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All Journal Sosiohumaniora Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Edulib Jurnal Kajian Komunikasi ProTVF JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal PG-PAUD Trunojoyo : Jurnal Pendidikan dan Pembelajaran Anak Usia Dini PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi Jurnal Agregasi Indonesian Journal of Economics, Social, and Humanities Jurnal Profetik Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Jurnal Ilmu Politik dan Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Manajemen Komunikasi Communication DIALEKTIKA Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Politikom Indonesiana Ilomata International Journal of Management Coverage: Journal of Strategic Communication Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Inovasi dan Teknologi Pembelajaran (JINOTEP) Kajian dan Riset Dalam Teknologi Pembelajaran SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Medium : Jurnal Ilmiah Fakultas Ilmu Komunikasi Journalism, Public Relation, and Media Communication Studies Journal (JPRMEDCOM) Komversal: Jurnal Komunikasi Universal Journal of Sustainable Tourism Research Ilomata International Journal of Management Jurnal Pewarta Indonesia Journal of Servite Ilomata International Journal of Social Science Jurnal Media Informatika Jurnal Telangke Ilmu Komunikasi (Telangke) Jurnal Ilmiah Teknik Informatika dan Komunikasi Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Causalita: Journal of Psycology ARIMA : Jurnal Sosial Dan Humaniora Politeia : Journal of Public Administration and Political Science and International Relations Jurnal Kajian Budaya dan Humaniora (JKBH) Jurnal Karya untuk Masyarakat (JKuM) HUMANUS : Jurnal Sosiohumaniora Nusantara Communica : Journal of Communication Komunikatif : Jurnal Ilmiah Komunikasi Jurnal Komunikasi & Media Digital
Ilham Gemiharto
Fakultas Ilmu Komunikasi, Universitas Padjadjaran
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RURAL TOURISM DEVELOPMENT AS A ONE VILLAGE ONE PRODUCT (OVOP) APPROACH IN WEST BANDUNG REGENCY Iwan Koswara; Ilham Gemiharto; Dedi Rumawan Erlandia
Sosiohumaniora Vol 22, No 3 (2020): SOSIOHUMANIORA, NOVEMBER 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v22i3.29343

Abstract

West Bandung Regency is a part of West Java Province, which has many rural areas that can be developed as tourism places. One that can and starts to run is through One Village One Product (OVOP). This study aims to see how rural tourism develops with the One Village One Product (OVOP) Approach in West Bandung Regency. The research approach uses a qualitative approach to explain phenomena, data collection with a library research approach, and a field consisting of in-depth interviews, observation, and Focus Group Discussion (FGD). The data analysis technique used in this study is an interactive model that classifies data analysis in three steps, namely data reduction, data presentation, and concluding. The results of this study indicate that the KBB government began the development of tourism marketing through the OVOP program approach in Kampung Pasirangsana, Tourism Village, Renda, District of Cikalongkulon. The development of Tourism Villages in KBB through the OVOP program approach is a pioneering effort that still requires a timeless process to be able to produce the expected results. Several factors hinder the development of tourism village marketing through the OVOP approach, namely limited human resources and budget. Collaboration and consistency are needed for all parties to be able to realize the goal of developing tourist villages in the West Bandung Regency.
Co-Authors Aceng Abdullah Aceng Abdullah Ade Kadarisman Agus Rusmana Agus Setiaman Aji Sabda, Galang Ikhwan Alya Rana Megananda Ariadne Shinta Dewi, Evie Asep Suryana Atika Fajriandhany Bambang Hermanto Berliana Wijayanti Bakti Dadang Sugiana Daruning Rahayu Deddy Mulyana Dedi Rumawan Erlandia Dian Fordian Duddy Zein Dwi Masrina Dwi Masrina Edwin Rizal Eka Yusup Elfira Rosa Juningsih Ellisa Balqis Maulani Elnovani Lusiana Engkus Kuswarno Eni Maryani Eni Maryani Eshauqi Fitrayatra Evi Rosfiantika Evie Ariadne Shinta Dewi, Evie Ariadne Fakhri Zakaria Firman Alamsyah Taufik Robbi Funny Mustikasari Elita Gobel, Elrick H.E. Niluka Priyadarshani Hadi Suprapto Arifin Hafsah Nugraha Hanny Hafiar Hariani, Marisa Hasiana, Razahra Rugunnita Henny Sri Mulyani Rohayati Ikhwan Aji Sabda, Galang Ivany Hanifa Rahmi Iwan Koswara iwan koswara, iwan Iwan Sukoco Kismiyati El Karimah Lilis Puspitasari Matsumoto, Seira Meria Octavianti Meria Octavianti Millenia, Leza Putri Molefe , Zanele Monica Dhelta Dwi Safitri Muhammad Anandi Noerrachman Muhammad Rizky Kusumawardana, Tubagus Naurah Lisnarini Ninis Agustini Damayani Novianita Rulandari Nuha, Mohammad Nadwa Ulin Nurul huda Putri Limilia Putri Trulline Refah, Abdul Aziz Risanti, Yuliani Dewi Samson CMS Setiaman, Luthfi Reihansyah Sinta Ningrum Subekti Wirabhuana Priyadharma Sukoco , Iwan Suwandi Sumartias Syifa Ayu Salsabilla Syifa Naufal Qisty Tine Silvana Rachmawati Trie Damayanti Ute Lies Siti Khadijah Uud Wahyudin Yuniar Eka Putri Yuniar Eka Putri Yusup, Eka