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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Economics, Business, & Accountancy Ventura BAKI (Berkala Akuntansi dan Keuangan Indonesia) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MPI (Media Pharmaceutica Indonesiana) Jurnal Ilmu Manajemen (JIMMU) Journal Of Management Science (JMAS) Jurnal Doktor Manajemen (JDM) International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Ilomata International Journal of Management Enrichment : Journal of Management Edutourism : Journal Of Tourism Reseach UTAMAX : Journal of Ultimate Research and Trends in Education Ijtimaiya : Journal of Social Science and Teaching Jurnal REKSA: Rekayasa Keuangan, Syariah dan Audit Keluwih: Jurnal Sosial dan Humaniora Ilomata International Journal of Management Jurnal Ekonomi Indonesia Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Ekonomi AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) ACE : Accounting Research Journal eCo-Fin Gesture: Jurnal Seni Tari JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS AL-MASHALIH (Journal of Islamic Law) Indonesian Capital Market Review Jurnal Keuangan dan Perbankan Capacitarea : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF HEALTH MANAGEMENT RESEARCH Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Economic: Journal Economic and Business
Helma Malini, Helma
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : eCo-Fin

 1 
Analyzing The Effect of Social Media Influencer on Purchase Intention Through Parasocial Relationships: The Moderation Role of Influencer-Product Congruency Trisnawati, Weni; Malini, Helma; Pebrianti, Wenny; Ramadania, Ramadania; Heriyadi, Heriyadi
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1795

Abstract

  The rapid expansion of social media platforms has led to continuous transformations in marketing approaches and methodologies. Among contemporary promotional techniques, influencer marketing has emerged as a pioneering strategy. This development necessitates brands and marketing professionals to carefully select appropriate social media personalities. The research examines how influencers' intimate self-disclosure and self-influencer congruence affect consumer purchasing intention, with particular attention to the intermediary function of parasocial relationships and the potential moderating effect of influencer-product congruency. The investigation employed quantitative methodologies, gathering data from 213 survey participants. Research propositions were assessed through partial least squares structural equation modelling (PLS-SEM), utilizing SmartPLS v.4.1 analytical tools. Results indicate parasocial relationships are an intermediary mechanism linking influencers' intimate self-disclosure and self-influencer congruence to purchase intention. However, the findings challenge initial expectations by demonstrating that the correlation between influencer-product congruency does not significantly modify the connection between parasocial relationships and purchase intention. These discoveries aim to contribute fresh perspectives to the understanding of social media personalities' effectiveness in influence-based marketing strategies.
Peran Credit Risk Dalam Hubungan Antara Green Finance dan Profitabilitas Bank di Indonesia Kurniawan, Indra; Malini, Helma; Syahputri, Anggraini
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2585

Abstract

Dengan credit risk sebagai variabel mediasi, penelitian ini mengkaji dampak green finance terhadap profitabilitas bank di Indonesia.  Data ini diperoleh dari laporan tahunan dan keberlanjutan dua puluh bank dari tahun 2018 hingga 2023. Metode regresi data panel Random Effect Model (REM) digunakan.  Hasil menunjukkan bahwa green finance belum mempengaruhi profitabilitas atau credit risk secara signifikan, tetapi credit risk terbukti berdampak negatif terhadap profitabilitas, menunjukkan bahwa semakin besar credit risk yang ditanggung bank, semakin buruk kinerjanya. Uji mediasi Sobel juga mengindikasikan bahwa risiko kredit tidak memediasi hubungan antara green finance dan profitabilitas. Temuan ini menggambarkan bahwa manfaat green finance mungkin belum terasa secara langsung dalam kinerja keuangan jangka pendek. Meski demikian, arah kebijakan ini tetap penting karena berpotensi membangun reputasi, kepercayaan publik, dan ketahanan jangka panjang. Oleh karena itu, manajemen risiko kredit dan komitmen terhadap keuangan berkelanjutan perlu dijalankan berdampingan demi masa depan perbankan yang lebih bertanggung jawab dan berkelanjutan.
Peran Moderasi Profitabilitas dalam Pengaruh CSR dan GCG terhadap Nilai Perusahaan pada Perusahaan Tambang di Indonesia Triamanda, Deni; Malini, Helma; Mustika, Uray Ndaru; Syahputri, Anggraini
eCo-Fin Vol. 7 No. 3 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i3.2594

Abstract

This study examines the effect of Corporate Social Responsibility (CSR) and Good Corporate Governance (GCG) on firm value, with Return on Assets (ROA) as a moderating variable. The research was conducted on mining sector companies listed on the Indonesia Stock Exchange during the 2019–2023 period, using purposive sampling techniques with a total of 120 observations (firm-year). Data analysis was performed using panel data regression with the Random Effect Model approach and interaction testing through Moderated Regression Analysis (MRA). The results show that CSR and GCG have no significant effect on firm value (proxied by Price to Book Value/PBV). Meanwhile, ROA has a negative and significant effect on firm value. In addition, the interactions of CSR_ROA and GCG_ROA are also not significant, indicating that profitability does not moderate the relationship between CSR and GCG on firm value. These findings indicate that in the mining sector, profitability, CSR, and GCG are not yet strong indicators influencing investor perception. Profitability without a clear earnings utilization strategy can reduce market confidence, and CSR or GCG implementation that is merely formal does not enhance firm value.
Co-Authors Ahmad Shalahuddin, Ahmad Aisah Aisah Aldora Sianturi, Yosia Alfanny, Nabila Alifia Ana Fitriana Andini, Novia Anwar Azazi Apriani, Dwi Anggi Arifin Firdaus Arman Jaya Asli, Salsabila Hasya Asy Syifa, Alifiya Adhiya Barkah Barkah, Barkah Daud, Iizar Daud, Ilzar Deviana, Deviana Dody Pratama Marumpe Endang Kristiawati, Endang Endang Wahyu Fitriani, Endang Wahyu Erna Listiana Fauzan, Rizky Giriati Giriati, Giriati Handika, Yella Harry Setiawan Heriyadi, Heriyadi Hermansyah, David Indra Kurniawan Irfani, Muhammad Isfahan, Saif Raafi'in Jais, Mohammad Kamesywara, Saskia Farrasdita Karsim, Karsim Khairunnisa Khairunnisa Lestari, Ega Dwi Lestari, Nuraini Levina, Widya M. Irfani Hendri Maria Christiana Iman Kalis, Maria Christiana Maria Magdalena Mazayatul Mufrihah B11212091 Mohamad Jais, Mohamad Muhammad Afif Mustarudin, Mustarudin Mustika, Uray Ndaru Nazhifa, Nisya Niswatun Hasanah Oprilyani, Adhinda Dwi Patricia, Vanessa Purmono, Bintoro Bagus Putri, Yuliani Alfiani Villye Adriani Ramadania Ramadania, Ramadania Rivaldo, Rino Rosita, Vestiana Rustam Rustam S, Dewi Winarni. Sakliana, Annisa Dipa Seinna, Yufita Efie Siti Nurhaliza Sulistiowati Sulistiowati Suwantono, Edwin Syahbandi Syahputri, Anggraini Theliya, Theliya Tri Wiyono Kurnianto Triamanda, Deni Triani, Sandrina Marsha Trisnawati, Weni Vemas, Vinsensius Wendy Wendy Wenny Pebrianti Widyaningrum, Belinda Putri wijaya, dwi nova Yulia, Putri Meyke Yulianingsih, Tanti Yulianty Yulianty Yuspita, Agata Zhafirah, Nony Ulya’ Sari