati, Giriati Handika, Yella Harry Setiawan Heriyadi, Heriyadi Hermansyah, David Indra Kurniawan Irfani, Muhammad Isfahan, Saif Raafi'in Jais, Mohammad Kamesywara, Saskia Farrasdita Karsim, Karsim Khairunnisa Khairunnisa Lestari, Ega Dwi Lestari, Nuraini Levina, Widya M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maria Magdalena Mazayatul Mufrihah B11212091 Mohamad Jais, Mohamad Muhammad Afif Mustarudin, Mustarudin Mustika, Uray Ndaru Nazhifa, Nisya Niswatun Hasanah Oprilyani, Adhinda Dwi Patricia, Vanessa Purmono, Bintoro Bagus Putri, Yuliani Alfiani Villye Adriani Ramadania Ramadania, Ramadania Rivaldo, Rino Rosita, Vestiana Rustam Rustam S, Dewi Winarni. Sakliana, Annisa Dipa Seinna, Yufita Efie Siti Nurhaliza Sulistiowati Sulistiowati Suwantono, Edwin Syahbandi Syahputri, Anggraini Theliya, Theliya Tri Wiyono Kurnianto Triamanda, Deni Triani, Sandrina Marsha Trisnawati, Weni Vemas, Vinsensius Wendy Wendy Wenny Pebrianti Widyaningrum, Belinda Putri wijaya, dwi nova Yulia, Putri Meyke Yulianingsih, Tanti Yulianty Yulianty Yuspita, Agata Zhafirah, Nony Ulya’ Sari